12 ms·

Luce: First Electric Ferrari

291 points by kaizenb 8mo ago

moomoo11 8mo ago
yikes this looks awful, unless this is the new mass market Ferrari that's going to start at $30,000
gnabgib 8mo ago
Discussion (51 points, 77 comments) https://news.ycombinator.com/item?id=46944978 https://news.ycombinator.com/item?id=46944978
anonym00se1 8mo ago
In case anyone was wondering what the Apple Car would have looked like inside, it would have been roughly this. As an Apple Car™ it makes sense, but as a Ferrari it's incredibly soulless and oversimplified. This Ive design aesthetic (Dieter Rams' aesthetic really) is fine on consumer electronics where you want the device to disappear and give way to the display, but on something as emotional as a vehicle (Ferrari especially), this design falls flat. I do hope some of the design details work their way through the industry (e.g. using glass instead of gloss black plastic, convex glass to add depth to digital gauges), but I hope the rest of it stays as a one-off experiment demonstrating the hubris and one-dimensionality of a top designer.
- wahnfrieden 8mo ago
  What is oversimplified specifically (given this is an electric car)
  - estearum 8mo ago
    IMO if they just had materials with any sort of visual interest to them, this would be pretty beautiful. Instead it feels like sitting inside an iPad which is an aesthetic already cheaply deployed at massive scale to motels, pharmacies, and shitty coffee shops.
  - anonym00se1 8mo ago
    This question's answer would require something more lecture length that dives into fundamentals of design with an equal amount of time spent on automotive design. No one has the time or care for something like that, so I'll try to give a high level answer. Generally speaking, cars are not about simple designs/shapes. They, especially to enthusiasts, are viewed as something closer to art where care is taken to craft shapes and forms for both function and feel. This is amplified dramatically for Porsche, Ferrari, Lamborghini, etc.. Ive was clearly doing this design work for the Apple EV that never shipped. It followed Apple's historic design aesthetic (driven largely by him) of simplifying things as much as possible--using circles and squircles everywhere, removing as many unnecessary geometry as possible. That's fine for an Apple EV because that's their design aesthetic. That is, demonstrably, not Ferrari's design aesthetic. It's a jarring departure from decades of automotive design and, in my professional opinion, an exercise in hubris. As we remember that design is largely subjective and that this is all my opinion, I will say that almost everything in the vehicle is overly simplified: * Steering wheel: an attempt at modern retro, but they added two blobs (to keep the steering wheel simple) to house the dials and buttons instead of incorporating it in a sculpted, thoughtful way. Instead of putting the turn signals in those blobs (or elsewhere), they interrupted the simple steering wheel with a couple circles to act as the turn signals. * Digital instrument cluster: it's an iPad that connects to the base of the steering wheel. Wasted space in the top corners. Convex glass is a really nice touch however. Gauges are strange to me (gas gauge for an EV, left dial is confusing at first glance, G-force gauge unnecessarily busy), but that can always be changed later so not worth waxing on about. * The key: a small iPhone 4. It's not terrible, but it's rather uninspired and boring. Ferraris aren't supposed to be boring. * Dashboard interface: another iPad, but with a Mac Pro handle on it. Might be very nice for moving it, but how often are you going to do that? Does it stick out far enough to act as a wrist-rest as mentioned in their video? The mechanical switches are a nice touch if the display/UI keeps up. The clock/compass/stopwatch in the top right is neat, but almost antithetical to the rest of the design--it's added complexity for the sake of complexity. I still like it though. * Vents: these make sense to be simplified. I've never loved the number of flaps in most vehicles, but if you have kids you might have issues with toys/food getting lost inside if there's no mesh behind it. * Seats are nice, but if you removed the Ferrari emblem would you know it's a Ferrari? Is there enough bolstering for spirited driving? The shapes, iconography, etc. are all carried over from Apple devices. Cars, even in EV form, are not iPads and iPhones. Cars, particularly those like Ferraris, are supposed to be designed, sculpted, given character and flare in order to evoke emotion. Rivian and Porsche, in my opinion, have designed beautiful EVs (inside and out). They have a design aesthetic that's unique to them and in the case of Porsche stays true to the brand. The Ferrari Luce looks like Ferrari hired Ive to take whatever work he did for Apple and copy paste it over to them. If this was announced as an Ive + Kia/Hyundai/Honda/Lexus/etc. collaboration would it look any more or less out of place? No, because it's been simplified to the point that it doesn't even look designed any more. It almost feels "default" in a way. This is all just my opinion as someone that's been doing product engineering and industrial design for a long time and happens to love cars--take it with a grain of salt.
- actionfromafar 8mo ago
  So bland. An iPad put in a holder. I was not exactly hoping for, because I didn't really, but I dreamt of a much more radical design direction.
  - rob74 8mo ago
    I first thought that too, but if you take the time to scroll down a bit, you'll see that the instruments are actually three separate screens, and at least the center one has a mechanical needle. Also, the central control panel has lots of physical switches (Musk would hate it) and even a round instrument in the top right corner with mechanical hands, which can be either a clock, a stopwatch or (for whatever reason) a compass. So definitely not an iPad put in a holder.
    - actionfromafar 8mo ago
      No not literally, but that is what it looks like. It would have been much better imho to for instance have lots of tiny screens embedded in the dashboard/console alongside their respective buttons. Each "app" gets their own toggle and physical dials. That would have been expensive and cool and could have been made not-tacky. (Like some cars are, expensive and cool but also without any class whatsoever, they look like a teenage gaming room.)
      - deleted 8mo ago
        [deleted]
  - m000 8mo ago
    At least it's not your living room TV put in a holder. (Hi Elon!)
- stackghost 8mo ago
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- ManuelKiessling 8mo ago
  Well, that’s the problem with product design — looking at it simply doesn’t suffice. It needs to be experienced in person. Well, that’s not (yet) possible, but this video does a good job in the meantime: https://m.youtube.com/watch?v=6Wv1btxCjVE&pp=ygUQTG92ZWZyb20gZmVycmFyaQ%3D%3D https://m.youtube.com/watch?v=6Wv1btxCjVE&pp=ygUQTG92ZWZyb20...
  - anonym00se1 8mo ago
    Everything will undoubtedly feel nice/premium as a result of being metal and glass, but you spend more time looking at the entire interior than touching every part of it, so appearance is important.
    - Retric 8mo ago
      Car interiors are static so your brain very quickly ignores it while driving or after owning the car for a while. The interface / ergonomics on the other hand end up way more important than anything else when it comes to personal enjoyment of the interior.
      - carefree-bob 8mo ago
        For things like volume, A/C, adjusting mirrors and seats, I really, really want physical buttons. Not sure what I will do after my old Volvo dies, maybe the touchscreen mania will have gone away by then and physical buttons will be back. I can't imagine myself touching a screen while driving, I don't even know how I would be able to do that.
        pmg101 8mo ago
        I drive a 2022 EV which has physical buttons for all the things you mention so you're good for a while
        virgilp 8mo ago
        > after my old Volvo dies That's another 20 years mate.
- alhazrod 8mo ago
  I think the Aston Marting with the Apple Carplay Ultra[0] is a pretty good example of what an Apple Car would have looked like. [0]: https://www.astonmartin.com/en-us/our-world/brand-stories/aston-martin-and-apple-carplay-ultra https://www.astonmartin.com/en-us/our-world/brand-stories/as...
- beambot 8mo ago
  > but on something as emotional as a vehicle (Ferrari especially), this design falls flat. Strongly disagree. To each their own...
  - anonym00se1 8mo ago
    There will undoubtedly be people that like or love it and there's nothing wrong with that. Design is rather subjective. Fortunately I'm not in the market for a $300,000+ EV made by Ferrari, so I don't have to lose sleep at night over buying this or not :)
- danielrhodes 8mo ago
  It certainly looks like an Apple device. Ive's aesthetic is Apple's aesthetic, so if you hire Ive, that is what you are going to get. I can see a car company who doesn't care about design stumbling into this outcome, but Ferrari doesn't seem like that kind of company. So the choice must have been intentional.
  - kraig 8mo ago
    As Ferrari has been proving over the last few generations, they know how to make engines but Pininfarina knows how to design cars. I'm not even slightly surprised by the Luce.
    - Incipient 8mo ago
      I wonder if that explains why mahinda's designs are significantly better (if still not great).
  - JSR_FDED 8mo ago
    Marc Newson is a “Watch Guy” and this also clearly comes across.
- retired 8mo ago
  Ferrari interiors have always been spartan and aimed at functionality. This feels like a modern Ferrari F40 dashboard and I like it a lot.
  - anonym00se1 8mo ago
    This is an enormous departure from Ferrari interiors to the point where it no longer looks anything like a Ferrari beyond the emblems inside.
    - ta20240528 8mo ago
      Yes, the dashboard must be tan. Like in Magnum PI.
      - tim333 8mo ago
        I don't think the dashboard was tan. The seats maybe https://car-images.bauersecure.com/wp-images/202622/1040x0/magnum_pi_ferrari_308_gts_07.jpg https://car-images.bauersecure.com/wp-images/202622/1040x0/m... I used to have a 308. You don't notice the dash design much while being distracted by the noise it makes, heavy steering and awkward gear change. Nice body styling though.
        ta20240528 8mo ago
        vetroresina or steel?
- carefree-bob 8mo ago
  EVs have a weight issue that fundamentally constrains their overall design. It is really a tough engineering problem to try to shave weight off of everything, because you are starting out with a 700kg battery replacing a 400kg engine + transmission, so you are ~300kg in the hole, and need to remove 300 kg from the rest of the car. That's why they do crazy stuff like use the battery as part of the structural frame, to save on metal there. Every extra kilogram reduces range. Solid things are made hollow. Metal is replaced by plastic. Fabrics are thinner or replaced with lighter-weight engineered materials. Lots of things are removed. Physical buttons gone, flourishes gone, handles gone. Seats are made thinner and with less material. See how they brag about a simpler new steering wheel that is 400g lighter? All of that and still they come up with a 2300 kg compact two row SUV. So, if you are going to be redesigning everything anyway to try to get rid of as much weight as possible, why not hire a designer known for sparse, minimalistic, clean design? It makes sense. It may not be what Ferrari buyers want, but you can't really blame Ferrari for giving it a try. We'll see how well it sells.
  - anonym00se1 8mo ago
    Given the heavy use of metal and glass to replace plastic parts, I suspect LoveFrom did the exact opposite of shaving weight off the interior :)
  - kjellsbells 8mo ago
    I wonder what the speed/weight tradeoff is on a Ferrari though. Eg on a Bugatti they can put in a beast of an engine (heavy) because their buyers care only about power output and if it gets 8 miles to a gallon who cares. On an electric sports car, where does the break lie between extra weight for a powerful battery and too much weight to make the car go vroom? Side note: I wonder if, in 20 years, petrol cars will the preserve of the very rich and the very poor.
    - c22 8mo ago
      > Side note: I wonder if, in 20 years, petrol cars will the preserve of the very rich and the very poor. Sure, except the very poor will be eco criminals (due to being unable to maintain their equipment to relevent emission standards/pay the associated offset fees) and will be selectively hounded and exploited by law enforcement.
- gyomu 8mo ago
  The inside of the Apple Car looked nothing like this - primarily because "driving" is the main activity the design of this Ferrari is intended to serve, and "driving" was not an activity that the Apple car intended to support.
  - fragmede 8mo ago
    You're driving it wrong.
- marcomonteiro 8mo ago
  There was never an Apple Car, but if there was ever a thing that might have become an Apple Car it wouldn’t look anything like this.
- robinhood 8mo ago
  I don't quite agree with this statement. I would rephrase it like that: If Apple had built a car, this is the care and though process that we would have seen - incredible attention to details. But it would not have looked anything like what we’re seeing with Ferrari.
- rawgabbit 8mo ago
  I am mostly OK with the wheel and the binnacle(?) cluster of gauges. The things I don’t like is instead of a stalk for the blinkers/turn signal, it is buttons on the wheel? (Should have been two mini paddles above the big paddles). I especially hate the two triangular control modules. They are ugly and useless. It is a Ferrari I want performance mode all the time. For cruise control, it should have been two mini paddles below the big paddles. The worst is the center Tesla like display. Steve Jobs IMO would have drawn the line there and said no displays. He probably would have said you should connect your phone and fiddle with whatever in the app. The overhead Launch pull button is really silly. This is screaming look at me and my mid life crisis.
- make3 8mo ago
  "this design falls flat" he says, as if it was an objective fact and not a personal preference
kaizenb 8mo ago
Photo collection: https://bookmarker.cc/bora/ferrari-luce https://bookmarker.cc/bora/ferrari-luce
stackghost 8mo ago
The tablet interface looks cheap and low-budget. When you spend that much on a car you don't want the interior to look like a Model S.
- actionfromafar 8mo ago
  Not only cheap, but boring in a car which wasn't supposed to be boring. In many other cars that look would have been sleek.
- yabones 8mo ago
  The interior of my Mazda looks more high-end than this... Yikes, Ferrari.
- elzbardico 8mo ago
  This is not a car for tech bros with no culture, no traditions, and no past. This is a Ferrari.
  - clipsy 8mo ago
    > This is not a car for tech bros with no culture, no traditions, and no past. Weird, because that's exactly what it looks like.
- carefree-bob 8mo ago
  I've wondered why they don't integrate the tablet directly into the dash or windshield. It does seem clunky to have a big ipad screwed to your dash. And I think it would also save on weight.
vikkymelani 8mo ago
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faresfa 8mo ago
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boothby 8mo ago
I thought I was going to look at a car when I clicked that link. I scrolled the last 80% of the way out of morbid curiosity. This secondary quest was not disappointing: no car photos. So weird. Perhaps this is a complaint about the title. But since it's all about the interface, I must say, the idea of a sports car with a touch screen is still rather terrifying.
- LanceJones 8mo ago
  It's a 4-door, 4-seater. Sporty?
  - boothby 8mo ago
    Well, maybe if I win the lottery, I'll be able to afford a Ferrari minivan? I'm so confused.
  - stonogo 8mo ago
    It worked for the M5.
  - deleted 8mo ago
    [deleted]
- az09mugen 8mo ago
  Same, even on the web I was not able to find a car photo.
- big_toast 8mo ago
  They say elsewhere that it’s part of a series of reveals. The ev powertrain last October, this, and the exterior in May.
  - Coeur 8mo ago
    Note that the exact date in May has not yet been announced, but there is a hint: in all the videos and screenshots of displays the date and time is shown as "Mon 25 10:10". Now when Ive was still at Apple, the first screenshots of iPhone showed a time of 9:42 because that was the time they expected when the device was first shown. And that time was placed in all the official PR images well in advance. Extracting from that, a Monday the 25th could be the time we'll first see the full car. Going through all 25ths of each month this year, May is indeed the only month where it falls on a Monday, so it's probably the 25th of May.
runjake 8mo ago
This is the kind of design I'd expect from Ive: it is designed to look nice. Ease-of-use is another story. There's a lack of consistency on the wheel controls that make this look more like a UX showcase rather than a usable interface. Case in point: - A bunch of rotary knob that perform the same function: to select. But, they all look different and use different ways to represent the selection. - Some have a lighted indicator, some have a notch, and some are completely ambiguous. - The 2, 1, *, 0 switch has a hole in it to indicate the currently selected option. - The plastic surrounding this is is mere millimeters of thickness and I would expect it to break off within a decade.
- nusl 8mo ago
  I think it's fine for wheel controls to look different though. You're adjusting them when engaged with a task that requires constant concentration, so being able to easily identify the control you want and then use it makes sense. I'd rather have this than all of them look the same. If you're driving in rain and need to swap to wet tyre mode, but have to spend time figuring out which generic knob does the thing, it's dangerous.
  - lloeki 8mo ago
    Exactly. My car has every button and knob share the same design language but all subtly - or not so subtly - different so that the moment a control is touched there is zero ambiguity as to a) how to operate it and b) which one it is. Appearance also comes into play as one doesn't necessarily have to _look straight at_ something to distinguish which is which or what the position is, merely it being somewhere in peripheral vision may very well give just enough clue so that you don't really have to take your eyes off of the road.
geniium 8mo ago
That doesn't look good. I'm very surprised that a brand like them release such a cheap-ass version.
- onlyrealcuzzo 8mo ago
  I thought it was a joke. It looks like something from Fisher Price. But I'm clearly not the target audience.
  - geniium 8mo ago
    haha me neither
- netsharc 8mo ago
  It's a Ferrari EV.. I can imagine the company wanting to treat the project like a proverbial stepchild, while keeping the soul for the fossil-fueled machines..
  - geniium 8mo ago
    yeah, seems EV is a hard market to enter. Porsche seems that have had a hard time entering it too (see numbers, am no expert)
- OldSchool 8mo ago
  After the 993, Porsche was a different company. Not exactly cheap-ass, but maybe something less than their often aircraft-quality mechanicals and spartan but hand-made quality interior.
whynotmaybe 8mo ago
Funny how I want to say bad things about a car I'll never afford. Anyway, whether it's a Ferrari or other, I'm always disappointed by touchscreen in cars. And as I said it before, it always seems and afterthought and just put there because someone forgot about it. I'm guess I'm getting old but when I'm driving I usually look at the road and couldn't car less about a nice touchscreen.
- StilesCrisis 8mo ago
  Once you get used to a nice huge GPS you won't want to go back.
_diyar 8mo ago
Finally, the return of silver, rose gold, and space gray.
lisper 8mo ago
Um, where is the car? All the images are of (parts of) the interior, and the captioning is bizarre. Ooohh! It has a steering wheel! (And it's a input! Who knew?)
- kaizenb 8mo ago
  They only shared the interior, not exterior.
throw03172019 8mo ago
Is there a market for a $400,000+ electric sports car? For me, the excitement of a Ferrari, Lamborghini, etc is the engine and the sound.
- SideburnsOfDoom 8mo ago
  The selling point of electric sports cars is more "the acceleration is amazing" and less "it makes a loud noise". e.g. > a 0–100 km/h (62 mph) acceleration time of 2.36 seconds, and a quarter mile (402 m) drag race time of 9.78 seconds. ... unofficially the fastest production car in the world https://en.wikipedia.org/wiki/Yangwang_U9 https://en.wikipedia.org/wiki/Yangwang_U9 > Model S Plaid Takes 2.07 Seconds to Accelerate from 0-100 mph https://www.energytrend.com/news/20210623-22467.html https://www.energytrend.com/news/20210623-22467.html
  - MindSpunk 8mo ago
    Acceleration is about the only selling point of a sports EV. They're so ungodly heavy because of the batteries that they handle like barges. They need giant tyres and so much ESC and software control because these things weigh almost 2000kg or more. You can try and work around it but there's only so much that can be done to make 2000kg take a corner. Looking at where sports cars will be in 10 years with ICEs being regulated out of existence makes me very sad because it seems like we're about to see the death of the lightweight sports car.
    - benlivengood 8mo ago
      The McMurtry Spéirling is under 1000kg. Battery technology will only improve and so I expect to see under-1500kg sport EVs generally available eventually. Under 1000kg for a reasonable price probably means building your own electrified exocar.
      - MindSpunk 8mo ago
        The McMurtry is a race car so it's not surprising it's that light. However it still pays a price compared to its contemporaries (go look at the weights of various LMP1 or LMP2 cars, even old cars like the Mazda 787B was ~850kg iirc). The only number I've found so far is "under 1000kg" so I assume it's probably quite close to that 1000kg number. The weight of the batteries isn't going anywhere anytime soon. I expect car makers will prioritize range. I think the engineering to make an EV truly light like an old Integra Type R (1100kg) will be obscenely expensive and sacrifice so much on practicality it just won't be a viable product as a road car. The car would be so compromised to be that light nobody will make the car, at least at an affordable price. You'll end up with a limited range, limited power, uncomfortable car for a price way out of line with what you're getting. I think you could make a ~150kw-180kw EV pretty light, but considering the ongoing power pissing contest in modern cars I'm not sure how well it would market test. So I expect the market will stick to heavy cars with big power because it's easier to build and easier to sell.
SideburnsOfDoom 8mo ago
FYI, the Wikipedia article has a little more data on this vehicle as an EV: 4 motors, 1,113 horsepower, an 880 V platform, 122 kWh of battery, range 330 miles (531.1 km). Not clear yet on the exact charge speed or launch date. Or what the 0-100km/h time is, but expect a low number, of course. That number has to be eye-catching. https://en.wikipedia.org/wiki/Ferrari_Luce https://en.wikipedia.org/wiki/Ferrari_Luce
- martinpw 8mo ago
  Problem is that in an EV world the raw figures are really not going to be that impressive. Plenty of Chinese EVs have 1000+hp at far lower cost, and likely as good or better acceleration that whatever Ferrari can deliver, since EVs seem to be reaching a point where the limit on acceleration is the tires rather than the motor. So don't think Ferrari can deliver anything truly eye catching in those terms. Differentiation needs to come in other domains.
  - SideburnsOfDoom 8mo ago
    You're right, it's going to be hard to beat the Chinese EVs on pure price vs. specs. They have to have specs in the same league though, and then differentiate. e.g. the 880 V platform indicates that the charging speed may be up to this year's benchmark for "good". This teaser for the interior design will be part of differentiation campaign.
cyberax 8mo ago
Did they remove the turn signal stalk? Just like Tesla did?
- Hamuko 8mo ago
  Ferrari removed the stalk over 15 years ago. https://youtu.be/ujl0NYeDJoI?t=810 https://youtu.be/ujl0NYeDJoI?t=810
johnthuss 8mo ago
I found this video review to be much more informative and compelling. https://youtu.be/6Wv1btxCjVE?si=_1mvIHT3r_CQsuTZ https://youtu.be/6Wv1btxCjVE?si=_1mvIHT3r_CQsuTZ
- doe88 8mo ago
  I find the thin steering wheels sumptuous.
arjie 8mo ago
The skeuomorphism is a curious choice. I think if I were going for a radical electric car UI I'd use bar graphs from left to right and things like that. Then again, maybe they don't want to alienate their customers.
- netsharc 8mo ago
  1980s style? https://www.core77.com/posts/109822/A-Look-at-Some-Wild-1980s-Digital-Dashboards https://www.core77.com/posts/109822/A-Look-at-Some-Wild-1980...
  - arjie 8mo ago
    You know it!
tiffanyh 8mo ago
Porsche is the only car company that has nailed interior EV design - IMO. Their interiors look high-end, functional and not just a minimalist big computer screen. https://www.caranddriver.com/photos/g46528574/2024-porsche-macan-ev-interior-gallery/ https://www.caranddriver.com/photos/g46528574/2024-porsche-m...
- anonym00se1 8mo ago
  Porsche and Rivian (with a nod to Rivian) imo.
- hallole 8mo ago
  It still looks like a big computer screen, I'm afraid. Although, making it seamless with the dash is a step up, you're right. That tiny paddle gear shift looks horrendous, though. I would really like to have analog features back, buttons and all that, in an EV.
- maxdo 8mo ago
  looks like a weird mix of nothing, pointless clock, that screen on the right, that only creates discomfort. The big screen that is big only for the trend. In tesla ( trend setter for this) big screen is functional, and it can show you multi media, when you charge you watch netflix. this screen is not capable of multi media....
- browningstreet 8mo ago
  The new Cayenne interior is terrible. Macan is good. Rivian is the only excellent one.
  - elxr 8mo ago
    Rivians don't even have a physical vent control (to aim the vents). That alone disqualifies it from anything close to "excellent". And that's before mentioning all the missing physical buttons that should've been there. Touch screen buttons, especially the ones on the far edge of the center screen, are harder to accurately hit for most people. More physical buttons = better = more premium.
DeepYogurt 8mo ago
Sorta meh imo. Looks like a more skeletal version of a kia I was in recently
bithavoc 8mo ago
so OpenAI[0] designed a Ferrari? [0] https://openai.com/sam-and-jony/ https://openai.com/sam-and-jony/
- browningstreet 8mo ago
  OpenAI bought io, not LoveFrom.
benbojangles 8mo ago
I love it, first ferarri that i have said "I want one". I have been an ev driver for over a decade and have no regrets, it has improved my life. The mental health benefits of driving an almost silent vehicle are completely over looked, the addiction to a vibrating noisy gas engine we find quite frankly bizarre in 2026, it is old technology, outdated, and becoming lost in history and thank you to the lithium cell.
deleted 8mo ago
[deleted]
option 8mo ago
This looks awesome
noodlesUK 8mo ago
Is the exterior of the car not public yet? Why is the only detail about the control cluster?
- Hamuko 8mo ago
  Ferrari is announcing the car in three steps: first they announce the electric powertrain details, next they announced the interior details and lastly they'll announce what it'll actually look like.
eezing 8mo ago
Very functional.
avalys 8mo ago
This looks like the controls for a very stylish Italian delivery van. Not an exotic sports car.
browningstreet 8mo ago
I think Ferraris have gotten especially ugly in the last few generations. I generally like Jony Ive designs. But this is a mismatch. A whole new kind of not-right-is-ugly for Ferrari. Elements of it are precious and well designed. But it doesn't feel like a car interior.
- nailer 8mo ago
  Oh. I have the exact opposite feeling. I'm not into cars but I love this.
  - davee5 8mo ago
    This is precisely why it's the right design for an Apple car and probably the wrong design for a Ferrari. I knew someone who allegedly worked on the Special Project after a successful career at more familiar premium automotive brands. He was expressing exasperation with the process and said "I don't get why they're letting people who don't like cars design one. You wouldn't send your kids to a school full of teachers that hate children!"
    - dmurko 8mo ago
      I love cars and absolutely love this interior. It's retro-modern and has clear inspiration from Ferraris of the 80's and 90's. Ferrari's interior in the past few models (296, Roma) was absolutely atrocious, and this is a big step up.
  - browningstreet 8mo ago
    My fear is that it’s the most attractive part of the car design :-)
OldSchool 8mo ago
I think I would be looking for that very real, confident and perfectly even vibration a Ferrari has at idle; the valve train song, an extra octave in the exhaust.
- OldSchool 8mo ago
  Wow in 2026, I got downvoted on Hacker News for liking the viscerally-appealing aspects of a classic Ferrari. Is nothing sacred?
seshakiran 8mo ago
How much is this?
- simonebrunozzi 8mo ago
  More.
lateforwork 8mo ago
Physical controls! This is the opposite of Flat UI. I hope others copy this car as opposed to Tesla.
diego_moita 8mo ago
> First Electric Ferrari This is big. Ferrari, as a brand, is the top cult of internal combustion engine. For them to release an EV is like Apple releasing an Windows computer or Android phone. Soon, the last holdout of big oil will be the American government.
- 2III7 8mo ago
  They've been doing hybrids for a while now. Not to mention the F1 and LeMans prototype cars. This car is more like the iPhone SE or 16/17e line of phones.
RankingMember 8mo ago
The handle and palm rest, in particular, stick out to me as a step up for anything with a touch screen. Giving you a place to anchor your hand while a finger does something is very nice. That the display can articulate is also nice, though it does add a potential weak point (how long until this gets loosey-goosey and moves around during hard g-forces?).
jacques-noris 8mo ago
Fortunately, there are many physical buttons. In the video, you can see that their functions vary depending on what is displayed on the screen. I think this is a brilliant solution that combines the best of the physical and virtual worlds.
- nottorp 8mo ago
  It's stupid because you're driving and can't look at the screen.
techpression 8mo ago
Love the physical knobs, switches and buttons. Looks retro but modern, but more importantly it’s a lot safer.
gigatexal 8mo ago
Meh. Glad he and Alan Dye are gone. They would have ruined the Apple car. Appel should instead replace their entire design team with the folks from teenage engineering.
neom 8mo ago
I'm not a fan of that bold on iPad, but if they made those displays oil filled like ressence type 3, even with them being digital, they would look pretty nice given the proportions and ux/ui.
cadamsdotcom 8mo ago
Jony must have got bored of hanging in North Beach with Sam Altman ¯\_(ツ)_/¯
blobbers 8mo ago
I'm excited to see the Apple car!
bombashell 8mo ago
I don't know but why all electric cars look similarly bare inside? Why don't you make it more exciting and not so “tesla” moderate?
- ebbi 8mo ago
  Probably to save weight, given how much the batteries weigh in electric cars. This is purely an uneducated guess, though...
  - bombashell 8mo ago
    But most of them have panoramic roof, isn’t it way heavier?
rcore 8mo ago
Seems like the steering wheel comes in three colours: silver, rose gold, and space gray... This is the closest we've ever got to the Apple Car.
- maguay 8mo ago
  That is the point that cracked me up the most.
- deleted 8mo ago
  [deleted]
karunamurti 8mo ago
All rendering without real photo is off-putting.
brokenmachine 8mo ago
I'm ecstatic that I can't afford one of those.
1970-01-01 8mo ago
When Ferrari's hand is forced by the technology, you know it's unstoppable.
neya 8mo ago
I'm surprised no one talks about their overrated "engineering" section showing the chassis as if it's some piece of work from heaven, but in reality their welding quality is absolutely pathetic and even a 12 year old could do a better job than this: https://www.reddit.com/media?url=https%3A%2F%2Fpreview.redd.it%2Flook-at-these-welds-on-a-half-million-dollar-ferrari-812-v0-2y6rgk1b5mbb1.jpg%3Fwidth%3D1080%26crop%3Dsmart%26auto%3Dwebp%26s%3Dd46b311c846644487486e3852b6cade0adc74d49 https://www.reddit.com/media?url=https%3A%2F%2Fpreview.redd....
- tiffanyh 8mo ago
  That link is from 3-years ago and not related to this new EV.
  - neya 8mo ago
    So, we just discard someone's workmanship history and dump $x,00,000 just because of the brand value? 3 years ago but still relevant for a company who charges $500k for such poor workmanship. This is acceptable from a normal manufacturer like Hyundai (which ironically has much, much better welding standards), not from a luxury car company.
- GaryNumanVevo 8mo ago
  Absolutely, it's incredible how Ferrari is able to rich dullards. Mclaren would sell you an engineering masterpiece for half that price.
ebbi 8mo ago
I think I'd like this better if the centre console screen was less rounded. The way it is, gives off 'toyish' vibes.
v3ss0n 8mo ago
The name they gave to their first electric car sounds discouraging.. Why would someone name it Luce.. which sounds like Lose
- hackyhacky 8mo ago
  It doesn't sound like that in Italian. It's loo-che.
Someone 8mo ago
Is there some legal requirement to indicate the location of airbags because they contain explosives? If not, why does the steering wheel have an “AIRBAG” label at the bottom?
- blazarquasar 8mo ago
  Yes, UN ECE 94 requires them.
mdavid626 8mo ago
Where are the emotions? This is just a soulless machine. The website doesn’t even work properly. I can’t scroll all the way to the end on my iPhone.
- jacquesm 8mo ago
  The emotions are in the envy of those that can't afford them. In that sense it is no different than your iPhone: people that have these always mention they have them. The difference with your iPhone is they rarely actually drive them.
  - morshu9001 8mo ago
    iPhone is just a solid phone, nothing all that fancy. It's like a Honda Accord, and Samsung is like a Nissan Altima.
  - mdavid626 8mo ago
    Hmm, for me it's the V8 in the back.
DyslexicAtheist 8mo ago
I must assume when you go pedal-to-the-metal, there is no vroom-VROOM - just the same sound we know from a cheap laptop cooling fan?
codezero 8mo ago
We are here on HN are clearly not the target market for this product.
- sph 8mo ago
  The ultrabilionaire roam among us on their throwaway accounts.
- jillesvangurp 8mo ago
  What, wealthy crypto and AI tech bros? Exactly the target audience for a company specializing in selling the ultimate solution to a mid life crisis for people on 6/7 figure salaries.
- sowbug 8mo ago
  Not with that attitude.
dabrez 8mo ago
Why isn't anyone talking about why the website doesn't work the side bar the loading icon is too far up on the page this is actually embarrassing.
Arch-TK 8mo ago
Why does an electric car need a flappy paddle gearbox?
WalterBright 8mo ago
Ferrari is actually using words instead of icons! Hooray! (I knew they would eventually listen to me!)
chakintosh 8mo ago
I had to double check the URL to make sure this isn't a parody. The interior is akin to something from a compact Chinese car. Nothing to do with Ferrari.
shooshx 8mo ago
No actual car is visible in this car promotion website.
- beAbU 8mo ago
  I had the same thought, but the article starts with "first look at the interior". So maybe the exterior does not exist yet?
  - topspin 8mo ago
    It's exists. Car and Driver and other sites have photos. Obviously it's weird to not showcase the exterior of a Ferrari, that being pretty much the entire point of Ferrari. The cynic in me can't help but think this may be due to the fact that it looks like a lowered Hyundai with a body kit[1]. [1] https://www.caranddriver.com/news/a70279106/ferrari-luce-ev-details-interior/ https://www.caranddriver.com/news/a70279106/ferrari-luce-ev-...
    - estomagordo 8mo ago
      Oh, wow. Yeah nobody is going to convince me that that is a Ferrari.
    - globular-toast 8mo ago
      Wow, first we got SUVs that were like morbidly obese Saloons, now we have this which is like a comically squashed SUV. Horrible.
    - deinonychus 8mo ago
      Do we know that’s an accurate image? The site says it’s an illustration and admits the exterior reveal comes later I hope it’s not accurate. If so, interior looks more interesting than the exterior
etothepii 8mo ago
Having used sunglasses that project a monitor on to them products I am very surprised that the speedometer is going to move with the wheel. That said an electric Ferrari is not a car built for me. If I could justify such a car I'd want something practical or that makes a great noise. "Fun" to drive would not be on my agenda.
moffkalast 8mo ago
> ESC off It's always funny to me that electronic speed controllers and electronic stability control have the same initials. ESC off, you have disconnected the motor!
eur0pa 8mo ago
What a disgrace
croisillon 8mo ago
not sure why those things are still manufactured to reach 300km/h and advertised at 210km/h when all they do is mostly crowding at 10km/h in city's oldtowns
ninalanyon 8mo ago
A lot of that UI will be difficult to operate with gloves on. And knobs that have to be twisted rather than thumb wheels on the steering wheel seem like strange choice to me; awkward to use even with bare hands.
estomagordo 8mo ago
I scrolled for about a century and there was not a single image with a full view of the car?
- fredsted 8mo ago
  That is released in May
- KeplerBoy 8mo ago
  It hasn't been revealed yet.
chimpanzee2 8mo ago
Does this car also come with an exterior? I didn't see any.
- SideburnsOfDoom 8mo ago
  > Does this car also come with an exterior? technically no, since it doesn't come at all yet. It has yet to be launched. But the exterior is likely final or close to it by now. Dripfeeding details in advance is a publicity move. It makes people hungry to see more. Expect to see it some time before launch in 2026.
kotaKat 8mo ago
Jony Ive took one look at a Freightliner Cascadia's digital dashboard and went "Damn, give me some of that in a Ferrari". https://bigrigs.com.au/wp-content/uploads/2021/05/CASCADIA-DDs-11.jpg https://bigrigs.com.au/wp-content/uploads/2021/05/CASCADIA-D...
iamsaitam 8mo ago
404, no exterior car pictures found
deleted 8mo ago
[deleted]
somewhereoutth 8mo ago
"we don't want your electric car, we want your car, but electric!"
cosmin800 8mo ago
What a joke of a car, the "screens" are contagious. Peak design stupidity arrived at Ferarri, does it have the sliding on the screen gear stick too? Retractable door handles? I guess the price of old cars will grow faster than they used it.
throwaway290 8mo ago
Error 403.
lormayna 8mo ago
Nothing against EV, but a full electric Ferrari is almost a profanity IMHO.
bendbro 8mo ago
If you're buying an appliance, why have it manufactured by Ferrari? Modern cars, especially electric ones, are not exciting in any way as cars. Only agenda motivated e car foamers pretend otherwise. Electric cars are exclusively exciting as commodity transportation.
compounding_it 8mo ago
The good news is that this won't matter much because it's probably out of consideration for pretty much all of the HN crowd. Ferrari is one of those things which the ultra rich and a small sliver of the population can afford to buy brand new, and those not even lurking here. For everyone else it's something they can try out on a track if they are curious. That being said, I wonder what can be cloned from this by others. The ICE are huge and refined and people can steal that engineering into other cars. With battery and motors, I feel like everyone is now on a level playing field and starts from zero. I wonder what will set apart a Ferrari from others.
Temporary_31337 8mo ago
Unfortunately for a lot of performance and luxury oriented Car manufacturers, EVs are a death trap - since they don't have access to any special battery chemistry, the drivetrain is basically a commodity - you can get more HP from Xiaomi than you can get from a Ferrari. Any advatages / weight savings around say carbon chassis will be negligible and probably more of a nuisance in daily driving. Moreover the battery will degrade over time so it's not a good long term investment (unlike ICE cars where 100 year old machines still run fine). I'm sure there will still be some buyers but the margins are going to get squeezed and the Rich Oil Sheikh will reconsider their purchasing choices when it gets overtaken by a Chinese EV equivalent at 1/10th of the price. I really don't see how Ferrari can support its brand with a toy car like this.
- Someone 8mo ago
  > Rich Oil Sheikh will reconsider their purchasing choices when it gets overtaken by a Chinese EV equivalent at 1/10th of the price. A car that John Doe can afford to buy isn’t a status symbol. Why would a rich oil sheik buy that? They’ll want something that signals wealth.
- gnfargbl 8mo ago
  There's more to this kind of a car the torque and straight-line speed. Take a look at this Tesla Model 3 Performance on the Nürburgring https://www.youtube.com/watch?v=0tdhYevUGwM https://www.youtube.com/watch?v=0tdhYevUGwM, the brakes are overheated after a few minutes of driving.
whiteboardr 8mo ago
What a letdown. After having spent (way too much) time in automotive interior and UI-design and leaving the field based on the realization that classic car design organisations across almost all manufacturers are mostly driven by "aesthetics" and gimmicky "tech"-quirks but do not seem to care about actual usability and utility, i had high hopes that Ive would be the one to come up with an interior that actually makes sense. This might be harsh, but I'm afraid, this will have the same effect on the car industry as Liquid Glass will spill nonsensical decoration for effect's sake across software outside of Apple, taking years to clean up. Starting with the Steering wheel - Indicators as buttons, really? Then the control modules on the wheel: Good luck figuring out how to use the ACC. Zero buttons for Volume, Prev/Next or even OK/Cancel to navigate anything - meaning you'll have to take your hands off the wheel for almost everything. Plus, it's a very thin rim and for a performance car not the best choice IMHO. Good thing though there's ginormous paddles for "torque control". </s> The instrument cluster is a giant housing for three display areas that are anything but modern, aka Retrobore and in some cases not very good or clear - eg. tire pressure or the three scales in the power dial per mode that are very similar and probably too technical for most users. I hope there's going to be some customization. For the head unit itself, while it's nice having the option to swivel the unit it seems overengineered for a secondary feature. While I'm happy to see physical switches and a rotary dial, the choice for what is being used as switches seems not ideal since the length of the switches might make it hard to use. People won't feel a shape/form and press it, but rather have to put in some muscular effort to hit the switch from the top or bottom and at the right angle - even if you can rest your palm on the handle of the unit. As for visual design within the UI it almost seems unfinished and not very polished, let alone "luxurious" - especially the climate control screen. Overall a missed opportunity that carries on the clutter we see today coming out of car manufacturers and neglects core utility in the automotive context. It's neither focused and clean like most Apple products have been designed nor very emotional or even close to being "Ferrari". It's the same problem as with everything automotive interior today (and for way too long already): Decisions driven by automotive-/industrial designers who are caring for sculptural appearances first. I sincerely hope that at some point we can see this as a chapter from the past - at a point in time where the DRIVER/passengers and ACTUAL utility are paramount and developed with software (and it's established rules about usabililty and affordance) being an integral part. To add some more snark: Maybe Ive should care less about being chauffered in a Bentley and spend some actual time behind the wheel. Showing myself out now. </rant>
inatreecrown2 8mo ago
The shifter looks like a bad joke for a Ferrari, and the whole design would better fit a Skoda or VW.
seydor 8mo ago
Does it have Lightning adapter or do i need a new cable?
LightBug1 8mo ago
Well, the elements look better together on the shown dashboard compared to what appeared on HN yesterday with the elements all separated
small_model 8mo ago
Who will buy this when the X roadster is released that is able to hover etc from SpaceX tech? Legacy auto is toast they move too slow.
- rschiavone 8mo ago
  with FSD being just a wrapper around Grok, neat!
RajT88 8mo ago
I love the design of the body. Classic Ferrari. I think?
enricotr 8mo ago
Probably I will be impopular, but the best ferrari in the last 40 yrs is F-40 by engineer Materazzi. Designed all by him, except the japan mad turbo compressor.
- quantumHazer 8mo ago
  Not unpopular at all. I think it's one of the best Ferrari ever made.
- fp64 8mo ago
  I do not think this is an unpopular opinion at all. In fact, it's one of the most popular ones I believe.
- gdubs 8mo ago
  That car's interior is a great example of what made Ferrari so iconic and aspirational. It's not trying to be nice and comfortable. It feels stiff, brutalist, direct. It has an immediacy and a danger.
znpy 8mo ago
dumbest car i've seen this year
rullopat 8mo ago
The Thurstmaster steering wheel for the PlayStation looks nicer
leipie 8mo ago
Where is the car? All I see is a mock up dashboard that doesn't look very tangible. What does it look like? What does it sound like? What is it like to sit in the cockpit? How does it drive? This seems quite important to selling sports cars to me. This could almost be a commercial for selling for a perfume. Ow noes! No indicator stalks. No need to navigate roundabouts for Ferrari drivers. Going around corners is way too much fun for this car. It is Tesla all over again :S
storus 8mo ago
Touchscreen insanity and even rounder corners than Tahoe. I guess I am not their target customer.
bdavbdav 8mo ago
This looks like some kids DT project presentation - focusing too much on things that the target audience aren’t really going to care about. Also, how soulless is this car. Some cars I get into (previous gen Audis, used to with BMWs, Porsche) and feel that they’ve built the interior for the drivers enjoyment. This, no clue.
globular-toast 8mo ago
What are people going to do with the G force gauge? Unlike speed, engine RPM, fuel reserves etc., people can sense acceleration perfectly well themselves. They wouldn't be able to put a number on it (although maybe could with training), but what good is that anyway? And what even is the gauge on the left? It's just numbers without units. This just looks like a gimmick because they wanted three gauges but lost engine RPM. Excusable for something like a wristwatch which is only there for aesthetic reasons, but a car where the gauges are there for safety reasons?
- tim333 8mo ago
  I've never had one but it would be kind of interesting to see what the max cornering force was and maybe useful to see how close to the limit you are.
  - globular-toast 8mo ago
    What limit? The limit is when the tyres lose traction, not some number on a screen.
    - tim333 8mo ago
      I'm curious what the number is at that point. I think about 0.6g for your average car in the dry.
sjacob 8mo ago
I liked it after watching this excellent video walk through - https://www.youtube.com/watch?v=6Wv1btxCjVE https://www.youtube.com/watch?v=6Wv1btxCjVE
mlongval 8mo ago
Yawn.
deleted 8mo ago
[deleted]
tonoto 8mo ago
I saw paddles and thought, finally someone that incorporated a 2-4 speed transmission in order to put some form of soul in EV. But no.
- octoberfranklin 8mo ago
  The 600hp (Kia!) EV6 GT has paddles too. Been trying to figure out how to repurpose them.
- rifty 8mo ago
  If I understand you correctly, there is a cool video on youtube that shows off a concept AE86 EV conversion that matches the driving experience of the original. https://www.youtube.com/watch?v=DE2oDKguy3Q https://www.youtube.com/watch?v=DE2oDKguy3Q
seydor 8mo ago
More proof that americans have no sense of style.

291 points by kaizenb 8mo ago

yikes this looks awful, unless this is the new mass market Ferrari that's going to start at $30,000

Discussion (51 points, 77 comments) https://news.ycombinator.com/item?id=46944978 https://news.ycombinator.com/item?id=46944978

anonym00se1 8mo ago

In case anyone was wondering what the Apple Car would have looked like inside, it would have been roughly this. As an Apple Car™ it makes sense, but as a Ferrari it's incredibly soulless and oversimplified. This Ive design aesthetic (Dieter Rams' aesthetic really) is fine on consumer electronics where you want the device to disappear and give way to the display, but on something as emotional as a vehicle (Ferrari especially), this design falls flat. I do hope some of the design details work their way through the industry (e.g. using glass instead of gloss black plastic, convex glass to add depth to digital gauges), but I hope the rest of it stays as a one-off experiment demonstrating the hubris and one-dimensionality of a top designer.

wahnfrieden 8mo ago
What is oversimplified specifically (given this is an electric car)
- estearum 8mo ago
  IMO if they just had materials with any sort of visual interest to them, this would be pretty beautiful. Instead it feels like sitting inside an iPad which is an aesthetic already cheaply deployed at massive scale to motels, pharmacies, and shitty coffee shops.
- anonym00se1 8mo ago
  This question's answer would require something more lecture length that dives into fundamentals of design with an equal amount of time spent on automotive design. No one has the time or care for something like that, so I'll try to give a high level answer. Generally speaking, cars are not about simple designs/shapes. They, especially to enthusiasts, are viewed as something closer to art where care is taken to craft shapes and forms for both function and feel. This is amplified dramatically for Porsche, Ferrari, Lamborghini, etc.. Ive was clearly doing this design work for the Apple EV that never shipped. It followed Apple's historic design aesthetic (driven largely by him) of simplifying things as much as possible--using circles and squircles everywhere, removing as many unnecessary geometry as possible. That's fine for an Apple EV because that's their design aesthetic. That is, demonstrably, not Ferrari's design aesthetic. It's a jarring departure from decades of automotive design and, in my professional opinion, an exercise in hubris. As we remember that design is largely subjective and that this is all my opinion, I will say that almost everything in the vehicle is overly simplified: * Steering wheel: an attempt at modern retro, but they added two blobs (to keep the steering wheel simple) to house the dials and buttons instead of incorporating it in a sculpted, thoughtful way. Instead of putting the turn signals in those blobs (or elsewhere), they interrupted the simple steering wheel with a couple circles to act as the turn signals. * Digital instrument cluster: it's an iPad that connects to the base of the steering wheel. Wasted space in the top corners. Convex glass is a really nice touch however. Gauges are strange to me (gas gauge for an EV, left dial is confusing at first glance, G-force gauge unnecessarily busy), but that can always be changed later so not worth waxing on about. * The key: a small iPhone 4. It's not terrible, but it's rather uninspired and boring. Ferraris aren't supposed to be boring. * Dashboard interface: another iPad, but with a Mac Pro handle on it. Might be very nice for moving it, but how often are you going to do that? Does it stick out far enough to act as a wrist-rest as mentioned in their video? The mechanical switches are a nice touch if the display/UI keeps up. The clock/compass/stopwatch in the top right is neat, but almost antithetical to the rest of the design--it's added complexity for the sake of complexity. I still like it though. * Vents: these make sense to be simplified. I've never loved the number of flaps in most vehicles, but if you have kids you might have issues with toys/food getting lost inside if there's no mesh behind it. * Seats are nice, but if you removed the Ferrari emblem would you know it's a Ferrari? Is there enough bolstering for spirited driving? The shapes, iconography, etc. are all carried over from Apple devices. Cars, even in EV form, are not iPads and iPhones. Cars, particularly those like Ferraris, are supposed to be designed, sculpted, given character and flare in order to evoke emotion. Rivian and Porsche, in my opinion, have designed beautiful EVs (inside and out). They have a design aesthetic that's unique to them and in the case of Porsche stays true to the brand. The Ferrari Luce looks like Ferrari hired Ive to take whatever work he did for Apple and copy paste it over to them. If this was announced as an Ive + Kia/Hyundai/Honda/Lexus/etc. collaboration would it look any more or less out of place? No, because it's been simplified to the point that it doesn't even look designed any more. It almost feels "default" in a way. This is all just my opinion as someone that's been doing product engineering and industrial design for a long time and happens to love cars--take it with a grain of salt.
actionfromafar 8mo ago
So bland. An iPad put in a holder. I was not exactly hoping for, because I didn't really, but I dreamt of a much more radical design direction.
- rob74 8mo ago
  I first thought that too, but if you take the time to scroll down a bit, you'll see that the instruments are actually three separate screens, and at least the center one has a mechanical needle. Also, the central control panel has lots of physical switches (Musk would hate it) and even a round instrument in the top right corner with mechanical hands, which can be either a clock, a stopwatch or (for whatever reason) a compass. So definitely not an iPad put in a holder.
  - actionfromafar 8mo ago
    No not literally, but that is what it looks like. It would have been much better imho to for instance have lots of tiny screens embedded in the dashboard/console alongside their respective buttons. Each "app" gets their own toggle and physical dials. That would have been expensive and cool and could have been made not-tacky. (Like some cars are, expensive and cool but also without any class whatsoever, they look like a teenage gaming room.)
    - deleted 8mo ago
      [deleted]
- m000 8mo ago
  At least it's not your living room TV put in a holder. (Hi Elon!)
stackghost 8mo ago
[dead]
ManuelKiessling 8mo ago
Well, that’s the problem with product design — looking at it simply doesn’t suffice. It needs to be experienced in person. Well, that’s not (yet) possible, but this video does a good job in the meantime: https://m.youtube.com/watch?v=6Wv1btxCjVE&pp=ygUQTG92ZWZyb20gZmVycmFyaQ%3D%3D https://m.youtube.com/watch?v=6Wv1btxCjVE&pp=ygUQTG92ZWZyb20...
- anonym00se1 8mo ago
  Everything will undoubtedly feel nice/premium as a result of being metal and glass, but you spend more time looking at the entire interior than touching every part of it, so appearance is important.
  - Retric 8mo ago
    Car interiors are static so your brain very quickly ignores it while driving or after owning the car for a while. The interface / ergonomics on the other hand end up way more important than anything else when it comes to personal enjoyment of the interior.
    - carefree-bob 8mo ago
      For things like volume, A/C, adjusting mirrors and seats, I really, really want physical buttons. Not sure what I will do after my old Volvo dies, maybe the touchscreen mania will have gone away by then and physical buttons will be back. I can't imagine myself touching a screen while driving, I don't even know how I would be able to do that.
      - pmg101 8mo ago
        I drive a 2022 EV which has physical buttons for all the things you mention so you're good for a while
      - virgilp 8mo ago
        > after my old Volvo dies That's another 20 years mate.
alhazrod 8mo ago
I think the Aston Marting with the Apple Carplay Ultra[0] is a pretty good example of what an Apple Car would have looked like. [0]: https://www.astonmartin.com/en-us/our-world/brand-stories/aston-martin-and-apple-carplay-ultra https://www.astonmartin.com/en-us/our-world/brand-stories/as...
beambot 8mo ago
> but on something as emotional as a vehicle (Ferrari especially), this design falls flat. Strongly disagree. To each their own...
- anonym00se1 8mo ago
  There will undoubtedly be people that like or love it and there's nothing wrong with that. Design is rather subjective. Fortunately I'm not in the market for a $300,000+ EV made by Ferrari, so I don't have to lose sleep at night over buying this or not :)
danielrhodes 8mo ago
It certainly looks like an Apple device. Ive's aesthetic is Apple's aesthetic, so if you hire Ive, that is what you are going to get. I can see a car company who doesn't care about design stumbling into this outcome, but Ferrari doesn't seem like that kind of company. So the choice must have been intentional.
- kraig 8mo ago
  As Ferrari has been proving over the last few generations, they know how to make engines but Pininfarina knows how to design cars. I'm not even slightly surprised by the Luce.
  - Incipient 8mo ago
    I wonder if that explains why mahinda's designs are significantly better (if still not great).
- JSR_FDED 8mo ago
  Marc Newson is a “Watch Guy” and this also clearly comes across.
retired 8mo ago
Ferrari interiors have always been spartan and aimed at functionality. This feels like a modern Ferrari F40 dashboard and I like it a lot.
- anonym00se1 8mo ago
  This is an enormous departure from Ferrari interiors to the point where it no longer looks anything like a Ferrari beyond the emblems inside.
  - ta20240528 8mo ago
    Yes, the dashboard must be tan. Like in Magnum PI.
    - tim333 8mo ago
      I don't think the dashboard was tan. The seats maybe https://car-images.bauersecure.com/wp-images/202622/1040x0/magnum_pi_ferrari_308_gts_07.jpg https://car-images.bauersecure.com/wp-images/202622/1040x0/m... I used to have a 308. You don't notice the dash design much while being distracted by the noise it makes, heavy steering and awkward gear change. Nice body styling though.
      - ta20240528 8mo ago
        vetroresina or steel?
carefree-bob 8mo ago
EVs have a weight issue that fundamentally constrains their overall design. It is really a tough engineering problem to try to shave weight off of everything, because you are starting out with a 700kg battery replacing a 400kg engine + transmission, so you are ~300kg in the hole, and need to remove 300 kg from the rest of the car. That's why they do crazy stuff like use the battery as part of the structural frame, to save on metal there. Every extra kilogram reduces range. Solid things are made hollow. Metal is replaced by plastic. Fabrics are thinner or replaced with lighter-weight engineered materials. Lots of things are removed. Physical buttons gone, flourishes gone, handles gone. Seats are made thinner and with less material. See how they brag about a simpler new steering wheel that is 400g lighter? All of that and still they come up with a 2300 kg compact two row SUV. So, if you are going to be redesigning everything anyway to try to get rid of as much weight as possible, why not hire a designer known for sparse, minimalistic, clean design? It makes sense. It may not be what Ferrari buyers want, but you can't really blame Ferrari for giving it a try. We'll see how well it sells.
- anonym00se1 8mo ago
  Given the heavy use of metal and glass to replace plastic parts, I suspect LoveFrom did the exact opposite of shaving weight off the interior :)
- kjellsbells 8mo ago
  I wonder what the speed/weight tradeoff is on a Ferrari though. Eg on a Bugatti they can put in a beast of an engine (heavy) because their buyers care only about power output and if it gets 8 miles to a gallon who cares. On an electric sports car, where does the break lie between extra weight for a powerful battery and too much weight to make the car go vroom? Side note: I wonder if, in 20 years, petrol cars will the preserve of the very rich and the very poor.
  - c22 8mo ago
    > Side note: I wonder if, in 20 years, petrol cars will the preserve of the very rich and the very poor. Sure, except the very poor will be eco criminals (due to being unable to maintain their equipment to relevent emission standards/pay the associated offset fees) and will be selectively hounded and exploited by law enforcement.
gyomu 8mo ago
The inside of the Apple Car looked nothing like this - primarily because "driving" is the main activity the design of this Ferrari is intended to serve, and "driving" was not an activity that the Apple car intended to support.
- fragmede 8mo ago
  You're driving it wrong.
marcomonteiro 8mo ago
There was never an Apple Car, but if there was ever a thing that might have become an Apple Car it wouldn’t look anything like this.
robinhood 8mo ago
I don't quite agree with this statement. I would rephrase it like that: If Apple had built a car, this is the care and though process that we would have seen - incredible attention to details. But it would not have looked anything like what we’re seeing with Ferrari.
rawgabbit 8mo ago
I am mostly OK with the wheel and the binnacle(?) cluster of gauges. The things I don’t like is instead of a stalk for the blinkers/turn signal, it is buttons on the wheel? (Should have been two mini paddles above the big paddles). I especially hate the two triangular control modules. They are ugly and useless. It is a Ferrari I want performance mode all the time. For cruise control, it should have been two mini paddles below the big paddles. The worst is the center Tesla like display. Steve Jobs IMO would have drawn the line there and said no displays. He probably would have said you should connect your phone and fiddle with whatever in the app. The overhead Launch pull button is really silly. This is screaming look at me and my mid life crisis.
make3 8mo ago
"this design falls flat" he says, as if it was an objective fact and not a personal preference

kaizenb 8mo ago

Photo collection: https://bookmarker.cc/bora/ferrari-luce https://bookmarker.cc/bora/ferrari-luce

stackghost 8mo ago

The tablet interface looks cheap and low-budget. When you spend that much on a car you don't want the interior to look like a Model S.

actionfromafar 8mo ago
Not only cheap, but boring in a car which wasn't supposed to be boring. In many other cars that look would have been sleek.
yabones 8mo ago
The interior of my Mazda looks more high-end than this... Yikes, Ferrari.
elzbardico 8mo ago
This is not a car for tech bros with no culture, no traditions, and no past. This is a Ferrari.
- clipsy 8mo ago
  > This is not a car for tech bros with no culture, no traditions, and no past. Weird, because that's exactly what it looks like.
carefree-bob 8mo ago
I've wondered why they don't integrate the tablet directly into the dash or windshield. It does seem clunky to have a big ipad screwed to your dash. And I think it would also save on weight.

vikkymelani 8mo ago

[dead]

faresfa 8mo ago

[dead]

boothby 8mo ago

I thought I was going to look at a car when I clicked that link. I scrolled the last 80% of the way out of morbid curiosity. This secondary quest was not disappointing: no car photos. So weird. Perhaps this is a complaint about the title. But since it's all about the interface, I must say, the idea of a sports car with a touch screen is still rather terrifying.

LanceJones 8mo ago
It's a 4-door, 4-seater. Sporty?
- boothby 8mo ago
  Well, maybe if I win the lottery, I'll be able to afford a Ferrari minivan? I'm so confused.
- stonogo 8mo ago
  It worked for the M5.
- deleted 8mo ago
  [deleted]
az09mugen 8mo ago
Same, even on the web I was not able to find a car photo.
big_toast 8mo ago
They say elsewhere that it’s part of a series of reveals. The ev powertrain last October, this, and the exterior in May.
- Coeur 8mo ago
  Note that the exact date in May has not yet been announced, but there is a hint: in all the videos and screenshots of displays the date and time is shown as "Mon 25 10:10". Now when Ive was still at Apple, the first screenshots of iPhone showed a time of 9:42 because that was the time they expected when the device was first shown. And that time was placed in all the official PR images well in advance. Extracting from that, a Monday the 25th could be the time we'll first see the full car. Going through all 25ths of each month this year, May is indeed the only month where it falls on a Monday, so it's probably the 25th of May.

runjake 8mo ago

This is the kind of design I'd expect from Ive: it is designed to look nice. Ease-of-use is another story. There's a lack of consistency on the wheel controls that make this look more like a UX showcase rather than a usable interface. Case in point: - A bunch of rotary knob that perform the same function: to select. But, they all look different and use different ways to represent the selection. - Some have a lighted indicator, some have a notch, and some are completely ambiguous. - The 2, 1, *, 0 switch has a hole in it to indicate the currently selected option. - The plastic surrounding this is is mere millimeters of thickness and I would expect it to break off within a decade.

nusl 8mo ago
I think it's fine for wheel controls to look different though. You're adjusting them when engaged with a task that requires constant concentration, so being able to easily identify the control you want and then use it makes sense. I'd rather have this than all of them look the same. If you're driving in rain and need to swap to wet tyre mode, but have to spend time figuring out which generic knob does the thing, it's dangerous.
- lloeki 8mo ago
  Exactly. My car has every button and knob share the same design language but all subtly - or not so subtly - different so that the moment a control is touched there is zero ambiguity as to a) how to operate it and b) which one it is. Appearance also comes into play as one doesn't necessarily have to _look straight at_ something to distinguish which is which or what the position is, merely it being somewhere in peripheral vision may very well give just enough clue so that you don't really have to take your eyes off of the road.

geniium 8mo ago

That doesn't look good. I'm very surprised that a brand like them release such a cheap-ass version.

onlyrealcuzzo 8mo ago
I thought it was a joke. It looks like something from Fisher Price. But I'm clearly not the target audience.
- geniium 8mo ago
  haha me neither
netsharc 8mo ago
It's a Ferrari EV.. I can imagine the company wanting to treat the project like a proverbial stepchild, while keeping the soul for the fossil-fueled machines..
- geniium 8mo ago
  yeah, seems EV is a hard market to enter. Porsche seems that have had a hard time entering it too (see numbers, am no expert)
OldSchool 8mo ago
After the 993, Porsche was a different company. Not exactly cheap-ass, but maybe something less than their often aircraft-quality mechanicals and spartan but hand-made quality interior.

whynotmaybe 8mo ago

Funny how I want to say bad things about a car I'll never afford. Anyway, whether it's a Ferrari or other, I'm always disappointed by touchscreen in cars. And as I said it before, it always seems and afterthought and just put there because someone forgot about it. I'm guess I'm getting old but when I'm driving I usually look at the road and couldn't car less about a nice touchscreen.

StilesCrisis 8mo ago
Once you get used to a nice huge GPS you won't want to go back.

_diyar 8mo ago

Finally, the return of silver, rose gold, and space gray.

lisper 8mo ago

Um, where is the car? All the images are of (parts of) the interior, and the captioning is bizarre. Ooohh! It has a steering wheel! (And it's a input! Who knew?)

kaizenb 8mo ago
They only shared the interior, not exterior.

throw03172019 8mo ago

Is there a market for a $400,000+ electric sports car? For me, the excitement of a Ferrari, Lamborghini, etc is the engine and the sound.

SideburnsOfDoom 8mo ago
The selling point of electric sports cars is more "the acceleration is amazing" and less "it makes a loud noise". e.g. > a 0–100 km/h (62 mph) acceleration time of 2.36 seconds, and a quarter mile (402 m) drag race time of 9.78 seconds. ... unofficially the fastest production car in the world https://en.wikipedia.org/wiki/Yangwang_U9 https://en.wikipedia.org/wiki/Yangwang_U9 > Model S Plaid Takes 2.07 Seconds to Accelerate from 0-100 mph https://www.energytrend.com/news/20210623-22467.html https://www.energytrend.com/news/20210623-22467.html
- MindSpunk 8mo ago
  Acceleration is about the only selling point of a sports EV. They're so ungodly heavy because of the batteries that they handle like barges. They need giant tyres and so much ESC and software control because these things weigh almost 2000kg or more. You can try and work around it but there's only so much that can be done to make 2000kg take a corner. Looking at where sports cars will be in 10 years with ICEs being regulated out of existence makes me very sad because it seems like we're about to see the death of the lightweight sports car.
  - benlivengood 8mo ago
    The McMurtry Spéirling is under 1000kg. Battery technology will only improve and so I expect to see under-1500kg sport EVs generally available eventually. Under 1000kg for a reasonable price probably means building your own electrified exocar.
    - MindSpunk 8mo ago
      The McMurtry is a race car so it's not surprising it's that light. However it still pays a price compared to its contemporaries (go look at the weights of various LMP1 or LMP2 cars, even old cars like the Mazda 787B was ~850kg iirc). The only number I've found so far is "under 1000kg" so I assume it's probably quite close to that 1000kg number. The weight of the batteries isn't going anywhere anytime soon. I expect car makers will prioritize range. I think the engineering to make an EV truly light like an old Integra Type R (1100kg) will be obscenely expensive and sacrifice so much on practicality it just won't be a viable product as a road car. The car would be so compromised to be that light nobody will make the car, at least at an affordable price. You'll end up with a limited range, limited power, uncomfortable car for a price way out of line with what you're getting. I think you could make a ~150kw-180kw EV pretty light, but considering the ongoing power pissing contest in modern cars I'm not sure how well it would market test. So I expect the market will stick to heavy cars with big power because it's easier to build and easier to sell.

SideburnsOfDoom 8mo ago

FYI, the Wikipedia article has a little more data on this vehicle as an EV: 4 motors, 1,113 horsepower, an 880 V platform, 122 kWh of battery, range 330 miles (531.1 km). Not clear yet on the exact charge speed or launch date. Or what the 0-100km/h time is, but expect a low number, of course. That number has to be eye-catching. https://en.wikipedia.org/wiki/Ferrari_Luce https://en.wikipedia.org/wiki/Ferrari_Luce

martinpw 8mo ago
Problem is that in an EV world the raw figures are really not going to be that impressive. Plenty of Chinese EVs have 1000+hp at far lower cost, and likely as good or better acceleration that whatever Ferrari can deliver, since EVs seem to be reaching a point where the limit on acceleration is the tires rather than the motor. So don't think Ferrari can deliver anything truly eye catching in those terms. Differentiation needs to come in other domains.
- SideburnsOfDoom 8mo ago
  You're right, it's going to be hard to beat the Chinese EVs on pure price vs. specs. They have to have specs in the same league though, and then differentiate. e.g. the 880 V platform indicates that the charging speed may be up to this year's benchmark for "good". This teaser for the interior design will be part of differentiation campaign.

cyberax 8mo ago

Did they remove the turn signal stalk? Just like Tesla did?

Hamuko 8mo ago
Ferrari removed the stalk over 15 years ago. https://youtu.be/ujl0NYeDJoI?t=810 https://youtu.be/ujl0NYeDJoI?t=810

johnthuss 8mo ago

I found this video review to be much more informative and compelling. https://youtu.be/6Wv1btxCjVE?si=_1mvIHT3r_CQsuTZ https://youtu.be/6Wv1btxCjVE?si=_1mvIHT3r_CQsuTZ

doe88 8mo ago
I find the thin steering wheels sumptuous.

arjie 8mo ago

The skeuomorphism is a curious choice. I think if I were going for a radical electric car UI I'd use bar graphs from left to right and things like that. Then again, maybe they don't want to alienate their customers.

netsharc 8mo ago
1980s style? https://www.core77.com/posts/109822/A-Look-at-Some-Wild-1980s-Digital-Dashboards https://www.core77.com/posts/109822/A-Look-at-Some-Wild-1980...
- arjie 8mo ago
  You know it!

tiffanyh 8mo ago

Porsche is the only car company that has nailed interior EV design - IMO. Their interiors look high-end, functional and not just a minimalist big computer screen. https://www.caranddriver.com/photos/g46528574/2024-porsche-macan-ev-interior-gallery/ https://www.caranddriver.com/photos/g46528574/2024-porsche-m...

anonym00se1 8mo ago
Porsche and Rivian (with a nod to Rivian) imo.
hallole 8mo ago
It still looks like a big computer screen, I'm afraid. Although, making it seamless with the dash is a step up, you're right. That tiny paddle gear shift looks horrendous, though. I would really like to have analog features back, buttons and all that, in an EV.
maxdo 8mo ago
looks like a weird mix of nothing, pointless clock, that screen on the right, that only creates discomfort. The big screen that is big only for the trend. In tesla ( trend setter for this) big screen is functional, and it can show you multi media, when you charge you watch netflix. this screen is not capable of multi media....
browningstreet 8mo ago
The new Cayenne interior is terrible. Macan is good. Rivian is the only excellent one.
- elxr 8mo ago
  Rivians don't even have a physical vent control (to aim the vents). That alone disqualifies it from anything close to "excellent". And that's before mentioning all the missing physical buttons that should've been there. Touch screen buttons, especially the ones on the far edge of the center screen, are harder to accurately hit for most people. More physical buttons = better = more premium.

DeepYogurt 8mo ago

Sorta meh imo. Looks like a more skeletal version of a kia I was in recently

bithavoc 8mo ago

so OpenAI[0] designed a Ferrari? [0] https://openai.com/sam-and-jony/ https://openai.com/sam-and-jony/

browningstreet 8mo ago
OpenAI bought io, not LoveFrom.

benbojangles 8mo ago

I love it, first ferarri that i have said "I want one". I have been an ev driver for over a decade and have no regrets, it has improved my life. The mental health benefits of driving an almost silent vehicle are completely over looked, the addiction to a vibrating noisy gas engine we find quite frankly bizarre in 2026, it is old technology, outdated, and becoming lost in history and thank you to the lithium cell.

deleted 8mo ago

[deleted]

option 8mo ago

This looks awesome

noodlesUK 8mo ago

Is the exterior of the car not public yet? Why is the only detail about the control cluster?

Hamuko 8mo ago
Ferrari is announcing the car in three steps: first they announce the electric powertrain details, next they announced the interior details and lastly they'll announce what it'll actually look like.

eezing 8mo ago

Very functional.

avalys 8mo ago

This looks like the controls for a very stylish Italian delivery van. Not an exotic sports car.

browningstreet 8mo ago

I think Ferraris have gotten especially ugly in the last few generations. I generally like Jony Ive designs. But this is a mismatch. A whole new kind of not-right-is-ugly for Ferrari. Elements of it are precious and well designed. But it doesn't feel like a car interior.

nailer 8mo ago
Oh. I have the exact opposite feeling. I'm not into cars but I love this.
- davee5 8mo ago
  This is precisely why it's the right design for an Apple car and probably the wrong design for a Ferrari. I knew someone who allegedly worked on the Special Project after a successful career at more familiar premium automotive brands. He was expressing exasperation with the process and said "I don't get why they're letting people who don't like cars design one. You wouldn't send your kids to a school full of teachers that hate children!"
  - dmurko 8mo ago
    I love cars and absolutely love this interior. It's retro-modern and has clear inspiration from Ferraris of the 80's and 90's. Ferrari's interior in the past few models (296, Roma) was absolutely atrocious, and this is a big step up.
- browningstreet 8mo ago
  My fear is that it’s the most attractive part of the car design :-)

OldSchool 8mo ago

I think I would be looking for that very real, confident and perfectly even vibration a Ferrari has at idle; the valve train song, an extra octave in the exhaust.

OldSchool 8mo ago
Wow in 2026, I got downvoted on Hacker News for liking the viscerally-appealing aspects of a classic Ferrari. Is nothing sacred?

seshakiran 8mo ago

How much is this?

simonebrunozzi 8mo ago
More.

lateforwork 8mo ago

Physical controls! This is the opposite of Flat UI. I hope others copy this car as opposed to Tesla.

diego_moita 8mo ago

> First Electric Ferrari This is big. Ferrari, as a brand, is the top cult of internal combustion engine. For them to release an EV is like Apple releasing an Windows computer or Android phone. Soon, the last holdout of big oil will be the American government.

2III7 8mo ago
They've been doing hybrids for a while now. Not to mention the F1 and LeMans prototype cars. This car is more like the iPhone SE or 16/17e line of phones.

RankingMember 8mo ago

The handle and palm rest, in particular, stick out to me as a step up for anything with a touch screen. Giving you a place to anchor your hand while a finger does something is very nice. That the display can articulate is also nice, though it does add a potential weak point (how long until this gets loosey-goosey and moves around during hard g-forces?).

jacques-noris 8mo ago

Fortunately, there are many physical buttons. In the video, you can see that their functions vary depending on what is displayed on the screen. I think this is a brilliant solution that combines the best of the physical and virtual worlds.

nottorp 8mo ago
It's stupid because you're driving and can't look at the screen.

techpression 8mo ago

Love the physical knobs, switches and buttons. Looks retro but modern, but more importantly it’s a lot safer.

gigatexal 8mo ago

Meh. Glad he and Alan Dye are gone. They would have ruined the Apple car. Appel should instead replace their entire design team with the folks from teenage engineering.

neom 8mo ago

I'm not a fan of that bold on iPad, but if they made those displays oil filled like ressence type 3, even with them being digital, they would look pretty nice given the proportions and ux/ui.

cadamsdotcom 8mo ago

Jony must have got bored of hanging in North Beach with Sam Altman ¯\_(ツ)_/¯

blobbers 8mo ago

I'm excited to see the Apple car!

bombashell 8mo ago

I don't know but why all electric cars look similarly bare inside? Why don't you make it more exciting and not so “tesla” moderate?

ebbi 8mo ago
Probably to save weight, given how much the batteries weigh in electric cars. This is purely an uneducated guess, though...
- bombashell 8mo ago
  But most of them have panoramic roof, isn’t it way heavier?

rcore 8mo ago

Seems like the steering wheel comes in three colours: silver, rose gold, and space gray... This is the closest we've ever got to the Apple Car.

maguay 8mo ago
That is the point that cracked me up the most.
deleted 8mo ago
[deleted]

karunamurti 8mo ago

All rendering without real photo is off-putting.

brokenmachine 8mo ago

I'm ecstatic that I can't afford one of those.

1970-01-01 8mo ago

When Ferrari's hand is forced by the technology, you know it's unstoppable.

neya 8mo ago

I'm surprised no one talks about their overrated "engineering" section showing the chassis as if it's some piece of work from heaven, but in reality their welding quality is absolutely pathetic and even a 12 year old could do a better job than this: https://www.reddit.com/media?url=https%3A%2F%2Fpreview.redd.it%2Flook-at-these-welds-on-a-half-million-dollar-ferrari-812-v0-2y6rgk1b5mbb1.jpg%3Fwidth%3D1080%26crop%3Dsmart%26auto%3Dwebp%26s%3Dd46b311c846644487486e3852b6cade0adc74d49 https://www.reddit.com/media?url=https%3A%2F%2Fpreview.redd....

tiffanyh 8mo ago
That link is from 3-years ago and not related to this new EV.
- neya 8mo ago
  So, we just discard someone's workmanship history and dump $x,00,000 just because of the brand value? 3 years ago but still relevant for a company who charges $500k for such poor workmanship. This is acceptable from a normal manufacturer like Hyundai (which ironically has much, much better welding standards), not from a luxury car company.
GaryNumanVevo 8mo ago
Absolutely, it's incredible how Ferrari is able to rich dullards. Mclaren would sell you an engineering masterpiece for half that price.

ebbi 8mo ago

I think I'd like this better if the centre console screen was less rounded. The way it is, gives off 'toyish' vibes.

v3ss0n 8mo ago

The name they gave to their first electric car sounds discouraging.. Why would someone name it Luce.. which sounds like Lose

hackyhacky 8mo ago
It doesn't sound like that in Italian. It's loo-che.

Someone 8mo ago

Is there some legal requirement to indicate the location of airbags because they contain explosives? If not, why does the steering wheel have an “AIRBAG” label at the bottom?

blazarquasar 8mo ago
Yes, UN ECE 94 requires them.

mdavid626 8mo ago

Where are the emotions? This is just a soulless machine. The website doesn’t even work properly. I can’t scroll all the way to the end on my iPhone.

jacquesm 8mo ago
The emotions are in the envy of those that can't afford them. In that sense it is no different than your iPhone: people that have these always mention they have them. The difference with your iPhone is they rarely actually drive them.
- morshu9001 8mo ago
  iPhone is just a solid phone, nothing all that fancy. It's like a Honda Accord, and Samsung is like a Nissan Altima.
- mdavid626 8mo ago
  Hmm, for me it's the V8 in the back.

DyslexicAtheist 8mo ago

I must assume when you go pedal-to-the-metal, there is no vroom-VROOM - just the same sound we know from a cheap laptop cooling fan?

codezero 8mo ago

We are here on HN are clearly not the target market for this product.

sph 8mo ago
The ultrabilionaire roam among us on their throwaway accounts.
jillesvangurp 8mo ago
What, wealthy crypto and AI tech bros? Exactly the target audience for a company specializing in selling the ultimate solution to a mid life crisis for people on 6/7 figure salaries.
sowbug 8mo ago
Not with that attitude.

dabrez 8mo ago

Why isn't anyone talking about why the website doesn't work the side bar the loading icon is too far up on the page this is actually embarrassing.

Arch-TK 8mo ago

Why does an electric car need a flappy paddle gearbox?

WalterBright 8mo ago

Ferrari is actually using words instead of icons! Hooray! (I knew they would eventually listen to me!)

chakintosh 8mo ago

I had to double check the URL to make sure this isn't a parody. The interior is akin to something from a compact Chinese car. Nothing to do with Ferrari.

shooshx 8mo ago

No actual car is visible in this car promotion website.

beAbU 8mo ago
I had the same thought, but the article starts with "first look at the interior". So maybe the exterior does not exist yet?
- topspin 8mo ago
  It's exists. Car and Driver and other sites have photos. Obviously it's weird to not showcase the exterior of a Ferrari, that being pretty much the entire point of Ferrari. The cynic in me can't help but think this may be due to the fact that it looks like a lowered Hyundai with a body kit[1]. [1] https://www.caranddriver.com/news/a70279106/ferrari-luce-ev-details-interior/ https://www.caranddriver.com/news/a70279106/ferrari-luce-ev-...
  - estomagordo 8mo ago
    Oh, wow. Yeah nobody is going to convince me that that is a Ferrari.
  - globular-toast 8mo ago
    Wow, first we got SUVs that were like morbidly obese Saloons, now we have this which is like a comically squashed SUV. Horrible.
  - deinonychus 8mo ago
    Do we know that’s an accurate image? The site says it’s an illustration and admits the exterior reveal comes later I hope it’s not accurate. If so, interior looks more interesting than the exterior

etothepii 8mo ago

Having used sunglasses that project a monitor on to them products I am very surprised that the speedometer is going to move with the wheel. That said an electric Ferrari is not a car built for me. If I could justify such a car I'd want something practical or that makes a great noise. "Fun" to drive would not be on my agenda.

moffkalast 8mo ago

> ESC off It's always funny to me that electronic speed controllers and electronic stability control have the same initials. ESC off, you have disconnected the motor!

eur0pa 8mo ago

What a disgrace

croisillon 8mo ago

not sure why those things are still manufactured to reach 300km/h and advertised at 210km/h when all they do is mostly crowding at 10km/h in city's oldtowns

ninalanyon 8mo ago

A lot of that UI will be difficult to operate with gloves on. And knobs that have to be twisted rather than thumb wheels on the steering wheel seem like strange choice to me; awkward to use even with bare hands.

estomagordo 8mo ago

I scrolled for about a century and there was not a single image with a full view of the car?

fredsted 8mo ago
That is released in May
KeplerBoy 8mo ago
It hasn't been revealed yet.

chimpanzee2 8mo ago

Does this car also come with an exterior? I didn't see any.

SideburnsOfDoom 8mo ago
> Does this car also come with an exterior? technically no, since it doesn't come at all yet. It has yet to be launched. But the exterior is likely final or close to it by now. Dripfeeding details in advance is a publicity move. It makes people hungry to see more. Expect to see it some time before launch in 2026.

kotaKat 8mo ago

Jony Ive took one look at a Freightliner Cascadia's digital dashboard and went "Damn, give me some of that in a Ferrari". https://bigrigs.com.au/wp-content/uploads/2021/05/CASCADIA-DDs-11.jpg https://bigrigs.com.au/wp-content/uploads/2021/05/CASCADIA-D...

iamsaitam 8mo ago

404, no exterior car pictures found

deleted 8mo ago

[deleted]

somewhereoutth 8mo ago

"we don't want your electric car, we want your car, but electric!"

cosmin800 8mo ago

What a joke of a car, the "screens" are contagious. Peak design stupidity arrived at Ferarri, does it have the sliding on the screen gear stick too? Retractable door handles? I guess the price of old cars will grow faster than they used it.

throwaway290 8mo ago

Error 403.

lormayna 8mo ago

Nothing against EV, but a full electric Ferrari is almost a profanity IMHO.

bendbro 8mo ago

If you're buying an appliance, why have it manufactured by Ferrari? Modern cars, especially electric ones, are not exciting in any way as cars. Only agenda motivated e car foamers pretend otherwise. Electric cars are exclusively exciting as commodity transportation.

compounding_it 8mo ago

The good news is that this won't matter much because it's probably out of consideration for pretty much all of the HN crowd. Ferrari is one of those things which the ultra rich and a small sliver of the population can afford to buy brand new, and those not even lurking here. For everyone else it's something they can try out on a track if they are curious. That being said, I wonder what can be cloned from this by others. The ICE are huge and refined and people can steal that engineering into other cars. With battery and motors, I feel like everyone is now on a level playing field and starts from zero. I wonder what will set apart a Ferrari from others.

Temporary_31337 8mo ago

Unfortunately for a lot of performance and luxury oriented Car manufacturers, EVs are a death trap - since they don't have access to any special battery chemistry, the drivetrain is basically a commodity - you can get more HP from Xiaomi than you can get from a Ferrari. Any advatages / weight savings around say carbon chassis will be negligible and probably more of a nuisance in daily driving. Moreover the battery will degrade over time so it's not a good long term investment (unlike ICE cars where 100 year old machines still run fine). I'm sure there will still be some buyers but the margins are going to get squeezed and the Rich Oil Sheikh will reconsider their purchasing choices when it gets overtaken by a Chinese EV equivalent at 1/10th of the price. I really don't see how Ferrari can support its brand with a toy car like this.

Someone 8mo ago
> Rich Oil Sheikh will reconsider their purchasing choices when it gets overtaken by a Chinese EV equivalent at 1/10th of the price. A car that John Doe can afford to buy isn’t a status symbol. Why would a rich oil sheik buy that? They’ll want something that signals wealth.
gnfargbl 8mo ago
There's more to this kind of a car the torque and straight-line speed. Take a look at this Tesla Model 3 Performance on the Nürburgring https://www.youtube.com/watch?v=0tdhYevUGwM https://www.youtube.com/watch?v=0tdhYevUGwM, the brakes are overheated after a few minutes of driving.

whiteboardr 8mo ago

What a letdown. After having spent (way too much) time in automotive interior and UI-design and leaving the field based on the realization that classic car design organisations across almost all manufacturers are mostly driven by "aesthetics" and gimmicky "tech"-quirks but do not seem to care about actual usability and utility, i had high hopes that Ive would be the one to come up with an interior that actually makes sense. This might be harsh, but I'm afraid, this will have the same effect on the car industry as Liquid Glass will spill nonsensical decoration for effect's sake across software outside of Apple, taking years to clean up. Starting with the Steering wheel - Indicators as buttons, really? Then the control modules on the wheel: Good luck figuring out how to use the ACC. Zero buttons for Volume, Prev/Next or even OK/Cancel to navigate anything - meaning you'll have to take your hands off the wheel for almost everything. Plus, it's a very thin rim and for a performance car not the best choice IMHO. Good thing though there's ginormous paddles for "torque control". </s> The instrument cluster is a giant housing for three display areas that are anything but modern, aka Retrobore and in some cases not very good or clear - eg. tire pressure or the three scales in the power dial per mode that are very similar and probably too technical for most users. I hope there's going to be some customization. For the head unit itself, while it's nice having the option to swivel the unit it seems overengineered for a secondary feature. While I'm happy to see physical switches and a rotary dial, the choice for what is being used as switches seems not ideal since the length of the switches might make it hard to use. People won't feel a shape/form and press it, but rather have to put in some muscular effort to hit the switch from the top or bottom and at the right angle - even if you can rest your palm on the handle of the unit. As for visual design within the UI it almost seems unfinished and not very polished, let alone "luxurious" - especially the climate control screen. Overall a missed opportunity that carries on the clutter we see today coming out of car manufacturers and neglects core utility in the automotive context. It's neither focused and clean like most Apple products have been designed nor very emotional or even close to being "Ferrari". It's the same problem as with everything automotive interior today (and for way too long already): Decisions driven by automotive-/industrial designers who are caring for sculptural appearances first. I sincerely hope that at some point we can see this as a chapter from the past - at a point in time where the DRIVER/passengers and ACTUAL utility are paramount and developed with software (and it's established rules about usabililty and affordance) being an integral part. To add some more snark: Maybe Ive should care less about being chauffered in a Bentley and spend some actual time behind the wheel. Showing myself out now. </rant>

inatreecrown2 8mo ago

The shifter looks like a bad joke for a Ferrari, and the whole design would better fit a Skoda or VW.

seydor 8mo ago

Does it have Lightning adapter or do i need a new cable?

LightBug1 8mo ago

Well, the elements look better together on the shown dashboard compared to what appeared on HN yesterday with the elements all separated

small_model 8mo ago

Who will buy this when the X roadster is released that is able to hover etc from SpaceX tech? Legacy auto is toast they move too slow.

rschiavone 8mo ago
with FSD being just a wrapper around Grok, neat!

RajT88 8mo ago

I love the design of the body. Classic Ferrari. I think?

enricotr 8mo ago

Probably I will be impopular, but the best ferrari in the last 40 yrs is F-40 by engineer Materazzi. Designed all by him, except the japan mad turbo compressor.

quantumHazer 8mo ago
Not unpopular at all. I think it's one of the best Ferrari ever made.
fp64 8mo ago
I do not think this is an unpopular opinion at all. In fact, it's one of the most popular ones I believe.
gdubs 8mo ago
That car's interior is a great example of what made Ferrari so iconic and aspirational. It's not trying to be nice and comfortable. It feels stiff, brutalist, direct. It has an immediacy and a danger.

znpy 8mo ago

dumbest car i've seen this year

rullopat 8mo ago

The Thurstmaster steering wheel for the PlayStation looks nicer

leipie 8mo ago

Where is the car? All I see is a mock up dashboard that doesn't look very tangible. What does it look like? What does it sound like? What is it like to sit in the cockpit? How does it drive? This seems quite important to selling sports cars to me. This could almost be a commercial for selling for a perfume. Ow noes! No indicator stalks. No need to navigate roundabouts for Ferrari drivers. Going around corners is way too much fun for this car. It is Tesla all over again :S

storus 8mo ago

Touchscreen insanity and even rounder corners than Tahoe. I guess I am not their target customer.

bdavbdav 8mo ago

This looks like some kids DT project presentation - focusing too much on things that the target audience aren’t really going to care about. Also, how soulless is this car. Some cars I get into (previous gen Audis, used to with BMWs, Porsche) and feel that they’ve built the interior for the drivers enjoyment. This, no clue.

globular-toast 8mo ago

What are people going to do with the G force gauge? Unlike speed, engine RPM, fuel reserves etc., people can sense acceleration perfectly well themselves. They wouldn't be able to put a number on it (although maybe could with training), but what good is that anyway? And what even is the gauge on the left? It's just numbers without units. This just looks like a gimmick because they wanted three gauges but lost engine RPM. Excusable for something like a wristwatch which is only there for aesthetic reasons, but a car where the gauges are there for safety reasons?

tim333 8mo ago
I've never had one but it would be kind of interesting to see what the max cornering force was and maybe useful to see how close to the limit you are.
- globular-toast 8mo ago
  What limit? The limit is when the tyres lose traction, not some number on a screen.
  - tim333 8mo ago
    I'm curious what the number is at that point. I think about 0.6g for your average car in the dry.

sjacob 8mo ago

I liked it after watching this excellent video walk through - https://www.youtube.com/watch?v=6Wv1btxCjVE https://www.youtube.com/watch?v=6Wv1btxCjVE

mlongval 8mo ago

Yawn.

deleted 8mo ago

[deleted]

tonoto 8mo ago

I saw paddles and thought, finally someone that incorporated a 2-4 speed transmission in order to put some form of soul in EV. But no.

octoberfranklin 8mo ago
The 600hp (Kia!) EV6 GT has paddles too. Been trying to figure out how to repurpose them.
rifty 8mo ago
If I understand you correctly, there is a cool video on youtube that shows off a concept AE86 EV conversion that matches the driving experience of the original. https://www.youtube.com/watch?v=DE2oDKguy3Q https://www.youtube.com/watch?v=DE2oDKguy3Q

seydor 8mo ago

More proof that americans have no sense of style.