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This will not end well for Disney, there were certain historical characters removed from Sora 2 because people kept making racist videos that are hard to censor
by giancarlostoro 11mo ago
This will not end well for Disney, there were certain historical characters removed from Sora 2 because people kept making racist videos that are hard to censor, and it became increasingly unhinged. This feels like another circular investment where Disney is hoping to make money back I'm sure. On the other hand, assuming they do the freemium stuff, I look forward to making a few videos of my daughters favorite Disney princesses "talking" to her.
- empath75 11mo agoreposting what i said in the other thread: > There is no way the character licensing survives an hour of contact with the public, unless it is _extremely_ restricted. I can't imagine a worse job than trying to "curate" the torrent of sewage that is going to get created. Deadpool is pretty much the only Disney-owned property this makes sense for. And I say this as someone who _likes_ using Sora.
- tiahura 11mo agoAnd, don't forget to figure in that OpenAI has indicated they're getting into porn.
- embedding-shape 11mo agoIs this about when Sam mentioned they want to continue/start letting people do lewd texting with LLMs? Or are you talking about actual pornography?
- complianceowl 11mo agoIt's hard to tell.
- dragonwriter 11mo agoThe “lewd texting with LLM” will be a tool for writing actual pornography, and in workflows for image and video pornography, even if the image and video generation doesn’t happen on OpenAI’s platform (in fact, people are using ChatGPT and other major AI engines as tools in that already, but loosening the filters were facilitate that even more on OpenAI’s platform.) OpenAI knows that, and the people interested in that capability know that, even if many of the other people seeing the marketing about it don't.
- embedding-shape 11mo ago> The “lewd texting with LLM” will be a tool for writing actual pornography Sure, but does that mean "OpenAI has indicated they're getting into porn"? A bit like saying W3C is getting into porn because the web is used for porn, together with other things. Even when I try to think of parent's comment in the most charitable way, I don't think that's what they meant. Personally I prefer if my tools stay as tools, and let me do professional work with them regardless of what that profession is.
- dragonwriter 11mo ago> Sure, but does that mean "OpenAI has indicated they're getting into porn"? Yes, it literally means they have indicated to the customer base that is looking into making porn. It may not mean they have indicated it to some other audiences. > A bit like saying W3C is getting into porn because the web is used for porn, together with other things. No, its a bit like saying the W3C is getting into porn if the W3C had announced changes in the platform whose main market appeal was to people making porn, but announced it in a way that glossed over and minimized that. If, on the other hand, the web had a steady state of being used for porn, you wouldn't say the W3C is getting into anything, you’d just say “the internet is for porn” (which has, of course, rather famously been said, and even sung.)
- embedding-shape 11mo agoThe initial claim was "OpenAI has indicated they're getting into porn", letting writers write the scripts, story-lines or dialogue for pornography does not mean OpenAI suddenly "does porn". In that case Google and Microsoft with their Docs and Office are also "getting into porn", which would be a ridiculous claim.
- dragonwriter 11mo ago> The initial claim was "OpenAI has indicated they're getting into porn", letting writers write the scripts, story-lines or dialogue for pornography does not mean OpenAI suddenly "does porn". In that case Google and Microsoft with their Docs and Office are also "getting into porn", which would be a ridiculous claim. Actively announcing a change of policy whose marketable function is to facilitate porn production is only the case for the OpenAI action and you have presented nothing analogous for the entities you are trying to hold up as comparable.
- simianwords 11mo agoHow did they indicate?
- qmr 11mo agoSora? https://en.wikipedia.org/wiki/Sora_(Kingdom_Hearts) https://en.wikipedia.org/wiki/Sora_(Kingdom_Hearts)
- tecleandor 11mo agoIt's also the text-to-video model from OpenAI https://en.wikipedia.org/wiki/Sora_(text-to-video_model) https://en.wikipedia.org/wiki/Sora_(text-to-video_model)
- throw4847285 11mo agoI had the same thought. Finally, Sora will be teaming up with all your favorite Disney characters! Didn't that happen already? It's just a funny coincidence.
- ipaddr 11mo agoThis might end well for Disney. This provides a different marketing angle to bring in younger people to Disney. The filters will block a lot of the sexual violence content. The original cartoons are deemed racist by some so this won't open a door already opened. But it is another circular investment to throw on the AI bubble pile.
- smith7018 11mo agoIs it circular, though? Is an AI company giving Disney $1B?
- andrew_lettuce 11mo agoIf just the news of the deal boosts Disney stock enough to pay for the deal, then yes. Or if it boosts OpenAI valuation because they now have Disney IP enough to pay off on Disney's investment, it is basically Disney producing content indirectly.
- thrance 11mo agoThe "original cartoons" are super tame compared to the heinous shit you can easily find on Sora.
- impulser_ 11mo agoI guess it will depend on how good their security is, because I'm assuming Disney is entering this deal with hard guidelines on what will be allowed.
- bilbo0s 11mo agoThis. Don't believe for a second that Sora will allow you to make racist content with Disney characters. That said, there are a lot of other models out there that care about neither licensing nor alignment. So those will allow you to make racist content. Then you can do whatever you like with that generated content. A lot of IP owners will learn that there is more than one way to skin a cat. It's easier than people think to turn children's characters, like say, Hermoine, into a raging racist. And there's very little technically speaking that they can do to stop it. But yes, on OpenAI specific properties, they can definitely stop it dead in its tracks. They can even get better at stopping it over time. In fact, the more users try to generate it, the better the system will get at stopping it.
- conartist6 11mo agoOnce you make the content it's just content, no? How the hell are you going to ban racism? A lot of racism is "dog whistle" stuff anyway -- it's designed to convey a message to people who already know what is being suggested while seeming innocuous to any enforceable standards of decency... The racists will surely have no trouble bending the models to produce Disney content that is in practice used to promote and celebrate racism.
- zrobotics 11mo agoI'm sure that's what Disney's lawyers specified in the contracts and what their execs expect. However, judging by how LLM controls have gone in the past, I'm fully expecting to see a slew of awful content featuring Disney's characters in the days after this launches. OpenAI also probably won't ever be able to actually stop people from generating harmful content with the characters, but the volume of awful stuff will probably eventually slow down as people get bored and move onto the next controversial thing.
- 11mo ago
- postalcoder 11mo agoDisney is not the same company it was 20 years ago. 2025 Disney encourages children to gamble and gives Pat McAfee significant visibility.
- godzillabrennus 11mo agoDisney is the same company as it was 20 years ago. In fact, it's the same company as it was 100 years ago. They only care about profit. They do just enough brand management to preserve the profit motive.
- caminante 11mo agoAmen. Blaming Disney for bad content is like blaming politicians. Who asked for the content? Who elected the politicians? **[Jiminy] crickets**
- AznHisoka 11mo agoGarbage in, garbage out, as someone wise once said
- armenarmen 11mo agoFwiw I think the all US presidents since Clinton were elected on a non interventionist/pacifist campaign. Blaming the voters when every one of them (less so with Biden) violated those promises is a bit unfair, if you still believe in democracy.
- dragonwriter 11mo agoAlmost every one of them was elected again, often by wider margins (the only exception losing to another one of them) after deatroying any illusion innthat direction you might argue was produced by their campaign positions, so I don't think you can absolved the American electorate here, even if one agrees that their campaign before taking office met your description.
- havblue 11mo agoThere is a lot of YouTube content that is basically people playing with toys like Paw Patrol and having them interact in doll houses. I'm not a fan of this for my kids, and there will be a ton more of it. And yes, there will be political slop as well. On the other hand there was a video about what happened to Mickey and Goofy in Vietnam... I'm probably okay with an updated version of that.
- bombcar 11mo agoGrok create already lets you make 6 second videos, though sometimes you have to say "Italian plumber" or "famous princesses".
- dmix 11mo agoIt's definitely not a war you're going to win simply via copyright claims to the big chat interfaces. This stuff will happen regardless. Especially as more open high quality LLMs role out. They might as well have some direct say in the matter with the big companies by creating relationships and profiting via licensing.
- echelon 11mo agoThe AI IP lines are being drawn now. The IP holders will sue or DMCA the platforms, not the users. First Grok, then eventually YouTube. Then they'll charge licensing fees. Are also: RIAA wrt Suno, Udio.
- dmix 11mo agoThey will be DMCA'ing the social media posts which is nothing new. The big models will and already have copyright filters on, people are just working around them which will always be a battle. They also don't host the videos they create themselves on OpenAI/Grok. As I said in my comment these videos are not all going to be via the mainline Grok/ChatGPT interfaces and alternative video generators will eventually become widely accessible to the public.
- echelon 11mo agoIt won't move the needle if users have access to unfiltered Wan, Comfy, local, etc. as that's unlikely to be how most users will create content. The majority of creation will happen directly through the powerful platforms themselves - YouTube, Meta, TikTok, and Sora. This is the first time where platforms will be able to embed extremely powerful creation tools directly into the platform, and this will undoubtedly begin to take over for the majority of content produced. Platforms and IP rights holders won't police the 1% of external user uploads. They'll negotiate deals with the platforms in bulk. If they don't license Elsa, Marvel, Pokemon, etc. then the platform wholesale will lose access to the IPs. Platforms will have to pay. These are probably billion dollar deals. YouTube getting Pokemon exclusively for the next three years? Easily billions. Why even chase random internet users when you can just collect the gigantic platform check from one deal? It'll look kind of like the cable tv / network model with occasional renegotiations. Or gaming consoles and exclusives. Or networks and sports.
- bko 11mo agoWhy is this a problem with Disney? Who cares? Online trolls make inappropriate videos with characters. Rule 34: If it exists, there is porn of it. It's so exhausting that companies are overly cautious about everything and let a tiny niche of internet culture drive these decisions. If you get obscene material in your social media feeds, you will continue to see this kind of stuff except maybe with some Disney IP. If not, it will have no impact to your life. But practical things that affect 99% of people like you mentioned will be better, like your child wants to hear Mickey wish him happy birthday. So I applaud this.
- nonethewiser 11mo agoI agree with you completely but I'm absolutely shocked that Disney would agree to this. They are extremely protective of how their IP is used. Famously so.
- bluefirebrand 11mo agoNot anymore. Just like every other business on the planet it is being run by people focused solely on wealth extraction now
- oceanplexian 11mo agoThank you. Sad I had to scroll this far to find a comment that wasn't pro-censorship of Fan Art because a character they saw on the internet offended someone's Protestant values.
- podgietaru 11mo agoI actually straight up don't think they give a shit anymore. I think decorum works in an environment where decorum is the norm, but we have entered a political moment where that is no longer the case. And I think that this kind of thing bleeds so heavily into culture that they no longer give a shit about having their characters next to it. They have enough plausible deniability; they did not create the content. I think that's enough for them, in this moment.
- philistine 11mo agoYeah, basically Disney invested a billion dollar in Pregnant Elsa Spider-Man Beach Castle.
- lumost 11mo agoThey may be viewing this as an inevitable outcome with open models/fly-by-night providers/providers in more liberal copy-right jurisdictions. They can either invest in mass classification and enforcement operations or gain some revenue share from it.
- startupsfail 11mo agoThey are likely making informed decisions. Disney/Pixar are players, not bystanders.
- soupfordummies 11mo agoTrue, those videos were probably going to happen regardless. At least this way Diseny gets to give OpenAI a billion dollars at the same time.
- whywhywhywhy 11mo agoYou need to realize more children in the world interact with Disney IP through Pregnant Elsa Spider-Man than through actual Disney real IP. Perhaps this is a play to own and monetize that vector in the future.
- tr45872267 11mo ago>This feels like another circular investment where Disney is hoping to make money back I'm sure. How is that circular?
- sebzim4500 11mo agoI assume that they mean that OpenAI will now be obligated to pay a lot of that money back to Disney as some kind of licensing fee. No idea if it's true, but that's the only way his comment makes sense.
- sschueller 11mo agoIf I were Disney I would want up front cash from OpenAI at this point.
- baggachipz 11mo agoThe carousel of ~progress~ financing continues to turn....
- jerf 11mo ago"there were certain historical characters removed from Sora 2 because people kept making racist videos that are hard to censor, and it became increasingly unhinged" Also Google "Elsagate" to see what sorts of things people would like to do with Disney characters. Or a YouTube search for Elsagate. The other thing I'd point out is that people kind of seem to forget this, but it isn't a requirement that AI video be generated, then shoveled straight out without modification. Elsagate shows the level of effort that people are willing to put into this (a strange combination of laziness, but extreme effort poured into enabling that laziness). You can use the blessed Disney video generator to generate something, then feed it into another less controlled AI system to modify it into something Disney wouldn't want. Or a video of a Disney character doing something innocent can be easily turned into something else; it's not hard to ask the AI systems to put something "against a green screen", or with a bit more sophistication, something that can be motion tracked with some success and extracted. "A front camera shot of Cinderella crouching down, repeatedly putting a cucumber in and out of her mouth. She is against a green screen." - where ever that video is going, Disney isn't going to like it. And that's just a particularly obvious example, not the totality of all the possibilities. Just putting controls on the AI video output itself isn't going to be enough for Disney.
- Y_Y 11mo agoDon't use a cucumber if you're going to be subtracting the green screen
- iamacyborg 11mo agoI think the idea is you want the cucumber also removed so it can be replaced with something else…
- s1mplicissimus 11mo agoi assumed it was the egg plant, guess i'm getting old
- Zenbit_UX 11mo agoOh my. I feel like we’re corrupting an innocent mind by explaining this to you. They want the cucumber to be removed too buddy. Don’t worry about it OK.
- DeathArrow 11mo agoPeople are already doing whatever clips they want to using open source models.
- hbosch 11mo ago>This will not end well for Disney I have faith that the Parks Imagineers will soon be installing Sora Stalls in and around every attraction in Disney World.
- yreg 11mo agoI understand that Disney might care about this, but I don't see why they should. What exactly does “fanart” (no matter how distasteful and controversial) change? Let people generate whatever fictional character they want.
- notyourwork 11mo agoIt only works until Mickey Mouse shows up on your Tiktok feed lynching an African American and doing a sieg heil salute. Are you sure Disney wants that or would not care about that??
- zahlman 11mo agoThe question is why it shows up on your Tiktok feed.
- lp0_on_fire 11mo agoI thought it was well known and generally accepted that the social medial companies push controversial click/rage bait to keep people “engaged”?
- gosub100 11mo agoThis is a good point. Instead of policing what trolls will use it for, the same AI should be able to detect racist content and prevent it from spreading
- salawat 11mo agoLook, I've gotten cartel beheadings and beatings on a YouTube search query for Jack Russell terriers. Don't throw shade. If you haven't gotten "How the fuck did that get there?", consider yourself lucky I guess. Best I can figure, terriers have some unintentional shared vector space with much more unpleasant content.
- stOneskull 11mo agoterriers/terrorists
- reaperducer 11mo agoI look forward to making a few videos of my daughters favorite Disney princesses "talking" to her. I look forward to chatting with Pluto and Goofy and asking why one has to wear pants when both of them are dogs.
- baggachipz 11mo agoGiven that only one of the dogs can talk, you're set to get only one answer. Though I suspect that the ability to talk bestows bodily shame, based on this anecdotal evidence.
- luxuryballs 11mo agoMaybe the point is for it to not end well, like instead of waiting around they’re taking the helm and driving it into the ground early.
- moralestapia 11mo ago>This will not end well for Disney [...] Guy on the internet knows more about businesses than a 200 billion century-old corporation. A classic.
- deleted 11mo ago[deleted]
- RataNova 11mo agoThe upside is personalized content that kids will love; the downside is the internet doing what it always does
- eli_gottlieb 11mo agoMy impulse is to agree, and I'm almost wondering whether Disney figured that they'd have more restraining influence by getting in legitimately than by having generative AI companies wink and look away from rampant trademark violations because Disney won't pay them to care.