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Apple Renames 'Apple TV+' to 'Apple TV'
- johnthuss 1y ago>>> Apple TV+ is now simply Apple TV, with a vibrant new identity. It's not the main point of the article, but it is there.
- beardyw 1y agoDoes removing the + make it vibrate more?
- crazygringo 1y agoThis needs to be upvoted to the top, because I was 99% sure OP had submitted the wrong link by accident.
- stockresearcher 1y agoSo now there is a device named Apple TV, an app named Apple TV, and a service named Apple TV. Satya Nadella pats Tim Cook on the head and says “that’s adorable”
- henryfjordan 1y agoI think they technically call the device the "Apple TV 4K". No version numbers either, so you need to reference the style of remote you have to know the approximate age.
- CharlesW 1y agoLuckily, they only release new versions every 7 years. /s
- eitally 1y agoThis is approaching Google-owned chat products levels of ridiculousness.
- joezydeco 1y agoIt'll take a bit more work to reach the number of dead Google chat-related products. There were over fifty. https://www.reddit.com/r/google/comments/s2s2ld/all_of_googles_messaging_products/ https://www.reddit.com/r/google/comments/s2s2ld/all_of_googl...
- sleepybrett 1y agoIMO just rename the hardware iTV instead, I assume they were holding back this name because back in the original cinema display days there was a rumor that they were making something more like a TV sized imac.
- blackoil 1y agoTrademark conflict. BBC has itv.
- teovall 1y agoApple TV+ needed to be renamed but they went with the absolute worst option. There's already an Apple TV device and an Apple TV app. Neither of which are required for using Apple TV+ and both of which have functionality other than using Apple TV+. Some people think that Apple TV+ requires an Apple device to use it and just dismiss it as an option. Apple should have come up with a new brand without Apple in the name. That would broaden their potential market and get their foot in the door with people who don't own any Apple products.
- jakereps 1y agoThe article itself even shows just how confusing it is: > Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Apple Vision Pro ... How did anyone think "this is fine" in a proofread here when coming up with this rebranding?
- gbil 1y agoThis gives me Apple Aladeen[1]vibes /s [1]https://www.youtube.com/watch?v=NYJ2w82WifU https://www.youtube.com/watch?v=NYJ2w82WifU
- tw600040 1y ago//Apple TV is available on the Apple TV app What's confusing about this? Netflix is available on Netflix App. HBO is available on HBO app. Normal people don't care. It's perfectly normal for Netflix the company to run Netflix the service on Netflix the app on Netflix device if they release one. It's not confusing at all. What would be confusing is if they all had different names.
- t1234s 1y agoI wish Apple TV (the box) would let you uninstall Apple TV (the app)
- al_borland 1y agoWorse are the movies and tv shows apps. They don’t even work anymore, they are just deep links to the Apple TV app. It’s been this way for years now. Of course finding these in the Apple TV app is not obvious, at least for me. It’s under Store and Library. It took me long than I’d care to admit to figure that out. Then there is the Apple Events app, which can be deleted, but it seems unwise to do so. Using the Apple TV app gives a button which deep links to the Apple Events in the Apple TV app. I can’t for the life of me find this page organically using the TV app. I probably spent 45 minutes one day looking.
- qgin 1y agoApple Music Apple TV Makes sense to me. The plus just gave it a vibe of being "bonus content" or something extra, which is a weird thing to emphasize.
- The-Bus 1y agoThe PR site as well as the main site refer to it as Apple TV+, so not sure where the renaming announcement is. But it's un-Apple to have the + missing on the press release for F1...
- Kwpolska 1y agoLast paragraph above the about blurb: > Apple TV+ is now simply Apple TV, with a vibrant new identity. Ahead of its global streaming debut on Apple TV, the film continues to be available for purchase on participating digital platforms, including the Apple TV app, Amazon Prime Video, Fandango at Home and more.
- avidiax 1y agoThe only way this makes sense is if they plan to discontinue the Apple TV hardware.
- Apocryphon 1y agoSome of the naming trends in the industry are mind-boggling. Half of the major streaming platforms appending themselves, or a premium package, Plus was often not only nonsensical, but derivative. And before that it was putting One at the end of names. Living+ from Succession was a funny take on the branding. https://www.youtube.com/watch?v=m6GdR9y2nlo https://www.youtube.com/watch?v=m6GdR9y2nlo
- bitwize 1y agoThis is the biggest gaffe I've heard since this one time at work when I was told "you have to use the Windows app". I was like "What Windows app? How can I use it if I'm on a Mac?" But it turns out, Remote Desktop has been renamed to Windows App... Geez, Apple. Just call it Gala or something. Steve would have given it some punch. But we live in the worst timeline when Apple is run by a guy who gets excited over, like, supply chains. It's gonna devolve into a slightly more stylish Microsoft soon.
- raphaelcosta 1y ago> *Apple TV* is available on the *Apple TV* app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, *Apple TV*...
- zoeysmithe 1y agoHonestly, Jony Ive/Steve Jobs minimalism is as much as a bust as it is a boon. It sort of becomes this unquestionable corporate religion and corporate terror. Imagine being able to speak this truth to power at Apple. I imagine its just easier to let everyone do the weird minimalist thing, make confusing names like this, and let support handle the angry and confused phone calls. The C-suite keeps the "Of course we kept true to Steven's vision," PR thing, but imho, the product suffers. I really would love it if Apple went more towards the middle, at least on naming products. What Macbook do you have? Who knows! Even putting the model number on it seems like an affront to this aesthetic and people have to literally either squint or zoom in using their phone's camera to be able to read the tiny text printed on these devices. It sometimes feels like Apple went from minimalism inspired industry leader to a weird cargo cult-esque over-correction.
- CobrastanJorji 1y ago"Apple TV is available on Apple TV" suggests that Google's naming guy must've left for Apple.
- sunaookami 1y agoyo dawg, I heard you like Apple TV...
- crazygringo 1y agoIt does sound dumb. On the other hand, it's generally crystal-clear from context whether you're talking about the susbscription service, hardware device, or app. It honestly seems less confusing than trying to remember which one has the '+' and which one doesn't. I don't mind it. The real question now is, will Disney+, Paramount+, ESPN+, etc. follow suit? It always was a weird way to identify streaming.
- micromacrofoot 1y ago
- 0x457 1y agoHmm, I never referred to it as Apple TV+. I wouldn't say it's any more or less confusing now.
- cherioo 1y agoLet’s see, maybe they will rename Apple TV (the box) to Apple Home
- GloriousKoji 1y agoNot to be confused with Apple HomePod.
- amelius 1y agoLet me guess, I cannot watch this on my Android devices. Smells like Nespresso selling machines that only accept Nespresso cups. My personal advice: stay the hell away from this because it can and will only get worse.
- sjm-lbm 1y agojust FYI you can watch on your Android device now. It took them a long time (seriously, I think more than four years after AppleTV+ launched), but they did finally release an Android app.
- sehugg 1y agoHopefully the "+" is the thing causing the periodic skipping when I stream music via AirPlay from my Mac's SSD to my TV.
- deleted 1y ago[deleted]
- zuInnp 1y agoAfter Atlassian renaming products to apps (and anything else to "work"), I thought it cannot become worse this year. I was wrong. Apple TV+ was already confusing enought ... "No you don't need an Apple TV, it is just a name" ...
- PedroBatista 1y agoBig Tim has been killing it lately, and by killing it I mean being the Brian Krzanich of Apple. The jury is still out if Apple TV will ever make a significant profit. Tim had a dream.. an expensive one but Apple was and is swimming in cash and running out of people to sell an iPhone. I get the "being a media & services company" hustle, selling overpriced hardware can only get you that far, but burning so much money on actors and production to get some -> limited <- catalog of good movies and shows, I don't get it. "Media" is actually a very though business.
- sharts 1y agoWho are these people that come up with these ideas? And who are the people that encourage it or don’t provide some semblance of constructive criticism?
- deleted 1y ago[deleted]
- TechRemarker 1y agoMy immediate assumption is this is to preface an Apple box rebranding, especially being announced right before new hardware is this is is the first of additional rebranding to simplify and avoid confusion. The Apple box/hardware could renamed Apple Hub and then the one with a display rumored could be Apple Hub+ or Apple Hub Display etc. Lots of options just hopefully it’s not keep everything the same name.
- iou 1y agoOh noes, what do I call my Apple TV now?
- hnburnsy 1y agoI thought Apple TV+ was a paid subsection in the Apple TV App? >Apple TV+. Watch series, feature films, kids’ entertainment, and more from the most creative minds in TV and movies — with new Apple Originals added every month.