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Last night I encountered a 3 min+ ad on YT about the construction of the iPhone 17 Pro. A few seconds were devoted to the cooling system. I watched the whole th
by Wistar 1y ago
Last night I encountered a 3 min+ ad on YT about the construction of the iPhone 17 Pro. A few seconds were devoted to the cooling system. I watched the whole thing. It was better than the video it interrupted.
https://youtu.be/_-AS5DtDeqs?si=rTfubRDArVupqREt https://youtu.be/_-AS5DtDeqs?si=rTfubRDArVupqREt
- VertanaNinjai 1y agoThis might be the first time I’ve seen someone happy about an advertisement in the wild. It is a cool video though!
- supriyo-biswas 1y agoThe ads for ReMarkable 2 and Apple’s Don’t Blink are quite captivating and entertaining in a way that I can’t claim about typical advertising.
- cj 1y agoWatching that video, the first thought I have is "So much engineering and I still need to buy a phone case with my new phone?" I'm guessing phone cases are still pretty much required if you drop your phone once or twice a month onto cement/asphalt/marble/etc from pocket height. I would be really curious to hear the internal debate at Apple wrt design tradeoffs + durability. E.g. how much of the iPhone design is only possible because Apple is assuming the average person will have a case on their phone. I wouldn't be surprised if the typical consumer would be more impressed by "No Case Required iPhone" compared to "Skinniest and lightest iPhone yet!".
- JumpCrisscross 1y ago> I still need to buy a phone case with my new phone? …you don’t. I don’t. My phone is scratched here and there, but not in a way that I notice. I used to defend this with my purchasing of insurance, but frankly, I crack the screen now maybe once every 2+ years. > Apple is assuming the average person will have a case on their phone I think it is fair to assume that irrespective of the design, most people will case their phones. Leaning into that is fine as long as the phone is still functional without a case. (Which, again, every iPhone in the last decade has been.)
- cj 1y ago> functional without a case. (Which, again, every iPhone in the last decade has been. Agreed they're functional without a case. Whether it's functional after dropping it face down on the glass onto cement/marble is another question! I'm not too concerned with cosmetic scratches. The main issue is the screen shattering. And the back of the phone shattering in older models where the back was glass.
- JumpCrisscross 1y ago> Whether it's functional after dropping it face down on the glass onto cement/marble is another question Confirming it is. Source: clumsy as hell. The glass is sturdier and more scratch resistant than it was ten years ago, when I was smashing an iPhone screen a couple times a year with a case.
- adastra22 1y agoI have a case, and therefore I don’t crack my screen (or back), ever. When I sell it after upgrading, I can truthfully list it as “like new” (after a battery replacement).
- ssl-3 1y agoAs long as we're doing anecdotes: For my phones, I use the cheapest most-featureless blackest thinnest TPU cases I can get my hands on. They tend to [just barely] cover the edges of the glass screen, they're very inexpensive. They never seem to wear out in any appreciable way. So far, zero broken screens in the ~16 years I've been carrying these pocket computers absolutely everywhere...and I drop them about as often as anyone else does, I suppose.
- ziml77 1y agoHow do you propose making a device that people wouldn't feel the need to put a case on? You could make the whole thing out of rubber but that's still going to take cosmetic damage that people want to protect the device from. You could make it easy to replace that rubber... but at what point is that not just functionally the same as a case?
- cj 1y ago> How do you propose making a device that people wouldn't feel the need to put a case on? If the screen were reasonably scratch + shatter proof, I think most people wouldn't feel the need to wear a case.
- cassianoleal 1y agoI don't use a case or screen protectors. My 15 Pro frequently falls on the floor. The back shattered on multiple occasions, but even then never became a cut hazard. The screen remains pristine.
- garbagewoman 1y agoDid you know there are cases that will prevent that damage and avoid the massive carbon footprint associated with the repairs you were fortunate enough to get?
- cassianoleal 1y agoWhat repairs?
- majormajor 1y agoThat's been the case for several years now. Gone caseless with iPhone X, 12, and 13 Pros for years now and have gotten some scratches to the sides and a small crack on the back glass here or there, but no significant screen scratches or breaks. Some scuffing around the edges is it. Last time I broke the front screen of a phone was an HTC Evo.
- steveBK123 1y ago> I'm guessing phone cases are still pretty much required if you drop your phone once or twice a month onto cement/asphalt/marble/etc from pocket height. I mean... yeah? What consumer tech is that resilient? Maybe put a lanyard on the your phone and attach it to your belt, I mean.. They could make a toughbook style phone for people with such habits, but engineering a mainstream device for such resiliency is going to be overkill for most users and cause a lot of tradeoffs in size/cost/features.
- rz2k 1y agoThe titanium iPhones, at least, are nearly impervious to scratches when dropped on concrete or asphalt from a reasonable height. I “scientifically” test this pretty often. Because the iPhone 15 pro was significantly lighter than previous pro models, I wanted to avoid a case to get the most out of this improvement. However, I wouldn’t have even experimented with not using a case if it weren’t for the applecare+ plans that are reasonable. I’ve been surprised by the durability to the extent that I should probably discontinue the applecare+ plan. The aluminum models might not be as durable. Compared to phones 20 or even 30 years ago that didn’t need a case, I suppose a significant difference is the density as much as the total weight or the hardness of the materials.
- loloquwowndueo 1y agoPhones 20 years ago didn’t have expansive glass-covered screens. The biggest I had (blackberry curve) was fairly plasticky and quite sturdy, when dropped it might sometimes eject the battery compartment cover but otherwise survived in perfect working order. And of course Nokias were almost indestructible.
- rz2k 1y agoGood point. I did have a Kyocera 6035 which I dropped and broke the screen on (years past its useful life) but that was an exotic device.
- nickpeterson 1y agoYeah people forget how nearly indestructible the old Nokia candy bar phones were.
- gf000 1y agoI mean, they were pretty trivial electronic components with a tiny screen wrapped in a kg of plastic. Like, what even could go wrong with them? But modern smartphones are anything like that, and people do like the more premium materials on the outside (and it sort of makes sense - if you have a device that you are using 24/7, it might as well "feel" more premium), so I don't think it's a fair comparison
- instagib 1y agoIf you want to do a trade in every 1, 2, or 3 years then scratches or damage to the phone can decrease the value on the old phone. I tried rocking no case and broke the screen which isn’t a huge deal but required attention, downtime, and the phone didn’t work the same way after repair.
- Aurornis 1y agoCases are great because everyone can get one that matches their risk level and frequency of drops. Having a sacrificial outer layer that I can replace for $10 is also preferable to letting the $1000 phone take the damage.
- raverbashing 1y agoYup for both counts I don't see what's the big deal honestly Some people just seem to like making things harder on themselves Meanwhile if I drop my phone (which I'm very careful, so it was probably once or twice and not from too high) it's really nbd
- hombre_fatal 1y agoYeah, I never understand these caseless discussions. I went caseless once since I didn't realize my case would arrive a week after I bought the phone. The phone was slippery (couldn't temporarily rest it on my knee), and I found myself inspecting the restaurant/bar table any time I put the phone down after that one night I placed it right into a puddle of beer condensation and some mysterious food that got in the mic on the back of the phone and grossed me out. The phone could be indestructible to drops and it still wouldn't solve those issues.
- giraffe_lady 1y agoI just use one of those pop out nubbin grip things that were popular like ten years ago.
- cosmic_cheese 1y agoI go caseless just because of sheer amount of bulk cases add, even the "thin" ones. It significantly impacts how easy the device is to hold and pocket. The Air I might consider putting a bumper case on since its thinness offsets the bulk increase, but it's specifically made to be resilient to drops so it's a coin toss even with that. I barely drop my phone though, it happens maybe twice a year, usually on carpet. In the last decade my phones might've had a run-in with concrete or pavement 2-3 times, tops.
- christophilus 1y agoI haven’t used a case in at least a decade. Why do you think it’s necessary?
- garbagewoman 1y agoCases are great at protecting phones. Have you heard of them?
- thatfrenchguy 1y agoCases aren’t necessary, have not been for a while. They don’t actually protect your screen.
- dasil003 1y agoThis is a wild statement to make so matter of factly. Do cases guarantee your screen won't break if you drop your phone? No. Do they dramatically diminish the likelihood of cracked glass in the most common scenario of phone falling on flat concrete? Absolutely.
- tstrimple 1y agoI use a case mostly to provide grip. The bare metal is too slick.
- SoftTalker 1y agoSame. Just a thin rubber strip around the permimeter or something like that to make it a bit easier to hold would probably be all I need. A completely caseless phone is too slippery.
- paulryanrogers 1y agoI recall my boss using electrical tape on the edges of his early iPhones.
- danielbln 1y agoA phone without a case and popsocket for me is like holding a bar of soap. A $1000+ bar of soap
- jq-r 1y agoI use a popsocket on a naked iphone 14 pro and it's great in my experience. I don't think I've dropped it once after going worth this setup.
- esseph 1y ago
- lejohnq 1y agoI’ve been caseless for a while and have had a couple of drops and the phone has been fine. When I eventually upgrade my phone, I’ll probably stay caseless, or add minimal protection. Mainly cause if the increasingly rare catastrophic drop happens, it’d be unpleasant to deal with. I do like some cases for their design elements, I might use one to just further personalize my phone.
- frizlab 1y agoI have been caseless forever. If I drop the phone and it breaks I’ll bring it to repairs (I used to do it myself but it’s more complicated now and I don’t have the time anymore anyways).
- 100721 1y agoWell, yes, we all know that you can go caseless if paying for repairs or new phones is within your budget. The point of a case is to avoid having to pay for those repairs.
- paulryanrogers 1y agoAren't iPhones expensive to repair? Like $100 minimum for just about anything. That's significant to recover from one incident. I usually drop my phone 3-5 times a month. Inexpensive cases and screen protectors have saved me quite a lot of hassle. Fewer repairs saves time, produces less waste, and preserves more of the resale value.
- sroussey 1y agoI have AppleCare+ so it’s $30. I’ve had my phone stolen way more often than needing anything repaired because it’s caseless.
- frizlab 1y agoTo answer both comments at the same time, I very rarely drop my phone. It happened 3 or 4 times, from pocket height, the screen stayed intact. Got a few scratches but that’s all (it’s the mini).
- MangoToupe 1y agoI don't use a phone case or a screen protector. Examining my phone which is about two years old, there are a few hairline cracks on the back glass, and the front glass is mildly scratched if I hold it at just the right angle to catch the light. I'm sure if I dropped it on concrete at the right height and angle it'd fully crack the screen but generally speaking I haven't needed a case in nearly a decade.
- dotnet00 1y agoI don't have experience with iPhones, but I assume they're pretty similar to recent non-foldable Samsung flagships. My S23U has had many falls over the past 2.5 years, been surprisingly fine. Maybe they've finally gotten good enough to survive the typical fall reliably.
- Insanity 1y agoI have an iPhone 13 pro max. Bought it on release, never used a case and it’s still in perfect condition. I don’t drop it once or twice a month though, but definitely dropped it before.
- thepryz 1y agoI think you'd be surprised by how durable the newer phones are, especially the iPhone Air. It's hard to completely protect a glass screen from shattering since its a crystalline material encased in a metal enclosure that is more likely to dent than flex, absorb the impact and return to it's shape, but they keep getting better and I think most people could go without a case if they really wanted to. If you're curious about just how durable the iPhone Air is, take a look at the latest Jerry Rig Everything video where it exceeded his typical scratch test resits and he was unable to bend it with his hands. https://youtu.be/sQ56ve39l2I?si=XOgAtnlAtOwO4Lln https://youtu.be/sQ56ve39l2I?si=XOgAtnlAtOwO4Lln
- GeekyBear 1y agoFor those who prefer text over video: > Typical smartphone glass starts scratching at a level 6 on the Mohs scale of hardness, but Zack’s picks barely left marks even at 7. “Apple ruined my line,” he joked, noting that Corning’s new Ceramic Shield 2 is a big improvement over last year’s iPhone 16 lineup, even besting the Galaxy S25 Ultra’s Gorilla Armor 2, which showed visible scratches at a level 6 when it was put to the same test earlier this year. and > Using a crane scale in his garage, he applied direct pressure in the center of the iPhone Air until it finally gave way. The iPhone Air endured up to 216 pounds (~98kg) of force before its front glass finally cracked and the titanium frame flexed past the point of recovery. Surprisingly, the back glass came out unscathed, and the phone was still powered on and usable in the end. https://www.notebookcheck.net/The-iPhone-Air-bends-in-JerryRigEverything-s-test-but-thankfully-it-s-not-Bendgate-2-0.1119668.0.html https://www.notebookcheck.net/The-iPhone-Air-bends-in-JerryR...
- 1oooqooq 1y agoglass can either scratch or resist impact. It's not that they have a secret alien technology, just basic engineering tradeoffs. (and maybe slightly better than average quality control, which today is basically just not shipping known bad production lots) Also, i find it nice that they decided to honor they allegiance pledge to the regime with an Orange model. It was a nice touch.
- deleted 1y ago
- JoshGlazebrook 1y agoAppleCare+ basically makes it so having a case or screen protector isn't a requirement for me. I was actually only using a screen protector for about a year, but what I found was they actually are more fragile than the phone's screen itself. I was going through them every 2-3 months. So about a year ago I stopped using screen protectors as well and have dropped the phone many times like how I dropped it with the screen protector and the screen has been fine. Sure I have some scratches on the screen, but so what? If the front or back glass shatter, it's $29 to fix.
- paulryanrogers 1y agoProbably less environmental impact to replace a protector than the touch-capacitize screen. And don't have to make repair appointments and wait.
- ChrisMarshallNY 1y agoI remember that there was a Dilbert comic, back when Apple started releasing models with back-and-front glass, that referred to "a smartphone" as being "BSB," which stood for "Beautiful, Slippery, Brittle." The idea was that buyers were encouraged to not get a case (thus, hiding the "beauty"), but it was easy to drop ("slippery"), and easy to break ("brittle").
- fiddlerwoaroof 1y agoI would buy a case anyways because I prefer the appearance of my leather case to the plain phone appearance.
- cube2222 1y agoIt's up to you whether you think you need it. I'm a person who tends to accidentally throw my phone around a lot, and don't use a case (cause the added bulk makes me throw it around even more). Often on ceramic tiles, often with added velocity from me walking or hitting it in the air while trying to catch it. My iPhone 13 Pro still survived 3 years, and only had some scratches and bruises on its corners, but nothing broke (still in use, by someone else now). My iPhone 16 Pro after a year of that same treatment is almost unblemished (a small bruise on one of the corners). These are, in practice, extremely resistant to damage.
- zamadatix 1y agoI think the average person wouldn't run into a meaningful problem without a case, maybe a light scratch or two somewhere if they looked closely, it's just the idea they might need a case that leads them to use one. This is probably even more true of screen protectors - which add on to this because they scratch much easier than a phone screen would, making people think "wow, it's a good thing I used a screen protector!" even if it wouldn't have been a problem for them. Because of the above, I don't think there is anything (reasonable) smartphone manufacturers could do to make people feel like they shouldn't add one just in "case".
- usefulcat 1y agoI never understood screen protectors. In 15 years I have never used a screen protector on any smartphone, and have also never had any scratches on the screen either. On average, I keep the same phone for 3-4 years (current phone is an iPhone 11, coming up on 6 years old).
- shinycode 1y agoIt’s easy to understand, when the phone accidentally drops on concrete from >1m of height there is a great chance of shattering the glass. It happens to millions of person, myself included, no matter the care it’s an accident that can cost 300$ to repair. 10$ the screen protector is worth it. I guess you’re lucky !
- geden 1y agoNever used a screen protector, have been using iPhones since iPhone 3G, never shattered or cracked a screen. I started using a silicone case with iPhone 6S as found it was slippy. Have a leather case for iPhone 15 Pro but considering going naked again.
- shinycode 1y agoYou are really lucky. I broke several screens and my wife also (on 2nd day of iPhone 6s it fell into concrete). Since then I’ve never been without a screen protector and I break it at least 3 times a year. Maybe the screen wouldn’t have broke and the SP did ? I won’t take the risk given the price of the SP vs the pain of changing a screen. The last time I tried to go naked the 13 pro max fell from my pocket because there is zero grip and I had a dent on the border
- kakabelo3 1y agoWith the new thin phones, and unibody metal phones, I hope people start moving towards ultra-thin aramid/kevlar cases. I have one on an S25 Edge and it's a lot different from the fatter phone era. I don't see why you wouldn't, frankly, on the new shatterless iPhones.
- tw04 1y ago> Watching that video, the first thought I have is "So much engineering and I still need to buy a phone case with my new phone?" You can buy a $400m yacht and still need buoys when you dock it. Unless you want a phone that comes with a pre-installed rubber bumper around the outside, or we have some humanity altering discoveries in transparent materials science, you’re always going to have a case. Gravity and concrete are undefeated.
- sroussey 1y agoI don’t use a case. It’s fine.
- deleted 1y ago[deleted]
- willejs 1y agoNeither do i, i drop it often, throw it about and its fine. Everyone goes mad and is surprised, but whats the point if buying a nice phone then covering it in a case.
- garbagewoman 1y agoUsability. Phones without a case are very easy to lose grip on. Cases often help with that.
- ori_b 1y ago> Unless you want a phone that comes with a pre-installed rubber bumper around the outside Sure, why not? If there's going to be a rubber bumper anyways, why wouldn't I want the manufacturer to ship it?
- artursapek 1y agoI’d rather have it be a separate, replaceable product.
- jandrewrogers 1y ago
- varenc 1y agoCases can absorb so much stress because they're made of soft materials that degrade over time. I replace mine ~once a year. Such materials aren't really a good match to be built directly into a phone.
- bri3d 1y agoI started using cases after having a Pixel 2 XL shatter in a 1 foot drop onto a granite countertop, but started going case-less again with my most recent iPhone 15 Pro (ironically, after the horrible quality Apple case I mistakenly bought with it disintegrated). It's been a year so far of completely non-cautious use and my general take is: * The screen still scratches; I leave my phone in my pocket or a bicycle saddle bag and it definitely has some damage. However, it is only visible with the screen off, and it turns out not to bother me a single bit. * The frame of the phone seems almost invulnerable; even with a case many of my older phones got dinged corners, and this one is perfect. * Overall, the only functional issue I have had with going caseless has been the propensity for the protruding cameras to pick up dust and fingerprints. I find myself having to wipe them even more frequently than I did when I had a case. I suspect that a case still would have been a net-positive fiscal investment, I'll probably have to sell this phone in "good" or "fair" condition rather than "factory new" like a phone with a case and glass screen protector for its whole life, so I'll lose $50-$100. But I like using the phone on its own. The side and action buttons finally function as they should and the size benefit is appreciated. Anyway, I'm now a caseless fan and this makes me very interested in the new Air. I think the need for cases is perhaps overblown and especially in a premium market like high-end iPhones where the consumer probably isn't as sensitive to aftermarket value, no-case isn't as rare or foolish as it would seem. For that reason, I doubt a bit that Apple are assuming the average person has a case on their phone. I'm sure they do focus groups, testing, and have some degree of telemetry to understand the case-vs-no-case debate in detail and I strongly doubt that the conclusion is "we assume there will be a case so we will do X".
- iknowstuff 1y agoThe titanium frame really is strong. The 17 pro’s aluminum will dent way more easily
- lawgimenez 1y agoI dropped my iPhone 15 Pro Max to my wife's iPhone 14 and it cracked the 14's screen right away. Because of these event, I started going caseless with my 15.
- avalys 1y agoI’ve been carrying an iPhone since the first one - so, almost 20 years? Have never used a case. I’ve dropped them plenty of times. Only once did I do major damage, and that was to the all-glass rear panel of a 4S. I’ve never broken a screen or had to replace a phone due to damage. The iPhone is very durable! You don’t need a case. They’re bulky and ugly!
- Skunkleton 1y agoNo case is great. I’ve taken to slapping a screen protector on my phone with no case. Keeps me from feeling bad about setting it face down.
- tempestn 1y agoI don't think most people need a bulky case. You can get aramid cases that barely add any thickness, but still protect the phone from dents and scuffs.
- GeekyBear 1y ago> I'm guessing phone cases are still pretty much required if you drop your phone once or twice a month onto cement/asphalt/marble/etc from pocket height. Here's video of a drop test where the new Pro version survived drops to the pavement on its front, back, and side from hip height, then the same three drops from shoulder height, before finally having the front glass fail in the third drop from as high above his head as dude's arms would reach. https://www.youtube.com/watch?v=oof5z3BNTdY https://www.youtube.com/watch?v=oof5z3BNTdY Not exactly super fragile, although the orange finish on the aluminum scuffed up much more easily than the finish they use on titanium frames.
- buzzerbetrayed 1y agoI haven’t used a case in years. The whole premise of your comment is wrong. Cases aren’t required at all. Phones are hella durable.
- deleted 1y ago[deleted]
- nojs 1y ago> I'm guessing phone cases are still pretty much required if you drop your phone once or twice a month onto cement/asphalt/marble/etc from pocket height. This hasn’t been true for a while with iPhones. I drop mine about this often, and after a few years it’s a little scratched but otherwise fine.
- fgbarben 1y agoYou must not drop it on the front corners
- spullara 1y agoiPhone screens haven't been cracking for years now.
- seer 1y agoAfter iPhone 14, they are remarkably durable in any fall situation. My 14 pro flew from its mount while driving 80km on a motorbike in Vietnam and bounced about on the asphalt, when I eventually retrieved it, it had a few small scratches, and a crack at the back, which I “fixed” by just adding a case. Honestly I was incredibly surprised, previous phones I owned would shatter to bits if the fell from the bedside table, this guy literally survived a highway toss. Props to the engineers.
- gherkinnn 1y agoI've never used a case, throw my phones in every corner and never cracked the screen. Anecdotally, I see fewer and fewer broken phones with every year, they last.
- ralfd 1y agoi never used a phone case since 2019
- xanderlewis 1y agoPhone cases are not required. I’ve been using an iPhone 12 for nearly five years now — and yes, I’ve carelessly dropped it plenty of times, onto very hard surfaces. It’s got a couple of tiny dents in it, but the screen is untouched and it works like new. I’ve never used a case. In the iPhone 4 era, if you were unlucky enough to drop your phone even once onto a table the screen will have almost certainly instantly shattered into a million pieces. But that’s far from true now; things have come a long way. The ‘No Case Required iPhone’ is already here.
- lr1970 1y agoNice video, indeed. Towards the end of the video the last shot of the home screen says "April 1" -- nice Easter Egg for all us "fools".