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There is this channel on YouTube named "Bruce Wilson", which I've got pushed onto my recommendation feed lately, and I've watched some of the videos: This guy

There is this channel on YouTube named "Bruce Wilson", which I've got pushed onto my recommendation feed lately, and I've watched some of the videos: This guy drives a Scania in the US, and it feels like he is more like a marketing stunt for Scania. He shows other truckers his one and they are all so surprised about the quality of this European truck, them getting the feeling that the US truck industry has been sleeping for decades in terms of evolution. It should be easy for Volvo and Daimler Trucks to do the same, but I do not know why they don't do it. https://www.youtube.com/@Bruce_Wilson https://www.youtube.com/@Bruce_Wilson

robin_reala 1y ago
It is marketing: they provided him with the truck, and he openly stated that he wants to be part of bringing Scania to the US long term.
- therealpygon 1y ago
  I think that is the point, that they don’t understand why other manufacturers aren’t doing the same, not that they didn’t understand it was marketing…
LeonM 1y ago
> He shows other truckers his one and they are all so surprised about the quality of this European truck, them getting the feeling that the US truck industry has been sleeping for decades in terms of evolution. As a European visiting US/Canada I once struck a conversation with a truck driver who had a really cool vintage semi, with lots of chrome and flare. I told him that I really liked the look of his truck, but that vintage trucks of that age would never be allowed on the road again in Europe, at least not for commercial jobs. He then told me his truck was basically brand new... Besides me making a fool of myself, I really grew an appreciation for the EU having rules about semis, especially in the noise department. Yeah, US domestic semi trucks are cool in their own way, but the constant noise of clutch fans, air brakes, 'jake' brakes, 'stack' exhaust with no of mufflers, etc. would drive me insane. In (most of) Europe, all vehicles are subject to strict noise and emission rules, and many larger cities are now congestion zones which prohibits larger/older diesel powered vehicles from entering the city. Same for my city, where most trucks and busses are now electric. Since it happened gradually the change wasn't all that noticeable, that is until you go somewhere else and hear (and smell!) a diesel powered bus/semi drive by... We like to complain about all the 'stupid' government rules, but when you go to a place without those laws you really start to appreciate them, it truly feels like taking a step 'back' for the worse.
- porphyra 1y ago
  For some reason, from a purely aesthetic standpoint, even brand new electric trucks in the US look very vintage, with their giant chrome grill and fender flares, compared to European and Asian trucks. [1] [1] https://www.peterbilt.com/trucks/zero-emission/567EV https://www.peterbilt.com/trucks/zero-emission/567EV
  - mradek 1y ago
    Do you think it’s because they’re using diesel? In my layman pov… A diesel engine can take the least aerodynamically shaped body and move it at 60 mph for 1k miles no problem. As an American, I guess it’s just natural to me that if it can move, then it should move with glory!! Edit: my bad I didn’t properly read your post
    - porphyra 1y ago
      The one I linked is all electric.
      - deleted 1y ago
        [deleted]
      - deleted 1y ago
        [deleted]
      - mradek 1y ago
        Wowza!! Ok I checked out the link. My bad for not reading ur post properly. Yikes 100-250 mile range. Probably fine for what it is.
        Qwertious 1y ago
        The range only needs to cover the period between mandated brakes. Everything over that is wasted weight, as the weight of the cargo and the weight of the truck share a weight budget.
ano-ther 1y ago
Daimler in the US is Freightliner (and some others): https://northamerica.daimlertruck.com/brands/products https://northamerica.daimlertruck.com/brands/products https://northamerica.daimlertruck.com/company/history https://northamerica.daimlertruck.com/company/history
spacecadet 1y ago
My family has owned a excavating business since the 60s and you would see my pop and think he is some typical backwoods Mainer, but we have always purchased Volvo, Hitachi, Komatsu. A few times at our peak Volvo even invited us down to their US test facility to dig wholes all day. That was fun. Ive owned several Volvo cars, PV544, P1800, 240, 740. I tell you- Its great they are back in the hands of the Swedes. We love a classic Peterbilt, but they are not worth their cost in this day.
- spacecadet 1y ago
  PS, F*ck CAT and John Deere. From us.
masklinn 1y ago
> I do not know why they don't do it. Because unless someone else crashes that market (Scania is clearly angling to be the one) they get away with selling rinky trucks so there’s no reason to spend more.
JumpCrisscross 1y ago
> them getting the feeling that the US truck industry has been sleeping for decades in terms of evolution I’ve recently concluded the reason Waymo is dominating has nothing to do with automation and everything with reliability. Both Uber and Lyft bet on maximising driver availability, even at the cost of reliability and quality. That left wide open those willing to wait a bit longer for a car that won’t cancel, won’t smell and won’t have someone who drives unsafely while on the phone. (And apparently even willing to pay a premium for it.)
potato3732842 1y ago
>This guy drives a Scania in the US, and it feels like he is more like a marketing stunt for Scania. He shows other truckers his one and they are all so surprised about the quality of this European truck, them getting the feeling that the US truck industry has been sleeping for decades in terms of evolution. You're not nearly jaded enough. The dude isn't doing product placement for Scania. He's making trucker content for urban white collar demographics hence the direction of the spin to fit that niche.
- evanjrowley 1y ago
  Perhaps that demographic is where Scania hopes to find new investors and/or large fleet customers.
moltar 1y ago
Funny, I also got this channel suggested by YT algo and watched some of the videos.

robin_reala 1y ago

It is marketing: they provided him with the truck, and he openly stated that he wants to be part of bringing Scania to the US long term.

therealpygon 1y ago
I think that is the point, that they don’t understand why other manufacturers aren’t doing the same, not that they didn’t understand it was marketing…

LeonM 1y ago

> He shows other truckers his one and they are all so surprised about the quality of this European truck, them getting the feeling that the US truck industry has been sleeping for decades in terms of evolution. As a European visiting US/Canada I once struck a conversation with a truck driver who had a really cool vintage semi, with lots of chrome and flare. I told him that I really liked the look of his truck, but that vintage trucks of that age would never be allowed on the road again in Europe, at least not for commercial jobs. He then told me his truck was basically brand new... Besides me making a fool of myself, I really grew an appreciation for the EU having rules about semis, especially in the noise department. Yeah, US domestic semi trucks are cool in their own way, but the constant noise of clutch fans, air brakes, 'jake' brakes, 'stack' exhaust with no of mufflers, etc. would drive me insane. In (most of) Europe, all vehicles are subject to strict noise and emission rules, and many larger cities are now congestion zones which prohibits larger/older diesel powered vehicles from entering the city. Same for my city, where most trucks and busses are now electric. Since it happened gradually the change wasn't all that noticeable, that is until you go somewhere else and hear (and smell!) a diesel powered bus/semi drive by... We like to complain about all the 'stupid' government rules, but when you go to a place without those laws you really start to appreciate them, it truly feels like taking a step 'back' for the worse.

porphyra 1y ago
For some reason, from a purely aesthetic standpoint, even brand new electric trucks in the US look very vintage, with their giant chrome grill and fender flares, compared to European and Asian trucks. [1] [1] https://www.peterbilt.com/trucks/zero-emission/567EV https://www.peterbilt.com/trucks/zero-emission/567EV
- mradek 1y ago
  Do you think it’s because they’re using diesel? In my layman pov… A diesel engine can take the least aerodynamically shaped body and move it at 60 mph for 1k miles no problem. As an American, I guess it’s just natural to me that if it can move, then it should move with glory!! Edit: my bad I didn’t properly read your post
  - porphyra 1y ago
    The one I linked is all electric.
    - deleted 1y ago
      [deleted]
    - deleted 1y ago
      [deleted]
    - mradek 1y ago
      Wowza!! Ok I checked out the link. My bad for not reading ur post properly. Yikes 100-250 mile range. Probably fine for what it is.
      - Qwertious 1y ago
        The range only needs to cover the period between mandated brakes. Everything over that is wasted weight, as the weight of the cargo and the weight of the truck share a weight budget.

ano-ther 1y ago

Daimler in the US is Freightliner (and some others): https://northamerica.daimlertruck.com/brands/products https://northamerica.daimlertruck.com/brands/products https://northamerica.daimlertruck.com/company/history https://northamerica.daimlertruck.com/company/history

spacecadet 1y ago

My family has owned a excavating business since the 60s and you would see my pop and think he is some typical backwoods Mainer, but we have always purchased Volvo, Hitachi, Komatsu. A few times at our peak Volvo even invited us down to their US test facility to dig wholes all day. That was fun. Ive owned several Volvo cars, PV544, P1800, 240, 740. I tell you- Its great they are back in the hands of the Swedes. We love a classic Peterbilt, but they are not worth their cost in this day.

spacecadet 1y ago
PS, F*ck CAT and John Deere. From us.

masklinn 1y ago

> I do not know why they don't do it. Because unless someone else crashes that market (Scania is clearly angling to be the one) they get away with selling rinky trucks so there’s no reason to spend more.

JumpCrisscross 1y ago

> them getting the feeling that the US truck industry has been sleeping for decades in terms of evolution I’ve recently concluded the reason Waymo is dominating has nothing to do with automation and everything with reliability. Both Uber and Lyft bet on maximising driver availability, even at the cost of reliability and quality. That left wide open those willing to wait a bit longer for a car that won’t cancel, won’t smell and won’t have someone who drives unsafely while on the phone. (And apparently even willing to pay a premium for it.)

potato3732842 1y ago

>This guy drives a Scania in the US, and it feels like he is more like a marketing stunt for Scania. He shows other truckers his one and they are all so surprised about the quality of this European truck, them getting the feeling that the US truck industry has been sleeping for decades in terms of evolution. You're not nearly jaded enough. The dude isn't doing product placement for Scania. He's making trucker content for urban white collar demographics hence the direction of the spin to fit that niche.

evanjrowley 1y ago
Perhaps that demographic is where Scania hopes to find new investors and/or large fleet customers.

moltar 1y ago

Funny, I also got this channel suggested by YT algo and watched some of the videos.