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Musk's explanation: "Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a compa
by z7 3y ago
Musk's explanation:
"Twitter was acquired by X Corp both to ensure freedom of speech and as an accelerant for X, the everything app. This is not simply a company renaming itself, but doing the same thing.
The Twitter name made sense when it was just 140 character messages going back and forth – like birds tweeting – but now you can post almost anything, including several hours of video.
In the months to come, we will add comprehensive communications and the ability to conduct your entire financial world. The Twitter name does not make sense in that context, so we must bid adieu to the bird."
https://twitter.com/elonmusk/status/1683656350046232578 https://twitter.com/elonmusk/status/1683656350046232578
- FrustratedMonky 3y agoWho cares if 'Twitter' doesn't make sense for things over 140 char. They didn't re-brand 'Coke' when they took out the 'Cocaine'. It takes a lot of effort to have a global brand. They already have it in 'Twitter'. X is not unique enough to ever stand out. This is such a bad decision, it is just frosting for all the people sitting back eating popcorn watching this dumpster fire.
- mikrotikker 3y agoYou want an SEO position at X Corp?
- faitswulff 3y agoAnyone can have an SEO position wherever they like at the low, low cost of $45Bn
- censor_me 3y ago[dead]
- yreg 3y agoBy the way Coca-Cola still uses coca leafs in the production, although perhaps it's so dilluted there are no traces left in the final product. There is a single company that is authorized to import coca leafs to US. They create a cocaine free extract which they sell to Coca-Cola as an ingredient for their syrup. https://en.wikipedia.org/wiki/Stepan_Company#Coca_extraction https://en.wikipedia.org/wiki/Stepan_Company#Coca_extraction
- mbreese 3y agoJust to be that guy… Coca-cola didn’t get its name from cocaine, but the coca leaves from which cocaine is extracted. Coca-cola still contains some amount of “decocainized” coca leaves. And the continued presence in the syrup formula is likely due to the name/brand. From: https://www.eater.com/23620802/cocaine-in-coca-cola-coke-recipe-gastropod https://www.eater.com/23620802/cocaine-in-coca-cola-coke-rec... > it’s more likely that it “continues to be used merely to enable the Company to retain the word ‘Coca’ in the name What does this have to do with the made up name of a short message of 140 characters? Nothing. It’s not like sending a video or 141 character messages are auto associated with the term “X”. But in the Coca-Cola case, the words in the brand do have meaning.
- salamwaddah 3y agoCoke had Cocaine?
- Jgrubb 3y agoStill does in trace amounts iirc.
- tim333 3y agoProbably tasted better back then. Never been a fan of the present sugary liquid.
- GuB-42 3y agoIt had coca extract, it still does, but now, the cocaine is removed. The extracted cocaine is used by the pharmaceutical industry, as a bonus for top level executives. Yes, the last part is a joke, but it is really used in medicine as a local anesthetic.
- phpisthebest 3y agoClearly you do not remember "New Coke" where they did in fact attempt to rebrand from Coca-Cola the actual brand to "Coke" in addition to the formula change. The brand kinda succeeded, as everyone calls is Coke, even though ti is actually Coca-Cola Classic and Coke is dead because the Coke formula was terrible tasting
- 7thaccount 3y agoIt actually succeeded well in marketing tests (or so I've heard). In small doses, people preferred it's more Pepsi-like taste over Coca-Cola. It's just over the course of a full soda that the opposite is true. I think the reasoning was some survey that indicated Pepsi was better liked or something like that which spooked them and led to this scenario. Note: I've never had New Coke (was before my time). I'd love for them to bring it back in a limited form just to try it.
- phpisthebest 3y agoPepsi is also gross... Mountain Dew is acceptable response when you order a Coke and they respond with "We have Pepsi".. inversely if you order Mountain Dew and they say "We have Mello Yellow" you respond with "Coke please" because Mello Yellow is gross :)
- matthewdgreen 3y ago"Coke" was a popular synonym for "Coca-Cola" long before the brand formally adopted it. They introduced "Diet Coke" three years before "New Coke" came along. Similarly, terms like "retweet" came from users. Most companies would kill to own brands that have this level of cultural salience and brand engagement, and wouldn't throw that value away.
- GuB-42 3y agoNew Coke wasn't terrible tasting, most people liked and sometimes preferred the drink, but they didn't like the change. In fact, New Coke is based on the Diet Coke recipe, the latter is still a success to this day. The sugar-free version of Coca-Cola classic is Coke Zero, and it sells less than Diet Coke. If it really was about the taste, Diet Coke wouldn't have sold as well and would have been quickly overtaken by Coke Zero. The most likely explanation for the failure of New Coke is that it replaced the classic, and an influential minority felt alienated by the change.
- oneeyedpigeon 3y agoTbf, although I pretty much disagree with everything about Musk's approach to life, I kinda buy this. However, I think that should go hand-in-hand with the twitter trademark being released and usable by a service that approximates the original. Maybe Jack Dorsey would snap it up and save us from the appallingly bad name that is "Bluesky".
- snowwrestler 3y agoYeah, we understand the new thing he wants to build. We just think it was stupid to start by spending $44 billion on a globally recognized product, IP, and customer base and then throwing them all in the toilet.
- thaufeki 3y agoNot really, if you want your new platform to instantly become one of the most used websites in the world. Why should he care about twitter's brand name?
- SamoyedFurFluff 3y agoI don’t think this process is instant. I also don’t think there’s almost any adoption to the new feature associated with X. I for one don’t even know how to access these presumed hour long videos, much less watch them. Similarly, I almost never click the “read more” in longer posts on my feed because it takes me out of my feed.
- matwood 3y agoIf that's all he wanted, it would have been way cheaper to buy Yahoo a few years ago when it sold for $5B.
- jacobsenscott 3y agoTwitter is already as irrelevant as MySpace or usenet to anyone under 30. It is a dead brand walking. Renaming makes total sense.
- snowwrestler 3y agoIf it’s so irrelevant, why did he buy it for $44 billion? Why didn’t he take $44 billion and do a startup instead?
- somsak2 3y agoi mean, he tried pretty hard not to pay that amount
- LargeTomato 3y agoHow can he build an everything app when he fired a good portion of the engineering team? He will need to hire more people which seems antithetical to his original plan. An everything app will cost a lot of money which is going to put Twitter in an even bigger hole.
- jklinger410 3y agoI would've simply rolled Twitter up into the larger X app. Tweeting being the method of communication for the X ecosystem. I would have also waited to roll out the name until I actually had something to show for it. But what do I know.