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India’s missed call culture
- deleted 15y ago[deleted]
- badclient 15y agoI know why missed calls work for personal use. But the use case described just sounds like an 800 number replacement. A better solution would be to have an 800 number than a missed call feature that calls you back do you don't have to pay.
- Maxious 15y agoExcept if the cost of the 800 number incoming calls is more than the cost of however you can minimise your outgoing calls. There was a similar situation in Australia where long-distance phone card providers wanted to ensure their relevancy in an age of decreased landline connections. Mobile phone calls to 800 numbers still cost the caller money and the reciever (which is why the telcos agreed this year to exempt counselling hotlines). So instead they decided to setup hotline mobile phone connections to enter your phone card details, thus taking advantage of inside-same-network free calling. The telcos had none of it and just charged premium rates for those specific normal looking mobile phone numbers. I bet Indian telcos will be looking to do the same anytime soon.
- namank 15y ago800 numbers cost minutes. In India, incoming is free for the most part.
- DanBC 15y agoA company having a free-to-call telephone number has to recoup the cost of those calls somehow. When people have very little money (they don't want to spend money on a text message, not because they are skinflints but because they are poor) there's little chance to upsell goods to recoup the cost.
- hkmurakami 15y agoInteresting, this "missed call" was used in Japan extensively in the early 2000's, mainly to ask friends in the middle of the night whether they were still awake or not (kind of like the late-night instant message to a friend who is displayed as "away"). The act was called "One-Giri" (Giri is a conjugated form of "Kiru" which means to cut or hang up, in the case of a phone call)
- arkitaip 15y agoBut not anymore? What happened? This missed call phenomena is fairly common in Sweden amongst children and teens with prepaid cards/plans.
- hkmurakami 15y agoI believe that during that time, text messages were charged per character (and hence an alternative to the "missed call" was to send a text message with one character - or perhaps it was even zero characters). I don't think regular data plans or messages/month plans existed back then (or at the least, were not prevalent) Now, data plans are the norm and many users have unlimited (non-internet) data plans and can text message indiscriminately. Limited data plans do exist, but because the "culture" has shifted towards proper messaging, people no longer send empty messages or use missed calls) (For some reference, I don't think Japan had unlimited bandwidth internet of any kind in the late 90's, while U.S. users at least had the option of dial up unlimited monthly internet access; Earthlink, for one. The lack of a fixed cost cellphone message plan is thus in line with their overall telecommunication tradition) If there are any users who lived in Japan and is more knowledgeable about the subject than I am, I will gladly be corrected.
- cosmez 15y agoi used to do that with my wife when i was a teenager =)
- devs1010 15y agoInteresting as I don't think this would hurt the overall phone business as someone is always paying for the return call. However, I suppose this would tip in favor mainly of the landline companies and would be cutting profits from cell companies.
- namank 15y agoKeeps the networks super busy without paying for it.
- afterburner 15y agoThe article mentions average phone revenue in India, and I'm not sure if it was trying to make the link or not, but the missed call culture shouldn't affect overall Indian cell revenue rates too much since someone ends up paying for the call. Exceptions would be phoning outside the country and the receiver having different rates than the sender. Of course it makes a difference if, say, everyone using missed calls were with the same company. Then that company would fail... Perhaps a solution (assuming one is desired) is for businesses to offer toll free numbers such that cell phone calls to them are payed for by them?
- pedrolll 15y agoMaybe I'm missing something here, but isn't the case such that when you place a call and immediately hang up, no one pays for that call, although unnecessary traffic is caused for the operator? In some of these cases the receiver might call back, and then that second call is paid for. But if this is really a culture in India, then the operators lines are used a lot all the time, even though no one is paying for these one ring calls.
- afterburner 15y agoYes, I do assume no-one pays for the missed call. But as you say, the receiver pays for the subsequent return call, whereas otherwise, the original sender would have paid. Either way, assuming a call happens, someone pays, so if the article is implying this costs the Indian cell industry as a whole money, I'm not sure it's really true. Sure, increased overhead on the system is an issue, plus the exceptions I noted.
- someperson 15y agoThere is a HUGE market here for someone to create a free texting app that encodes each character in the length of time before the call has been ended (like morse code, but with no dots, only dashes). The application would abstract the handshake+message delivery away and hopefully would find ways to reliably send a character in hundred milliseconds, instead of seconds. If the application becomes successful, you would have live with being the one to make carriers the world over to begin charging when a phone BEGINS ringing, instead of a successful connection. (or remove the loophole in another way, like charge on the 3rd attempt.) Alternatively don't send individual characters, from a single call the user can choose one of 5-10 default messages (preset or mutually-agreed-upon-inadvance) like "OK" "Be there in 5 minutes" "No" etc via the length of a single call using a mobile phone application. You can have entire conversations via mobile for free :D
- namank 15y agoWould you be able to do this at the app level? Maybe I don't know about it enough but I'm thinking you would need to have direct access to the radio to encode the paging signal. Then wouldn't the base station have to understand our different tones so it can preserve them in order to pass them on? cool idea tho
- someperson 15y agoEncode the positive integer (index of the preset message) in the length of the ringing: 1 second before cutting = OK 2 seconds before cutting = Be there in 5 minutes 3 seconds before cutting = No 4 seconds before cutting = ? 5 seconds before cutting = haha ... etc It would be much easier to do between friends (understand they are sending a message, not phoning you) but a well coded application could disable its vibrate+ringtone on ALL incoming calls by say, 3 seconds and the message can be placed in that window (so the user doesn't accidentally pick it up thinking it's a call). There are many ways to do it. A well thought out version can become immensely popular.
- namank 15y agoOh right! I mistook your original post for a completely different scheme. Don't know why but I was thinking about encoding data in a single call by reencoding the paging signal. Your idea is much more feasible and actually kinda cool.
- pagekalisedown 15y agoThis is also common in Africa.
- jscohn 15y agoAs as well as in the Dominican Republic, from my experience.
- meow 15y agoEven now (after the long distance call cost has drastically come down), when ever I receive a call from my parents, I instinctively cut it (making it a missed call for them) and call them back :). In last two years increased competition among telecom players pushed down costs so low that in a few years missed calls may not mean much...
- piyushpr 15y agoIt's a shame this doesn't mention Zipdial http://zipdial.com http://zipdial.com
- jezclaremurugan 15y agoBut i guess the networks more than make up for it by having a huge margin for sms. They shouldn't really complain.
- pkuhad 15y agoI disagree with the author, I don't talk about those miser souls who think they can save enough money by these miss calls, but if you are specially talking about that miserable 'poor', the post is targeted for, understand now that a proper call is more appropriate than making just a miss call. If some of you are aware of mixed culture of urban and rural india in towns and small cities, then it's a norm for a taxi/auto [cab] drivers to make calls for their customers (I am not talking about professional cab companies, who provide cellphones to their drivers). Vegetable salespersons, electricians, plumbers .. there is a long list of these, it was an era when they were used to miss calls, but they will rather make a call today. However my take on this post is based on what I am observing in my surroundings, may be statistics say something else. The other reason of making a proper call can go like this : some telephone companies in India sell their sim 'free' and you get starting free talk time of 30/50/100 INR, these sim are sold in wholesale(obviously targeted for conversions ), if not free then they are there for nominal charges. Barrier to entry for making a call is very less, it is used for free talk time,internet(with indian speed) then some trash the sim, some of them don't mind making a local call on tariff like 1 paisa per second . [ 1 Rupees = 100 Paisa ]
- pmorici 15y agoDo cell phone minutes work differently in India? I was under the impression that I pay for minutes on my phone even when receiving a call. In which case I don't understand how hanging up after the first ring only to have someone call me back would save anything.
- JamesPeterson 15y agoIn Australia, the idea of paying to receive calls is rediculous. Sure, it's not quite like that on the carrier end. But we consumers only pay when making calls.
- keithpeter 15y agoSame in UK. Was surprised at North American system!
- qw 15y agoSame here in Norway. I think most (all) European countries do the same. The only exception is if you are in another country. In that case the caller only pays as if the call was domestic, and the other has to pay the extra costs. The providers are required to allow you to set a maximum limit on your costs for your phone use outside your country, so you can't be surprised by huge bills.
- deno 15y agoThe limits are regulated by the EU law and include Internet access (data transfer). https://en.wikipedia.org/wiki/European_Commission_roaming_regulations https://en.wikipedia.org/wiki/European_Commission_roaming_re...
- jeswin 15y agoNope, in India you only pay for the calls you make. I was actually surprised by your system, where you can make someone pay by just calling.
- joezydeco 15y agoWe were doing this 30 years ago in the US, usually when someone's flight landed and they needed a ride. You initiate a collect call and tell the operator a bogus name. Operator calls home and the call is rejected. Ride is on it's way. It got a little easier in the 80s when the system got automated and Mom would get a collect call from "COMEPICKMEUPATUNITEDDOORSEVEN"
- ghshephard 15y agoThis reminds me of when I was going to college (1988-1991) and the "Collect Call" system was becoming automated (all landlines) - with a collect call, it would be the recipient who would pay the charges, _if they accepted_. The automated system would give you a chance to say your name, and then it would play a message to the recipient "You have a collect call from <Play Name that was just recorded>. Do you accept charges?" Of course, you could say anything as your name including, "Let's go for pizza 8:00" or "Won't be able to make study group tonight" - if you said it quickly enough. The person at the other end would here the message, and then decline to receive the call. Caller ID wasn't as common - I'm presuming the missed call culture leverage caller ID for a lot of it's signalling mechanism. (I.E. If you are a taxi, and get a call that cuts off after 1 ring from a number, it means come pick that person up. If you get 2 rings then it means call me back, etc...)
- bryanlarsen 15y agoI know a few people who got really burned by the automated collect call system. The phone company (Sasktel in this case) started reviewing the recordings and charged the calls where something other than a name was used.
- ghshephard 15y agoCharged who? The person being called? That would open them up to a pretty trivial attack - call their answering machine with something other than a name. The person calling? Usually you would do this from a pay phone (Remember those?) - so no luck there. In my case, it was BC Tel, and I don't ever recall anyone ever getting charged throughout my college existence.
- dmd 15y agoA trivial attack... like the one where you can send anyone at all any number of text messages, and THEY have to pay to receive them? (This is how text messages work in the USA.)
- 15y ago
- halayli 15y agoThis behavior existed since early 90s in Lebanon. "Necessity is the mother of invention"
- nazar 15y agoSeveral years ago in Turkmenistans first 5 seconds of the call was free. While I was in high school, we were using that feature as a radio.: A: I am in canteen(hang up) B: Coming(hang up) A: Bring chemistry book (hang up) B: Ok We could talk like this whole day without paying a penny
- fpgeek 15y agoI wonder if there is (or soon will be) an Android app / dialer that lets you "call" people with a missed call. Based on the little international number dialer I use (substituting a cheaper dialing code for + according to your instructions), you'd be able to support general dialing actions (e.g. dialing a phone number recognized in an email or web page) and might even be able to adjust the call log so you see a single outbound call, rather than a "missed call" and its response separately. I can see that being fairly useful.
- deleted 15y ago[deleted]
- travisneotyler 15y agoTyler Durden: I *69 you, I never pick up my phone. Indian: I missed called you, I never call from my phone.
- desushil 15y agoNetwork providers should think upon decreasing the cost of SMS instead of complaining about missed calls. It would give them the opportunity to monetise as well as free up the network to some extent. And as for the 'missed call' culture, it's either used mostly by students or the poor peoples (a bitter truth of most Indians), in either of the case, it is mostly likely that none of them uses smart phones that can handle applications as mentioned in the comments here.
- DanBC 15y agoSMS expanded from "minimal messaging that utilised slack space in the system" to "primary use of the system for many people". There could and should be a way to get free, minimal messaging, sent as the system has free space, working. That could be used alongside modern sms and mms systems.
- josephcooney 15y agoWhat is the average lifetime value of a customer too cheap to send a text message?
- DanBC 15y agoWhat is the average lifetime value of a customer too "cheap" to buy a full bottle of shampoo? The people who want that business sell sachets of shampoo. It's a model that works. I guess if people are spending money sending text messages that's money that they're not spending on my business.
- jandy 15y agoI remember doing this as a teenager when we all started getting mobile phones (England). At first it was just to annoy people, we'd call it "pranking", where you'd call someone and hang-up before they answered; but later it evolved into a "I have no credit, please call me back" signal. The phenomenon seemed to die off pretty much exactly at the same time as when everyone got jobs and/or money.
- rayhano 15y agoIn the developed world (except the US and Canada) voice calls are cheap and inclusive. Kids in the UK have phones for £10 a month, happily funded by parents, and they either hit a limit and have to top up or have enough inclusive minutes. The developing world isn't going to be so quick to hand over its hard earned money to big corporates. The apps designed around missed calls as a communicative action are genius: you could use it in a variety of services: "Miss call Dominoes and we will send you your regular order within 30 minutes.... Could cause havoc too :) ( maybe need a railways return call to double check the order, on second thoughts...) Maybe we are missing a trick here with consumers? A missed call is faster and more convenient than a text message... Would be a great marketing or polling tool
- 4clicknet 15y agoI think that as consumers our reflex is to send a text when a missed call might be faster/more convenient. For example, if I'm picking up a friend, I'll text "I'm here" or "here", whereas I could simply make a missed call and my friend sees that it's me on the display and goes outside because she's expecting me. Making a missed call would just not occur to me, but when I moved to Lithuania for a few years it became a habit because that's what everyone does over there (and in other places where there is a missed call culture and people have several cell phones to take advantage of cheap/free calling plans within a given carrier network). It's faster by a few seconds than sending a text or calling the person and telling them. Once you're in the missed call mindset, you see all kinds of situations where you can use it, but until you get in the mindset, the reflex will be to send a text or make a call.
- seanos 15y agoA phenomenon I noticed in certain Latin American countries: there are vendors walking around and on every street corner advertising "Minutos" who carry a set of mobile phones on strings which they will rent to you. The main reason is that calls between phones on the same network are much cheaper, so it enables people to own a single phone and dodge the higher inter-network charges when making calls.
- fendale 15y agoWhen I was in the USA travelling and wanted to call someone on Skype back in the UK, I used the ring once hang up technique to signal for them to get logged onto Skype or text me back to say they cannot. When inthe USA on a UK mobile, it's about $1.50 per minute to make a call, and $0.50 to send a text. It's free to receive texts though so this hack let me communicate basically for free.
- simondlr 15y agoI always thought most mobile operators offered a "please call me" service? In South Africa, you can send a 'message' using USSD (ie *140#<number>) to let someone know that they should call you. You have a limit of 100 a day or something. Is this common in other countries as well? (Clearly not in India?)
- msh 15y agoI have never heard of this in scandinavia.
- lappet 15y agoI have read similar articles a few years back. The "missed call culture" as people put it has been there for quite sometime, since the mobile revolution in India. However I would say one reason for this might be that voice mail is hardly used in India - if someone's phone is unreachable or switched off - when you try calling them, you hear a recorded message saying the other person is unreachable - unlike in the US when a lot of times you are just redirected to the receiver's voice mail box. I happen to be not very fond of voice mail :(
- calcnerd256 15y agopoke
- kaerast 15y agoWhen leaving my grandparents' house for a long journey home, everybody was always instructed to give three rings when they get home safely. To this day I always let a phone ring three times before answering, partly in case it's an "I'm OK" message and partly because waiting for somebody to answer gives the caller time to think what they actually want to say. My grandparents didn't have caller ID and so had no idea who was telling them they'd got home safely, but they could guess based on timings pretty well.
- gwillen 15y agoThis works much less well in the days of digital call signalling. The "ringback tone" you hear -- the ringing in your earpiece when you call someone -- no longer corresponds in any way to the ring being generated on the other end. Ringback can start before or after ringing, so you can't even count on the number of seconds being the same, let alone the number of rings.