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EVGA terminates Nvidia partnership [video]

rektide 4y ago
EVGA is forever on my shitlist for selling me two cards with unlimited warranties (geforce 4's?) them switching teams (red amd) & telling me they wouldnt replace the card that up & died like 2.5 years latter.
- RandomBK 4y ago
  Can you elaborate? I don't recall EVGA ever making AMD GPUs
  - KaoruAoiShiho 4y ago
    He might've gotten them confused with xfx that switched from nvidia to amd.
bullen 4y ago
I downgraded my GPUs to passively cooled 1030 with DDR5 memory. My bet is all mainstream games will work on those at 60 FPS for eternity, because of peak performance per watt and energy costs rising.
sv123 4y ago
Not much information, wonder why?
- driscoll42 4y ago
  AS much as I hate video, Gamers Nexus did a video on it - https://www.youtube.com/watch?v=cV9QES-FUAM https://www.youtube.com/watch?v=cV9QES-FUAM Seems like main reasons are that NVIDIA has been a very hard to work with partner, by not disclosing MSRP to partners until announcing to the public, along with the direct competition in the form of Founder's Edition cards the compete with AIB cards.
drunner 4y ago
Uhh, what does EVGA carry besides graphics cards? Are they going to carry AMD cards now or just going to downsize and survive on other minor component sales?
- ollien 4y ago
  Motherboards, power supplies, a bunch of stuff. All visible on their website :)
- kmeisthax 4y ago
  The latter. They have no plans of building video cards, period. My guess? They got so stressed out dealing with the chip shortage that they're all burned-out internally.
  - favorited 4y ago
    They're being undercut by Nvidia as Nvidia rushes to clear their remaining 30-series stock. EVGA claims to be losing money on every 3080-and-higher card, and they can't compete with Nvidia's margins.
- smoldesu 4y ago
  I bought a ludicrously cheap 1200w power supply from them once. No house fires yet!
  - ch_123 4y ago
    The last I checked, EVGA's PSUs have a very good reputation
    - vpunk 4y ago
      Yes, but EVGA does not exactly make PSU's, they are all rebranded OEM's like Super Flower, FSP, etc.
      - hutzlibu 4y ago
MuffinFlavored 4y ago
As somebody who is out of the loop, why might this be?
- kmeisthax 4y ago
  GamersNexus has a long video on it: https://youtu.be/cV9QES-FUAM https://youtu.be/cV9QES-FUAM
  - zppln 4y ago
    Anyone care to summarize it?
    - K5EiS 4y ago
      "EVGA has terminated its relationship with NVIDIA. EVGA will no longer be manufacturing video cards of any type, citing a souring relationship with NVIDIA as the cause (among other reasons that were minimized). EVGA will not be exploring relationships with AMD or Intel at this time, and the company will be downsizing imminently as it exits the video card market. Customers will still be covered by EVGA policies, but EVGA will no longer make RTX or other video cards. "
    - taspeotis 4y ago
      GamersNexus has a tweet summarising it https://mobile.twitter.com/GamersNexus/status/1570850305071546368 https://mobile.twitter.com/GamersNexus/status/15708503050715...
    - deleted 4y ago
      [deleted]
- deleted 4y ago
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JohnBooty 4y ago
Is this a nice way of saying they're winding down their business?
- londons_explore 4y ago
  Sounds like a wind-down but still offering support for existing products. It's an expensive thing to do, but is very noble! I guess the CEO will be taking the odd support call at 2am 10 years from now...
ribosometronome 4y ago
Having watched most of the GamersNexus video, my takeaways were: - Will maintain some stock for RMAs - Made pre-production boards for 4xxx, will not manufacture - 3080 and above are not profitable for EVGA - NVIDIA is not transparent about pricing with board manufacturers, they find out MRSP same time we do - NVIDIA limits MSRP heavily on cards so they can't do things to sell more profitable higher end cards - It sounds like (this is my takeaway from GN's description, not their words) EVGA's CEO is tired of dealing with NVIDIA, wants to refocus on family, and there isn't a clear person to replace him and hesitant to sell to people who would mistreat employees/cut corners/damage brand. - Will continue selling power supplies - No plan to work with AMD or Intel making boards, CEO sounded dismissive toward it
- renewiltord 4y ago
  Summary strongly appreciated. Thank you very much.
- VikingCoder 4y ago
  In case the CEO is reading this - Turn it into a employee-owned company!
  - thfuran 4y ago
    I don't think that's actually easy to do without causing all current employees to incur significant taxes.
    - pessimizer 4y ago
      It's also difficult to win the lottery without incurring significant taxes.
      - ska 4y ago
        In that case by definition you have the cash to pay the taxes.
terafo 4y ago
Does it have anything to do with huge stockpiles of Ampere GPUs that were stuck with AIBs after prices crash and right before Lovelace launch?
- Drew_ 4y ago
  Likely. According to GamersNexus, EVGA is currently losing hundreds of dollars on high end 3000 series GPUs right now.
- babypuncher 4y ago
  Yes. Exactly the same thing actually happened in 2018 with the launch of Ampere, right after the previous crypto bubble collapse. I guess EVGA saw that Nvidia was making no effort to change how they handle this situation and decided to quit rather than deal with it again.
SkyMarshal 4y ago
The title is slightly wrong. The actual announcement says EVGA will not produce any next-gen video cards, not just Nvidia’s. Implying they won’t produce AMD or Intel ones either.
- rrss 4y ago
  has EVGA ever sold AMD or Intel GPUs? AFAIK they haven't.
  - SketchySeaBeast 4y ago
    Yeah, I'm fairly certain they were 100% NVidia.
- TT-392 4y ago
  I am watching the GN video right now. And, while talking to him, they mentioned to him that they aren't planning on producing intel or amd cards
- balls187 4y ago
  Correct. According to Kotaku, they won’t be in the GPU game anymore with 3rd parties: https://kotaku.com/evga-pc-gaming-nvidia-gpu-rtx-40-series-3080-3090-4090-1849547758 https://kotaku.com/evga-pc-gaming-nvidia-gpu-rtx-40-series-3...
aprdm 4y ago
What is evga? Seems like a forum ?
- favorited 4y ago
  A well-known graphics card manufacturer since the late 90s, with a strong presence in the US market.
  - aprdm 4y ago
    So they manufacture gpus ?
    - favorited 4y ago
      tl;dr – they turn Nvidia's product (the GPU, memory configuration, and chip design) into the thing that consumers buy (the actual graphics card you slot into your PC). They're what's called an AIB (stands for Add In Board). They buy the actual GPU chips from Nvidia (or AMD, for other companies) and manufacture their own graphics cards. For some cards, an AIB might design their own PCB, or they might license the "reference" design from Nvidia. They'll also engineer their own cooling solution. Often, an AIB will offer several different variants based on the same GPU. For example, EVGA offers a few different models of Nvidia's 3080 GPU – mainly their XC3 and FTW3 models. The FTW version is a little more expensive, but has a larger heatsink, better power delivery, etc. The XC version will probably run hotter and louder, but can fit in smaller cases. They're both "RTX 3080"s, but EVGA has built 2 distinct products (actually way more than 2, in real life) from the same Nvidia GPU.
- barkingcat 4y ago
soylentcola 4y ago
Damn. When I saw the headline and saw it was a Youtube link, I could think of only one person I'd expect to explain this properly. Was not disappointed (at least in that regard).
renewiltord 4y ago
I thought they were principally a GPU company and Chinese. Wrong for 2/2. They're Californian and apparently not going to be a GPU company at all. What a fascinating discovery!
- favorited 4y ago
  I believe their founder was born in China, but the company was definitely established in California.
hedora 4y ago
I'm surprised they're not pivoting to AMD cards. I'd have guessed they were a top tier AMD card manufacturer, based on their brand, and the fact that I have some of their old NVIDIA cards laying around.
- protomyth 4y ago
  Intel would seem to be the bigger opportunity since Intel is trying to get established and has a lot of money.
steele 4y ago
EVGA will sell you the new power supply and AIO cooler you'll definitely need for the 4090 to reach it's advertised clock speeds.
andrewf 4y ago
This is a pity. I called them once 1 week before the warranty expired on a graphics card that had become glitchy. I think the people I spoke to were in SoCal, they were knowledgable, took their time, and happy to facilitate. I'll be favoring their other components the next time I want a PC built.
- Arrath 4y ago
  My limited experience with their warranty/RMA folks has been very positive, this is an unfortunate development. Watching the GN video, I understand their motives though.
- user68858788 4y ago
  My 1070 was two years out of warranty when it started on fire and they still replaced it. They're so helpful to their customers. I'm sad to see them going.
  - overgard 4y ago
    Yikes how did it catch on fire?!?
    - steelframe 4y ago
      Presumably EVGA didn't do forensics, and if they did, they may not have had incentive to publicize the defect. Suffice it to say that most materials are flammable if they get hot enough. And there are plenty of reasons why a circuit board with many components hooked up to a power supply might get really, really hot. I'm surprised electronic components don't catch fire more frequently.
      - user68858788 4y ago
        They publicized, I just didn’t see it. https://eu.evga.com/thermalmod/ https://eu.evga.com/thermalmod/
    - giantrobot 4y ago
Night_Thastus 4y ago
It's crazy to see them go, they've been a big name in the GPU space since as long as I can remember. If they truly don't expand into AMD GPUs or something else as they've said, I don't see them sticking around in the long term. A bit sad, they have been a good company to their customers. I don't blame them though, it sounds like Nvidia is a PITA to deal with, and the recent pains with GPU shortages and mining have likely exacerbated it as well. My best wishes to their employees, hope they all find good work elsewhere.
- _jal 4y ago
  I do hope it is a feint and they end up in AMD-land. I would not be the least bit sad if I never put another dime in Nvidia's pocket. They're not the ugliest scumbags out there, but definitely in the bottom 20%.
- matthewfcarlson 4y ago
  Right- I've been a loyal EVGA customer for 10+ years but only for GPUs. I was planning an upgrade to the upcoming 4000 series but now I'm questioning whether to upgrade at all. But I agree with the sentiment expressed above, thanks for all the high quality GPUs over the years and good luck with what's next.
- frognumber 4y ago
  The problem is that AMD GPUs basically don't work. Intel also has issues. ML is big, and that's NVidia's game. Many years ago, Matrox had a nice niche. Their cards were stable, reliable, and open-source. They weren't the fastest, but they were widely used for CAD, workstation, and business work. I'd like something like that today. I'm surprised Intel can't pull it off.
  - Night_Thastus 4y ago
    Define "Basically don't work"? They've been competing at the top end with Nvidia for at least the last couple generations. It was a toss up between things like the 3080 and 6800XT for the same price. They've been on a hell of a roll for awhile now.
gzer0 4y ago
Here's the reason WHY EVGA is no longer working with NVIDIA: ----- > EVGA and competing board partners have told us in nearly every launch that they don't find out basics about the very product their partner to sell, like the MSRP until Nvidia CEO is on stage. We're told this is true even for costs to buy the chip and video apparently only give us placeholder costs for some GPUs like flagships until the MSRP is revealed publicly. > It's hard to run a business when you don't even know what the cost of your product is that you're imminently launching, we've learned that NVIDIA has both a floor and a ceiling for card prices on some cards so only flagships for the ceiling, with board partners restricted from selling flagship models above a certain cost. ----- TL;DR EVGA and competing board partners said they don't know the MSRP until Nvidia's CEO is on stage. Even processor and video expenses are unknown until the MSRP is released. When you don't know your product's price, it's challenging to manage a business. NVIDIA has a price floor and cap for select cards, and board partners can't sell flagship models above a certain price.
- jimbob45 4y ago
  It's hard to run a business when you don't even know what the cost of your product is that you're imminently launching This strongly seems like a lie. They've been in business long enough that the current relationship between them and Nvidia appeared to be successful. If it truly wasn't successful, they could have moved over to manufacturing AMD GPUs. Instead, they just dropped the business entirely. It seems much more likely that they recognize that the five-year GPU boom is over with the ETH merge, didn't want to have to weather the coming bust cycle, and are trumping up excuses to exit the business so that their brand isn't damaged for their other products.
  - xxs 4y ago
    If it is any help, their decision was made in April, 5 months before the merge. They told they lost money on 3080+ cards as well.
    - jasonlotito 4y ago
      It was June, not April. See the correction. Regardless, they knew the merge was happening, and what that would mean to the market, so it's fairly suspicious nonetheless.
dragontamer 4y ago
EVGA is one of the most reputable board makers, so they will be sorely missed in the market. It was always worth it to spend a few extra bucks on EVGA, because you knew that they'd have good warranties and service. At least their PSUs will still be around?
cypress66 4y ago
It would have been better if they spun off their gpu decision, but that's fair.
- NavinF 4y ago
  Maybe. The CEO told GN their margins were negative for high end GPUs. I dunno if the GPU division is worth enough to make up for losing control over the EVGA brand because it's shared by 2 companies.
  - cypress66 4y ago
    Spun off with a new name was my idea
shmerl 4y ago
I hope Sapphire will stick with AMD and it's not some bad trend going on.
moomoo11 4y ago
I got a 3080 thanks to their waitlist program. This sucks to hear and hopefully they get back into the game in the future. Great support as well. Which brand is as good as EVGA now that they’re out?
skellyclock 4y ago
I watched the video. Seems like nvidia's CEO wants to go the apple route and sell everything themselves. I do wonder about EVGA's decision. Why call gamersnexus in for an interview? It seems to me this is part of a strategy to get intel and AMD tripping over their dicks to get EVGA working on their GPUs - and get one/both of them to agree to conditions nvidia wouldn't. I think its a smart business move if nvidia has laid their cards on the table so clearly. Reminds me of how valve went all-in on linux development when microsoft threatened their whole business with windows 10.
- lostmsu 4y ago
  That would work if their reference 3090s were not notoriously hitting 110C on the memory junction with any significant memory load, spinning fans to the volume of Concorde flying cruise speed. Other manufacturers actually had that problem covered.
  - moffkalast 4y ago
    I do not understand how Nvidia thinks putting ONE tiny fan on something that draws 200 watts is a sane decision. Back in the day they were even using centrifugal fans just to add a few extra decibels.
    - lostmsu 4y ago
      I wish they were that good! The card is actually 350W. I run mine with power limit 250W. Fortunately the slowdown of minGPT training is only ~3% with this setup.
      - xxs 4y ago
        >Fortunately the slowdown of minGPT training is only ~3% with this setup. The cards are run at a very unfavorable part of Freq/Voltage curve. Increasing freq. (performance) effectively scales the power in a cubic manner.
        4y ago
fooey 4y ago
What a bummer. My plan for this fall was to go all in on a new high-end machine with all EVGA parts once the 4090 and 13900 are available Now I'll have to spend a ton of time trying to figure out what other brands to deal with instead. Makes me think I'll be better off with a pre-built instead of buying components this cycle
- ask_b123 4y ago
  I'm in the same situation; I had withheld from purchasing a GPU during the pandemic and had decided to buy an EVGA 4000 GPU when they came out, because I've only heard good things from them. Was going to be my 1st cycle in which I'd build it too.
- babypuncher 4y ago
  You will still be able to buy EVGA motherboards and PSUs, they aren't quitting the PC component space altogether. I think ASUS is probably the next best option if you still want to stick with Nvidia.
  - geraldwhen 4y ago
    Hard pass. I owned a few hundred GPUs over the past couple of years and asus reliability and customer service are only second worst from nvidia itself. I actually had much better success rates with gigabyte cards this gen than asus. For nvidia rmas, I would often have to fight with someone in India that would demand I try the GPU in two separate full PC builds. I had the ability to do that, of course, but what normal person could satisfy that RMA request? I received more than a few asus rma cards that had severe damage. Ports didn’t line up, pins were bent, and in a couple cases there was just tape all over the card and it wouldn’t post. Tape. All over the card.
- noir_lord 4y ago
  Same boat, I sat out the 30XX madness on an RTX 2080 (ironically an EVGA) and fully intended to just buy whatever EVGA had in the 4080ish range - I've used EVGA cards forever, I'm genuinely sad they are going away because their customer support was/is amazing and on an 800 quid part that is reassuring. Now I have to figure out who is the next best supplier, gonna guess Asus but will have to figure it out. Might even bin nvidia entirely and look at the AMD options for next build.
015a 4y ago
This is, by far, the most confusing thing to happen in the industry in quite a while. Per the video: Nvidia represents 80% of EVGA's revenue. EVGA isn't planning to expand their product lines. They're "financially sound", staying in business, and not planning to sell the company. EVGA's view is that Nvidia has been disrespectful as a board partner, making it "difficult if not impossible" to be profitable. This is just incomprehensible through any lens except that most of EVGA's statements are lies or half-lies and they're not actually financially sound. They're a company that has tried, several times, to expand into other market segments; motherboard & power supplies being the two biggest ones. These never took off quite like graphics cards, but a big reason feels like they never invested enough into those areas. Really sounds like, hard financial straits, not enough R&D, and an aging CEO who just wants to retire. I wonder if they ever reached out to a company like Corsair as an acquisition?
- ThrowawayTestr 4y ago
  >This is just incomprehensible through any lens What about the lens of "Nvidia only allows us to sell at a 1% margin"? Revenue means nothing if you're not making profit.
- metadaemon 4y ago
  Checking out EVGA's Glassdoor page, looks like employee satisfaction is abysmal with little approval (23%) for the CEO.
- bee_rider 4y ago
  Is the percentage of revenue from a given source really a relevant metric? Hypothetically if 80% of their revenue comes from selling GPUs, but the GPUs aren't profitable, then they are just doing free work for NVIDIA.
ThrowawayTestr 4y ago
This is crazy, but I don't blame them. I've heard that Nvidia really takes advantage of its partners.
dcchambers 4y ago
Wow. EVGA was always the gold standard for Nvidia cards IMO (until Nvidia started producing and selling their own). Unbeatable warranty. Cooler designs that weren't too offensive or jarring. Decent software. What a shame.
- KaoruAoiShiho 4y ago
  > EVGA was always the gold standard for Nvidia cards IMO (until Nvidia started producing and selling their own). Oof, this sentence just proves their point.
- gambiting 4y ago
  >>Unbeatable warranty They turned from god tier to trash tier after Brexit. Literally the only company that didn't invest in a UK-based repair centre, so when I recently had to send my broken EVGA Black 2080Ti for repair, I was told to ship it to Germany, then got charged £200 in customs duties for replacement shipped back to me. The thing is, there is a way to avoid customs on replacement items following warranty claim - but EVGA doesn't care to fill out the customs documents properly. I messaged them telling them exactly how to fill it out properly so it will go through without charges(we do this kind of thing all the time), they basically said yeah sorry not our problem, we gave you a new GPU for free so why are you complaining. And I'm not the only one with this issue - quick look at their forums shows loads of UK-based people getting charged customs duties for parts sent by EVGA. They just advise to appeal to HMRC for a refund(which is actually pretty difficult to do and can take months), like it wasn't their bloody issue in the first place. Already made a vow to never buy anything from EVGA again after that, so I'm pretty glad this won't even be a risk now.
  - headhasthoughts 4y ago
    That sounds like it's more a problem with your country's ongoing deinternationalization than EVGA being bad. Would you expect a company to open a Russia-based repair center right now? When a country is deliberately harming its international trade ability, it's not on companies for not playing ball—it's on the country not to pull the ground out from under its citizens and companies doing commerce there. EVGA did nothing wrong. Your country changed the deal, EVGA chose to not humor it.
fiat_fandango 4y ago
Guess I might as well RMA my 3090 FTW 3 before the gig is up. Very sad to see this announcement, some of my happiest nerd years (not spend blowing stuff up with friends in my backyard) in highschool were building PC's trading up EVGA GPU's. RIP EVGA - I hope PNY picks up the slack, ASUS boards have only really been trouble for me.
- jacooper 4y ago
  They will continue supporting 30 series cards and will respect warranties.
least 4y ago
This is a shame. While I haven't bought a new GPU in some time, I've been using EVGA since my 7800GT. They've always had excellent customer service and RMAs were painless and quite often they'd even send you an upgraded card. One of my 780 Tis broke and I received a new GTX 980. I also had to RMA my 7800GT and received an 8800GT. Their upgrade program is also quite generous, though I personally have never taken advantage of it. I'm not sure that it'll affect me as I don't know the next time I'll consider building a gaming pc (if ever again) but it still saddens me that one of the "good ones" is exiting the business. I do hope they consider supporting AMD cards in the future, which I find easier to support as a consumer than Nvidia.
monkmartinez 4y ago
Jensen Huang stated that Nvidia was going to make moves to move cards before the upcoming launch of the 40 series in August's earning call: " We implemented programs with our Gaming channel partners to adjust pricing in the channel and to price-position current high-end desktop GPUs as we prepare for a new architecture launch." <- https://www.yahoo.com/video/edited-transcript-nvda-oq-earnings-210000605.html https://www.yahoo.com/video/edited-transcript-nvda-oq-earnin... Could this be a move in that direction? Will EVGA suddenly come back once they sell out? Is this planned? Consipiracy?
- KaoruAoiShiho 4y ago
  Basically NVIDIA can withstand the hit to margins by huge price drops but AIBs cannot.
kipchak 4y ago
I have a lot of respect to EVGA for honoring GPU waitlists over the last few years.
- Macha 4y ago
  Well, except for the SKUs like FTW3 where they took a waitlist and then promptly decided not to manufacture any for the next two years in favour of higher markup SKUs until they sent an email "there's plenty of supply now, so we're done"
goldcd 4y ago
The nVidia/Board-partners relationship seemed to go completely sideways around the launch of the 3xxx series. If you remember back to the launch, they just hurled chips at them with late notice (so some glitchy 3rd party boards shipped) and pricing they couldn't compete with nVidia's own boards on. No idea when crypto took off and supply was constrained, who was taking the profits - but I'd guess nVidia. Now the partners are left holding huge numbers of boards as the prices crash. My guess is to get allocation from nVidia they had to commit to volume and price, but retailers can just return un-sold stock as sale or return (or just demand to pay less, as they drop prices) I can see why if you survived that, you might just want to step aside from the market - as next time it might take you down. Especially if you're EVGA and prided yourself on premium products/support - and smell a race-to-the-bottom coming. As majority of what you pay goes on the GPU itself (memory is at least a commodity) - there's probably not a lot of meat left for the partner that's taking the risks. Does make you wonder what quality's going to be like on 4xxx.
jacooper 4y ago
I think this announcement can be summarized as this from the CEO/Owner's perspective(especially after watching GNs video) - why am I dealing with this crap? Its taking from my time that I could've spent on my family! - And we aren't making much profit at all! - I don't know people that make products and manage the company like me - Life is about people, and I wouldn't betray anyone, so I will keep paying the people that kept my company running - AMD and Intel probably do the same crap, I don't want to do it again. - PSUs are doing fine
- frognumber 4y ago
  - russelg 4y ago
    Intel Arc sure, but I haven't experienced any issues with my 580, or my 6700 XT, nor have I heard of any widespread instability.
    - frognumber 4y ago
      Your 580 no longer supports ML: https://github.com/RadeonOpenCompute/ROCm/issues/1373 https://github.com/RadeonOpenCompute/ROCm/issues/1373 If it did, it would only do so headless: https://docs.amd.com/bundle/Hardware_and_Software_Reference_Guide/page/Hardware_and_Software_Support.html https://docs.amd.com/bundle/Hardware_and_Software_Reference_... If you tried to run it with a monitor, it would appear to work, and then your system would become very unstable and crash hard. I hope that helps!
  - TimeBearingDown 4y ago
    This idea that AMD GPUs don’t work is absolutely ludicrous, and you’ve said it at least twice now. Go ahead and back up your claim, if you don’t mind.
    - frognumber 4y ago
      Here's my short history with AMD GPUs: - Buy an AMD GPU labeled for ROCm during the Great GPU Shortage - 6-9 months later, learn AMD discontinues ROCm support for that GPU. When I suggest this might be a false advertising or warranty issue, AMD and vendor both point to each other - Install an old version of ROCm to get work done - See odd crashes where my system goes down hard for no reason - Read more documentation, and learn ROCm only works headless - Find ROCm runs more slowly on my workloads than CPU - Find most of the libraries I want to use don't work with ROCm in the first place, but require NVidia - At that point, I bought NVidia, and everything Just Works. That's a shortened version. I'd take a 5x speed hit for open source, but I won't take 'not working.' This story is super-common.
chiph 4y ago
Seems extreme, but if you aren't making a profit, or enough profit to fund future operations, and there isn't any sign of that changing in the future - then yes you should close that part of the business. Which is certainly rough on the employees. But the perplexing part of the announcement is that they aren't going to be entering other segments of the PC industry. Perhaps margins on motherboards aren't healthy enough? High-end designer cases could make money but I suspect the volume isn't there.
- thfuran 4y ago
  Don't they already make motherboards?
keepquestioning 4y ago
This must be one of the biggest dummy spits in the history of computer hardware!
jdprgm 4y ago
I've never really understood why there are all these 3rd party variants of GPU's in the first place and not just all from Nvidia.
- ThrowawayTestr 4y ago
  Same reason fast food places franchise instead of running every store: all the benefits with none of the risk.
mperham 4y ago
Anyone want to provide a little context?
deleted 4y ago
[deleted]
lvl102 4y ago
Did it ever make sense to have partner cards? I never understood the business model. You effectively let go of substantial control over product. Understand EVGA had good/great reputation but this might be another indication that Nvidia is preparing for the coming down swing as crypto mining comes to a halt. That said, Nvidia still has a monopoly.
- dtx1 4y ago
  Yes, depending on the class of GPU * at the lower end, partner cards can support special form factors and lower power variations. * at the midrange, partner cards can, like motherboards do aswell, design better power delivery and cooling solutions to get more out of a specific chip than reference designs. * at the high end it's all about different cooling solutions and better power delivery to squeak every last inch of performance out of these chips. Adding to that, don't underestimate how much industry knowledge is there at the partners. They often know better how to make a board for a GPU than Nvidia and AMD themselves. There are lots of optimizations that require years of knowledge and experience to design.
  - verall 4y ago
    Midrange cards are low margin and are redesigned to be cheaper than the reference, not to have better power delivery. It's more like outsourcing because a Taiwanese OEM is well positioned to have an army of labor design and manufacture boards for cheaper than Nvidia or AMD can. > They often know better how to make a board for a GPU than Nvidia and AMD themselves. Maybe a long time ago, but not for recent generations. AFAICT almost all 3rd party AMD cards sold are reference design.
bearjaws 4y ago
Still rocking my EVGA 1080ti Hybrid SC2 from 4 years ago and its rock solid, not a single issue. Even mined with it during the winter and obviously lots of gaming over covid... Sad I won't be able to get a 4080 hybrid (so much quieter with the AIO).
ls612 4y ago
I got a FTW 3080ti for my new PC a few months ago so I am very sad to see them exit the market. I worry about my current card's warranty though, will they still have 3080tis in storage in 2-3 years if I get unlucky and my card dies...
- TT-392 4y ago
  They said they are planning to keep some stock for those purposes
orliesaurus 4y ago
I wonder if this has anything to do with Intel ARC release, what if EVGA and Intel have a secret upcoming deal?!
- 7speter 4y ago
  The ceo is on record pretty much saying AMD and Intel could go to hell too
- KaoruAoiShiho 4y ago
  They said at length they weren't doing GPUs from Intel or AMD.
  - orliesaurus 4y ago
    On their forums people don't seem so sure: https://forums.evga.com/Will-evga-be-a-card-partner-for-new-intel-arc-gpus-m3516106.aspx https://forums.evga.com/Will-evga-be-a-card-partner-for-new-...
    - KaoruAoiShiho 4y ago
      ? What does it matter what people on forums say, they said it wasn't an option and they were shutting down their GPU business. Also I dunno if you heard but Intel may be getting out of it [consumer] as well as they're not competitive at all at profitable prices.
BuckRogers 4y ago
This is a big blow for Nvidia. I currently own a Founders Edition card, but all of my other NV cards were Evga. For me, I'd exclusively buy Evga cards, the only reason I don't is because 2-slot cards are hard to come by from 3rd party vendors. Evga is the first NV brand I go to. It was my first card after I finally moved from 3dfx. A Geforce 2 MX. I used the step-up program many times over the years. They honored their RMAs, with advance RMA. If I'm NV, I'd give Evga privileged status over other vendors (more profits). They've done a lot for Nvidia. The other brand I could see taking their place is Corsair, but no one is going to take a bad deal with Nvidia. This may be the beginning of the end of 3rd party cards. Just buy them all direct, like CPUs.
thayne 4y ago
There's a picture of Linus Torvalds thay seems appropriate here.
sergiotapia 4y ago
There was _ONE_ truth in PC gaming. EVGA is quality. Period. If you had the cash, you bought EVGA for peace of mind, this is the end of a dynasty wow! What are they going to make to continue making money? Sell power supplies alone?
wnevets 4y ago
EVGA was probably the best Nvidia AIB, very shocking
ROTMetro 4y ago
Strange, NVidia entered existence off of their great relationship with SGI. Who would think they would have relationship issues?
jamespullar 4y ago
There was an official statement released by a EVGA employee on their company forum https://forums.evga.com/Official-Message-from-EVGA-Management-m3574574.aspx https://forums.evga.com/Official-Message-from-EVGA-Managemen... - EVGA will not carry the next generation graphics cards. - EVGA will continue to support the existing current generation products. - EVGA will continue to provide the current generation products. "EVGA is committed to our customers and will continue to offer sales and support on the current lineup. Also, EVGA would like to say thank you to our great community for the many years of support and enthusiasm for EVGA graphics cards."
yuan43 4y ago
How much of this has to do with the overnight evaporation of the GPU mining market due to the Ethereum merge?
- jasonlotito 4y ago
  This was my first thought. They were prepared to do this, and once that market has dried up, they are ditching people and trying to lay blame elsewhere, and it seems to be working.
  - ru552 4y ago
    Announcing you aren't making the next gen product is not ditching people. They specifically state that they will continue to sell and service current gen gear.
    - jasonlotito 4y ago
      They are firing (i.e. ditching) employees.
- TheNorthman 4y ago
  In the video, they say they informed nVidia of this in April of 2022, so probably nothing.
  - yuan43 4y ago
    Beacon chain launched in late 2020. The writing was on the wall by early 2022.
- deckard1 4y ago
  the timing is suspect. But I imagine having to deal with crypto bouncing all over and bubbles popping every few years is an incredible headache for them. With the fact that their profit is even negative on certain GPUs. Who would want to deal with that much unpredictability and nvidia holding you hostage? Sounds pretty sane to want to get out of that. Really hate to see them go though. I've been with EVGA GPUs for more than a decade.
whichdan 4y ago
I know they don't have plans to work with AMD but I'd consider switching to AMD for my next card if EVGA was manufacturing it. They fixed an old card of mine way out of warranty so I have some brand loyalty here.
- deleted 4y ago
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- noncoml 4y ago
  Same here. I was already considering AMD. Only thing keeping me back was driver stability. Is it as good as NVIDIA’s?
symlinkk 4y ago
I never understood what value these third parties (EVGA, MSI, etc) were providing over just getting the card straight from NVIDIA / AMD.
- Macha 4y ago
  There was like fifteen years where you couldn't get the card direct from Nvidia/AMD because they didn't want to be in the business of making boards, just chips. Also right now you can't buy direct from Nvidia outside select markets and specific retailers, who spent much of 2021 charging for that privilege.
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iLoveOncall 4y ago
Imagine working for a company and one day the CEO announces that it will literally commit company suicide. I can't understand why he wouldn't step down, this puts the livelihood of 500+ people at extreme risk for what seems like a selfish decision.
- NavinF 4y ago
  Did you even watch the GN video? "voluntary attrition" = employees are burned out and intend to quit. I love how people pretend CEOs can make decisions that sacrifice profit just because they feel like it.
Temporary_31337 4y ago
Some of you may not realise that VGA stands for Video Graphics Adapter so bit silly for EVGA to stop selling video cards and keeping the name as is.
bawana 4y ago
The gold mine of crypto mining has dried up. NVIDIA needs to squeeze their partners so they can maintain profits, as does AMD. They want to be like APPLE, the only ones to sell their cards. And EVGA had something no other board partner or NVIDIA had-great customer support.
- deleted 4y ago
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MangoCoffee 4y ago
high sales != profit even if EVGA GPU sales is high, the company can lose money. EVGA probably make more money on their PSU consider the cost is low and the markup can be high
bogwog 4y ago
EVGA is doing what every iOS developer secretly dreams of doing whenever they have to deal with some new stupid bullshit from Apple. Respect. Also, I've always liked EVGA. I've bought a few of their cards over the years, and many power supplies, and I've never had a bad experience. It seems like they really care about making quality products, which is pretty rare to see nowadays. If they start expanding into new products with the same focus on quality, that'll be a net gain for the world. Maybe they'll try making laptops again? Or maybe this is all just an elaborate power move to put pressure on Nvidia and renegotiate their relationship.
- brailsafe 4y ago
  Could be both. If you get the negotiating power as an effect of basically telling them to get fucked, even though that wasn't your main thing, then great.
- Rapzid 4y ago
  First thing I thought of when I read EVGA didn't get 30XX drivers until they were public was how Apple drops breaking updates on users and most developers same day. It's crazy how poorly some companies treat their partners. Take Microsoft in stark contrast to Apple. They aren't perfect but I, as an END USER, have access to major Windows updates 6-12+ months before they are rolled out. New major versions of .Net are in pre-release almost as soon as the current major version drops. Apple drops OSX/iOS updates on their consumers and developers same day leaving everyone scrambling to add new requirements, re-compile, and submit updates to the app store. Apple drops freaking M1 on the market and the bulk their developers same day.
  - minhazm 4y ago
    This is just false. Apple does developer beta's for all of their operating systems. The first iOS 16 beta came out over 90 days before the official iOS 16 release date. For the Apple Silicon transition they released a Developer Transition Kit (DTK) Mac Mini with an ARM chip in June/July 2020 and the first M1 Mac came out in November 2020, so developers had at least 5 months or so where they could have been doing some testing. Even then Rosetta works great and the vast majority of apps just worked out of the box and only a small number of users were using Apple Silicon Macs at first anyway since the actual Pro models weren't updated until 2021. Apple doesn't give 12+ months of heads up to developers because their release cadence is too high to do that. A .NET release is more analogous to a Swift release, and Swift is an open source project so you can go and use the bleeding edge whenever you want. Apple definitely isn't the most friendly to their developers but to say they drop Mac OS and iOS updates on consumers and developers on the same day is completely false.
moneycantbuy 4y ago
Big bummer. All of my gpus (1070 and 1080ti) have been quality evga. Was planning on going with them if there is a 48gb 4090. Fuck nvidia, really hoping another chip designer will compete in the consumer deep learning hardware space. amd hasn’t succeeded with a cudnn equivalent. i can run some models on the m1 max but at roughly the same speed as the 1080 ti. it’s really all about ram. if the m2 extreme or whatever has 256 gb of gpu ram i’m willing to tolerate the slower training time to avoid playing jensen huang’s games. fuck nvidia.
homero 4y ago
Wow EVGA was my favorite company
FounderBurr 4y ago
EVGA needs Nvidia, Nvidia does not need EVGA. So this is either business suicide (Doubtful), a publicity stunt or an attempt to get the community to take side in a pricing beef between Nvidia and EVGA.
PascLeRasc 4y ago
The video says they have around 280 employees. That seems really thin for a company that's so well-known and produced so many products for so long, especially also making PSUs and accessories too. They must be really efficient.
Havoc 4y ago
Linus tech tips piling on with some serious shade throwing too. Sure seems like there was a lot of resentment below the surface
- Covzire 4y ago
  Can someone think of a single company that has a positive relationship with Nvidia? They were laughed out of the CPU industry when they tried to buy ARM, virtually nobody wanted them to close that deal. They're such a bizarre company, I mean I've bought several GPUs simply because they were usually the best available when I was looking but most loyalty belongs to the AIB's and not to Nvidia themselves. They're kind of this weird entity that many want but nobody likes. My guess is that Nvidia, realizing they represent 80% of EVGA's revenue tried to get them to sign a very one sided contract and now they're down one of their biggest AIB's on the eve of their latest GPU launch. Indeed I think there must be some pretty bad blood here between Nvidia and EVGA leadership.
water-your-self 4y ago
Beginning of the end for the recent GPU boom
GiorgioG 4y ago
I’m incredibly disappointed but not surprised with NVIDIA. My next card will likely be from AMD. Never thought I’d say that (I haven’t had an AMD card in more than a decade.)
amir734jj 4y ago
Their mouses are on sale, highly recommend them: https://www.evga.com/products/productlist.aspx?type=12 https://www.evga.com/products/productlist.aspx?type=12
ohyash 4y ago
I'm just glad the ARM acquisition didn't go through. Jealous of the margins Apple pulls out of their products, nvidia clearly wants to be apple. Not good for the consumers.
- smoldesu 4y ago
  Now the ARM ISA can die in peace, snuffed out in loving grace by Apple engineers desperately trying to turn it into x86.
borissk 4y ago
Great decision by EVGA. They were not going to make any profit on 4000 series. Now is the best time to negotiate a big sign-up bonus from Intel.
bdowling 4y ago
It would be interesting to know what the board thinks of this. Does Founder/CEO Han control a majority of the board? What about the minority shareholders? Will minority shareholders bring a lawsuit to stop the majority from harming their interest in the company (breach of duty to minority shareholders)?
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atlgator 4y ago
Any chance they plan to make their own graphics chips to directly compete with NVIDIA and AMD?

EVGA is forever on my shitlist for selling me two cards with unlimited warranties (geforce 4's?) them switching teams (red amd) & telling me they wouldnt replace the card that up & died like 2.5 years latter.

RandomBK 4y ago
Can you elaborate? I don't recall EVGA ever making AMD GPUs
- KaoruAoiShiho 4y ago
  He might've gotten them confused with xfx that switched from nvidia to amd.

bullen 4y ago

I downgraded my GPUs to passively cooled 1030 with DDR5 memory. My bet is all mainstream games will work on those at 60 FPS for eternity, because of peak performance per watt and energy costs rising.

sv123 4y ago

Not much information, wonder why?

driscoll42 4y ago
AS much as I hate video, Gamers Nexus did a video on it - https://www.youtube.com/watch?v=cV9QES-FUAM https://www.youtube.com/watch?v=cV9QES-FUAM Seems like main reasons are that NVIDIA has been a very hard to work with partner, by not disclosing MSRP to partners until announcing to the public, along with the direct competition in the form of Founder's Edition cards the compete with AIB cards.

drunner 4y ago

Uhh, what does EVGA carry besides graphics cards? Are they going to carry AMD cards now or just going to downsize and survive on other minor component sales?

ollien 4y ago
Motherboards, power supplies, a bunch of stuff. All visible on their website :)
kmeisthax 4y ago
The latter. They have no plans of building video cards, period. My guess? They got so stressed out dealing with the chip shortage that they're all burned-out internally.
- favorited 4y ago
  They're being undercut by Nvidia as Nvidia rushes to clear their remaining 30-series stock. EVGA claims to be losing money on every 3080-and-higher card, and they can't compete with Nvidia's margins.
smoldesu 4y ago
I bought a ludicrously cheap 1200w power supply from them once. No house fires yet!
- ch_123 4y ago
  The last I checked, EVGA's PSUs have a very good reputation
  - vpunk 4y ago
    Yes, but EVGA does not exactly make PSU's, they are all rebranded OEM's like Super Flower, FSP, etc.
    - hutzlibu 4y ago

MuffinFlavored 4y ago

As somebody who is out of the loop, why might this be?

kmeisthax 4y ago
GamersNexus has a long video on it: https://youtu.be/cV9QES-FUAM https://youtu.be/cV9QES-FUAM
- zppln 4y ago
  Anyone care to summarize it?
  - K5EiS 4y ago
    "EVGA has terminated its relationship with NVIDIA. EVGA will no longer be manufacturing video cards of any type, citing a souring relationship with NVIDIA as the cause (among other reasons that were minimized). EVGA will not be exploring relationships with AMD or Intel at this time, and the company will be downsizing imminently as it exits the video card market. Customers will still be covered by EVGA policies, but EVGA will no longer make RTX or other video cards. "
  - taspeotis 4y ago
    GamersNexus has a tweet summarising it https://mobile.twitter.com/GamersNexus/status/1570850305071546368 https://mobile.twitter.com/GamersNexus/status/15708503050715...
  - deleted 4y ago
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JohnBooty 4y ago

Is this a nice way of saying they're winding down their business?

londons_explore 4y ago
Sounds like a wind-down but still offering support for existing products. It's an expensive thing to do, but is very noble! I guess the CEO will be taking the odd support call at 2am 10 years from now...

ribosometronome 4y ago

Having watched most of the GamersNexus video, my takeaways were: - Will maintain some stock for RMAs - Made pre-production boards for 4xxx, will not manufacture - 3080 and above are not profitable for EVGA - NVIDIA is not transparent about pricing with board manufacturers, they find out MRSP same time we do - NVIDIA limits MSRP heavily on cards so they can't do things to sell more profitable higher end cards - It sounds like (this is my takeaway from GN's description, not their words) EVGA's CEO is tired of dealing with NVIDIA, wants to refocus on family, and there isn't a clear person to replace him and hesitant to sell to people who would mistreat employees/cut corners/damage brand. - Will continue selling power supplies - No plan to work with AMD or Intel making boards, CEO sounded dismissive toward it

renewiltord 4y ago
Summary strongly appreciated. Thank you very much.
VikingCoder 4y ago
In case the CEO is reading this - Turn it into a employee-owned company!
- thfuran 4y ago
  I don't think that's actually easy to do without causing all current employees to incur significant taxes.
  - pessimizer 4y ago
    It's also difficult to win the lottery without incurring significant taxes.
    - ska 4y ago
      In that case by definition you have the cash to pay the taxes.

terafo 4y ago

Does it have anything to do with huge stockpiles of Ampere GPUs that were stuck with AIBs after prices crash and right before Lovelace launch?

Drew_ 4y ago
Likely. According to GamersNexus, EVGA is currently losing hundreds of dollars on high end 3000 series GPUs right now.
babypuncher 4y ago
Yes. Exactly the same thing actually happened in 2018 with the launch of Ampere, right after the previous crypto bubble collapse. I guess EVGA saw that Nvidia was making no effort to change how they handle this situation and decided to quit rather than deal with it again.

SkyMarshal 4y ago

The title is slightly wrong. The actual announcement says EVGA will not produce any next-gen video cards, not just Nvidia’s. Implying they won’t produce AMD or Intel ones either.

rrss 4y ago
has EVGA ever sold AMD or Intel GPUs? AFAIK they haven't.
- SketchySeaBeast 4y ago
  Yeah, I'm fairly certain they were 100% NVidia.
TT-392 4y ago
I am watching the GN video right now. And, while talking to him, they mentioned to him that they aren't planning on producing intel or amd cards
balls187 4y ago
Correct. According to Kotaku, they won’t be in the GPU game anymore with 3rd parties: https://kotaku.com/evga-pc-gaming-nvidia-gpu-rtx-40-series-3080-3090-4090-1849547758 https://kotaku.com/evga-pc-gaming-nvidia-gpu-rtx-40-series-3...

aprdm 4y ago

What is evga? Seems like a forum ?

favorited 4y ago
A well-known graphics card manufacturer since the late 90s, with a strong presence in the US market.
- aprdm 4y ago
  So they manufacture gpus ?
  - favorited 4y ago
    tl;dr – they turn Nvidia's product (the GPU, memory configuration, and chip design) into the thing that consumers buy (the actual graphics card you slot into your PC). They're what's called an AIB (stands for Add In Board). They buy the actual GPU chips from Nvidia (or AMD, for other companies) and manufacture their own graphics cards. For some cards, an AIB might design their own PCB, or they might license the "reference" design from Nvidia. They'll also engineer their own cooling solution. Often, an AIB will offer several different variants based on the same GPU. For example, EVGA offers a few different models of Nvidia's 3080 GPU – mainly their XC3 and FTW3 models. The FTW version is a little more expensive, but has a larger heatsink, better power delivery, etc. The XC version will probably run hotter and louder, but can fit in smaller cases. They're both "RTX 3080"s, but EVGA has built 2 distinct products (actually way more than 2, in real life) from the same Nvidia GPU.
barkingcat 4y ago

soylentcola 4y ago

Damn. When I saw the headline and saw it was a Youtube link, I could think of only one person I'd expect to explain this properly. Was not disappointed (at least in that regard).

renewiltord 4y ago

I thought they were principally a GPU company and Chinese. Wrong for 2/2. They're Californian and apparently not going to be a GPU company at all. What a fascinating discovery!

favorited 4y ago
I believe their founder was born in China, but the company was definitely established in California.

hedora 4y ago

I'm surprised they're not pivoting to AMD cards. I'd have guessed they were a top tier AMD card manufacturer, based on their brand, and the fact that I have some of their old NVIDIA cards laying around.

protomyth 4y ago
Intel would seem to be the bigger opportunity since Intel is trying to get established and has a lot of money.

steele 4y ago

EVGA will sell you the new power supply and AIO cooler you'll definitely need for the 4090 to reach it's advertised clock speeds.

andrewf 4y ago

This is a pity. I called them once 1 week before the warranty expired on a graphics card that had become glitchy. I think the people I spoke to were in SoCal, they were knowledgable, took their time, and happy to facilitate. I'll be favoring their other components the next time I want a PC built.

Arrath 4y ago
My limited experience with their warranty/RMA folks has been very positive, this is an unfortunate development. Watching the GN video, I understand their motives though.
user68858788 4y ago
My 1070 was two years out of warranty when it started on fire and they still replaced it. They're so helpful to their customers. I'm sad to see them going.
- overgard 4y ago
  Yikes how did it catch on fire?!?
  - steelframe 4y ago
    Presumably EVGA didn't do forensics, and if they did, they may not have had incentive to publicize the defect. Suffice it to say that most materials are flammable if they get hot enough. And there are plenty of reasons why a circuit board with many components hooked up to a power supply might get really, really hot. I'm surprised electronic components don't catch fire more frequently.
    - user68858788 4y ago
      They publicized, I just didn’t see it. https://eu.evga.com/thermalmod/ https://eu.evga.com/thermalmod/
  - giantrobot 4y ago

Night_Thastus 4y ago

It's crazy to see them go, they've been a big name in the GPU space since as long as I can remember. If they truly don't expand into AMD GPUs or something else as they've said, I don't see them sticking around in the long term. A bit sad, they have been a good company to their customers. I don't blame them though, it sounds like Nvidia is a PITA to deal with, and the recent pains with GPU shortages and mining have likely exacerbated it as well. My best wishes to their employees, hope they all find good work elsewhere.

_jal 4y ago
I do hope it is a feint and they end up in AMD-land. I would not be the least bit sad if I never put another dime in Nvidia's pocket. They're not the ugliest scumbags out there, but definitely in the bottom 20%.
matthewfcarlson 4y ago
Right- I've been a loyal EVGA customer for 10+ years but only for GPUs. I was planning an upgrade to the upcoming 4000 series but now I'm questioning whether to upgrade at all. But I agree with the sentiment expressed above, thanks for all the high quality GPUs over the years and good luck with what's next.
frognumber 4y ago
The problem is that AMD GPUs basically don't work. Intel also has issues. ML is big, and that's NVidia's game. Many years ago, Matrox had a nice niche. Their cards were stable, reliable, and open-source. They weren't the fastest, but they were widely used for CAD, workstation, and business work. I'd like something like that today. I'm surprised Intel can't pull it off.
- Night_Thastus 4y ago
  Define "Basically don't work"? They've been competing at the top end with Nvidia for at least the last couple generations. It was a toss up between things like the 3080 and 6800XT for the same price. They've been on a hell of a roll for awhile now.

gzer0 4y ago

Here's the reason WHY EVGA is no longer working with NVIDIA: ----- > EVGA and competing board partners have told us in nearly every launch that they don't find out basics about the very product their partner to sell, like the MSRP until Nvidia CEO is on stage. We're told this is true even for costs to buy the chip and video apparently only give us placeholder costs for some GPUs like flagships until the MSRP is revealed publicly. > It's hard to run a business when you don't even know what the cost of your product is that you're imminently launching, we've learned that NVIDIA has both a floor and a ceiling for card prices on some cards so only flagships for the ceiling, with board partners restricted from selling flagship models above a certain cost. ----- TL;DR EVGA and competing board partners said they don't know the MSRP until Nvidia's CEO is on stage. Even processor and video expenses are unknown until the MSRP is released. When you don't know your product's price, it's challenging to manage a business. NVIDIA has a price floor and cap for select cards, and board partners can't sell flagship models above a certain price.

jimbob45 4y ago
It's hard to run a business when you don't even know what the cost of your product is that you're imminently launching This strongly seems like a lie. They've been in business long enough that the current relationship between them and Nvidia appeared to be successful. If it truly wasn't successful, they could have moved over to manufacturing AMD GPUs. Instead, they just dropped the business entirely. It seems much more likely that they recognize that the five-year GPU boom is over with the ETH merge, didn't want to have to weather the coming bust cycle, and are trumping up excuses to exit the business so that their brand isn't damaged for their other products.
- xxs 4y ago
  If it is any help, their decision was made in April, 5 months before the merge. They told they lost money on 3080+ cards as well.
  - jasonlotito 4y ago
    It was June, not April. See the correction. Regardless, they knew the merge was happening, and what that would mean to the market, so it's fairly suspicious nonetheless.

dragontamer 4y ago

EVGA is one of the most reputable board makers, so they will be sorely missed in the market. It was always worth it to spend a few extra bucks on EVGA, because you knew that they'd have good warranties and service. At least their PSUs will still be around?

cypress66 4y ago

It would have been better if they spun off their gpu decision, but that's fair.

NavinF 4y ago
Maybe. The CEO told GN their margins were negative for high end GPUs. I dunno if the GPU division is worth enough to make up for losing control over the EVGA brand because it's shared by 2 companies.
- cypress66 4y ago
  Spun off with a new name was my idea

shmerl 4y ago

I hope Sapphire will stick with AMD and it's not some bad trend going on.

moomoo11 4y ago

I got a 3080 thanks to their waitlist program. This sucks to hear and hopefully they get back into the game in the future. Great support as well. Which brand is as good as EVGA now that they’re out?

skellyclock 4y ago

I watched the video. Seems like nvidia's CEO wants to go the apple route and sell everything themselves. I do wonder about EVGA's decision. Why call gamersnexus in for an interview? It seems to me this is part of a strategy to get intel and AMD tripping over their dicks to get EVGA working on their GPUs - and get one/both of them to agree to conditions nvidia wouldn't. I think its a smart business move if nvidia has laid their cards on the table so clearly. Reminds me of how valve went all-in on linux development when microsoft threatened their whole business with windows 10.

lostmsu 4y ago
That would work if their reference 3090s were not notoriously hitting 110C on the memory junction with any significant memory load, spinning fans to the volume of Concorde flying cruise speed. Other manufacturers actually had that problem covered.
- moffkalast 4y ago
  I do not understand how Nvidia thinks putting ONE tiny fan on something that draws 200 watts is a sane decision. Back in the day they were even using centrifugal fans just to add a few extra decibels.
  - lostmsu 4y ago
    I wish they were that good! The card is actually 350W. I run mine with power limit 250W. Fortunately the slowdown of minGPT training is only ~3% with this setup.
    - xxs 4y ago
      >Fortunately the slowdown of minGPT training is only ~3% with this setup. The cards are run at a very unfavorable part of Freq/Voltage curve. Increasing freq. (performance) effectively scales the power in a cubic manner.
      - 4y ago

fooey 4y ago

What a bummer. My plan for this fall was to go all in on a new high-end machine with all EVGA parts once the 4090 and 13900 are available Now I'll have to spend a ton of time trying to figure out what other brands to deal with instead. Makes me think I'll be better off with a pre-built instead of buying components this cycle

ask_b123 4y ago
I'm in the same situation; I had withheld from purchasing a GPU during the pandemic and had decided to buy an EVGA 4000 GPU when they came out, because I've only heard good things from them. Was going to be my 1st cycle in which I'd build it too.
babypuncher 4y ago
You will still be able to buy EVGA motherboards and PSUs, they aren't quitting the PC component space altogether. I think ASUS is probably the next best option if you still want to stick with Nvidia.
- geraldwhen 4y ago
  Hard pass. I owned a few hundred GPUs over the past couple of years and asus reliability and customer service are only second worst from nvidia itself. I actually had much better success rates with gigabyte cards this gen than asus. For nvidia rmas, I would often have to fight with someone in India that would demand I try the GPU in two separate full PC builds. I had the ability to do that, of course, but what normal person could satisfy that RMA request? I received more than a few asus rma cards that had severe damage. Ports didn’t line up, pins were bent, and in a couple cases there was just tape all over the card and it wouldn’t post. Tape. All over the card.
noir_lord 4y ago
Same boat, I sat out the 30XX madness on an RTX 2080 (ironically an EVGA) and fully intended to just buy whatever EVGA had in the 4080ish range - I've used EVGA cards forever, I'm genuinely sad they are going away because their customer support was/is amazing and on an 800 quid part that is reassuring. Now I have to figure out who is the next best supplier, gonna guess Asus but will have to figure it out. Might even bin nvidia entirely and look at the AMD options for next build.

015a 4y ago

This is, by far, the most confusing thing to happen in the industry in quite a while. Per the video: Nvidia represents 80% of EVGA's revenue. EVGA isn't planning to expand their product lines. They're "financially sound", staying in business, and not planning to sell the company. EVGA's view is that Nvidia has been disrespectful as a board partner, making it "difficult if not impossible" to be profitable. This is just incomprehensible through any lens except that most of EVGA's statements are lies or half-lies and they're not actually financially sound. They're a company that has tried, several times, to expand into other market segments; motherboard & power supplies being the two biggest ones. These never took off quite like graphics cards, but a big reason feels like they never invested enough into those areas. Really sounds like, hard financial straits, not enough R&D, and an aging CEO who just wants to retire. I wonder if they ever reached out to a company like Corsair as an acquisition?

ThrowawayTestr 4y ago
>This is just incomprehensible through any lens What about the lens of "Nvidia only allows us to sell at a 1% margin"? Revenue means nothing if you're not making profit.
metadaemon 4y ago
Checking out EVGA's Glassdoor page, looks like employee satisfaction is abysmal with little approval (23%) for the CEO.
bee_rider 4y ago
Is the percentage of revenue from a given source really a relevant metric? Hypothetically if 80% of their revenue comes from selling GPUs, but the GPUs aren't profitable, then they are just doing free work for NVIDIA.

ThrowawayTestr 4y ago

This is crazy, but I don't blame them. I've heard that Nvidia really takes advantage of its partners.

dcchambers 4y ago

Wow. EVGA was always the gold standard for Nvidia cards IMO (until Nvidia started producing and selling their own). Unbeatable warranty. Cooler designs that weren't too offensive or jarring. Decent software. What a shame.

KaoruAoiShiho 4y ago
> EVGA was always the gold standard for Nvidia cards IMO (until Nvidia started producing and selling their own). Oof, this sentence just proves their point.
gambiting 4y ago
>>Unbeatable warranty They turned from god tier to trash tier after Brexit. Literally the only company that didn't invest in a UK-based repair centre, so when I recently had to send my broken EVGA Black 2080Ti for repair, I was told to ship it to Germany, then got charged £200 in customs duties for replacement shipped back to me. The thing is, there is a way to avoid customs on replacement items following warranty claim - but EVGA doesn't care to fill out the customs documents properly. I messaged them telling them exactly how to fill it out properly so it will go through without charges(we do this kind of thing all the time), they basically said yeah sorry not our problem, we gave you a new GPU for free so why are you complaining. And I'm not the only one with this issue - quick look at their forums shows loads of UK-based people getting charged customs duties for parts sent by EVGA. They just advise to appeal to HMRC for a refund(which is actually pretty difficult to do and can take months), like it wasn't their bloody issue in the first place. Already made a vow to never buy anything from EVGA again after that, so I'm pretty glad this won't even be a risk now.
- headhasthoughts 4y ago
  That sounds like it's more a problem with your country's ongoing deinternationalization than EVGA being bad. Would you expect a company to open a Russia-based repair center right now? When a country is deliberately harming its international trade ability, it's not on companies for not playing ball—it's on the country not to pull the ground out from under its citizens and companies doing commerce there. EVGA did nothing wrong. Your country changed the deal, EVGA chose to not humor it.

fiat_fandango 4y ago

Guess I might as well RMA my 3090 FTW 3 before the gig is up. Very sad to see this announcement, some of my happiest nerd years (not spend blowing stuff up with friends in my backyard) in highschool were building PC's trading up EVGA GPU's. RIP EVGA - I hope PNY picks up the slack, ASUS boards have only really been trouble for me.

jacooper 4y ago
They will continue supporting 30 series cards and will respect warranties.

least 4y ago

This is a shame. While I haven't bought a new GPU in some time, I've been using EVGA since my 7800GT. They've always had excellent customer service and RMAs were painless and quite often they'd even send you an upgraded card. One of my 780 Tis broke and I received a new GTX 980. I also had to RMA my 7800GT and received an 8800GT. Their upgrade program is also quite generous, though I personally have never taken advantage of it. I'm not sure that it'll affect me as I don't know the next time I'll consider building a gaming pc (if ever again) but it still saddens me that one of the "good ones" is exiting the business. I do hope they consider supporting AMD cards in the future, which I find easier to support as a consumer than Nvidia.

monkmartinez 4y ago

Jensen Huang stated that Nvidia was going to make moves to move cards before the upcoming launch of the 40 series in August's earning call: " We implemented programs with our Gaming channel partners to adjust pricing in the channel and to price-position current high-end desktop GPUs as we prepare for a new architecture launch." <- https://www.yahoo.com/video/edited-transcript-nvda-oq-earnings-210000605.html https://www.yahoo.com/video/edited-transcript-nvda-oq-earnin... Could this be a move in that direction? Will EVGA suddenly come back once they sell out? Is this planned? Consipiracy?

KaoruAoiShiho 4y ago
Basically NVIDIA can withstand the hit to margins by huge price drops but AIBs cannot.

kipchak 4y ago

I have a lot of respect to EVGA for honoring GPU waitlists over the last few years.

Macha 4y ago
Well, except for the SKUs like FTW3 where they took a waitlist and then promptly decided not to manufacture any for the next two years in favour of higher markup SKUs until they sent an email "there's plenty of supply now, so we're done"

goldcd 4y ago

The nVidia/Board-partners relationship seemed to go completely sideways around the launch of the 3xxx series. If you remember back to the launch, they just hurled chips at them with late notice (so some glitchy 3rd party boards shipped) and pricing they couldn't compete with nVidia's own boards on. No idea when crypto took off and supply was constrained, who was taking the profits - but I'd guess nVidia. Now the partners are left holding huge numbers of boards as the prices crash. My guess is to get allocation from nVidia they had to commit to volume and price, but retailers can just return un-sold stock as sale or return (or just demand to pay less, as they drop prices) I can see why if you survived that, you might just want to step aside from the market - as next time it might take you down. Especially if you're EVGA and prided yourself on premium products/support - and smell a race-to-the-bottom coming. As majority of what you pay goes on the GPU itself (memory is at least a commodity) - there's probably not a lot of meat left for the partner that's taking the risks. Does make you wonder what quality's going to be like on 4xxx.

jacooper 4y ago

I think this announcement can be summarized as this from the CEO/Owner's perspective(especially after watching GNs video) - why am I dealing with this crap? Its taking from my time that I could've spent on my family! - And we aren't making much profit at all! - I don't know people that make products and manage the company like me - Life is about people, and I wouldn't betray anyone, so I will keep paying the people that kept my company running - AMD and Intel probably do the same crap, I don't want to do it again. - PSUs are doing fine

frognumber 4y ago
- russelg 4y ago
  Intel Arc sure, but I haven't experienced any issues with my 580, or my 6700 XT, nor have I heard of any widespread instability.
  - frognumber 4y ago
    Your 580 no longer supports ML: https://github.com/RadeonOpenCompute/ROCm/issues/1373 https://github.com/RadeonOpenCompute/ROCm/issues/1373 If it did, it would only do so headless: https://docs.amd.com/bundle/Hardware_and_Software_Reference_Guide/page/Hardware_and_Software_Support.html https://docs.amd.com/bundle/Hardware_and_Software_Reference_... If you tried to run it with a monitor, it would appear to work, and then your system would become very unstable and crash hard. I hope that helps!
- TimeBearingDown 4y ago
  This idea that AMD GPUs don’t work is absolutely ludicrous, and you’ve said it at least twice now. Go ahead and back up your claim, if you don’t mind.
  - frognumber 4y ago
    Here's my short history with AMD GPUs: - Buy an AMD GPU labeled for ROCm during the Great GPU Shortage - 6-9 months later, learn AMD discontinues ROCm support for that GPU. When I suggest this might be a false advertising or warranty issue, AMD and vendor both point to each other - Install an old version of ROCm to get work done - See odd crashes where my system goes down hard for no reason - Read more documentation, and learn ROCm only works headless - Find ROCm runs more slowly on my workloads than CPU - Find most of the libraries I want to use don't work with ROCm in the first place, but require NVidia - At that point, I bought NVidia, and everything Just Works. That's a shortened version. I'd take a 5x speed hit for open source, but I won't take 'not working.' This story is super-common.

chiph 4y ago

Seems extreme, but if you aren't making a profit, or enough profit to fund future operations, and there isn't any sign of that changing in the future - then yes you should close that part of the business. Which is certainly rough on the employees. But the perplexing part of the announcement is that they aren't going to be entering other segments of the PC industry. Perhaps margins on motherboards aren't healthy enough? High-end designer cases could make money but I suspect the volume isn't there.

thfuran 4y ago
Don't they already make motherboards?

keepquestioning 4y ago

This must be one of the biggest dummy spits in the history of computer hardware!

jdprgm 4y ago

I've never really understood why there are all these 3rd party variants of GPU's in the first place and not just all from Nvidia.

ThrowawayTestr 4y ago
Same reason fast food places franchise instead of running every store: all the benefits with none of the risk.

mperham 4y ago

Anyone want to provide a little context?

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lvl102 4y ago

Did it ever make sense to have partner cards? I never understood the business model. You effectively let go of substantial control over product. Understand EVGA had good/great reputation but this might be another indication that Nvidia is preparing for the coming down swing as crypto mining comes to a halt. That said, Nvidia still has a monopoly.

dtx1 4y ago
Yes, depending on the class of GPU * at the lower end, partner cards can support special form factors and lower power variations. * at the midrange, partner cards can, like motherboards do aswell, design better power delivery and cooling solutions to get more out of a specific chip than reference designs. * at the high end it's all about different cooling solutions and better power delivery to squeak every last inch of performance out of these chips. Adding to that, don't underestimate how much industry knowledge is there at the partners. They often know better how to make a board for a GPU than Nvidia and AMD themselves. There are lots of optimizations that require years of knowledge and experience to design.
- verall 4y ago
  Midrange cards are low margin and are redesigned to be cheaper than the reference, not to have better power delivery. It's more like outsourcing because a Taiwanese OEM is well positioned to have an army of labor design and manufacture boards for cheaper than Nvidia or AMD can. > They often know better how to make a board for a GPU than Nvidia and AMD themselves. Maybe a long time ago, but not for recent generations. AFAICT almost all 3rd party AMD cards sold are reference design.

bearjaws 4y ago

Still rocking my EVGA 1080ti Hybrid SC2 from 4 years ago and its rock solid, not a single issue. Even mined with it during the winter and obviously lots of gaming over covid... Sad I won't be able to get a 4080 hybrid (so much quieter with the AIO).

ls612 4y ago

I got a FTW 3080ti for my new PC a few months ago so I am very sad to see them exit the market. I worry about my current card's warranty though, will they still have 3080tis in storage in 2-3 years if I get unlucky and my card dies...

TT-392 4y ago
They said they are planning to keep some stock for those purposes

orliesaurus 4y ago

I wonder if this has anything to do with Intel ARC release, what if EVGA and Intel have a secret upcoming deal?!

7speter 4y ago
The ceo is on record pretty much saying AMD and Intel could go to hell too
KaoruAoiShiho 4y ago
They said at length they weren't doing GPUs from Intel or AMD.
- orliesaurus 4y ago
  On their forums people don't seem so sure: https://forums.evga.com/Will-evga-be-a-card-partner-for-new-intel-arc-gpus-m3516106.aspx https://forums.evga.com/Will-evga-be-a-card-partner-for-new-...
  - KaoruAoiShiho 4y ago
    ? What does it matter what people on forums say, they said it wasn't an option and they were shutting down their GPU business. Also I dunno if you heard but Intel may be getting out of it [consumer] as well as they're not competitive at all at profitable prices.

BuckRogers 4y ago

This is a big blow for Nvidia. I currently own a Founders Edition card, but all of my other NV cards were Evga. For me, I'd exclusively buy Evga cards, the only reason I don't is because 2-slot cards are hard to come by from 3rd party vendors. Evga is the first NV brand I go to. It was my first card after I finally moved from 3dfx. A Geforce 2 MX. I used the step-up program many times over the years. They honored their RMAs, with advance RMA. If I'm NV, I'd give Evga privileged status over other vendors (more profits). They've done a lot for Nvidia. The other brand I could see taking their place is Corsair, but no one is going to take a bad deal with Nvidia. This may be the beginning of the end of 3rd party cards. Just buy them all direct, like CPUs.

thayne 4y ago

There's a picture of Linus Torvalds thay seems appropriate here.

sergiotapia 4y ago

There was _ONE_ truth in PC gaming. EVGA is quality. Period. If you had the cash, you bought EVGA for peace of mind, this is the end of a dynasty wow! What are they going to make to continue making money? Sell power supplies alone?

wnevets 4y ago

EVGA was probably the best Nvidia AIB, very shocking

ROTMetro 4y ago

Strange, NVidia entered existence off of their great relationship with SGI. Who would think they would have relationship issues?

jamespullar 4y ago

There was an official statement released by a EVGA employee on their company forum https://forums.evga.com/Official-Message-from-EVGA-Management-m3574574.aspx https://forums.evga.com/Official-Message-from-EVGA-Managemen... - EVGA will not carry the next generation graphics cards. - EVGA will continue to support the existing current generation products. - EVGA will continue to provide the current generation products. "EVGA is committed to our customers and will continue to offer sales and support on the current lineup. Also, EVGA would like to say thank you to our great community for the many years of support and enthusiasm for EVGA graphics cards."

yuan43 4y ago

How much of this has to do with the overnight evaporation of the GPU mining market due to the Ethereum merge?

jasonlotito 4y ago
This was my first thought. They were prepared to do this, and once that market has dried up, they are ditching people and trying to lay blame elsewhere, and it seems to be working.
- ru552 4y ago
  Announcing you aren't making the next gen product is not ditching people. They specifically state that they will continue to sell and service current gen gear.
  - jasonlotito 4y ago
    They are firing (i.e. ditching) employees.
TheNorthman 4y ago
In the video, they say they informed nVidia of this in April of 2022, so probably nothing.
- yuan43 4y ago
  Beacon chain launched in late 2020. The writing was on the wall by early 2022.
deckard1 4y ago
the timing is suspect. But I imagine having to deal with crypto bouncing all over and bubbles popping every few years is an incredible headache for them. With the fact that their profit is even negative on certain GPUs. Who would want to deal with that much unpredictability and nvidia holding you hostage? Sounds pretty sane to want to get out of that. Really hate to see them go though. I've been with EVGA GPUs for more than a decade.

whichdan 4y ago

I know they don't have plans to work with AMD but I'd consider switching to AMD for my next card if EVGA was manufacturing it. They fixed an old card of mine way out of warranty so I have some brand loyalty here.

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noncoml 4y ago
Same here. I was already considering AMD. Only thing keeping me back was driver stability. Is it as good as NVIDIA’s?

symlinkk 4y ago

I never understood what value these third parties (EVGA, MSI, etc) were providing over just getting the card straight from NVIDIA / AMD.

Macha 4y ago
There was like fifteen years where you couldn't get the card direct from Nvidia/AMD because they didn't want to be in the business of making boards, just chips. Also right now you can't buy direct from Nvidia outside select markets and specific retailers, who spent much of 2021 charging for that privilege.

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iLoveOncall 4y ago

Imagine working for a company and one day the CEO announces that it will literally commit company suicide. I can't understand why he wouldn't step down, this puts the livelihood of 500+ people at extreme risk for what seems like a selfish decision.

NavinF 4y ago
Did you even watch the GN video? "voluntary attrition" = employees are burned out and intend to quit. I love how people pretend CEOs can make decisions that sacrifice profit just because they feel like it.

Temporary_31337 4y ago

Some of you may not realise that VGA stands for Video Graphics Adapter so bit silly for EVGA to stop selling video cards and keeping the name as is.

bawana 4y ago

The gold mine of crypto mining has dried up. NVIDIA needs to squeeze their partners so they can maintain profits, as does AMD. They want to be like APPLE, the only ones to sell their cards. And EVGA had something no other board partner or NVIDIA had-great customer support.

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MangoCoffee 4y ago

high sales != profit even if EVGA GPU sales is high, the company can lose money. EVGA probably make more money on their PSU consider the cost is low and the markup can be high

bogwog 4y ago

EVGA is doing what every iOS developer secretly dreams of doing whenever they have to deal with some new stupid bullshit from Apple. Respect. Also, I've always liked EVGA. I've bought a few of their cards over the years, and many power supplies, and I've never had a bad experience. It seems like they really care about making quality products, which is pretty rare to see nowadays. If they start expanding into new products with the same focus on quality, that'll be a net gain for the world. Maybe they'll try making laptops again? Or maybe this is all just an elaborate power move to put pressure on Nvidia and renegotiate their relationship.

brailsafe 4y ago
Could be both. If you get the negotiating power as an effect of basically telling them to get fucked, even though that wasn't your main thing, then great.
Rapzid 4y ago
First thing I thought of when I read EVGA didn't get 30XX drivers until they were public was how Apple drops breaking updates on users and most developers same day. It's crazy how poorly some companies treat their partners. Take Microsoft in stark contrast to Apple. They aren't perfect but I, as an END USER, have access to major Windows updates 6-12+ months before they are rolled out. New major versions of .Net are in pre-release almost as soon as the current major version drops. Apple drops OSX/iOS updates on their consumers and developers same day leaving everyone scrambling to add new requirements, re-compile, and submit updates to the app store. Apple drops freaking M1 on the market and the bulk their developers same day.
- minhazm 4y ago
  This is just false. Apple does developer beta's for all of their operating systems. The first iOS 16 beta came out over 90 days before the official iOS 16 release date. For the Apple Silicon transition they released a Developer Transition Kit (DTK) Mac Mini with an ARM chip in June/July 2020 and the first M1 Mac came out in November 2020, so developers had at least 5 months or so where they could have been doing some testing. Even then Rosetta works great and the vast majority of apps just worked out of the box and only a small number of users were using Apple Silicon Macs at first anyway since the actual Pro models weren't updated until 2021. Apple doesn't give 12+ months of heads up to developers because their release cadence is too high to do that. A .NET release is more analogous to a Swift release, and Swift is an open source project so you can go and use the bleeding edge whenever you want. Apple definitely isn't the most friendly to their developers but to say they drop Mac OS and iOS updates on consumers and developers on the same day is completely false.

moneycantbuy 4y ago

Big bummer. All of my gpus (1070 and 1080ti) have been quality evga. Was planning on going with them if there is a 48gb 4090. Fuck nvidia, really hoping another chip designer will compete in the consumer deep learning hardware space. amd hasn’t succeeded with a cudnn equivalent. i can run some models on the m1 max but at roughly the same speed as the 1080 ti. it’s really all about ram. if the m2 extreme or whatever has 256 gb of gpu ram i’m willing to tolerate the slower training time to avoid playing jensen huang’s games. fuck nvidia.

homero 4y ago

Wow EVGA was my favorite company

FounderBurr 4y ago

EVGA needs Nvidia, Nvidia does not need EVGA. So this is either business suicide (Doubtful), a publicity stunt or an attempt to get the community to take side in a pricing beef between Nvidia and EVGA.

PascLeRasc 4y ago

The video says they have around 280 employees. That seems really thin for a company that's so well-known and produced so many products for so long, especially also making PSUs and accessories too. They must be really efficient.

Havoc 4y ago

Linus tech tips piling on with some serious shade throwing too. Sure seems like there was a lot of resentment below the surface

Covzire 4y ago
Can someone think of a single company that has a positive relationship with Nvidia? They were laughed out of the CPU industry when they tried to buy ARM, virtually nobody wanted them to close that deal. They're such a bizarre company, I mean I've bought several GPUs simply because they were usually the best available when I was looking but most loyalty belongs to the AIB's and not to Nvidia themselves. They're kind of this weird entity that many want but nobody likes. My guess is that Nvidia, realizing they represent 80% of EVGA's revenue tried to get them to sign a very one sided contract and now they're down one of their biggest AIB's on the eve of their latest GPU launch. Indeed I think there must be some pretty bad blood here between Nvidia and EVGA leadership.

water-your-self 4y ago

Beginning of the end for the recent GPU boom

GiorgioG 4y ago

I’m incredibly disappointed but not surprised with NVIDIA. My next card will likely be from AMD. Never thought I’d say that (I haven’t had an AMD card in more than a decade.)

amir734jj 4y ago

Their mouses are on sale, highly recommend them: https://www.evga.com/products/productlist.aspx?type=12 https://www.evga.com/products/productlist.aspx?type=12

ohyash 4y ago

I'm just glad the ARM acquisition didn't go through. Jealous of the margins Apple pulls out of their products, nvidia clearly wants to be apple. Not good for the consumers.

smoldesu 4y ago
Now the ARM ISA can die in peace, snuffed out in loving grace by Apple engineers desperately trying to turn it into x86.

borissk 4y ago

Great decision by EVGA. They were not going to make any profit on 4000 series. Now is the best time to negotiate a big sign-up bonus from Intel.

bdowling 4y ago

It would be interesting to know what the board thinks of this. Does Founder/CEO Han control a majority of the board? What about the minority shareholders? Will minority shareholders bring a lawsuit to stop the majority from harming their interest in the company (breach of duty to minority shareholders)?

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atlgator 4y ago

Any chance they plan to make their own graphics chips to directly compete with NVIDIA and AMD?