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Jony Ive’s first major design since leaving Apple
- quadrifoliate 5y agoA bit offtopic, but I am disappointed that the the initial "winners" of this seal [1] seem to be almost all companies that are terrible for the environment and society. ---------------------------------------- [1] https://www.sustainable-markets.org/terra-carta-seal/winners/ https://www.sustainable-markets.org/terra-carta-seal/winners...
- pessimizer 5y agoThe "winners" of this thing are probably all big donors to something else Charles does.
- meragrin_ 5y agoIf they are terrible for the environment and they are making a serious, credible commitments on improving, shouldn't that make you happy?
- wrycoder 5y agoTalking about serious, credible commitments isn't actual action accomplished with tangible results.
- lapetitejort 5y agoIf PepsiCo (one of the companies listed) ceased production of plastic bottles immediately I would be happy. That is a serious, credible commitment to improve.
- koboll 5y agoThey'd still be responsible for killing millions and sickening billions of people via sugar addiction. I guess human bodies are exempt from being considered part of the natural world.
- tcskeptic 5y agoIs your position really that no one should be allowed to produce products that are unhealthy? This seems incredibly invasive.
- wahnfrieden 5y agono one mentioned banning and the OP is about recognition not enforcement
- Raed667 5y agoWe already do this with a bunch of criteria/ rules for food to be sold to humans and animals. Lobbying and advertisers have just made us think that drinking a cup of sugar is an acceptable option.
- dagw 5y agoWe don't have to ban them, but we definitely don't have to support and laud them either. Tolerate and shame, like we do with tobacco companies, seems like a reasonable approach. And to disclose my own biases, I'm 100% on team "Full Sugar Soda" and will definitely choose no soda over sugar free soda every time.
- timeon 5y ago> I guess human bodies are exempt from being considered part of the natural world. Still this seems to be like moving the goalposts.
- ViViDboarder 5y agoDon’t we generally define natural as not human made? Makes sense then that less humans improves the natural world.
- theonemind 5y agoIn the context of regulating or evaluating company behavior, yes, it would not make sense to consider human bodies as the planetary environment.
- pverghese 5y ago
- gorgoiler 5y agoFor me it feels like this: if your local bus drivers have been showing up to work drunk, for years, would you: (a) welcome a new initiative to help them tackle their addiction issues, with a commitment to move forward together, as a team, one day a month outside of their ongoing bus driving duties; or (b) get new drivers.
- pabs3 5y agoBoth.
- vineyardmike 5y ago> The following global corporations have been awarded the 2021 inaugural Terra Carta Seal in recognition of their commitment to, and momentum towards, the creation of genuinely sustainable markets. These firms have credible transition roadmaps in place, underpinned by globally recognised, scientific metrics for achieving net zero by 2050 or sooner. 1) Seems like they're all companies that have noble commitments. 2) They don't seem that bad (tech and banks mostly) 3) Bad companies have the biggest potential for growth i suppose.
- coldtea 5y agoSorry, but this is like what a marketing pamphlet from those very same companies might read. Such optimism and lack of any cynicism is weird! I've seen actual astroturfing that sounds more pragmatic than this!
- vineyardmike 5y ago> I've seen actual astroturfing that sounds more pragmatic than this! Its a meaningless seal for a vague commitment to being "green". There are very low expectations here. Any improvement is good. And framing everything as needing to be green just forces the hand of every other company. I could care less what this seal means these companies are doing. But even a commitment to be more green that is ignored is better than no commitment and no action. At best, this creates a cohort of companies committed to and acting in global best interests, and at worst, it moves the overton window more so every other company is expected to be more green postured, which will eventually lead to more political and social expectations. Is that cynical and pragmatic enough ? :)
- piva00 5y ago> 2) They don't seem that bad (tech and banks mostly) AkzoNobel, a Swedish chemical manufacturer. Unilever, lol, fucking Unilever is earning a Seal for their "commitment". This feels almost purely a greenwashing-PR-thing than any kind of proper achievement mark. Anyone can have noble commitments, when those commitments come to fruition then they should be lauded. Right now it just leaves a very bitter taste in my mouth, it's bullshit stamped by a Prince, that's all.
- gorgoiler 5y agoThanks for pointing this out. Even if it’s not green washing, when the only diversity in your flagship sponsors in their ranking in the FTSE100 then something’s up. I would be loathe to see sustainability as yet another form of regulatory capture.
- devwastaken 5y agoMore money is spent on marketing products than on sustainability. The top wealthiest companies in the U.S. will shove money into offshore bank accounts and refuse to spend it on the U.S. The largest tech companies provide the least funding in education, and heavily target schools and students to gain significant profit. Sustainability, like every other issue, is based on socioeconomic ability. Being "Green" is expensive as an individual. The best way we resolve that issue, same as many others, is a mass rewrite of education, funded by private companies. This will not happen so long as there is a surplus of skilled work. We can easily demonstrate the surplus by how little these companies invest into getting skilled workers.
- moralestapia 5y ago>This will not happen so long as there is a surplus of skilled work. We can easily demonstrate the surplus by how little these companies invest into getting skilled workers. Interesting, isn't there a shortage of talent going on (suppossedly)?
- orbifold 5y agoThere is always a shortage of talent at the right price.
- pvorb 5y agoI'd say, yes. The US is just consuming talent from the entire world and it works because tech jobs in the US have really competitive salaries. But this talent is missing elsewhere, so I don't think it's sustainable in the long run.
- devwastaken 5y agoNo. If there were these companies have so much money they could build a massive university in every state just for themselves and lose very little money. They don't, because they don't have to. Unfilled positions are "nice to have's", not a requirement of their work. They will not lose money over that position not being filled, not to the amount they believe matters. Therefore, the wheel keeps on turning.
- 5y ago
- bayindirh 5y agoArçelik is a prime exception. The most notable thing they do is recycle & re-use almost all water in their factories, so that their annual fresh-water use is just 1000L.
- amelius 5y agoThat blue butterfly reminds me of: https://news.ycombinator.com/item?id=14460013 https://news.ycombinator.com/item?id=14460013
- lordleft 5y agoI think it's gorgeous.
- cududa 5y agoWhen people, particularly designers, say something is "too intricate" or whatever, it's usually just a signal they wouldn't have the skills to make something like it. Late 2000's/ early 2010's there was a rush of college students wanting to pursue app/ web design. Colleges had no faculty to fill that, so they just took print design professors and they shoehorned print philosophy into interaction design and we ended up with a generation of designers who don't have the first idea about depth hierarchy, affordance, etc and everything looks like a scrollable poster now.
- manquer 5y agoIn software design[1] if I say too intricate it does not mean I don't have the skills to do it, it means the typical user (the developers working with the system) will have difficulty in working with the component. Simple and functional design is considerably harder . I don't see why other design streams are that different. I would be worried if a civil/mechanical engineer said a bridge is too intricate . [1] Technical/ Systems design not Graphic/UX design.
- alephnan 5y agoFashion design is a counter example.
- parafactual 5y agoI often criticize designs for being overcomplicated. I wouldn't level that criticism towards this seal, though, and I don't have the skill to make it.
- iamtedd 5y agoScrollable poster. That's how every 'modern web' site feels to me. Case-in-point: lovefrom.com. Makes me want to maximise the browser window on my 30" monitor and still doesn't seem enough.
- chaostheory 5y agoAfter his coffee book, I'm not surprised to see that he's burned out on industrial design for now.
- jillesvangurp 5y agoNot sure he's done yet. Good new fonts are a rare thing and he might be on to something. With hdpi now very common, typography for screens can evolve. The stark minimalist typography of early computers was very much driven by the necessity of having very limited resolution, contrast, and dynamic range. Sans serif fonts like Helvetica, and its many derivatives, with its straight lines & simple curves were optimal for that type of screen. Serif fonts, with their fiddly details are a lot harder to render in a pleasing way on such screens. However, with modern screens, those problems are addressed to the point where there is little practical difference in resolution between print and screen. So, making the most of modern screens through design becomes a challenge. Serif fonts are still popular for print for a good reason: they are pleasing to the eye and it helps readability. If you work from first principles to address such a challenge on a modern screen, you'd start with a font and a serif font would be not such a strange choice as it used to be. Just my opinion, but both font and logo strike me as rather beautiful.
- stonogo 5y agoThe fonts burned into CGA, EGA, and VGA bioses all had serifs. The default UI fonts on many X Window systems UIs, including CDE, were serif fonts. The 80-column card in the Apple IIe had a serif font. There was really only the first-generation home computer (and arguably first-gen PDAs) that widely shipped strictly sans-serif fonts; a blip in the history of personal computing.
- jillesvangurp 5y agoSteve Jobs was into typography. Embracing Helvetica for the Macintosh was not an accident in the early eighties. Later pcs were about wysiwyg. Which given the primary medium was still paper for dtp and wordprocessing software, meant serif fonts.
- yaacov 5y agoFlagged for clickbait title
- deleted 5y ago[deleted]
- seltzered_ 5y agoIt's odd to hear about LoveFrom's association with Terra Carta alongside their involvement with Ferrari: https://corporate.ferrari.com/en/exor-ferrari-and-lovefrom-announce-creative-partnership https://corporate.ferrari.com/en/exor-ferrari-and-lovefrom-a... .
- cududa 5y agoThe lead designer of the Apple Car joined LoveFrom earlier this year. Ferrari has a hybrid car. Apple's ID team doesn't just design the objects they design the manufacturing machines too - and have been able to reduce a lot of materials waste. Would expect their relationship to extend into things like electric vehicles and manufacturing techniques.
- abrowne 5y agoI'm seeing it score 1 out of 2 on the dead butterfly scale. https://www.emilydamstra.com/please-enough-dead-butterflies/ https://www.emilydamstra.com/please-enough-dead-butterflies/
- libria 5y agoIt's an icon, like the most popular save icon depicts a dead format https://www.google.com/search?q=save+icon https://www.google.com/search?q=save+icon Earlier discussion here: https://news.ycombinator.com/item?id=14460013 https://news.ycombinator.com/item?id=14460013
- ModernMech 5y agoYou need to warn people before posting this. I saw it when it popped up on HN and now I'm like Haley Joel Osment in the Sixth Sense: I see dead butterflies, all the time. It changes a person.
- abrowne 5y agoYeah, I think my partner is tired of me me mentioning it when we read our 15-month son picture books. (Some of the best that I remember are in the book Little You.)
- ajford 5y agoI sent the article to my spouse some time back and she's mad at me for ruining butterflies for her. She made the exact same Sixth Sense reference too! We've now made it a challenge to spot "live" butterfly depictions everywhere.
- roughly 5y agoThat was my immediate reaction, too - “well there’s something I’ll never unsee”
- c54 5y agoWebsite isn’t loading for me, what’s the dead butterfly scale?
- jimmyed 5y agoThis is better described as a Seal. Another great seal to savor is Mughal Emperor Alamgir's https://mobile.twitter.com/mkapoorofficial/status/1095588089626615808 https://mobile.twitter.com/mkapoorofficial/status/1095588089...
- noneeeed 5y agoThe article actually calls it a seal, it just appears to be the subheading that calls it a logo mark.
- TheOtherHobbes 5y agoMore than a nod to William Morris. But on white. https://en.wikipedia.org/wiki/William_Morris https://en.wikipedia.org/wiki/William_Morris
- ehutch79 5y agoIt's a book, but he's removed the unsightly ink that has blemished the exquisitely produced paper? A tshirt, but he's limited the unsightly holes at the top and bottom for an uninterrupted design aesthetic? I prefer macs, but some of their worst laptops were from Ive's push for absolute minimalism and thinness
- deleted 5y ago[deleted]
- mattmoose21 5y agoI see Ive getting blamed for how the macs were designed but isn't that to be expected when you put a designer at that level of decision making? Why not blame Tim Apple for letting him go that far.
- ehutch79 5y agoWell, he's not there any more? Give his seniority, and the realities of office politics, i doubt it's that simple
- dlsa 5y agoNothing says "we love the planet" more than a mountain of old dongles, broken and cracked iphone charger cables, and unrepairable consumer electronics. All of which could have had much longer useful lifetimes through the most basic engineering practices. Apple cables are perfect examples of style over substance. Insufficient reinforcement for a daily use item. Poor design.
- subsubzero 5y agoagree, I thought Ive went off the deep end towards the end of his tenure at apple, Tim Cook prb was afraid to rein him in due to his seniority with apple and how close he was to Jobs. You can see how things were "fixed" at apple now that Ive is gone and the new M1 macs no longer have alot of the design inputs he pushed for.
- wly_cdgr 5y agoYawn
- bob229 5y agoAs always for Ive style over substance
- irthomasthomas 5y agoAwesome. Sometimes, when I'm waiting for a build to finish, I doodle the Flower of life. And, if its a particularly big build, it expands to a Metatrons Cube. Anyway, its nice to see Ive using it in a refreshing way.
- 323 5y agoPretty, but kind of exemplifies the problem the world is facing. Exquisitely beautiful marketing and that's it, nothing behind it. We all know the beautiful environmental ads the worst polluter companies are making (like oil companies). Or luxury companies creating "come to us with your damaged bag and we'll repair it for you instead of throwing it out, because we care about the environment" programs, but at the same time having a policy of slashing and throwing away unsold merchandise (https://www.newsweek.com/coach-accused-deliberately-slashing-unsold-bags-trash-viral-tiktok-1638504 https://www.newsweek.com/coach-accused-deliberately-slashing...)
- judge2020 5y agoIn a way, the Apple product designs under Ive weren't exactly putting function (problem-solving) over form.
- draw_down 5y agoYes. Indeed it is pretty but this is just rich people jacking each other off.
- ajkjk 5y agoFuck, it is beautiful though.
- Talanes 5y ago>Or luxury companies creating "come to us with your damaged bag and we'll repair it for you instead of throwing it out, because we care about the environment" programs, but at the same time having a policy of slashing and throwing away unsold merchandise Very cynically, the first program would also help stamp out any market for repairing their bags outside of their control. Which just further reduces the value of slashed merchandise without proof of purchase.
- deleted 5y ago[deleted]
- bmitc 5y agoWell this is only his second design after a rounded aluminum cutout, so I think we should withhold judgement.
- stevebmark 5y agoFrom the outside, it looks like Jony Ive was only able to get away with the damaging push to flat design after Steve Jobs died, and since Ive has left Apple, beautiful skeuomorphic gradients, lighting, embosses, drop shadows, and photo-real elements, have started to return. His legacy is a deep stain on the design industry that we are only now beginning to recover from. The loss of accessibility and beauty from only using flat design has set us back a long way.
- phendrenad2 5y agoA nice story with a bow on top, but it doesn't match reality. Flat design started at Google and spread to Microsoft and eventually Apple. It was simply the style, and now the trends are starting to change. We'll go through a 3D glossy "aqua" phase for the next 10 years, then we'll go back to brutalist flat design. And we'll have no choice but to follow the UI designers into whatever obsession they're on time after time.
- applgo443 5y agoWhat's the problem with flat design? I love that!
- secondcoming 5y agoEliminating the 3.5mm jack was a step too far!
- baq 5y agoIt’s ok if you have two eyes, two hands and/or a well lit room. Apple TV remote is possibly the worst remote ever made.
- michaelcampbell 5y agoI expected it to be smug and pretentious. Wasn't disappointed.
- exotree 5y agoI think it’s quite whimsical and appropriately dainty without ignoring the institution’s rigid, demanding formality.
- RicoElectrico 5y agoGraphic design at the top end is more akin to a Veblen good (desirable, because expensive). Change my mind ;)
- manquer 5y agoPart of the value is (apparent) exclusivity [1]. Expensive strongly correlates with aspirational value as more expensive becomes more exclusive but being expensive is not always required. You can have normally priced goods, that are exclusive(limited editions). There are plenty of "luxury" products like sneakers/ watches or cars or graphic designed items that actually retail for (relatively)reasonable amounts but almost impossible to buy as you need to be invited to a waiting list or some other convoluted gating mechanism . Getting on the waiting list may need to you buy a ton of other less in demand products / wait for years / be popular or famous etc. John Ive was head of design at Apple after all, apparent exclusivity from rest of us and keep commanding the premium they do is like the defining characteristic of Apple as a brand.
- uxcolumbo 5y agoNot sure. I get what they are trying to achieve. But the branches interweaving the letters makes it harder to read and it feels jarring.
- gidam 5y agoI will say only one thing: the touch bar.
- nevster 5y agoAnyone else hear is voice and lilt whenever you read his quotes? "I think that there is,.. therefore, a sort of .. gravity .. and authority, perhaps, in the way we tried to treat the form."
- reneherse 5y agoThe aesthetic of these designs will be less of a surprise if you take a look at photos of Jony Ive's house in San Francisco. His taste encompasses more than the Deiter Rams inspired minimalism of his later work at Apple.
- ChrisMarshallNY 5y agoI like the logo. It's classy. Since this is for Prince Charles, I think they had to keep a certain level of classical design in mind. It reminds me of some of the designs that came about during the William Morris era.
- imwillofficial 5y agoPrince Charles might not be the best horse to hitch your cart to when Epstein connections are considered.
- ChrisMarshallNY 5y agoThat was Andy. Charlie was a good boy (we won’t mention that whole “Camilla” thing, though). In any case, it’s a Royal initiative, regardless of who the royal is, so it needs to be classy.
- crossroadsguy 5y agoIt’s disgusting. Looks a mishmash of greenish lines. Overtly pretentious. So very Ive. And there’s a fucking crown in it. Yikes! Hope companies and executives who don’t have to love monarchy and colonialism, stay the fuck away from it.
- tonetheman 5y agoIt has no USB ports ... no ports of any kind. He is being courageous.
- notJim 5y agoKinda feel for poor Jony here. Went from doing industrial design for some of the most widely-used and sought after products in the world to making a logo for a greenwashing group. Hope to see more interesting stuff from him going forward.
- theshrike79 5y agoYes, Poor Jony, with his £200M fortune doing whatever he wants to do :D
- ycombinete 5y agoThat’s impressively patronising
- whywhywhywhy 5y agoHe’s doing what he wants to do. He’s much more passionate about the “luxury” market than tech.
- brown9-2 5y agoI bet those groups pay well though
- alephnan 5y ago
- hardwaregeek 5y agoGosh such negativity. Instead of rehashing the same anti-Ive narrative, how about we discuss the seal? It’s subtly beautiful, with light lilting colors, like an Erik Satie or Ravel song. I love how it emphasizes natural beauty, something so remote in Apple’s products (other than maybe a vague mathematical aesthetic). The dark version is wonderful and definitely elicited more of a reaction from me, with that lovely dark green contrasting the white flowers beautifully.
- GloriousKoji 5y agoI agree the seal is beautiful with it's tones of green and a sense of overflowing nature. But the vines growing over key points of the point makes it hard for me to read, the C in CARTTA keeps morphing into what looks like an E or G when I look at it.
- hardwaregeek 5y agoI agree that it's a little less legible, but it's also two words that need to be read once before the seal itself becomes recognizable. In my view that's an acceptable tradeoff
- jonwachob91 5y agoWhy would we discuss a seal that anyone on fivrr could have come up with for $5? If I came up with this seal, would you still be interested in talking about it? You'd probably be wondering how it ended up on the front page of HN... The seal isn't anything special. It's a small area with too much going on. It's an eye strain to understand what is happening on the seal b/c so much is happening in such a small area. This article isn't on the front page of HN b/c of the seal, it's on the front page b/c of who designed the seal. Thus, people will talk about the designer not the seal.
- parafactual 5y agoI would be interested in talking about it if you or anyone else came up with it. I find the seal very aesthetically pleasing.
- sydthrowaway 5y agoI dislike the name of his company.
- imwillofficial 5y agoI do as well, it’s confusing. Sets an expectation that remains unfulfilled. LoveFrom, …. WHO?! WHO?! Maddening in a small way
- VWWHFSfQ 5y agoAs with most of the things that Ive produced at Apple, this is very pretty, but ultimately unusable. Now let's see what happens to this when the twenty-five other usability experts at Apple come in to refine it into a workable product. Jony Ive is the most over-rated product designer in at least the last 20 years.
- kumarvvr 5y ago> As with most of the things that Ive produced at Apple, this is very pretty, but ultimately unusable. I wouldn't go that far. There is a reason the average Joe and Georgina love Apple products. Simplicity makes them usable. Before the iPhone, most high end phones were complex and clunky. It takes a special combination of design aesthetic (from Ive) and a laser focus on user happiness (from Jobs) to come up with something like the iPhone.
- smt88 5y agoI strongly disagree that this is pretty. It looks like the logo for a 1920s tea room. It's busy, hard to read, and very forgettable. This fails as a logo on every level.
- newsbinator 5y agoIt mainly fails as a logo in the way a nicely formatted resume fails as a logo: because it’s not a logo. But personally I agree that it’s busy, hard to read and forgettable. It’s not a great seal. It looks to me like something an artistically talented novice would make.
- smt88 5y ago> It mainly fails as a logo in the way a nicely formatted resume fails as a logo: because it’s not a logo. I'm not sure what the difference between a logo and a seal is (in the context of a digital image representing a brand). But regardless, this article calls it a logo, as does Ive in a direct quote.
- alephnan 5y ago
- m0zg 5y agoI was sort of expecting him to return to his roots of designing small appliances and other things around the house. There's a dearth of good design in the sea of cheap disposable garbage that's available now. I find it unfortunate that he chose to design something so vacuous and unnecessary. I get that he'd like to rub shoulders with the literal royalty though.
- dirkg 5y agoIve worshiped at the altar style over substance and looks over usability at all cost. The fact that Apple basically threw out all his 'innovations' for the new Macs speaks volumes. One of the most over rated, over hyped and of course over paid tech person ever.
- mlyle 5y ago> The fact that Apple basically threw out all his 'innovations' for the new Macs speaks volumes. Jony Ive did incredible work at the core of absolutely iconic products-- iMac, iPhone, iPod, iPad --- and is a key figure in Apple's overall beloved laptop designs. Yes, in the past few years, since a bit after becoming CDO--- he went a little too far in on "form over function" (touch bar, no ports, butterfly keyboard)-- and Apple's reversal of these things is a good thing. But that hardly erases the rest of his legacy reaching back through all of Jobs-era Apple.
- gwern 5y agoThe "Love Serif" Baskerville revival covered in the second half of the article can be seen up close at their home page https://www.lovefrom.com/ https://www.lovefrom.com/ (enable JS). It looks very... Baskerville-y. I like Baskerville, so it's fine (aside from the ampersand which I find too deviant from the normal ampersand & liable to confusion), but you definitely don't associate Jony Ive with oldschool Baskerville or Bodoni serif fonts!
- systemvoltage 5y agoAbsolutely personal and unsubstantiated: The typography is really annoying IMO. It's the cliche in-your-face typography from the New York gestalt that's making its way into the everything - from the new Library of Congress logo to the otherwise amiable California design. As far as the person that brought Bodoni into the corporate branding world - that would be Paul Rand.
- nlitened 5y ago> cliche in-your-face I think that’s called “classical”
- alephnan 5y agoI’m not a fan of Jony Ive’s, and quite resentful about Apple products, but the sentiment here is quite negative. Some are ad hominem, others are harsh on the design itself. How does this affect you? The company paid him. If they don’t like it, that’s on them. If other companies think his design suck, then they won’t pay for it. Maybe they’re paying for his name instead of his design. Prince Harry is some kind influencer for a startup / Vc or something now. Is he qualified ? Who knows. Does it affect you? Apple doesn’t owe you anything to be honest, but he doesn’t work there anymore. I understand the culture in design and fine arts is to critique. But since when did HackerNews become a forum for critiquing subjective aesthetic appeal and goodness? Jony Ives is still probably a better graphic designer than most engineers here. As for people who trained in design, if Jony Ive’s isn’t your inspiration, we get it, but are you doing groundbreaking design or designing another unsexy B2B CRUD app. Are your own designs and bloated CSS / assets inflating your ego or actually useful to users? Are people just envious that Jony Ives was the one who won the lottery and gets to design for Apple?
- deleted 5y ago[deleted]
- petilon 5y ago> How does this affect you? Are you kidding? The original iPhone was a revolutionary product. iOS was a revolution in user experience. Steve Jobs showed the world that you can build a complex, sophisticated product and still make it simple to use, intuitive and breathtakingly beautiful. That amazing creation has been severely crippled, and Jony is the person that did it. Of course there is a lot of disappointment in the tech community.
- alephnan 5y ago> How does this affect you? I'm referring to his post Apple career and this seal/logo design. > The original iPhone was a revolutionary product. Sure, but in a parallel universe it could have flopped. Risks need to be taken nonetheless. In this case, too aggressively, and it sucks that the users have to pay the price. It's not fundamentally that all USB-C minimalism is inherently bad design, it's just that the standard is confusing, so it's bad in implementation. If we were to imagine a perfect sci-fi future, a single connector or no connector would be ideal. The alternative is slow incremental iteration, but there's no guarantee that would lead us to a global optimum either. Look at Sony. Sony had some of the most groundbreaking products, then they merely iterated and didn't take risks. Where is Sony now?
- magadem 5y agoRead the entire forum, not at all suprised by the diversity of opinions and intelligence here(which is to say, zero). The WOFF fonts are 6kb each. When decoded and extracted, they only contain 2 or three symbols. You're looking at baskerville, and all ives has done is modify a few symbols, none of which are shown on the website, and call it a new font. His work is the epitome of minimism, even when designing a website to showcase his work- zero functionality, zero actual features, no actual new font, just more empty words.
- systemvoltage 5y agoOfftopic: FastCompany's logo is awesome. Never to be confused with anything else.
- barcoder 5y agoA nice and welcome surprise with a logo that looks organic. I've been designing a logo and although I eventually settled on something more plain and 2D, I experimented and thought about how logos will adapt to work well 3D in the coming years.
- Grakel 5y agoIt's a logo for Prince Charles' organization that awards companies making environmental efforts.
- pipnonsense 5y agoNot a logo, but a "seal". The distinction makes sense, since the intricate design would not work well as logo I think. I found it beautiful, but obviously it's only "news" because of who created it.
- lotsofpulp 5y agoWhat is the distinction of a seal and logo in practice?
- jaywalk 5y agoLogo has to work in many more contexts. You probably aren't going to be embroidering a seal on a polo shirt, for example. A seal will go on your website and marketing pamphlets, but that's about it.
- lotsofpulp 5y agoMy next question would be is there an economic value of a seal? I would think slapping a logo on everything works all the same. Or am I wrong to think most (everyone except the creator?) people would not know or care about seeing a seal vs a logo.
- jaywalk 5y agoA seal conveys a specific certification/endorsement while a logo is identifying a company/product/service/etc. For example, if you're a Microsoft Certified Solutions Engineer, slapping a Microsoft logo on your website doesn't convey that (and surely won't be appreciated by Microsoft).
- femto 5y ago
- nikau 5y agoLooks like a generic logo you would see on some Aldi organic oat packet.
- scrumper 5y agoI think it's better than that. The interlocking circles aspect was clever, surprising, and enjoyable when I spotted it.
- pbhjpbhj 5y agoThat aspect reminds me of the biohazard symbol. Not a fan, seems derivative and low effort, the foliage diapering surely obscures the text too much to make a good seal (I guess with a proper depth mask it could work). The circumferential motto is standard seal/coin design, of course. It's relatively good on austerity, mainly carried by the strong display type, or would be in the right colouring -- but not as a [wax] seal. Should be more emblematic IMO. That doesn't mean it can't be intricate fwiw. Just one dead butterfly would have done! /s
- imnotrick 5y ago> seems derivative and low effort that's pretty harsh and rude. I don't get that vibe at all when looking at the design
- pbhjpbhj 5y agoWhat vibe do you get? The deconstructed 7-ring version has some cleverness, I'll give you that. The rest is really generic and lacks overt symbology of historic [royal/government] seals IMO. It doesn't matter though, they got what they wanted, Ive's name attached to provide publicity.
- bastardoperator 5y agoI think it' too busy, I have no idea what I'm looking at or what this is supposed to convey from a design perspective.