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Some choice quotes from the ruling: > The FTC is apparently unwilling to allege that Facebook has ever (pre- or post-Instagram acquisition) had something like
by flunhat 5y ago
Some choice quotes from the ruling:
> The FTC is apparently unwilling to allege that Facebook has ever (pre- or post-Instagram acquisition) had something like 85% or even 75% market share; instead it hedges by offering only that the number is somewhere north of 60%. The question naturally arises: which firms make up the remaining 30–40%? Although Plaintiff is correct that it is not required to identify every alleged competitor in its pleadings, its choice to identify essentially none is striking.
> The Court’s decision here does not rest on some pleading technicality or arcane feature of antitrust law. Rather, the existence of market power is at the heart of any monopolization claim. As the Supreme Court explained in Twombly, itself an antitrust case, “[A]district court must retain the power to insist upon some specificity in pleading before allowing a potentially massive factual controversy to proceed.” Here, this Court must exercise that power. The FTC’s Complaint says almost nothing concrete on the key question of how much power Facebook actually had, and still has, in a properly defined antitrust product market. It is almost as if the agency expects the Court to simply nod to the conventional wisdom that Facebook is a monopolist.
- thehappypm 5y agoIf you think about Facebook the consumer platform, it has a high market share, but there are a lot of competitors in the space. Social content site competitors include TikTok, YouTube, and Reddit. Messaging app competitors include iMessage and even SMS. Facebook the business (selling ads) is a large business but the largest advertiser is Google, so they aren't even the leader.
- TheAdamAndChe 5y agoThinking of Facebook merely as a consumer platform seems overly broad to me. Each of those are social networks, but they fill a particular niche in the social experience. YouTube is for asynchronous videos from people you generally don't directly know, Reddit is for pseudoanonymous communities, etc. Facebook's niche is in one-to-many communication with people you directly know. It's also arguably one of the stickiest forms of social network because of the strength of its network effects. There is very little real competition in that niche.
- dageshi 5y agoIf you keep narrowing the focus down, every product becomes a monopoly on its functionality?
- crazygringo 5y agoFinding niches is how competition happens. Another term for it is market differentiation. Even if two products/companies start out identically, they quickly diverge somewhat. Pepsi doesn't copy Coca-Cola's marketing about being a sexy/mainstream drink, they create their own niche of being for younger independent personalities. When people choose to get their viral news from Reddit rather than Facebook, or their viral videos from YouTube rather than Facebook, that's competition period.
- TheAdamAndChe 5y agoThe difference between Coke and Pepsi is marketing and flavor, but they directly compete in the same market. The products they have are virtually the same, only minor differences. The product differences between, say, Facebook and YouTube are night and day. You wouldn't add an acquaintance on YouTube and start messaging them through that platform. I'm not sure you can even message people like that on it anymore. But you can on Facebook. They're fundamentally different products, they only align because they both have some sort of social aspect to them. Kind of.
- crazygringo 5y agoI'd look at it a different way: "Facebook" and "YouTube" aren't single products, but rather each one is a collection of something like 10-20 products that live on a single platform. For "viral videos", Facebook and YouTube (and Reddit) absolutely directly compete in the same market. For "educational videos", YouTube competes with other platforms. While for "tracking social acquaintances" Facebook competes with the Contacts apps by Apple and Google, as well as other messaging apps. Really there's no such product category as a "Facebook" or a "YouTube". And Facebook's original product category -- to keep track of social contacts and post public and private social messages -- is now only a tiny part of Facebook.
- ethbr0 5y agoFacebook the ad business is the monopoly. What really needs to happen is to amend monopoly definitions in cases where a captive market is present. The issue with Facebook isn't that they own 100% of the ad market, but that they control 100% of the Facebook ad market, which is itself large enough to constitute monopoly concerns. (As with Apple and Google app stores) Advertising is trickier than apps in terms of separation, but my gut says things would be better if companies with large captive market share were required to wholesale ad space and targeting via standardized mechanisms. And were specifically prohibited from developing any kind of value add ad products on top of their platforms. Just too much conflict of interest.
- JumpCrisscross 5y ago> isn't that they own 100% of the ad market, but that they control 100% of the Facebook ad market You need to define these terms in a way that doesn't make everything a monopoly. Because by this logic, my corner flower vendor has a monopoly on her corner and also on the flowers she is holding in her hand right now.
- ethbr0 5y agoSubmarkets over a certain size, controlled by a single party
- twoodfin 5y agoLike the “submarket” of Costco & Costco’s shelves?
- MattGaiser 5y agoThe submarket of Walmart shelves? This would basically ban any business that sells goods/services from going beyond a certain size.
- dmoy 5y agoA fair point, because Walmart, Target, CVS, Costco, etc all vertically integrate and sell their own (often whitelabeled) products on their shelves, alongside other companies' goods.
- Retric 5y agoSaying Facebook and YouTube are direct completion seems like a huge stretch. Google made G+ specifically because as Far as Google was concerned it lacked a direct Facebook competitor. In what way can consumers substitute normal use like sharing photos with family members on Facebook with YouTube?
- kube-system 5y agoAs a literal answer to your question, here's how to post photos on YouTube: https://support.google.com/youtube/answer/7124474 https://support.google.com/youtube/answer/7124474 But if I understand correctly, determining whether two companies are competitors is more about their markets, rather than their feature sets. From the ruling text: > Although the precise definition of a “Personal Social Networking Service” is disputed (as that is the market in which Facebook has its alleged monopoly), it can be summarized here as one that enables users to virtually connect with others in their network and to digitally share their views and experiences by posting about them in a shared, virtual social space. YouTube would fit that definition.
- deleted 5y ago[deleted]
- Retric 5y agoThat’s not even vaguely the same thing. Still if in your opinion YouTube was a “Personal Social Networking Service” then why do you think Google have made G+?
- kube-system 5y agoIt's not my opinion, it's what the court said in plaintext. YouTube undeniably: "enables users to virtually connect with others in their network and to digitally share their views and experiences by posting about them in a shared, virtual social space." Competing on features != competing in a different market. Feature sets and markets are two very different things. What definition would you use to define Facebook's market?
- twobitshifter 5y agoHypothetically, Facebook has a monopoly in social networking, but then they decide to launch a roblox clone tomorrow. Since they have a new product line where they don’t have a monopoly, we should look the other way? It’s true that Facebook exists in many spaces where they are not dominant but that does not diminish their dominance - in fact it’s their platform dominance that makes them so dangerous to smaller companies in other spaces.
- graeme 5y agoYou’re commenting on a thread about reality, not a hypothetical, where the judge specifically called out reasoning such as yours that argues Facebook is a monopolist without defining terms or making concrete market share arguments.
- MattGaiser 5y ago> but that does not diminish their dominance - in fact it’s their platform dominance that makes them so dangerous to smaller companies in other spaces. You have to demonstrate somehow that the dominance exists in a rigorous way.
- whoisjuan 5y agoI honestly think that the idea that social networking is monopolizable is absurd. There are billions of online person to person interactions that happen outside of Facebook. There are hundreds of thousands of websites and communities that allow communication, discussion and sharing of user generated content. There are hundreds of thousands of online spaces that provide an outlet to augment a message. So if anything, regulators should start by redefining what's a monopoly because the current definition clearly doesn't fit the classic narrative around monopolies.
- Ericson2314 5y agoTraditional notions of market share were companies selling commodities (oil, rail travel) with undifferentiated products. Now everything is extremely differentiated so it's hard to find any products that are clearly competing apples to apples. The markets of these things overlap funnily such I almost wonder if the graph of "quasi-competing" products is fully connected. ----- The institutional power of these firms isn't just in the things they sell. It is also in people's dependence on the non-fungible free services, etc. We do need new laws so issues with the courts in some sense are good to force the issue.
- lwhi 5y agoSurely these companies are advertising platforms selling attention?
- Ericson2314 5y agoAbsolutely. But isn't like one can trivially redirect part of an Instagram addiction into a YouTube one based on which company one hates less each morning.
- lwhi 5y agoThe more I think about it, the more I'm convinced the issue should focus on the effect a monopolistic company has on competition and new entrants. If a company is in the sights of Facebook, and could be acquired .. they should stand to benefit from any legislation put in place.
- Ericson2314 5y ago> they should stand to benefit from any legislation put in place. Keep in mind many startups don't want to do the work of becoming an actual sustainable company, and rather have the higher values of the acquisition market. Also keep in mind that a more fragmented digital ads market without the total surveillance from monopolies might not be very profitable at all. I don't think a disaggregated private sector is capable an entirely filling big tech's vacuum. I also don't think that is a reason not to break up big tech. The fact is software wants to be free, and free software wants to be funded by something other than profits. But I don't think our courts or legislatures are willing to grapple with this truth. And so we will waffle and keep the monopolies intact.
- brundolf 5y agoOf all the big tech, Facebook seems like the least monopolistic to me. They have a totally different set of issues (ones that we may not have laws to deal with yet), mainly around having disproportionate power over society and the psyches of individual citizens. But "monopolist" feels like a pretty weak case.
- xxpor 5y agoEveryone's trying to shoehorn tech into existing frameworks because they know passing new laws is too hard. As the judge pointed out though, you can't just make shit up and expect to get away with it.
- bilbo0s 5y agoWe really need new laws, because the judge is right, most of these tech companies are just not monopolies. Google excepted. When it comes to FAANGs, in what world does Apple or Netflix have 85%+ market share? It's a ridiculous argument. But if you create a privacy law with draconian penalties, it's easy to show that most of these companies share data. In my mind, new privacy laws are the way to go. Strong privacy laws would stop most of these companies in their tracks. How many times do activists need to be laughed out of anti-trust courtrooms before we get the message that it's a route that probably won't work?
- TedDoesntTalk 5y agoDon’t forget that monopolization is not the only possible offense. Anti-competitive behavior is also an offense. Amazon, Facebook, and Google (especially Amazon and Google) have demonstrated all sorts of anti-competitive behavior. That’s different than privacy invasions, although there’s some overlap with advertising it’s not a complete overlap.
- fooker 5y ago> it's easy to show that most of these companies share data No, it's not. Mainly because most of these companies do not share data directly. Even GDPR doesn't really do anything much to curb the power of these giants.
- einpoklum 5y ago> If you think about Facebook the consumer platform Facebook is not mainly a "consumer platform" (if at all).
- deleted 5y ago[deleted]
- disgruntledphd2 5y ago3 billion users probably disagree.
- Glyptodon 5y agoIf the user demographics are significantly different when are they actually competitors vs. an entirely different market?
- IncRnd 5y agoWhy are you separating Facebook, the consumer platform, and Facebook, the business, from each other? Neither can exist without the other, because they are the same business.
- thehappypm 5y agoNo matter which part of Facebook you're looking at it's not a monopoly.
- IncRnd 5y agoI never said it is. I pointed out that your distinction is artificial and incorrect. You cannot separate the consumer and business portions of Facebook from each other.
- thehappypm 5y agoOk
- josefx 5y agoWouldn't counting Google as largest competitor actually strengthen the case? Those two companies did have their share of questionable, competition limiting backroom deals that leaked into the open.
- JumpCrisscross 5y agoAlso; > The FTC has failed to plead enough facts to plausibly establish a necessary element of all of its Section 2 claims — namely, that Facebook has monopoly power in the market for Personal Social Networking (PSN) Services. The Complaint contains nothing on that score save the naked allegation that the company has had and still has a “dominant share of th[at] market (in excess of 60%).” Redacted Compl., ¶ 64. Such an unsupported assertion might (barely) suffice in a Section 2 case involving a more traditional goods market, in which the Court could reasonably infer that market share was measured by revenue, units sold, or some other typical metric. But this case involves no ordinary or intuitive market. Rather, PSN services are free to use, and the exact metes and bounds of what even constitutes a PSN service — i.e., which features of a company’s mobile app or website are included in that definition and which are excluded — are hardly crystal clear. In this unusual context, the FTC’s inability to offer any indication of the metric(s) or method(s) it used to calculate Facebook’s market share renders its vague “60%-plus” assertion too speculative and conclusory to go forward. Because this defect could conceivably be overcome by re-pleading, however, the Court will dismiss only the Complaint, not the case, and will do so without prejudice to allow Plaintiff to file an amended Complaint. Not sure what the FTC's game plan was going into an antitrust fight without a market share pitch.
- aardvarkr 5y agoThanks for highlighting this part of the text. It’s shocking to see how vague the complaint was and I hope they get their facts together because this action needs to happen. If I recall correctly, this antitrust lawsuit was filed prematurely because trump wanted to claim credit for it and there was quite a hullabaloo about it at the time.
- danpattn 5y agoIf the FTC did file prematurely for political reasons they should've known that the case didn't have a chance. I hope they kept working behind the scenes on a well-formed one. Maybe that was the original plan, rush in with a case to please the Trump administration then follow up with the actual complaint once they finish it. Then again, this may be wishful thinking. Incompetence is a much simpler explanation.
- alfalfasprout 5y agoOne important thing to call out here is that even the above two points don't actually matter in the final dismissal. Ultimately, it boils down to something simple: time. The FTC had nearly a decade to bring something up and it didn't. This ultimately is problematic because Facebook would look at this and clearly see the FTC had no problems with its actions. So to look at Facebook's conduct in the time that has passed is ultimately unfair to Facebook. Since its actions since would have been seen as being compliant.
- zamadatix 5y agoPages 50-53 are actually about why the court doesn't consider it a valid argument against the case, including precedent against the argument.
- smsm42 5y agoSo basically FTC got lazy and instead of filing proper complaint with data and proof of alleged FB monopoly, they filed something like "Dude, you know FB is kinda monopoly and stuff, right? That's not cool, dude!". Which is basically means they had one job and they couldn't do it properly. We're living in a strange situation where federal government has vast powers but it's too incompetent to actually use them.
- beambot 5y agoNot lazy, "strategic". Someone will run for office or political appointment and use this (failed) case to prop up their "strong stance against the tech aristocracy." The complete lack of merit or critical thinking will be conveniently left out of the sound bites.
- yxhuvud 5y agoThere is probably not a clear precedent in relevant markets so it is quite possible that they put forth a case to see where the bar is.
- BikiniPrince 5y agoMySpace is alive and well! Come back to Tom!