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Snapchat’s Influencers Are Fleeing to Instagram for Money
- forkLding 9y agoCouldn't read whole article because of paywall but I agree, Snapchat has done certain things to not become Instagram, it will be harder to monetize but it doesn't disrupt the Snapchat personal feel as compared to Instagram's "Social Media" feel where your life is always on display. Moreover, I've started an app, did some questioning and first-year university students don't even add new friends on Facebook anymore when they come to university as compared to those who did this the year before. However, they add each other on Snapchat and follow occasionally on Instagram.
- hack4supper 9y agoHere is a summary of the article ... https://summarybrew.com/posts/snapchat-s-influencers-are-fleeing-to-instagram-for-money https://summarybrew.com/posts/snapchat-s-influencers-are-fle...
- vosper 9y agoThere's got to be a middle-ground between not going after the money as hard as Facebook, and their customers having no idea whether their spending is achieving anything. They're living in la-la land if they think they can keep the latter up, especially with the bad rap a lot of online advertising has been getting over the last few years. Advertisers need to have some idea of what's going on in the system, and with Snapchat's novelty fading they're not going to get away with "trust-us" much longer.
- addicted 9y agoThe question is if that middle ground can support the $20bn SNAP valuation. I would put my money on no. Snap seems like a worse version of Twitter IMO. Less value from a financial and social sense that was ridiculously overvalued at the IPO.
- sjg007 9y agoFacebook needs to reorganize their metrics and at least fall in line with census estimates. At least have some plausible deniability.
- erikb 9y agoThe bad thing about free market dynamics that you don't need to keep up user value once you hit market leadership. You just destroy the competition then nobody has a chance but use you.
- kneel 9y agoNot sure why people keep comparing these apps. Snapchat is a much more person to person app whereas Instagram is a person to world app. Not a surprise that money would go into instagram.
- deleted 9y ago[deleted]
- cocktailpeanuts 9y agoSnapchat started out as person to person app but at some point decided they will become person to world app (via snapchat stories), and it was doing well, to the point where most users use the stories feature more than the 1:1 feature. Then came Instagram and ate their lunch. Now they can't go back because they have already IPO'd with the ad-driven business model (instead of somehow capitalizing on the ephemeral nature of the medium, which would have been much harder for FB/Instagram to copy). So yeah, this is why people keep comparing these two.
- erikb 9y agoBecause both fight for the same audience: everybody. Whoever wins the game for everybody will beat the other and move it to a side corner. A little like FB and G+. Do you know anybody on G+? So even if it's better for 1:1 you can't use it, because the other 1 is not on G+. And currently it looks like everybody's betting on Instagram killing Snapchat in that battle.
- eksemplar 9y agoI wonder what will happen to a generation obsessed with idols who don't contribute anything to society aside from memes, hot bodies and various rants. But I guess I'm just old and grumpy.
- jldugger 9y agoAre we talking about millenials, or boomers here? Cuz the complaint seems it could lobbied at pretty much anyone.
- barsonme 9y agoAll of the above, although I think millennials and Gen Z are demonstrably worse when it comes to vanity. My mother's a 2nd grade teacher and does the usual "what do you want to be when you grow up?" bit each year. The last couple years she's had a very significant number of her students say "YouTube or Instagram star" instead of the usual firefighter/police officer/doctor/soldier/etc. (Also not the most disturbing trend to come from her recent batch(es) of kids.) I'm really glad our country is at place where being funny on a social media website is enough to make a good living, but I can't help but feel there's something missing—something keeping them grounded. I get that boomers and Gen Xers are vain—I love to rag on them, and, really, we all are vain to some extent—but millennials and Gen Z seem to be taking it to a different level.
- mahyarm 9y agoVs. rapper, or sports player? An IG / youtube star is being a lower-middle class celebrity, which is actually a first in many ways.
- DaiPlusPlus 9y agoIs it the new "featured in the local newspaper once"?
- ringaroundthetx 9y ago
- anilshanbhag 9y agoI shared your skepticism of Snapchat (I use Instagram pretty often and browse Facebook multiple times a day - rarely post on it). I recently hopped on the Snapchat bandwagon and here are a couple of things I really liked: > Less focus on metrics. There is no likes and you only see views if you really want to. This is bad for influencers but I have to give it that it is a good break from Instagram/Facebook where people are conscious of likes. > Its fun. The filters and emoji are better on Snapchat. The maps feature is cool - I used it to browse snaps by Harvey/Irma victims. The Discover section has crappy publications but there is NYT, Mashable, WSJ, etc. I pay for WSJ but I still like to read news in the Snapchat format. On the downside, the app is buggy and does crash pretty often for a 1.8k strength company.
- kinkrtyavimoodh 9y agoWould you feel like sending snaps if none of your friends sent you snaps or even replied to them by text message?
- JumpCrisscross 9y agoYup. I like being able to share without anyone being obligated to see it. Sharing on Facebook carries, for me, some social burden--I don't want to pollute friends' timelines with things only I find fun. But on Snapchat, if you're watching my Snaps, you chose to swipe left into them. (I really hate messaging on Snapchat, in part due to its lack of end to end encryption.)
- angryasian 9y agoFacebook also has the stories feature, along with AR camera. I think it's just available through their app though.
- irahul 9y agoI share this sentiment. I dump almost daily photos on whatsapp statuses. I won't do it on insta or fb(except on their analogous stories/status feature). I like posting updates but since I don't like when people clutter my wall with a lot of updates, I don't do it to others. The only people who see my updates are people who explicitly click on it to see it.
- sjg007 9y agoI think people want person to person as it's more intimate. Then you can have world to person as well. However it becomes harder for early adopters to scale out and become mini celebrities etc... but for friend or small groups? Dunno seems like there is a market.
- na85 9y agoInfluencers are leaving Snapchat? Fantastic! Influencers are just advertisers.
- TeMPOraL 9y agoYeah. I really hate marketning newspeak. There exist well-known words that describe this occupation perfectly. Advertisers. Salesmen.
- afinlayson 9y agoWith this, plus Apple ARKit should people start to short SNAP?
- hkmurakami 9y ago$SNAP is already heavily shorted with ~17% short interest.
- wallflower 9y agoI'm sorry for posting this here, in advance. However, this Like/Peer Approval culture has indirectly contributed to one of the worst wildfires in Oregon's history. > A woman who was hiking over the weekend in the Columbia River Gorge said Tuesday that she happened across a teenager who threw "a smoke bomb" into Eagle Creek Canyon, igniting the now 10,000-acre Eagle Creek fire. Liz FitzGerald, 48, of Portland said she's fairly certain that she heard the teenager's friends -- including a boy who was video-recording with his cellphone and some girls in the group -- giggle as the firework dropped down a cliff and into the trees below. http://www.oregonlive.com/pacific-northwest-news/index.ssf/2017/09/witness_teens_giggled_as_they.html http://www.oregonlive.com/pacific-northwest-news/index.ssf/2...
- Roritharr 9y agoI don't think kids have only started doing stupid things when they discovered Snapchat/Instagram...
- wallflower 9y agoI agree and I want to clarify that Snapchat/Instagram/Twitter have created an amplification such that while kids may have done stupid things in the past, they are more likely to do it for an audience of their peers. The most mainstream example being YTers like Jake Paul who has taken MTV's Jackass into the New Media age. The less common examples being kids who are so self absorbed in their own world that they fail to take responsibility for what their actions incur. It is possible these teenagers who started the fire will escape consequences and (modern fire prevention techniques aside) the true tragedy is that the actions of a small group of individuals have affected the larger society irreparably. Like a jackass motorcycle rider weaving between cars on a major highway at 100+ mph, it is when your actions affect innocent bystanders that you are no longer just "selfie expressing".
- Nanite 9y agoWell at least nowadays, they're more likely to self-incriminate.
- sdfjkl 9y ago> He credits Axe body spray with getting him out of the “friend zone.” This makes money? It can't die fast enough.
- test1235 9y ago>enough to get paid six figures a year six. figures.
- m-masa 9y agoSnapchat to me is sharing your shaky drunken escapades at 3AM with your friends to let them know you made it home and survived the night. Instagram seems more like an endless observation of copy-and-paste, superficial things and people and places. It's evolved more into a (usually inaccurate) portrayal of status than anything else.
- foolfoolz 9y agoinsta has always been the status platform. the pictures are permanent. you only post your best pics and need a history of just the best. "this is who I am" snapchat is fleeting. the quality can be lower. no one is gonna care. and the fact you have to take the picture then is more exciting than posting any old pic you found online. "this is what I'm doing" I can snap you my beer, I'll insta the edited GoPro footage of me cliff jumping
- burger_moon 9y agoThis is getting downvotes but it reflects very closely to what I see. I don't use insta but I go on to browse occasionally of people I follow on snapchat and it's a stark contrast of what you see on the two. Insta pictures are all perfect, perfect posing, perfect lighting, and some bs quote or string of text. Snapchat is the mundane, the normal side of people that I see. People taking videos in the moment. I don't use fb live or insta stories so I'm not sure how those end up.
- mezuzi 9y agoFacebook has become a yahoo. Too confusing and the ads are so "intrusive." A couple days ago, I clicked on what I thought was a photo which turned to be a daily-mail news story!!! It was confusing. I never used spapchat, but it kinda sounds like the old facebook which was fun and had a moderate amount of ads.
- thinbeige 9y ago> Wes “Wuz Good” Armstrong has almost 700,000 followers on Instagram, enough to get paid six figures a year to promote Can anyone with insights into Instagram marketing confirm? Do 700k followers make you min. 100k a year?
- creaghpatr 9y ago$7 per follower seems insane- and a certain percent of those accounts are brands or other non-human? Edit: had the numbers flipped
- rfdub 9y agoEasily. I know a few people from my agency days who had sub 100K followers made $50K+ annually (and got a bunch of free trips) through paid promotion. Personally I find it kind of depressing that bikini babes and comedy bros are making that kind of money for that kind of "work," but in a society as obsessed with fame, youth and beauty as our is, it shouldn't be that surprising.