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Mac sales... Q1 2016 5312 units, revenue $6,746m Q4 2016 4886 units, revenue $5,739m Q1 2017 5374 units, revenue $7,244m So people are buying more new M

• thecosas 10y ago
  I'm guessing the pent up demand for a new Macbook Pro contributed greatly.
  • 5_minutes 10y ago
    People where just hungry (read: starving) for any kind of update. That's why.
  • whistlerbrk 10y ago
    Agreed, sentiment can be down with sales still going strong. I suspect had Microsoft been able to produce something and strongly market it in Dec/Jan the numbers might be a little different.
  • deeth_starr 10y ago
    It's actually down on the trend line. Your numbers average out to 6,576 per quarter, so lower than the first q. So while there was an uptick it was because of delayed demand (ie, people knew a new macbook was coming out). Looking at the number it looks like the new macbooks have actually hurt their sales.
  • Tanegashima 10y ago
    There's "pent up demand" because people were waiting for the MBP and bought it, and didn't buy any PC.
• skc 10y ago
  Aren't the people complaining about the new Macs mostly geeks? That's a very vocal but ultimately tiny sliver of their customer base.
  • ProAm 10y ago
    You mean technical people who generally know the topic they are speaking about? Of course the average person is not complaining, in reality the average person can use a 10 year old PC for what they do with it. Facebook, stream music, maybe email....
    • ghaff 10y ago
      Or technical people who obsess over details that most people don't actually care about? In reality, most people can use pretty old PCs these days but laptops in particular do get beat up over time and eventually they get outdated enough that it may be time for something newer. I could use my 6 1/2 year old MacBook but I definitely prefer my 2 year old one.
      • ProAm 10y ago
        > Or technical people who obsess over details that most people don't actually care about? But most people care about money, so when a consumer needs to overspend on a piece of hardware that is less competitive than previous generations it matters. So the geeks need to inform the people that don't know enough to know they might be wasting their money.
        • dkonofalski 10y ago
          If it works for what they need it for and, comparatively, has better reviews, then how is that a waste of money?
    • ceejayoz 10y ago
      > You mean technical people who generally know the topic they are speaking about? Technical people have a tendency to say stuff like "No wireless. Less space than a Nomad. Lame." when the iPod is announced.
  • kristianc 10y ago
    It's a 'Pro' laptop and it's people who use their Macs to earn a living that that particular line has typically catered to. So yes, geeks.
• pavanky 10y ago
  Wonder how much of that is enterprises refreshing their Macbook lineups. And compared to Q1 2016, it is just 1% increase.
  • gdulli 10y ago
    I think the elephant in the room is that the Q1 2017 number reflects a quarter when they refreshed the Macbook product line for the first time in years. That should have resulted in a big infusion of growth.
    • manarth 10y ago
      they refreshed the Macbook product line for the first time in years. That should have resulted in a big infusion of growth. You are right, refreshing a popular line should (generally) inevitably result in an infusion of growth. What it's done is demonstrate the popularity of the product line.
• matart 10y ago
  The majority of people do not care about the same things we (HN) do. My friends will by Macs regardless because they are scared of something different.
  • xiaoma 10y ago
    Lots of HN readers are like that, too.
  • matt4077 10y ago
    Please stop insinuating people buying a MacBook are somehow stupid b/c they're easily manipulated by shiny surfaces or brands, or simply incapable of learning a new system. There are many many comments you can easily find where Mac users give specific reasons as to why they prefer them, such as macOS and its Unix-ness, build quality, screen quality, attention to detail, battery live, and the sorry state of Linux on the desktop. To insist on the reasons you're giving is acting in bad faith.
  • ClassyJacket 10y ago
    They might also be buying them because they like them and they're appropriate for their use case.
• ultimoo 10y ago
  This really confused me at first, but upon looking at the data sheet from Apple [1] it's much more clear -- the units are in thousands and the revenue is in millions. So for this quarter 5,374,000 Macs were sold generating a revenue of $7,244,000,000. [1] http://images.apple.com/newsroom/pdfs/Q1FY17DataSummary.pdf http://images.apple.com/newsroom/pdfs/Q1FY17DataSummary.pdf
• hxnjxn 10y ago
  Macbooks are still considered 'cool' by most and they dont care about the same thing as the HN crowd
• dan1234 10y ago
  That's why it's dangerous to assume the opinion of a particular community is the dominant one. See also the Brexit and Trump victories nobody saw coming (except everyone who voted for them).
  • pyrophane 10y ago
    Or even that the opinion that dominates the comment threads on a particular issue represents that community. There is a subset of people who have very strong feelings about Apple and the current Mac lineup, and they tend to be the ones participate the most in these threads.
  • izacus 10y ago
    Then again, it's not like Apple laptops have a dominant market share either, people who complained probably just didn't buy them.
  • Apocryphon 10y ago
    Techxit?
  • nikdaheratik 10y ago
    In this case, it's not the people who are anti-Apple hardware I'm listening to. I feel like more of the excited Apple people are now just lukewarm. Part of this is the other laptop manufacturers are catching up on some features while still being at a lower price. More of it, IMO, is that Apple doesn't have that performance edge that justifies the higher price that techies are willing to pay. TL;DR, before you were paying for a Benz and getting a Benz. Now you're paying for a Benz and getting a Saab. While the Corollas of the computer world all got their usual refresh and upgrades.
  • vacri 10y ago
    Perhaps wait a few years before claiming those as victories. Trump has only just started, and Brexit hasn't been triggered yet. We are still yet to see the fall-out from those choices.
    • 10y ago
• thoughtsimple 10y ago
  Mac unit sales increases were negligible but revenue was up significantly showing that it was likely MacBook Pros that contributed to the growth. Unit growth was 1.2% while revenue was up 7.4%.
• Fiahil 10y ago
  We bought 3 of these new MacBooks where I work. There is literally tons of issues, way too much to list them all in a single post. The biggest of all being the drivers for external displays over USB being glitchy and greedy as hell. While some of us hope they will fix that in a future software release, we already moved to xps laptops for newcomers. So, yeah, people/companies are buying the new Macs. But, if it was my own personal machine I would already have returned it to the store.
  • plaguuuuuu 10y ago
    >external displays over USB I wouldn't wish this on anyone
    • manarth 10y ago
      Well, USB-C is specifically specced to accommodate displays over USB. A similar argument might be said about "displays over display-port" or "displays over VGA". If you "wouldn't wish this on anyone", would you mind sharing why? If suppliers aren't complying with the spec, or the spec is inadequate, I would like to understand why.
      • X-Istence 10y ago
        The user may be talking about DisplayLink USB displays (they install a secondary driver and create a virtual video buffer to draw in before sending it across USB to a device that draws it on screen)... not USB-C DisplayPort. DisplayLink is pretty awful. Especially on macOS, due to limitations of macOS, they are laggy, don't display certain apps correctly and more. There are quite a few docks out there (I know Asus had one) that use DisplayLink technology to show external displays.
        • Fiahil 10y ago
          Indeed, I'm talking about DisplayLink. I wish I could plug my 2 screens and the ethernet cable directly into the macbook. However, since Apple decided 2 USB-C port is enough, I'm left with a pretty crappy dock that don't even send power through the port. Hell, I can't even plug a tv screen into the laptop without a dongle (no HDMI). This is absolutely infuriating. Don't buy this crap.
• DigitalJack 10y ago
  So I finally got around to an Apple store. We have a couple close by, but I haven't had an opportunity for a casual stop. This was my first chance to see the new touchbar Macs. I thought the touchbar was nice, super responsive, looked better than I expected. I thought the keyboard was great for typical typing. I'm a spacemacs/vim user, and yet I found no problem with the escape key on the touchpad. Not really enough time to truly evaluate, but the first impression was "This is really nice." Like walking into a really nice kitchen, or sitting behind the wheel of a high end car. My expectations had been tempered by all the naysaying about it, so perhaps because of that I was very impressed. If my mac were a few years older, I'd buy one in a minute. I actually find myself wishing my mac was a few years older to justify upgrading. That said, I'm not happy about only having USB-C. Mainly because I really like magsafe. My power cable gets kicked out several times a week, and sometimes a day. And on laptops of ages past (HP), the power socket has been the first thing to break on me. There are options out there for magsafe style USB-C cables, so that might mitigate.
  • pyrophane 10y ago
    They keyboard is pretty nice to type on, even when you are typing a lot. That surprised me, because I thought the low travel would present a serious problem, but for me at least, it does not. I think it has changed the way I type a bit so that I'm not hitting the keys quite as hard as I do with other keyboards, which certainly would help. The Touch bar I'm less enthusiastic about. There are times when it comes in handy, but I rarely use it and accidentally interact with it quite a bit while typing.
  • dkonofalski 10y ago
    I love Magsafe but, honestly, I haven't really had a need for it. Now that they fixed whatever the initial battery issue is, my tbMBPs (I own two - one personal and one for work/media/appdev) both last me a full day so charging has only been like my cell phone. There are rare occasions where I've had to plug it in during the middle of the day but I usually just do that at lunch and it lasts me the rest of the day. It depends on what apps you're using. Chrome and Slack suck the life right out of the battery but Adobe Audition and Premiere are fine for me. Magsafe was cool, but I think I'd take the USB-C now over Magsafe any day.
• tptacek 10y ago
  After having owned a new (non-Touchbar) Mac for the last few weeks, I cannot fathom what the meltdown on HN was about this thing. It's the best Macbook I've ever owned --- and I've used nothing but Apple laptops since the Titanium Powerbook. I hate the USB-C dongle and do miss MagSafe, but I wouldn't trade the new machine for the old one. After everything I'd heard, particularly about the keyboard, I put off buying a new Macbook. Ultimately, I was forced by circumstance to buy one, or I'd have coasted on my 2-year-old MBP for a few more years. I feel sheepish about that plan now.
  • acchow 10y ago
    How old was your old one. Recent macbooks had HDMI and USB magsafe - you lose all 3 with the USB-C macbook. What happens when you trip on your charging cord and destroy a USB-C port?
    • deleted 10y ago
      [deleted]
    • woofyman 10y ago
      Get a magnet USB-C charging cable. https://www.amazon.com/gp/aw/d/B01CQTK6GU/ref=mp_s_a_1_1?ie=UTF8&qid=1485901936&sr=8-1&pi=AC_SX236_SY340_QL65&keywords=usb+c+magnetic+cable&dpPl=1&dpID=31mgjHyRDgL&ref=plSrch https://www.amazon.com/gp/aw/d/B01CQTK6GU/ref=mp_s_a_1_1?ie=...
      • deleted 10y ago
        [deleted]
      • bluedino 10y ago
        Not even close to a replacement.
      • wtetzner 10y ago
        Are there other options? That cable doesn't have particularly good reviews.
    • 10y ago
• pasiaj 10y ago
  There is no year-over-year growth in Mac unit sales. It took 2-3 years for Nokia's handset revenues to collapse, from when people started noticing warning signs and complaining that they were falling behind.
  • thoughtsimple 10y ago
    Did you know that Microsoft's Surface line declined in revenue last quarter YOY? If you are you making a prediction that Apple's total revenues are about to collapse, these results really don't support that idea. PC sales have been declining for years overall.
• melling 10y ago
  Of course they are. Regular people don't listen to nerds piss and moan. The never ending cacophony of Apple complaints: "How could they remove legacy USB...." "How could they remove the headphone jack..." "Steve Jobs would never ..." "I need an escape key..."
  • izacus 10y ago
    Except that it was us "nerds that piss and moan" that actually waited for a refresh and ordered them in batches. Funny how some of you make the quintessential part of the free market - customer feedback - sound like a bad thing.
    • melling 10y ago
      Hanging out in an echo chamber like HN, Reddit, etc and whining isn't providing customer feedback.
    • dashoffset 10y ago
      I've seen a few complains that could be classified as customer feedback. They all came from people that actually bought the product but disliked one or two things. Comments like: "Apple is doomed", "Touchbar is useless/gimmick", "Nobody wanted a thinner MacBook" are not costumer feedback.
• pcurve 10y ago
  It's not as rosy as it sounds on paper. Q1 2017 sale should've benefited from Mac Book refresh, but Apple essentially sold the same number of units as Q1 2016. Increase in revenue came from higher pricing strategy in US and Europe. Don't expect that to stick. Apple is in worse shape than these numbers indicate.
  • djmobley 10y ago
    Indeed. There was nothing special about the Mac line-up in Q1 2016. Q1 2017 should have seen the release of huge pent-up demand with the new MacBook Pro.
    • mgkimsal 10y ago
      i thought that too. it was... 60000 more? However, there were big shipping delays in the first month of release, so looking at what the Q2 numbers are may be a better judge of the 'demand'. For some folks, though, the demand was tempered by the price, and now hearing there may be yet another refresh in the next year... I think it's keeping more folks on the fence. I bought one, and returned it, and got a 2015 refurb instead. keep my magsafe, i like the keyboard better, upgraded screen from what I had before (i really like the retina, and didn't have one for years), and about $1000 less. I like the newer keyboard, but it's louder, and bugged more people in the rooms I shared. That said, if/when a new refresh comes around with a 32g option, I'll be there.
  • thoughtsimple 10y ago
    Worse shape? Apple had a record number of phones sold. Mac sales are important but not that important. How many other companies sold 18,455,000 PCs and tablets last quarter? Sales of PCs and tablets are declining everywhere, not just at Apple. These results look pretty good in that environment. Microsoft Surface revenue was actually down 2% last quarter YOY.
    • charlesism 10y ago
      There's been plenty of pressure for Apple to show it's not on the decline. Meanwhile, I haven't noticed increased enthusiasm from consumers or reviewers to explain why Apple's products would be selling better now than ever before. I wouldn't rule out creative accounting, or actual fraud. The leaks, the analysts, the press, all said Apple was moving less product. Now Apple self-reports "all-time records" left and right.
• dlevine 10y ago
  And not only did they sell more Macs, their average selling price per Mac was up significantly. Probably due in part to pent up demand for the higher-end Macbook Pros, but since the touchbar models are significantly more expensive, likely due to that as well. Will be interesting to see the ongoing trend, but I would guess that people keep buying these machines.
  • FabHK 10y ago
    Plus, since they didn't upgrade the MBA, a number of people might have switched to the "cheap" function-key 13 inch MBP, which was, what, 50% more expensive than the MBA?
    • toyg 10y ago
      That was the plan all along, and I think it's the one that is really working. They moved Air customers to the Pro line to squeeze them better. Meanwhile, Pro customers are not playing ball (they are the ones complaining), but it's compensated by higher margins at the lower end.
• tlogan 10y ago
  Unit growth was 1.2% - but Apple expanded significantly in other non-US markets. What is growth in number of Apple Stores?
• eva1984 10y ago
  They have updated for a while. The demand was accumulating before that. One time thing.
• brandon272 10y ago
  Have the HN and Reddit crowds been claiming anything about low sales? Disliking a product change and accepting that the product will sell well are not mutually exclusive.
  • tedunangst 10y ago
    There were more than a few comments that Apple is doomed, doomed I say, because nobody will ever buy even a single one of these broken toys.
    • izacus 10y ago
      Were there? I don't remember any of those, but I do remember a lot of people giving their opinion on changes.
      • thoughtsimple 10y ago
        There are several of those types of comments here where we are discussing Apple's record quarter. You really think people weren't saying Apple is doomed after what HN thought was a weak release of new MacBook Pros?
        • brandon272 10y ago
          Can you link to some of these comments? I didn't see any. I will dig up one of the old threads shortly to see if I can find any.
    • jasonlotito 10y ago
      Literally the only comments I see about Apple being doomed are from people making the claim that people are saying Apple is doomed.
• xiaoma 10y ago
  Well, yes 5374 is more than 5312, but it's a slower growth rate than boring markets like baking powder, toilet paper or McDonalds meals. Apple has lost everything that made them special, just as Microsoft did a decade and a half earlier. They'll probably remain quite profitable for the mid-term, though... just like MS did under Balmer.
  • hajile 10y ago
    Ballmer was CEO for windows 7 (perhaps the best windows ever), heavily expanded MS enterprise and cloud and pushed (against Gates) for the creation of an in-house hardware team. Everything MS is succeeding at today is the result of his tenure as CEO. He had his share of bad/terrible calls (Vista, killing IE, one UI everywhere, missing the smartphone market window, etc) but overall, he wasn't just a lame duck riding on the success of Gates.
• jasode 10y ago
  Of those 3 figures you listed, the more interesting statistic is the YOY comparison (+1.1% increase) of Q1-2016 to Q1-2017 since new Macs are often introduced in the preceding 4th quarter. Yes, some of the HN crowd may have over-dramatized the decline of the new Macbook Pro. However, the financial report's "Mac" category includes Macbook (not Pro), Macbook Air, iMac, etc. Since all those different Mac variations are baked into one opaque category, it's possible that the new Macbook Pro sales numbers were bad but it was offset by strong iMac sales. A +1.1% increase in sales quantity (+62000 units) may not be all that impressive.
• deleted 10y ago
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• jameslk 10y ago
  Are you really surprised that HN and Reddit don't represent the majority? In my experience, most people don't pay a lot of attention to what's inside their laptop and wouldn't mourn the loss of function keys. Brand loyalty, whether it works, is aesthetically pleasing and the learning curve of alternative options are probably more important factors.
  • matt4077 10y ago
    Please stop insinuating people buying a MacBook are somehow stupid b/c they're easily manipulated by shiny surfaces or brands, or simply incapable of learning a new system. There are many many comments you can easily find where Mac users give specific reasons as to why they prefer them, such as macOS and its Unix-ness, build quality, screen quality, attention to detail, battery live, and the sorry state of Linux on the desktop. To insist on the reasons you're giving is acting in bad faith.
    • jameslk 10y ago
      > Please stop insinuating people buying a MacBook are somehow stupid b/c they're easily manipulated by shiny surfaces or brands, or simply incapable of learning a new system. Please stop reading between the lines and making baseless accusations. This is not what I said at all. I own a Mac. And most of the reasons I mentioned apply to me as well.
      • dkonofalski 10y ago
        I don't think he was reading between the lines at all. You flat out said that it's brand loyalty and learning curve keeping people from switching.
        • jameslk 10y ago
          I said "brand loyalty," (i.e. Apple has a history of making quality products and providing great customer service) not "easily manipulated by brands" and "learning curve of alternative options" (i.e. it would take effort to learn how to move all my stuff to a different OS and get used to the hardware and OS differences, which is a large friction point) not "incapable of learning a new system." You can somehow try to read into that as if I'm saying Mac users like myself are stupid if you'd like, but that's not what I flat out said nor insinuated.
• Shivetya 10y ago
  some of the meltdown is people bemoaning the fact that updates to the three desktop lines are all over due, two of them jump the shark over due
• cptskippy 10y ago
  Considering this is the first real upgrade since 2014, I really would have expected Q1 2017 sales to stomp all over Q1 2016. Sales are up but just barely.
• adventurer 10y ago
  With such a small market share, my bet is the publicity from the complaints probably helped gain visibility more than anything. Combine that with users waiting to upgrade for 2-3 years and a price increase, then you will have record sales.
• cletus 10y ago
  The interesting part of all this is $7.2B in revenue on 5.37M Macs giving an ASP of $1347 (compared to $1174 for Q4 and $1269 for Q1 for the two other numbers you mention). Let's look at the models below that ASP: - 13" Macbook Air for $999/1199 for 128/256GB - 12" 256GB Macbook for $1299 - 21.5" iMac for $1099/1299 for 1.6/2.8GHz and 1/2TB HD - Mac mini for $499/699/999 So, the only current generation Mac on that list is the 12" Macbook and the entry level model barely makes it in. So assuming the ASP here isn't too far from the median it seems to suggest the majority of Mac sales are last generation tech. Also bear in mind that we don't precisely know what this number includes. Does it include peripherals for Macs? Possibly not. It probably includes AppleCare though you'd think. So the hardware ASP is likely lower. I honestly don't think these numbers are as good for Apple and a testament to the success of the latest refresh as some would suggest. Probably by this time next year the Macbook Air will probably be gone. The USB-C landscape will be better no doubt. I really wonder how those numbers will look.
• ndesaulniers 10y ago
  > The Mac grew surprisingly little in terms of units (+1%) but a bit more in terms of revenues (+7%). I say "surprisingly little" because Q1 FY2017 included the launch of the new MacBook Pros. http://seekingalpha.com/article/4041244-observations-apples-earnings-report http://seekingalpha.com/article/4041244-observations-apples-...
• 1290cc 10y ago
  I recall that MacRumors still have a forum thread from the first iPod release in 2001. The commentary is almost identical to the vitriol we see online today. Here it is: http://forums.macrumors.com/threads/apples-new-thing-ipod.500/ http://forums.macrumors.com/threads/apples-new-thing-ipod.50...
• revelation 10y ago
  Not sure how you get to that conclusion, 1% more units of unknown markup sold doesn't mean "people are buying more new Macs despite the press, HN, Reddit crowds" despite this being a popular meme.
• justliketrump 10y ago
  Sounds like the election. Maybe you should stop looking for truth in the liar media.
• nodesocket 10y ago
  As an AAPL shareholder I'm not surprised. Just because the masses seem to be complaining, it does not represent the actual masses. They are just the loudest at complaining.
  • ozaark 10y ago
    Also the same community of professionals most vocal and sharing of AAPL products. What happens when those same professionals are jumping ship to alternatives (After Effects>FCP, mbp wait-outs,etc) and those advocates no longer give that same support? Personally, I hope that they can continue true to their pro advocates.
• tombiro 10y ago
  Beyond recent news, there's got to be something related to the length of time people are able to use a Mac and have it be very viable. I'm getting 5-7 years from any I've purchased, vs. 2-4 for most of the Windows machines I had been purchasing prior to getting on the Mac train. While I think the Windows machines have upped the ante on that a bit, at least from what I hear anecdotally, you can likely track some of these sales to seasonality, new products, etc. and get a legit handle on how sales are truly going.
  • skc 10y ago
    Which, funny enough, is what we've been saying about PC's for years but everybody discounts that and assumes PC's are just being decimated by phones and tablets. I bought my Lenovo developer laptop in 2014. It now runs Windows 10 and is even snappier than when it ran Windows 7.
• taobility 10y ago
  Before Trump be elected, most HN users wouldn't believe it as well.
• antoniuschan99 10y ago
  I have been using the mac pro 13 inch w/ touchbar. Replaced a 2012 air. It's fast and touchbar is fun to use. Was reserved b/c of donglegate but it's not a big issue. People are missing out with charging their laptops with usb c. I have a 265000 mah battery that I can use to charge the laptop.
• Spooky23 10y ago
  Those sorts of groups are the worst about personal computers. Enthusiasts care about shit that nobody cares about. My team is responsible for tech specs for a huge global enterprise. We A/B survey people for different hardware starting with our Windows 10 rollouts. Very, very few people, even tech people report any difference in satisfaction with PCs with 8GB vs 16GB or more, price optimized i5 vs fast i7, etc. The three things that most affect satisfaction are SSD, not telling people what the specs are, and giving them Macs. Normal people give no shits about 95% of the handwringing complaints.
  • glhaynes 10y ago
    Interesting. Could make for a good article.
    • Spooky23 10y ago
      Wish we could!
  • Tanegashima 10y ago
    Enthusiast? If they were real enthusiasts, they would be for things like the Thunderbolt 3.0, the TPM, the touchbar, the excellent battery life and noise levels... If they were real enthusiasts, they would know about USB-C more than "Hurr durr dongles"
    • johncolanduoni 10y ago
      Enthusiasts in the same way the people who buy X-series Intel desktop chips for much more than better Xeons so they can overclock them to play GPU bound games are enthusiasts.
  • gurkendoktor 10y ago
    Over what time span do you survey users? For example, I was completely happy with my 16 GB iPhone for the first two years and now I feel like an idiot for not getting a larger model. I'm perfectly fine with a 8GB computer now, but what in two years? I think a lot of the enthusiast outrage is about future-proofing, which wouldn't even be a thing if machines were still upgradable.
• foobarian 10y ago
  Why is this labeled Q1 2017? It's still January. Is the convention to use this to report results for Oct, Nov, Dec of the previous year?
  • kalleboo 10y ago
    http://investor.apple.com/faq.cfm http://investor.apple.com/faq.cfm What is Apple's fiscal year? Apple’s fiscal year 2017 runs from September 25, 2016 through September 30, 2017.
• chenster 10y ago
  Fuck the press, I LOVE my Mac!
• tbrock 10y ago
  As if everyone in this thread isn't going to buy one... all the complaining is for show.
• deleted 10y ago
  [deleted]
• pjmlp 10y ago
  HN and Reddit crowds complaining are using Macs as replacement for pretty GNU/Linux, *BSD, they aren't Mac devs.
• ebbv 10y ago
  Considering the machines available in Q1 2016 had not received an update in quite some time and the machines available now are brand new the increase of 62k units sold is not a home run.
• isarat 10y ago
  What press always talks about are the problematic part. In fact these are true too in many cases. Apple has larger goods in it, inherently part of every product. These are getting polished on upgrades and everything else becomes secondary.
• tatoalo 10y ago
  Where are all the people criticizing Cook right now? I mean, I honestly think that the majority of the things that have been told about Apple in the last month are complete BS, he was seen as the CEO in crisis not able to do his job, abandoning the Mac, iPhone 7 was a joke etc... Marvelous.
  • toyg 10y ago
    Nobody ever said he didn't know how to make money. But look at the number of shifted Mac units, and you won't see much good news there. Despite a year or more of pent-up demand and a much-hyped MBP refresh, the Mac line is up a paltry 1% over what was a pretty lean year. That's stagnation.
• shams93 10y ago
  Yeah my old music teacher has to have a Mac because he has to run Digital Performer, if you write tv and movie music for a living you have to be on a Mac with Digital Performer, its industry stadard. For developers it still makes more sense to have a Mac as well because you can write for ios/android and the web all on the same system. But if you work for an early stage startup like me you probably have a chromeos device like I do rather than a Mac unless you're an investor rather than an employee.
• stephenr 10y ago
  > despite what the press, HN, Reddit crowds Tech press and internet forums foaming at the mouth over <insert change here> don't represent reality when it comes to people actually using and buying <insert product name>. News at 11.
• dev_256 10y ago
  Content marketing?
• sfifs 10y ago
  Now take out the IBM laptop replacement contract & see how many are really buying.
• trymas 10y ago
  The best thing for Apple is that 1% increase in sales generated 7% increase in revenue. Pretty good from business point of view.
• ldev 10y ago
  Surprise, "technical smart people" do not matter - they're just vocal crybabies.
• kriro 10y ago
  More Macs...sure. There was a new MBP released after a long wait after all. The question is...was a bigger increase expected.
• johnsmith21006 10y ago
  Do realize Apple did add 7 days to the quarter this year compared to 2015. Apple started quarter on Sept 25 and ended on Dec 31 in 2016 or 97 days versus their 2015 only 90 days. Apples to apples the Mac declined as did iPhones.