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Mary Meeker's 2016 Internet Trends Report [pdf]
- georgewsinger 10y agoHas she given a video presentation on this yet? If so, link?
- ryanburk 10y agohttp://www.recode.net/2016/6/1/11826256/mary-meeker-2016-internet-trends-report http://www.recode.net/2016/6/1/11826256/mary-meeker-2016-int... there is video from her at the code conference
- meeper16 10y agoWe should be calling these something different now.
- jonstewart 10y ago"Millennials: Want To Be Discovered" "Gen Z: Want To Work For Success" The graphs are great, but there's a lot of drivel like this. It is a curious combination of pessimism (global growth drivers are dying), optimism (Houzz!), hard data, and glittering generalities.
- bfstein 10y agoFor what it's worth, that slide comes from a presentation by a university on how to communicate with Millenials/Gen Z. http://www.slideshare.net/Ologie/engaging-and-cultivating-millenials-gen-z http://www.slideshare.net/Ologie/engaging-and-cultivating-mi...
- ghaff 10y agoI probably get a PR pitch every other day for some webinar or conference about selling to Millennials or marketing to Millennials or whatever to Millennials. We're definitely at the peak of some sort of Millennial overload.
- Gargoyle 10y agoMillennials are just at their moment in the marketing spotlight. Happens to every generation. As a whole they're at the traditional age when they'd be forming brand affinities which would last a lifetime, so companies are after them. I'm not sure it works that way any more, but I'm also not sure it doesn't.
- joezydeco 10y agoAdvertisers are perpetually chasing the 18-35 demographic. This will never change.
- janfoeh 10y agoThis might help alleviate the overload a bit, at least while browsing: Chrome: https://chrome.google.com/webstore/detail/millennials-to-snake-peop/jhkibealmjkbkafogihpeidfcgnigmlf?hl=en-US https://chrome.google.com/webstore/detail/millennials-to-sna... Firefox: https://addons.mozilla.org/en-US/firefox/addon/millennials-to-snake-people/ https://addons.mozilla.org/en-US/firefox/addon/millennials-t...
- tryitnow 10y agoThat's pretty typical of these reports. I use it mostly to get a sense of where the financial elites think things are going. It's not so much a predictive tool as it is a summary of what people are chit-chatting about in executive suites.
- kristianc 10y ago'Generation Z' are what, 15 now?
- jonstewart 10y agoJust a generation of hustlers, mowing lawns and babysitting.
- moflome 10y agoWell they're very active convincing me to buy things for them... and by extrapolation, I assume many other parents or households are influenced by Gen-Z habits today, too. Very distinct from Millennials, and with real purchasing power, globally.
- miguelrochefort 10y agoI'm fascinated by generation Z. I wonder what comes next.
- jonathankoren 10y agoIf it's anything like named storms[0], Generation Alpha. I'd also like to go on record as saying that all of the recent generations are just poor imitations to the original letter generation, Gen X. We complained about lack of decent jobs, debt, and emptiness the wealthy, long before you kids, and we did it better music too. You're welcome. [0] http://www.nhc.noaa.gov/aboutnames_history.shtml http://www.nhc.noaa.gov/aboutnames_history.shtml
- mdorazio 10y agoNot sure why you were downvoted. It depends on which classification you look at, but yes, the oldest end of Generation Z is still in high school right now. Thus most of the trends you'll see for them are what's popular with the teen and younger demographics.
- e12e 10y agoThat was my initial thought. The linked slideshow in a sibling comment "cleverly" defines "millennials"[m] as born 1980-1995 (with a 2 year overlap of how it defines "GenX") and "GenZ"[z] as born 1996-2010. I guess that makes 2010-2025 the singularity generation (can be conveniently adapted to mean "those that grew up with the singularity", "those that were adults when the singularity happened" and "the first that lived to see the singularity"). As a side note, I think "GenZ" is also the generation that has grown up with zombies being a mainstream, core mythology. So perhaps it's an appropriate name. [m] http://www.slideshare.net/Ologie/engaging-and-cultivating-millenials-gen-z#16 http://www.slideshare.net/Ologie/engaging-and-cultivating-mi... [z] http://www.slideshare.net/Ologie/engaging-and-cultivating-millenials-gen-z#18 http://www.slideshare.net/Ologie/engaging-and-cultivating-mi...
- whysonot 10y agoInteresting to see not a single mention of VR/AR
- shogun21 10y agoI think that industry is still too young. We don't yet know if it'll take off or just be a fad.
- feverishaaron 10y agoKind of like the internet in 1992
- B1FF_PSUVM 10y ago1986. When they had to put over 1000 machines in /etc/hosts.
- scosman 10y agoor mullets in 1987
- trg2 10y agoDad?
- potatolicious 10y agoOr the tamagotchi in 1998... The fact that [uncertain thing] became a huge, lasting hit doesn't really give us information about [different uncertain thing], except the knowledge that the probability of being a hit is non-zero.
- feverishaaron 10y agoI don't think that's totally accurate. If you consider the popularity of adjacent technologies (games, mobile devices, entertainment), it's logical to predict that a certain technology will also be noteworthy.
- billhendricksjr 10y agoWas surprised to see Ring get mentioned so prominently in the deck. Then I saw them on http://www.kpcb.com/companies http://www.kpcb.com/companies. They disclosed it at the end of the deck, but that's some great pub for Ring. If they wanted to use an example that resonated with more of the audience, Nest would have been a better choice.
- imjk 10y agoSame with a bunch of companies in there. Looker quickly comes to mind. Looker is a great company IMO but there's a lot of other great companies in the space.
- iokevins 10y agoKPCB Looker page: http://www.kpcb.com/companies/looker http://www.kpcb.com/companies/looker Looker Blog, noting Mary Meeker's inclusion of Looker: https://looker.com/blog/catching-third-wave https://looker.com/blog/catching-third-wave "Looker Secures $48 Million Series C Funding from Kleiner Perkins" (January 2016): https://looker.com/news/press/looker-secures-48-million-series-c-funding-from-kleiner-perkins https://looker.com/news/press/looker-secures-48-million-seri...
- mikeyouse 10y agoThe same report in slide form and not PDF'd; http://www.kpcb.com/internet-trends http://www.kpcb.com/internet-trends
- _xander 10y agoThe concept of Messenger becoming a second homescreen for the smartphone is an interesting one. Suddenly their decision to separate Messenger from Facebook on mobile makes a lot more sense. If you think of Messenger as a different type of interface, I think the value-add are the limitations it places on providers: services have to be primarily text-based and updates will all arrive as nested within one push notification (at least on android). Plus, as the analysis mentioned, the threading, logs and identity functionality is built-in. It's almost like having a terminal window for a bunch of rigid functions that works in plain English and anyone can get to grips with. Now I'm thinking about a parallel universe where text-based interfaces never went away...
- searine 10y agoEventually the browser will merge with messenger as a two-way internet portal. Currently, browser is outgoing, and messenger is incoming but if an app can integrate both. Well, that's your online homescreen...
- nostromo 10y agoIt seems far-fetched to me that Facebook will be the company to own the voice assistant market in 5 or 10 years (assuming there is a market that exists at all). Google is probably best poised to take leadership here. They have a fleet of phones in peoples' hands, great AI resources, and relationships with millions of businesses that want to sell things and services. Facebook, Amazon, and Apple all seem to be missing a key component for this market, but Google checks all of the boxes.
- wslh 10y agoAdblocking is part of the report now. Adblocking can be a nightmare and it was reported on Google reports before.
- B1FF_PSUVM 10y agoArrived. Where's the pic Maciej used for the coming implosion? Ah, here we go: http://www.idlewords.com/2015/11/the_advertising_bubble.htm http://www.idlewords.com/2015/11/the_advertising_bubble.htm
- miguelrochefort 10y agoI don't believe speech or text is the future of communication. Videos and images are much better candidates, but they will need to be augmented with something else. I believe that we'll see a new visual language arrive soon enough, and it will be adopted faster than any previous language in history by generation Z (and the next). I suspect needs in AR will lead to the design of such a language. I wouldn't be surprised to see it prove the Sapir-Whorf hypothesis.
- MichaelGG 10y agoWell it's sadly arriving in the form of emoji. Search by emoji! Type sentences with emoji! And on and on. Reminds me of A Young Lady's Illustrated Primer. She's illiterate, but still uses her molecular assemblers and other appliances just by tapping in icons.
- georgewsinger 10y agoPlease explain more what you mean by a "visual language"?
- graycat 10y agoA good part: Suggestion that there may be a lot more emphasis in social media on real time video. E.g., some bros in several cities watch the NBA playoffs 'together' except can't ask to pass a brewski and the chips and dip. Not so good: For Silicon Valley interested in valuable innovations, there was a lot of emphasis on the economy as a whole. Sure, maybe for a while some entrepreneurs or companies got big financial returns basically taking existing US/EU/Japan tech into countries that were still short on running water. Maybe. But that's not really a Silicon Valley thing. I believe that the big thing missing was innovation. That is, the report was similar to the common statement of about 1900 that all the big discoveries in physics were done with. Well, the report gave too little weight to what innovation there could be in the next 10 years. I.e., the report placed much more emphasis on population and GDP growth than innovation growth. Part of the report turned me off: There was a lot of emphasis on digital electronics in cars. I have a car, for all the reasons people have wanted cars for a long time. I do like the digital electronics for management of fuel mixture and ignition timing. Otherwise, I want NOTHING in my car digital -- I don't want to use it, pay for it, or pay to maintain it. Besides, the US car industry is not up to doing a good job with digital in the design and manufacturing, and the maintenance part of the car industry is in much less good shape with digital. Digital was great to replace typewriters, ..., and bring us the Internet, but I see nothing I want from digital in a car. The car that is $1 cheaper and has as little digital as possible is the one I will buy.
- 11thEarlOfMar 10y agoSometimes, I like to take a step back and think about this. If I have something to say, I can build a web page of some sort and 3,000,000,000 human beings can see what I put there. Thanks to translation services, most of them will even be able to read it. I mean, 3,000,000,000 people can read this comment. Does that astonish anyone else?
- amasad 10y agoWorking with these kind of number of users is kind of insane. Not exactly 3B but during my first quarter at FB I broke some obscure flow for uploading photos that people going to the website using phones that opt out of the mobile site might end up in. I would've never figured out that I needed to test it. And within the hour it affected 25 million people!
- DrNuke 10y agoBubble bursts when you realise very few and even less are actually having a proper look at your web page, that's why niches are more profitable for indies than generalist content.
- bogomipz 10y agoHow does this woman still have a job? Mary Meeker and Henry Blodget are symbols of greed from first dot com bust. These two knowing cheered on worthless tech stocks that went bust, they did it right until the end. These two hucksters walked away with small fortunes in fees collected while analysts at Morgan Stanley and Merrill Lynch. They did this as everyone else went belly up. If the ratings agencies were complicit in the 2008 financial meltdown these two played the same supporting role in in the 2001 dot com bust. http://www.wsj.com/articles/SB984003129896660782 http://www.wsj.com/articles/SB984003129896660782 Blodget is just as much of a scum bag: http://www.lawyershop.com/practice-areas/criminal-law/white-collar-crimes/securities-fraud/lawsuits/merrill-lynch http://www.lawyershop.com/practice-areas/criminal-law/white-...
- WoodenChair 10y agoI read the WSJ article you linked to. Undoubtedly she made some very bad calls during the Internet bubble - as did most analysts - that's why it's a 'bubble.' However, we shouldn't permanently marginalize/attack somebody for mistakes they made in their career 15 years ago. This slide deck IMHO is amazing, and surely mostly compiled by researchers/interns, not Ms. Meeker.
- jamez1 10y agoSure, but that aligns these sell side analysts against our interests. Her opinion should be prefaced in the above manner, I for one am glad to know her history. Investing is a tough game if an analyst can't handle criticism and attacks when they make mistakes, then they shouldn't be doing this job. She probably cost a whole lot of people their life savings, I'm sure the impacts of that has lasted longer than 15 years.
- bogomipz 10y agoAre you joking? We shouldn't blame the analyst who was actively recommending people buy garbage but we should blame her interns? The buck stops with her. If she hadn't looked at the data then she had no business recommending other people to buy something. People lost real money and lots of it. Saying she made "some bad calls" is an insane understatement. She profited heavily from other peoples losses. So yes we should continue to hold in low regard someone who so willfully misled the public for her own gain. And no its not a bubble because someone made "some bad calls."
- anotherhacker 10y agoThe powerpoint format tells you it prioritizes presentation ( appeal to suits ), over content. A document / paper would have been much better. https://www.edwardtufte.com/tufte/powerpoint https://www.edwardtufte.com/tufte/powerpoint
- pboutros 10y agoTwo points to keep in mind: - It's a deck with 200+ slides, so it's going to probably have decent content in there somewhere. - A document / paper would have been better for you, but you're not really the intended audience. The whole idea behind these syndicated reports is to drive business to their firm either by being consumed by 'suits' who commission those reports, or by being cited in presentations delivered to other 'suits' who might go on to commission a report from them.
- 12345671 10y agoHer Google Trends data analysis is bad - see http://www.seolondonsurrey.co.uk/blog/bad-google-trends-data-analysis--mary-meeker-2016-internet-trends-report http://www.seolondonsurrey.co.uk/blog/bad-google-trends-data...