yemi_cortez

2 ms·

1. 1.▲
   by yemi_cortez 1y ago

   Congrats on the first sale,that’s huge! Legacy industries are brutal because you’re not just selling tech; you’re selling a behavior change. A few things that worked for me in similar spaces: Trade magazines & physical mailers (seriousl
2. 2.▲
   by yemi_cortez 1y ago

   Validation is such a critical (and tricky) phase—especially in healthcare where trust matters. A few places I’ve seen work for similar startups: Reddit micro-communities (e.g., r/ChronicIllness or r/HealthTech) if you frame it as
3. 3.▲
   by yemi_cortez 1y ago

   ENG-heavy teams often overlook that positioning and messaging are your biggest growth levers early on. Case in point: Superhuman spent 6 months on messaging before building. If you’re debating PM vs. PD, first ask: ‘Can we even articulate w