ENG-heavy teams often overlook that positioning and messaging are your biggest growth levers early on. Case in point: Superhuman spent 6 months on messaging bef

ENG-heavy teams often overlook that positioning and messaging are your biggest growth levers early on. Case in point: Superhuman spent 6 months on messaging before building. If you’re debating PM vs. PD, first ask: ‘Can we even articulate why customers should pick us?’ ‘Are our landing pages/conversations losing people who should get it?’ I’ve helped similar startups fix this. Happy to audit your messaging for free—DM me.