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neilho
searching PlanetScale…
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by
neilho
15y ago
NB. If you want an example to discuss, check out the inside cover of this week's Independent magazine. There is an ad for the Skoda Fabia which details plenty of features (17" alloys, 7 speed DSG gearbox, etc.) The Independent is clearly no
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by
neilho
15y ago
Some good points here. As I mentioned in the article, focusing on the benefits is 'virtually' holy writ. B2B selling and selling to specialists is a bit of an exception because for this market, features are important. For the trade buyer, b