NB. If you want an example to discuss, check out the inside cover of this week's Independent magazine. There is an ad for the Skoda Fabia which details plenty o

NB. If you want an example to discuss, check out the inside cover of this week's Independent magazine. There is an ad for the Skoda Fabia which details plenty of features (17" alloys, 7 speed DSG gearbox, etc.) The Independent is clearly not a specialist car publication so why are the advertisers spending expensive ad copy on these features? Hint: imagine reeling off these features to your impressed city colleague. Also, note the blending of features and benefits I mentioned earlier ('a mean 180PS, twin charged petrol engine'). Now ask yourself, what attracts you to the ad? Why might some people buy the car? Visit meanorlovely.com for more insight into the brand. Why do you think the car/brand is predominately green in colour? Does it make consumrs think it is an environmentally friendly choice?