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FB: https://developers.facebook.com/docs/marketing-api/conversions-api/ https://developers.facebook.com/docs/marketing-api/conversio... Google: https://develope

FB: https://developers.facebook.com/docs/marketing-api/conversions-api/ https://developers.facebook.com/docs/marketing-api/conversio... Google: https://developers.google.com/adwords/api/docs/guides/conversion-tracking https://developers.google.com/adwords/api/docs/guides/conver... This is also why companies like Tealium and Segment are now worth billions of dollars. They provide a single integration point that funnels events to dozens of marketing companies' server-side APIs.

KirillPanov 6y ago
Why doesn't that qualify these Tealiums and Segments as "adtech servers" worthy of blocklisting? Sounds like they make the blocklist-curators' job easier.
- isbvhodnvemrwvn 6y ago
  Your browser doesn't talk to them. The sites you visit do.
  - KirillPanov 6y ago
    Then we're back to the First Rule of Adtech. If "the sites you visit" are the ones talking to Tealiums and Segments, it is trivial for "the sites you visit" to lie about the browser IP address and make it look like requests are coming from all over the world instead of just one box sitting under $FRAUDSTER's desk running a script.
    - brundolf 6y ago
      I think there's confusion here about personal data collection vs ad serving/metrics. Publishers have no reason to be fraudulent about the first one.