louisv

7 ms·

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Show HN: I built a directory of the top 1.000 Facebook Ad Libraries in ecommerce(unicornads.com)
7 points by louisv 6y ago|0 comments
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Show HN: AdCombinator – See social media ads from the top Y Combinator startups(adcombinator.com)
3 points by louisv 7y ago|0 comments
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by louisv 7y ago
Who are the biggest "nice to have" SAAS companies you think could go under in the next crisis?
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by louisv 7y ago
Because the fault here doesn't lie with ML, but with errors of judgment made by humans when setting up the targeting demographics for their ads. There's still a lot of anti-data sentiment in the paid ad industry, where media buyer
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by louisv 7y ago
I've been following your blog for quite a while now, and I enjoy it a lot. Are there any other link-blogs that you recommend? (besides the usual ones like kottke, etc..)
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by louisv 7y ago
I built https://www.ecommerceranker.com in this last month. It's an interactive database of the top 100 Shopify stores, with 19+ e-commerce data points available for each one. I'm really happy that the average time spe
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Show HN: Top 100 Shopify stores online now(ecommerceranker.com)
2 points by louisv 7y ago|0 comments
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by louisv 7y ago
+1 to this solution. I've been using Carrd for small landing pages ever since this summer, as it is so easy to set up and use - in less than an hour you will probably have a highly-polished mockup. And once you get the hang of it, it t
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by louisv 7y ago
But consider that in Instagram's case, it's most likely just an attempt at discrediting "influencers" - which are a big parallel marketplace of ads occurring on Facebook's property without any return for the main co
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by louisv 7y ago
This is 100% correct, but this list is more about knowing if some ad platform can be a good place to launch ads to a cold audience (that are more targeted for the product) - because, after a while, every single one of the 6 ad platforms all
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by louisv 7y ago
Thanks Dan and if you need any help finding targeting options or using the knowledge base just email the address in my profile.
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by louisv 7y ago
Just having all the targeting options under one dashboard is already a very significant improvement in the strategy step that any PPC manager must think about. All the stress and energy spent going back and forth between ad platforms really
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by louisv 7y ago
Not for job offers, as that would break Federal law - but for all else, it's good to go (but very ineffective just by itself).
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by louisv 7y ago
I'll probably do it in a version 2.0 of my knowledge base, but almost every platform offers the exact same type of retargeting, so it's not that insightful.
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by louisv 7y ago
Sure aresant, just email the address in my profile - thanks.
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by louisv 7y ago
It's great for knowledge bases. Plus, they allow direct export of any page to PDF so it has half-replaced Google docs for me.
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All paid targeting options available on social media platforms(notion.so)
159 points by louisv 7y ago|33 comments
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by louisv 7y ago
In my experience, it really depends on how the product fits their audience. In general, I don't think most products can find good ROI when using Youtube influencers, simply because of 2 reasons: • There's no easy way of leading pe
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by louisv 7y ago
One unexpected effect that could arise from this for Facebook, is that people using this feature could start displaying negative emotions towards the main app. All it takes is a bad date, some awkward rejection, or a stalker experience to s
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by louisv 7y ago
I've also dealt with a lot of Instagram influencers for sales promotions, and there's one factor that I found has correlated a lot with the success of my campaigns: The fact if the account has promoted/is promoting a lot of p