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All paid targeting options available on social media platforms
- dvt 7y agoHaving worked in ad-tech for the past 5 year or so, this is a pretty awesome list. I think that there's still a lot of confusion and opaqueness when it comes to targeting and advertising -- the platforms (GOOG/FB/SNAP/etc.) make it purposefully confusing imo. There's probably some kind of start-up idea here (marketing/targeting for regular folks).
- louisv 7y agoJust having all the targeting options under one dashboard is already a very significant improvement in the strategy step that any PPC manager must think about. All the stress and energy spent going back and forth between ad platforms really only favors the installed players.
- jklinger410 7y agoJust wanted to chime in that Notion is amazing and completely solved my needs for: notes, to do, personal wiki, link storage, etc. I hadn't even thought of using it as a public web page. Even better!
- kostarelo 7y agoHehe indeed. I love how it's a big database with the ability to create different visualisations for tables and records. E.g. you create a folder (DB Table) and then you create pages inside (DB records) Or you create a board(DB Table) and then you create Columns(DB Records) and tasks inside each column(DB Records with connections another table). Would also be amazing to open their API, lots of integrations would come out of it. Furthermore, based on CrunchBase, they are a small team with a seed fund[0]. 0. https://www.crunchbase.com/organization/sugarbox https://www.crunchbase.com/organization/sugarbox
- louisv 7y agoIt's great for knowledge bases. Plus, they allow direct export of any page to PDF so it has half-replaced Google docs for me.
- Yabood 7y agoNotion is great, but I cancelled my account immediately after finding out they use fullstory. Yes I can opt out, but the risk is too high for private notes, especially when using different browsers or multiple machines which I often do. I should say that I have nothing against fullstory, we use it for our own saas application. Edit: typo.
- junipertea 7y agoI don't know about fullstory, what is wrong with it?
- LeonB 7y agoI’m not sure either. I searched and found this, and now think the issue is with the level of tracking. https://www.wired.com/story/the-dark-side-of-replay-sessions-that-record-your-every-move-online/ https://www.wired.com/story/the-dark-side-of-replay-sessions...
- jpincheira 7y agoDidn't know that they use them, but still, if you can opt-out, not a biggie for me.
- munchbunny 7y agoAgreed. For enterprise usages there are legal obligations around confidentiality that serve as the backstop for "what if something happens with the data that Fullstory or the app developer sees?" For private usage, there is no good recourse. I'd rather not trust it anywhere near consumer apps. For context, Fullstory basically records a replay of the state of the DOM when you use the app, which means the app developer can literally rewatch your entire usage session.
- dewey 7y agoI like how it looks but I’m never going to shovel my private data into some random startups silo. I already trust Apple Notes but the chance of it going away or them doing something bad with my data is pretty slim and it’s still locally in my backups.
- egypturnash 7y agoDamn this site sure does not want to let you use the arrow keys on your keyboard to scroll the page. It starts highlighting individual lines instead and completely consumes home/end.
- thunderbong 7y agoThat's because it's an app, not a site [0] As @jklinger410 mentioned, it's a combination of notes, to do, personal wiki and other stuff. [0]: https://www.notion.so https://www.notion.so
- crtlaltdel 7y agoim not sure UX criticism is irrelevant if the subject is an “app” or a “site”.
- Spivak 7y agoIt does when the criticism is "web application with its own keybindings doesn't behave like a document." Like if this was a Google Docs link I don't think you would flinch at the idea that arrow down moves the cursor instead of scrolling the page.
- gowld 7y agoGo visit that "app" and use the arrow keys and mouse clicks, and form a coherent theory of how the arrow keys do something sensible. arrow down moves a highlight cursor down the page, until you click, at which point highlighting disappears, and arrow starts scrolling the page, or does nothing, depending on...something?
- danShumway 7y agoWhat is the point of an arrow key highlighting individual blocks if the individual blocks aren't editable and don't have any actions associated with them? I don't know much about Notion, but if it's trying to be a platform that allows you to share notes and documents, its keybinding ought to be rethought. These are really bad shortcuts for a document presentation platform. And if it's not a document presentation platform, the author shouldn't have used it that way. If someone linked me a document that was a read-only Excel file where every paragraph was a different cell, I'd complain about that too -- because the content doesn't fit the medium it's posted in. From a content perspective, this is a document masquerading as an app. What about this page is an app? I can't edit it, there aren't any dynamic calculations happening, the data isn't clearly separated into a table format. When I click to expand a section, I get a loading icon... and then pure text pops up that could have just been embedded into the page from the start. There's nothing that distinguishes this from a normal webpage except that the shortcuts are unintuitive.
- soared 7y agoIf you think this is bad... social has very very weak targeting compared to open web. (DSPs like google's dv360 and the trade desk). google 'oracle data directory' :)
- libertine 7y agoFrom my experience social, namely the largest one - Facebook - delivers way better results than any solution from DSPs. People forget that the medium itself is important, not just the data. (Let's not forget that the data directory reach, from the first page of search results has the reach of part of US Households, it doesn't have the global reach a social network like Facebook has). So I disagree: some social platforms have great targeting compared to open web.
- the_watcher 7y agoFacebook's targeting is far more accurate than any DSP, including BlueKai.
- aresant 7y agoHey Louis - how to get in touch? Impressive guide and would like to learn more about what you do -
- louisv 7y agoSure aresant, just email the address in my profile - thanks.
- joosters 7y agoIt’s missing “Show HN” in the list, surely this story also counts as a targeted ad?
- rrggrr 7y agoGood job, but what about retargeting?
- louisv 7y agoI'll probably do it in a version 2.0 of my knowledge base, but almost every platform offers the exact same type of retargeting, so it's not that insightful.
- gravypod 7y agoLinkedIn supports Age and Gender demographics? That's something I'd like to learn a lot more about.
- louisv 7y agoNot for job offers, as that would break Federal law - but for all else, it's good to go (but very ineffective just by itself).
- danShumway 7y agoPretty interesting guide. I'm looking forward to digging into this. I really appreciate you putting the time into building it and sharing it, info like this is hard to find.
- louisv 7y agoThanks Dan and if you need any help finding targeting options or using the knowledge base just email the address in my profile.
- cm2012 7y agoI manage millions in ad spend. Targeting with individual, manual options is not efficient for most advertisers. Most performance advertisers target using lookalikes and algorithmic targeting based on optimizing for conversions.
- louisv 7y agoThis is 100% correct, but this list is more about knowing if some ad platform can be a good place to launch ads to a cold audience (that are more targeted for the product) - because, after a while, every single one of the 6 ad platforms allow for lookalike audiences and those will be much more profitable.
- standardUser 7y agoThis is great by why in the world have you hijacked the back/forward buttons?