lonelysandwich

5 ms·

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by lonelysandwich 12y ago
No negativity taken.
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by lonelysandwich 12y ago
It's an interesting point you make! I'm curious, can you point to any specifically where you feel the video has had this effect?
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by lonelysandwich 12y ago
Those rough categories adjust as the market for good video adjusts. Currently, $ is about $50K, $$ is $75-150K. $$$ is anywhere above that—we've done broadcast work in the high six-figures range. That said, when a project with a small
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by lonelysandwich 12y ago
I'd be happy to autograph your browser.
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by lonelysandwich 12y ago
I take your point. I try and be extremely meticulous and selective with the projects I take on. But this is the tech world, and much like an investor, I can't always know what products will survive all conditions of the market. I do ha
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by lonelysandwich 12y ago
Re: cutting costs, that's not a consideration at all. On-camera talent usually accounts for less than .5% of one of our projects' total budgets. There are probably more people involved behind the camera than you'd expect. And
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by lonelysandwich 12y ago
This isn't the first time I've heard this. It's not common but not unique. Even a few bigger clients with more at stake in terms of brand voice have shied away from asking me to be on camera. That said, it's usually at m
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by lonelysandwich 12y ago
I'm not sure what I did to luck into my company being on HN today (thanks, coldtea), but if anyone has any questions about Sandwich, I'm here for you.
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by lonelysandwich 12y ago
Over-produced is an interesting take on the only “spec” commercial I've ever made simply because I love the product. It cost me about $300, full disclosure. Meaning it's actually the most under-produced of our videos.