This isn't the first time I've heard this. It's not common but not unique. Even a few bigger clients with more at stake in terms of brand voice have shied away

This isn't the first time I've heard this. It's not common but not unique. Even a few bigger clients with more at stake in terms of brand voice have shied away from asking me to be on camera. That said, it's usually at my discretion which projects feature me and which don't. There are ones that make more sense for me to be the guy, and ones that make no sense at all, and for those projects (roughly 4 out of 5 of our videos) I'm happy to put someone more suitable in front of the camera.