jlbnjmn

15 ms·

121.
by jlbnjmn 6y ago
If Google didn't show ads, the money would all go to the SEO companies.
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by jlbnjmn 6y ago
All advertising viewed/heard by actual humans has potential to increase sales. I was not meaning to say that any of those mediums are ineffective, simply that inflated numbers aren't a new problem. YouTube ads are actually one of
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by jlbnjmn 6y ago
I isolate for this by cutting spend to zero occasionally. "Would have bought anyway" only applies to household brands, retail distribution, and earned traffic. If your average search position for an important query is 36 and you&#
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by jlbnjmn 6y ago
What product or service is being sold, and to who?
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by jlbnjmn 6y ago
I would launch a new $10,000,000 engineering bounty every Monday and a $30,000,000 race event every weekend. The engineering bounties would be for open source hardware, software, and tooling challenges, with a heavy focus on optimizing robo
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by jlbnjmn 6y ago
I like to think incentives matter, always have and always will. TV had "viewers", but how many were changing the channel during commercials? Newspapers had "circulation", but how many were sitting in hotel hallways or mu
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by jlbnjmn 6y ago
Ah, I see what you're saying. Yes, you're exactly right. Brand advertising has a much higher ROAS when done well. The challenge is doing it well, and knowing if you did. My experience has been that SMEs rarely have the appreciatio
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by jlbnjmn 6y ago
Because cable advertising sales reps take you out to lunch, give you box seat tickets to NFL games, and create all of your reports for you. Which is even easier. Also, some people measure their self worth on the size of their company's
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by jlbnjmn 6y ago
> Never underestimate how so much of bad advertising is because of clueless people in the chain of command. Hello fellow person with in-house advertising experience.
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by jlbnjmn 6y ago
A lot of people use Google to find things. A lot of those people click the first search result that matches what they're looking for (low cost, certain feature, prestige, there's no right answer, just right answer for them). Some
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by jlbnjmn 6y ago
> The problem is that the outcome of some campaigns doesn't reflect in dollars, and still you have a winning campaign. All winning campaigns reflect in dollars. The question is when. That's why it's imperative to separate
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by jlbnjmn 6y ago
Running ads is like running a VC fund. 95% of your money is wasted, but if you do it right, that last 5% makes up for it.
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by jlbnjmn 6y ago
I bought Adidas...at Costco.
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by jlbnjmn 6y ago
I dislike ads and ad platforms as much as the next person. But this isn't good journalism. "Is online advertising working? We simply don’t know" In study 5 (e-commerce) the answer was clear, and yet ignored. Is there a bubble
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by jlbnjmn 6y ago
A copy of Scientific Advertising and some thinking are about all that's needed to do the job well. There are essentially 4 rules for effective advertising: 1) ignore all metrics from online platforms (especially the ones that sell ads)
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by jlbnjmn 6y ago
Love the UI, not the logic. Supply based pricing is a poor communicator of value. Substitute the cost to the founder with the cost of a substitute for the customer. Example: I have a side project that takes me an hour or so each month but s
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by jlbnjmn 6y ago
In Germany, if an employee gets laid off after 2 years, they would get 50% monthly salary times number of years worked, so 1 months pay. That means the Airbnb severance package is equivalent to a 6+ year employee, for every employee getting
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by jlbnjmn 6y ago
After rereading the article, it appears the layoffs are isolated to side projects. So it looks like just a healthy focus on the actual business. And for everyone previously asking why they needed so many employees, the answer is apparently
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by jlbnjmn 6y ago
Good point. If they're wanting to part ways with 25% of the workforce now, covering 3 months of full salary and 12 months of expensive healthcare, they must be expecting fundamental market shifts. Also, the debt they took on may have b
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by jlbnjmn 6y ago
A decade of it working is a success! It doesn't have to last forever to have been a great benefit to many people.
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by jlbnjmn 6y ago
Well written, I agree. I've been thinking a lot lately about two different aspects of this same problem. We are complicit in our vendor's deeds. If businesses stopped buying ads and server time from these companies, the situation
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by jlbnjmn 6y ago
Plenty of remote therapists available.
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by jlbnjmn 6y ago
Also, many of the lost jobs are in consumption and service industries. I'm not going to get extra haircuts, eat extra meals, or drive extra miles. So business owners and workers in those industries aren't going to catch up.
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by jlbnjmn 6y ago
What does "where people interested in that topic generally hang around" mean? And what counts as interesting?
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by jlbnjmn 6y ago
Nice! Thanks for the tip. This could be a good fit. I'll try exporting my stranded Evernotes and see how it goes.
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by jlbnjmn 6y ago
Here are a couple to get you started: https://www2.ed.gov/policy/highered/reg/hearulemaking/2011/c... https://www.ssa.gov/policy/docs/research-summaries/education...
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by jlbnjmn 6y ago
If you were given a brand new Twitter account and had to grow it 1,000 real subscribers without using your existing brand, how long would it take you and why? Oh, and no developer or social/digital media topics allowed.
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by jlbnjmn 6y ago
Yeah, the shady/deceptive/misleading/false pricing you mentioned is foolish. ("Free delivery"* after undisclosed $10 platform fee and $4 processing fee.) Destroying tech industry reputations and eroding trust is not
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by jlbnjmn 6y ago
Yes, this. I was doing local networking in February and March but that ended abruptly. Switching to online for the time being.
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by jlbnjmn 6y ago
Quidsentio is a beautiful site! Cool concept, love the design, very well written. Do you have experience with building comprehensive business intelligence dashboards?

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