I dislike ads and ad platforms as much as the next person. But this isn't good journalism. "Is online advertising working? We simply don’t know" In study 5 (

I dislike ads and ad platforms as much as the next person. But this isn't good journalism. "Is online advertising working? We simply don’t know" In study 5 (e-commerce) the answer was clear, and yet ignored. Is there a bubble? Yes. Are ads magic? No. Do they work? For the right products, yes. Extremely well.