gwbrooks

19 ms·

181.
by gwbrooks 6y ago
As someone who fights for increased government transparency, this is all sorts of troubling. But as a former political hack? Gotta admire the strategy. And it's replicable across other industries and geographies. Broad example: Phoenix
182.
by gwbrooks 6y ago
We're supposed to be upset because an economically-interested party talked only about features and benefits that helped move its product? It's almost like NPR constantly promoting the value of the news and not bringing up that o
183.
by gwbrooks 6y ago
Honestly, I think the gap identification came down to the two different cases for engagement: * If they chased government work, they almost always needed a minority-owned or woman-owned business. Could they do the work in-house? Sometimes,
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by gwbrooks 6y ago
In my next life I'll be good at something more enjoyable. ;)
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by gwbrooks 6y ago
Ugh, I'm sorry -- I don't know that I've ever seen/read a book on the subject. (And now I'm horrified at myself for that admission.) A practical suggestion: If you live in a large metro area, reach out to the city o
186.
by gwbrooks 6y ago
At the low (and, to a lesser degree, middle) tiers? It's more than just a good idea -- it's a survival strategy. Why? Because you can't knock out custom, 20-page-proposal solutions for all the small fry or you'll spend a
187.
by gwbrooks 6y ago
I did both. I partnered with large do-it-everything firms when I was at a small, woman-owned shop because the big firms didn't have our expertise in house; needed to meet a woman-owned-business checkbox; or both. On my own, I would alm
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by gwbrooks 6y ago
Ads: Depends on your niche and where you are in your growth. If you're competing in a big pond, search-related ads + owned content for lead capture and some retargeting once you have the visit/lead is likely going to be faster and
189.
by gwbrooks 6y ago
It bothered me every freakin' day. But, lacking the leverage to change the rules, I optimized my response to them.
190.
by gwbrooks 6y ago
B2B consultant here for 30 years weighing in with broad truths: * If you are waiting on leads, you die. You create leads -- every day, as your top business priority -- by working to inform and educate people. You deliver value now (informat
191.
by gwbrooks 6y ago
Happy to help and happier still if it helps you drive revenue. I love talking about this stuff so don't be afraid to reach out: gregb(at)west-third.com
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by gwbrooks 6y ago
I sold to cities, counties and regional agencies in the U.S. for 30 years. Random suggestions: * Do not wait wait for them to decide they need a solution and then engage; your business will die. Success comes from educating prospects, helpi
193.
by gwbrooks 6y ago
In consulting: * The story people believe most is the story they tell themselves. Many times, you are there to help them uncover that story, not to do objective analysis. * Being from out of town makes you seem about 20% smarter. Everyone h
194.
by gwbrooks 6y ago
> Constitutions are squishy things, ultimately. They evolve over the years. They're really not -- or shouldn't be. Certainly not when you have a textualist/originalist majority on the court charged with deciding what is an
195.
by gwbrooks 6y ago
Done correctly, marketing is the act of giving value (usually in the form of information or opportunity) in order to capture value. It's reciprocal at the most basic level. Unfortunately, too many folks have figured out that they can s
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by gwbrooks 6y ago
I keep a v2 instance running on my Windows laptop solely for taking notes and keeping need-it-eventually information organized. It's just enough added structure and functionality to make the whole body of notes more useful, without hav
197.
by gwbrooks 6y ago
I have trouble seeing how this is Something That Needs Fixing(tm). It's a shareholder problem because it's shareholder capital being spent on these bonuses. Both pre- and post-bankruptcy, shareholders are in the primary position t
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by gwbrooks 6y ago
Better Cities Project, https://better-cities.org
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by gwbrooks 6y ago
A good example would be Getting Back To Work, our economic-recovery playbook for cities. https://gettingbacktowork.org
200.
by gwbrooks 6y ago
PROBLEM(S): I (well, the nonprofit I lead) am trying to solve for the general problem of municipal public policy but, as you might expect, it's a series of discrete, linked problems. Some of these problems have thousands of people focu
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by gwbrooks 6y ago
Ideas and policies shaping American cities https://better-cities.org
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by gwbrooks 7y ago
NYC has its own layer of human-rights law that covers hiring discrimination. And beyond whether discrimination is proven and acted upon, the NYC Commission on Human Rights has proven more than willing to dive into media trials where they es
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by gwbrooks 7y ago
It's the middle of the desert but geographically close to one of America's largest rivers, which supplies the overwhelming majority of our water. Whether or not that's sustainable is a matter of debate, but you don't hav
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by gwbrooks 7y ago
I've lived all over the U.S., the last seven years in Las Vegas. The Believer piece was the most accurate portrayal of the city I've ever come across. Las Vegas is, in many ways, the most American city. * Top to bottom, the city h
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by gwbrooks 7y ago
Former newspaper editor and publisher here. The quickest way to lose your faith in the media is to have them cover something you actually know about.
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by gwbrooks 7y ago
It's not so much laziness or lack of vision as it is different skill sets. Additionally, the big university-based research players (Brookings, Hoover, Mercatus) are all prevented from anything that looks too much like advocacy, so they
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by gwbrooks 7y ago
Better Cities Project
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by gwbrooks 7y ago
Better Cities Project -- better-cities.org
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by gwbrooks 7y ago
I'm leading a startup nonprofit exploring policy solutions for America's 100 largest cities. Of course, there are plenty of national and state-level policy organizations; some even dip their toes in the municipal policy scene. But
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Turns out urban transit is an energy hog(better-cities.org)
3 points by gwbrooks 7y ago|0 comments

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