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guanche01
searching PlanetScale…
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12 ms
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by
guanche01
16y ago
Point well made. I do agree with you, especially when considering the life cycle of the user. Maybe NK never looked or calculated the average member value of his users. Some of these users might have reached the peak of their member cycle a
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by
guanche01
16y ago
One thing I definitely have to say, is that NK really had some courage in trying to re-email the users who had unsubscribed. It is common best practice in email marketing to not contact unsubscribed users again, but kudos to him for testing