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One thing I definitely have to say, is that NK really had some courage in trying to re-email the users who had unsubscribed. It is common best practice in email
by guanche01 16y ago
One thing I definitely have to say, is that NK really had some courage in trying to re-email the users who had unsubscribed.
It is common best practice in email marketing to not contact unsubscribed users again, but kudos to him for testing out the concept of re-engaging unsubscribed users and specifying in his email that he made a mistake and would like to get a 2nd chance. Risky business, but I call it a success when he managed to win back some of the customers who had initially unsubscribed!
- notahacker 16y agoHow long before we see the dark pattern of an automated script emailing unsubscribers with a "this is a personal message from Founder Name to apologise if you found our emails unhelpful. We had a few people unsubscribe recently and so we're working on improving our tone - feedback is welcome! If you do ever feel like coming back..."