dontich

3 ms·

1. 1.▲
   by dontich 4y ago

   Note : Chris is selling himself short by a large margin -- he has a shit-ton of expertise on the growth hacking side of things. (We were also in W22 batch and he was great for getting advice from on various things)
2. 2.▲
   by dontich 5y ago

   Personally I have never found a good agency for these type of things, and I have worked with a bunch. Some in the gaming space were decent enough.
3. 3.▲
   by dontich 5y ago

   On the Airbnb point -- we ran many incrementality experiments prior to COVID -- COVID just completely changes things. Also 5% of Airbnb's revenue is alot.
4. 4.▲
   by dontich 7y ago

   Congrats Bilal & Team!
5. 5.▲
   by dontich 7y ago

   When you have Amazon's scale, you can easily do geo-controlled lift studies like the ones mentioned in the articles to get a pretty good estimate of the incremental ROAS.
6. 6.▲
   by dontich 7y ago

   If a company has incrementality tested and is really making double digit ROAS they aren't spending enough haha.
7. 7.▲
   by dontich 7y ago

   Almost all tech companies run lift studies / incrementality tests on all of the largest channels. For net new users, the incrementality is usually quite good. (for SEM-Brand and other high intent traffic, not so much... )