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If a company has incrementality tested and is really making double digit ROAS they aren't spending enough haha.
by dontich 7y ago
If a company has incrementality tested and is really making double digit ROAS they aren't spending enough haha.
- mr_toad 7y agoNot sure if you’re joking or not, but it makes obvious economic sense to keep investing in something that has a higher rate of return than other investments - and you can’t reliably get a 50% return on any other investment I’m aware of. And it only takes a moments thought to realise that once everyone starts doing this, the marginal rate of return is going to be driven down to the going rate in the rest of the market. Like any other investment, if it sounds too good to be true it almost certainly is.