dialtone

7 ms·

31.
by dialtone 6y ago
I think parasites are those that want the web to be simply free and have free access to whatever they want regardless of the infrastructure cost of running the internet. It's the actual definition of parasites to feed off of a host org
32.
by dialtone 6y ago
Because they aren't lying... The source code of this stuff is available in the open and you can verify it. There's no FLoC in the merged code in the main branch.
33.
by dialtone 6y ago
All good points, but they don't change the conclusion I wrote though, you effectively further specified the lengths to which Google is going to prevent any potential bad correlation to sensitive categories. Of course there will be corr
34.
by dialtone 6y ago
I don't think you are being constructive or bringing arguments that support your thesis so I'm going to stop here to reply.
35.
by dialtone 6y ago
Only during the transition, when all is said and done there are no other identifiers of merit, and since this one can change pretty frequently it doesn't really identify much. One day I receive a request that says you are group 12345,
36.
by dialtone 6y ago
It's currently part of the conversation at W3C, advertisers aren't particularly happy about FLoC either, they'll need to build a lot of ML to correlate the FLoCs with their customer's campaigns, one by one, until they fi
37.
by dialtone 6y ago
This thing explicitly does not send your history to anyone so I'm not sure what you are commenting here.
38.
by dialtone 6y ago
Nah you don't need to decompose it. The only thing that matters is if a given FLoC has more probability to see its members click on ads, or convert on ads, from a given advertiser. This can be discovered with ML with enough data/o
39.
by dialtone 6y ago
You could do that, technically there are other APIs like Trust Token API to protect against malicious clients, but one client in a giant cohort is unlikely to cause much damage anyway so it doesn't matter... And this is anyway going to
40.
by dialtone 6y ago
How? How would fingerprinting use this? It's formed by data used in the past 7 days and the bigger the space of FLoCs the more likely it is that it changes frequently, for example every day if not more frequently. The fingerprinting wo
41.
by dialtone 6y ago
No, you can't really do any of that. A single FLoC ID, while having access to no other identifier, is not gonna say anything about your past history to anyone. It's just useful to correlate to actual advertising campaign performan
42.
by dialtone 6y ago
This isn't how FLOC works though, the EFF persists in the misunderstanding of this technology. A FLoC is a single ID per browser and it's not human readable, the algorithm to determine this will run in the browser so your data wil
43.
by dialtone 6y ago
Have you considered paying the $13/mo to not see ads?
44.
by dialtone 6y ago
One day ycombinator will be full of people that talk after informing themselves, but that day is not today. The Chromium Edge doesn’t support 3rd party cookies already and thus isn’t really subject to targeted ads like Safari or Firefox. No
45.
by dialtone 6y ago
I don't do mobile advertising but this is just incorrect... Most of Google's revenue comes from Search and that has nothing to do with IDFA. Then how would third parties with no access to first party data compete when there's
46.
by dialtone 6y ago
I’m not sure how you can say that. The first examples of anti trust action have been about vertical integration and ownership of critical infrastructure by a market player not allowing entrance by others because it’s not easy to lay down mo
47.
by dialtone 6y ago
As much as I agree with the core of what you are saying, it isn't AdMob that is the issue. It's that Google controls both the marketplace, the pub-side and the buy-side, as well as the browser and the devices used to experience ad
48.
by dialtone 6y ago
I'm really not sure that makes you right. It's a fact that FAN is 2% or so of revenue for FB. And it's also a fact that FB, with their analytics/ads SDK and all the data they ingest from their own applications, already o
49.
by dialtone 6y ago
You deliberately choose to ignore all of the studies that disagree with you except the one that you agree with that has very obvious flaws. Here's a summary of the literature[1]. Personalized ads have become popular because they perfor
50.
by dialtone 6y ago
This would have been true for this change as well, clearly if Apple chose a different path means that it's not as clear cut as you imply here. And yeah contextual and stuff is nice but will simply not drive the same revenue for publish
51.
by dialtone 6y ago
Facebook didn’t complain... they said they would shut off FAN which generated a whole of $2B in revenue for them in 2018 when they make $80B this year. They were telling their customers to find an alternative monetization strategy since thi
52.
by dialtone 6y ago
I've been working with tens of thousands of them for 15 years. To name one area: last click attribution being the primary way people measure web performance is a prime sign that they are at least confused with how performance works. Ad
53.
by dialtone 6y ago
GDPR and CCPA give you control to stop tracking altogether, not allowed to drop cookies to you. I fail to understand how that would be different.
54.
by dialtone 6y ago
There's a limit to how many campaigns you can be a part of as well since one could display an arbitrary set of campaigns to you and understand who they targeted once again. In any case "show this guy an ad" like you quote, wo
55.
by dialtone 6y ago
You can 100% easily disable tracking with Google and Facebook. They both are required by GDPR and CCPA to provide the tools to do that. In both cases you can go in your account and disable targeted ads. Do it.
56.
by dialtone 6y ago
FB isn't really alarmed... The majority of their revenue comes from their own app which they'll continue to be able to target you on because people give data to it willingly. They won't be able to use their partner mobile app
57.
by dialtone 6y ago
Yeah the DNT header didn't work due in large part to middle men (like routers or anti-virus tools) flipping that bit without asking the user in automatic, or again broad decisions, such as from Microsoft, of flipping the default of tha
58.
by dialtone 6y ago
I can buy ads generically on a site, but what happens after the user clicks on the ad or just views the ad and then buys the product? How do you keep track of this when you can't measure the effect? The only way is to measure some form
59.
by dialtone 6y ago
There is a reason why the news paper industry moved in the direction that they did. Or do you think they were forced to move this way? Measurement on the web can be more precise and allows to understand the impact of revenue, it's also
60.
by dialtone 6y ago
It's the same way with software APIs... Creating new APIs is generally easy and doesn't need too much consultation compared to removing or changing APIs which would break behavior for all of your users. Apple created IDFA with th

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