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dangelov
searching PlanetScale…
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31.
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dangelov
9y ago
That sounds like a direction worth looking into. Thank you! Do you know of any resources (like a reverse Upstart.me) that might make it easier to find potential partners for the segments?
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dangelov
9y ago
True. We'll look into ways to experiment with that. Thanks!
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dangelov
9y ago
People sign up to find & download new/interesting books to read that they can't always find in other places. That's what our weekly NL is about, so I feel it's fairly on point, but of course there's always room
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dangelov
9y ago
SendGrid at the moment, but thanks for mentioning Sendy. Looks promising! Reducing email cost is definitely one way of making the NL more profitable. :) One potential problem with switching is trust in the new IPs. Any tips for a successful
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dangelov
9y ago
We're already doing some of those things on our website, or we have experimented with them in the past. At the moment we are trying to focus on the newsletter a bit and find ways to better monetize it. Thanks for your comment!
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dangelov
9y ago
Of course we're not opposed to spending the effort to target the advertising. It's a recurring theme in many suggestions here and we're definitely going to look for ways to improve our targeting. Thanks for your comment!
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dangelov
9y ago
Patreon, no, but we've tried to ask for donations before. It worked well I guess but nothing recurring. I'll look into whether Patreon might work for us. Thanks for the other tips as well!
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dangelov
9y ago
I just might drop him a line, thank you!
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dangelov
9y ago
Great, thanks for looking it up and sending the link.
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dangelov
9y ago
All of our books are free and most of them are by indie authors that don't publish on Amazon or other platforms. That works great both for our members who want to keep finding new reads and authors looking for an interested readership
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dangelov
9y ago
Got it - thanks!
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dangelov
9y ago
We did use to have forums way back in the day, but both ours and many other forums had fallen out of favor for a while and we had shut them down. Forums seem to be making a bit of a come back in some communities so perhaps worth exploring.
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dangelov
9y ago
How would you go about that? Include a handful of links to blog posts on different topics and track what gets clicked most? In our experience including many links in an email can quickly land you in spam, so I'm curious how you'd
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dangelov
9y ago
We had looked at PowerInbox before but can't remember why we hadn't given them a try. Hadn't heard of LiveIntent. I'll look into both of them a bit more. Thanks!
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dangelov
9y ago
Yeah, we offer an upgraded membership that allows people to directly send books from our site to their Kindle. Affiliate links in general have not worked that great for us in the past though. Perhaps as has been hinted on here, it was a tar
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dangelov
9y ago
No, haven't bought the list, built it ourselves over the last 11+ years of running well established sites with lots of traffic.
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dangelov
9y ago
Thanks! I'll have a look.
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dangelov
9y ago
As another comment here mentions it[0], it's actually against Amazon's policy, but either way affiliate links in general have not worked that great for us. [0] https://news.ycombinator.com/item?id=14993332
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dangelov
9y ago
The books on our sites are free, so while we do our best to email interesting content to our members (with our hand selected weekly picks for example), it doesn't bring any revenue in and of itself, unless they decide to upgrade their
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dangelov
9y ago
We email our members a weekly selection of new books from our website(s). We do have drip emails for other stuff (eg: a user hasn't confirmed their account, or a user abandoned the membership upgrade process).
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dangelov
9y ago
That's actually a really good idea. Thanks. I'll do some research there and then see if I can get in touch with some potential advertisers. Good insight about companies having existing vs creating a budget - will remember that. Th
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dangelov
9y ago
Hey - first I thought I'd say I love IndieHackers. I often check it out as people have some great products and I love learning about how they did it. We send at least one regular weekly newsletter as well as other smaller ones dependin
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dangelov
9y ago
Thanks! Googled it and I believe this is the one you're talking about: http://5by5.tv/rubyonrails/161 I'll check it out.
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dangelov
9y ago
I feel like perhaps one of the "problems" is that there are too many different things people might be interested in. So if 5% are interested in cars, the other 95% would find the ad or promo fairly uninteresting and irrelevant.
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dangelov
9y ago
I guess the trick here is that while we can segment our lists based on interests, it might be a bit tricky & time consuming to constantly find interesting products to offer and tailor them to the many different groups. Which is not to s
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dangelov
9y ago
Websites have been running for 11+ years now and they're well established with lots of traffic.
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dangelov
9y ago
Yeah, but our books are either indie books by independent authors or classics in the public domain. They're all free, so there are no affiliate links to use. We've tried using affiliate links to other Amazon books/products in
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dangelov
9y ago
That's great advice and I agree. We actually do purge the list from inactive members and we maintain an even more aggressively purged "segment" of highly engaged readers. Perhaps worth exploring in reducing further the cutoff
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dangelov
9y ago
Thanks for the feedback. I agree about having to be careful. We extensively check any/all emails we send out to make sure we keep a great delivery rate even on routine emails. If we were to include an ad for example, we'd work wit
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dangelov
9y ago
Hi! Yeah, we're able to send to a subset based on recent interests (downloads) and we have many categories. I've just added my email to my profile - please feel free to get in touch.
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