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How would you go about that? Include a handful of links to blog posts on different topics and track what gets clicked most? In our experience including many lin
by dangelov 9y ago
How would you go about that? Include a handful of links to blog posts on different topics and track what gets clicked most? In our experience including many links in an email can quickly land you in spam, so I'm curious how you'd go about this and get to a reasonable representation of people's interests. Would you rotate topics on say a weekly basis and track over time?
Sponsorted content and linking to it from the newsletter - that's an interesting idea. Thanks!
- edwhitesell 9y agoI think, basically using the email to point to blog posts and other content you create/manage (or sponsored posts). I agree nor just a link, but you'd need some kind of teaser, a few sentences or a paragraph lead in with a "continue reading" link to the full article/post, etc. Each link would track clicks and such so you could build up data on what is popular, and who likes it. The key being, once you have eyeballs out if the email and on a page, you're more open for affiliate links and advertising options based on the data you're gathering.
- dangelov 9y agoTrue. We'll look into ways to experiment with that. Thanks!