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I guess the trick here is that while we can segment our lists based on interests, it might be a bit tricky & time consuming to constantly find interesting produ
by dangelov 9y ago
I guess the trick here is that while we can segment our lists based on interests, it might be a bit tricky & time consuming to constantly find interesting products to offer and tailor them to the many different groups. Which is not to say it would not be worth it.
Good idea about the audience surveys - though we do know our audience's geography, perhaps a general demographic survey would provide some interesting insight. Thanks!
- matt_the_bass 9y agoI think that offering products that are interesting to your segments is exactly the reason they would be interested in them. Who's going to buy products/click on ads that are not interesting to them. You're already doing the work to build the list. Why are you opposed to spending the effort to target the advertising?
- dangelov 9y agoOf course we're not opposed to spending the effort to target the advertising. It's a recurring theme in many suggestions here and we're definitely going to look for ways to improve our targeting. Thanks for your comment!
- matt_the_bass 9y agoAhh. Perhaps I misunderstood the parent comment?