breademoji

3 ms·

1. 1.▲
   by breademoji 8y ago

   Wrote this up last year describing some of these tactics employed by Intuit: https://uxdesign.cc/turbotax-design-1a37356adc61
2. 2.▲
   by breademoji 9y ago

   Look for force-multiplying effects you've contributed to. That is, focus on the things that you've done that have increased the effectiveness of both your immediate team and the larger product organization. Demonstrate that you&#x
3. 3.▲
   by breademoji 9y ago

   And yes, that's the deeper argument :)
4. 4.▲
   by breademoji 9y ago

   TurboTax UX is solid! I spent a couple of years recommending the product to everyone I knew because I was so delighted by the experience. The $60 was a no-brainer. But instead of doubling-down on this delightful product experience, they&#x2
5. 5.▲
   TurboTax Freemium Funnel: Critical Analysis and UX Teardown(medium.com)

   153 points by breademoji 9y ago|89 comments