VrindaGupta

5 ms·

1. 1.▲
   Sequin (YC S21) Is Hiring a Founding Engineer to Get Women Credit(ycombinator.com)

   1 points by VrindaGupta 5y ago
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   by VrindaGupta 5y ago

   Sequin fronts the money to the merchant and pays ourselves back automatically from a connected bank account (unlike traditional debit cards). We are an official Visa partner and deal directly with credit bureaus.
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   by VrindaGupta 5y ago

   Spread the word, www.sequincard.com!
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   by VrindaGupta 5y ago

   That's the hope!
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   by VrindaGupta 5y ago

   We connect to your existing bank account and make the payments automatically to build credit. Traditional debit cards do not do this.
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   by VrindaGupta 5y ago

   Thanks! The opportunity to evangelize the mission with Sequin is one of the coolest (and most challenging) bits.
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   by VrindaGupta 5y ago

   That was the origin of the name!
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   by VrindaGupta 5y ago

   Awareness is a key piece, yes - however, they product is designed for women in a few key ways: 1) women are putting 70% of spend on debit cards which don't build credit , this is a debit card that gives them the same control, but buil
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   by VrindaGupta 5y ago

   You can use Sequin anywhere Visa is accepted (online, offline, etc). A cool feature is, you can actually set your daily limit on the card which protects against fraud - over traditional debit and even credit.
10. 10.▲
    by VrindaGupta 5y ago

    I'll answer here. :) Banks spend 13x more advertising to men than women. Young women have the largest spending power of any demographic ever - this is a seismic shift in the market. Credit card rewards target where men are spending 60%
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    by VrindaGupta 5y ago

    Yes! Great point.
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    by VrindaGupta 5y ago

    We actively decided not to report credit utilization, as it was hurting women's credit more than helping (lower limits = higher utilization).
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    by VrindaGupta 5y ago

    We built a credit reporting engine on top of a traditional debit card. Traditional debit cards are meant to access your checking account directly.
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    by VrindaGupta 5y ago

    Thanks for sharing your experience! We designed Sequin with women in mind but it's open to anyone to sign up.
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    by VrindaGupta 5y ago

    That's exactly what we're trying to solve here with Sequin. We're targeting young professional women / new grads to address the problem at the source.
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    by VrindaGupta 5y ago

    Secured cards have high deposits ($200+) and can still get you into debt if you don't pay back / pay min / pay late - affects women more than men.
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    by VrindaGupta 5y ago

    Young women are less likely to sign up for those products or be pre-approved (b/c lowest financial literacy levels and thus,lower awareness of products). Target market is young professional woman who missed these opportunities to build
18. 18.▲
    by VrindaGupta 5y ago

    Hi, I'm Vrinda Gupta. I worked at Visa Inc. for years, launching popular credit cards. But when I applied for the Chase Sapphire Reserve (the credit card I helped develop), I was rejected! I'm now the CEO and Co-Founder of Sequin,