I'll answer here. :) Banks spend 13x more advertising to men than women. Young women have the largest spending power of any demographic ever - this is a seismi

I'll answer here. :) Banks spend 13x more advertising to men than women. Young women have the largest spending power of any demographic ever - this is a seismic shift in the market. Credit card rewards target where men are spending 60% more of the time, versus where women are spending 60% more (and control 85% of GDP).