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ChrisGilfoy
searching PlanetScale…
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ChrisGilfoy
15y ago
Very true, so we ran multiple tests using trial registrations and subscriptions as the conversion metric as well. The aim being to optimise each step of the funnel plus overall subscriptions as well.
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ChrisGilfoy
15y ago
Whoops. Replied above instead of here, apologies.
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ChrisGilfoy
15y ago
Note: I'm the subject of the case study! I'm a massive fan of Visual Website Optimizer. I started using it when Head of Search at a busy digital agency and continue to use it now I've gone in house. It's remarkably easy to use whether you'r