Note: I'm the subject of the case study! I'm a massive fan of Visual Website Optimizer. I started using it when Head of Search at a busy digital agency and con

Note: I'm the subject of the case study! I'm a massive fan of Visual Website Optimizer. I started using it when Head of Search at a busy digital agency and continue to use it now I've gone in house. It's remarkably easy to use whether you're running an a/b, multivariate or split test. The results are in real-time which is extremely useful. It works with every CMS I've tested it with (it works brilliantly with BaseKit, for those who use our platform!) and it's highly configurable. I'd have no hesitation in recommending it whether you're an SME, Enterprise or agency. Especially at this price point. I've used other tools (Vertster, etc) that cost more than 10 times VWO with far less success.