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The only advertising I've seen[0] for Android phones has been from T-mobile for the G1 and MyTouch. There is zero Android branding in these ads. The only indica
by Zak 17y ago
The only advertising I've seen[0] for Android phones has been from T-mobile for the G1 and MyTouch. There is zero Android branding in these ads. The only indication that the two run the same software is a mention of "with Google" at the end of the ad.
I see this as a major branding fail.
[0] I don't really watch TV, so I haven't seen as much as most people.
- joeyo 17y agoWhy does google need to advertise to end users? Most of the savvy ones already know about Android and the rest probably don't care what their phone runs as long as it can do email, get map directions, etc. If they are spending money on marketing, they are spending it on the handset manufacturers.
- Mark_B 17y agoExactly. I don't care what went into making my hot dog. I only care that it tastes good!!
- joezydeco 17y agoAlso, no carrier is going to advertise that their phones run the exact same system as another carrier's phone. Why give customers an easy reason to switch? There are half a billion Nokia users that have no idea what Symbian is.
- Zak 17y agoIf I'm Verizon and I'm selling the Motorola Sholes, I want my potential customers to know that the cool app they saw their friend using on a G1 last week also runs on the Sholes. The ads I've seen so far have been T-mobile, so maybe others will try to do that.
- jan_g 17y agoI think that Android doesn't need advertising. It's something that people mostly don't care about. However, they do care about quality, which Android may provide for handset producers. So maybe, Google is not even trying to put effort in Android advertising (for masses), but lets thi job to specific device manufacturers. For example, HTC Hero is advertised quite a lot.
- Zak 17y agoI think Android is something people will care about, not because of the OS itself but because of application compatibility.
- RK 17y agoIf anything, the money needs to go to advertising Android Market, which can attract both users and developers. Wireless company money will of course try to get people to buy the specific phones, which makes sense.
- maudineormsby 17y agoWell I think calling it the "MyTouch 3G with Google" is the best T-Mobile can do. I bet most of the people who are shopping for a phone don't even know what android is. They know there is iphone, blackberry, (maybe) palm, WinMo, and now there's this phone with Google. Android is not the brand - Google is the brand. Also, TFA fails to mention that the HTC Hero launches on Sprint on Oct. 11.