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How to tell when a robot has written you a letter
- drivingmenuts 12y agoWell, at least that's one marketing battle I've already won. I don't read ground mail anymore.
- Houshalter 12y agoComputers can imitate human handwriting styles as well: http://www.cs.toronto.edu/~graves/handwriting.cgi http://www.cs.toronto.edu/~graves/handwriting.cgi Although a simple way would be to just have a human write the original and have a robot copy it.
- GrinningFool 12y agoI recently had a horrible experience getting a home mortgage, and when invited to leave feedback I did so - politely, but sparing no feelings. In response, I received a form-letter generic apology with a stamped signature. The numeric code at the very bottom of the letter (and the fact that it didn't address any specific issue I'd raised) gave it away, though I had to squint to determine that the signature wasn't legit. I don't know which bothers me more: the fact that they didn't actually care enough to write a genuine response, or that the get enough disgruntled customers that they have a standard apology letter ready to go.
- bambax 12y agoWhat about stamps though? Real letters from real people have stamps that are glued on in an odd position; junk mail (or any automated mail) has the postage directly printed on the envelope. It's certainly possible to automate the sticking of stamps, but won't all those operations needed to "look real" increase the cost of junk mail in unsustainable proportions? Which is the point of course, from the receiver/victim point of view...
- bambax 12y agoShouldn't marketers try the exact opposite approach? In this paper about "Nigerian" mail fraud http://research.microsoft.com/pubs/167719/whyfromnigeria.pdf http://research.microsoft.com/pubs/167719/whyfromnigeria.pdf researchers argue that it's very efficient for attackers to appear fraudulent, because this helps select the most gullible victims (true positives) while weeding out "false positives": people who respond at first, but are not scammed in the end. From the abstract: > "Far-fetched tales of West African riches strike most as comical. Our analysis suggests that is an advantage to the attacker, not a disadvantage. Since his attack has a low density of victims the Nigerian scammer has an over-riding need to reduce false positives. By sending an email that repels all but the most gullible the scammer gets the most promising marks to self-select, and tilts the true to false positive ratio in his favor." Shouldn't marketers do the same? Isn't it more efficient to eliminate non-targets as early as possible, instead of dragging into the process people who will ultimately relent. If so, it would seem preferable to send junk mail that is very explicitly junky.
- chc 12y agoIt's unlikely that mortgage companies are deluged with bad leads because people thought the handwriting was legit. Weeding out false positives is only an issue if you have a false positive problem.
- bambax 12y agoWhy do you need handwriting if not to make people open the mail, who would have otherwise thrown it away? And if they'd have thrown it away, how likely is it they'll change their mind after having been tricked into opening it because it appeared to have been sent by a human? The point of junk mail is not to be read, it's to generate valuable/actionable leads; I don't see how handwriting helps -- maybe it does, but we would need to see ultimate conversion rates (not just rates of initial inquiries for example).
- chc 12y agoThe point is to get people to open the letter, yes. Having people open the letter who won't actually respond has zero cost to the advertiser. The letter itself is a sunk cost, so trying to push people away from opening it is not beneficial. By trying to entice them to read, in the worst case, they just throw away your letter a little bit later. More people opening the letter is not a negative like being deluged with thousands of false leads would be for the Nigerian scammer.
- aed 12y agoMaybe it's because they have different goals? The Nigerian-mail-fraud-scammer needs to get the gullible person to respond. If that's 1 out of 100,000 people, they need to do what they can just to get that 1 to respond. If 100 out of 100,000 respond, they have to sift through the "noise" of not-so-gullible people to find the true gullible one. In this case, they just want to get you to open the letter and read the sales pitch (the goal isn't to find gullible people).
- notahacker 12y agoThat site was posted on here before, to which someone quite reasonably offered the alternate hypothesis "what if the scammers sending those particular emails are on average really stupid, as attested by anyone who has ever attempted to interact with them" If you're sending out direct mail marketing and yet have an ordering process so cumbersome (or service of such dubious legality) that regular folks contemplating buying your product are a problem, your company isn't going to be around for very long. Very explicitly junky mail works because the target demographic actually do get excited by the additional free services worth $100!!!! and nobody else would care to respond to the mail anyway
- blowski 12y agoFascinating - I had no idea such a machine existed. Here is a video of one in action - https://www.youtube.com/watch?v=k49ncf60zN8#t=16 https://www.youtube.com/watch?v=k49ncf60zN8#t=16
- gambiting 12y agoIt's not exactly the same, but pen-wielding robots existed for a long time(earliest examples are almost 200 years old!) - US presidents have been using them for a long time to sign official documents: http://en.wikipedia.org/wiki/Autopen http://en.wikipedia.org/wiki/Autopen
- blowski 12y agoNow you say it, reminds me of the 'Automaton' featured in Hugo. https://en.wikipedia.org/wiki/Automaton https://en.wikipedia.org/wiki/Automaton
- andreasvc 12y agoThis is so pointless. People have positive associations with handwritten letters because of the content that goes with it. If marketeers start using handwritten letters they will just ruin that association.
- mnw21cam 12y agoBut in the few years before the association is ruined, those marketers that successfully fool people into reading their junk mail will make money.
- Fuxy 12y agoOr just piss off a lot of people for wasting their time. Everybody assumes if i see your advert I'm going to buy your product regardless how i run into it that's just plain not true. It may actually have the opposite effect I'll remember it for wasting my time and avoid that annoying company that is spending way too much on advertizing instead of doing something useful with it.
- runarberg 12y agoThis is not how advertisements work. You're not "persuaded" by a single ad. Rather you are primed into believing it. A few days (or even hours) after you've seen an ad, you forget the source, but the content remains in your memory. The next time you see similar content, it will be more likely to stick. This goes on a few iterations, and pretty soon, out of a given population, the average individual is more likely to behave as suggested by the advertisement. What you thing during the advertisement is only secondary.
- andreasvc 12y agoI know that theory, but I suspect it doesn't apply to these faux personal messages. For example you might get a coupon from some company because of your birthday, and the goal is clearly to get you to use that coupon within, say, two weeks. The handwriting is thus intended as a nudge towards immediate action as opposed to mass media advertisements which prime you for brand recognition.
- raghuRM 12y agoThis machine seems a standard automation for pre-email era. Most of the e-mails sent by me now and in the past years at my work in HR, have been automated by me while retaining a good amount of "personalization" for most of the non-priority e-mail replies which helped me highly for saving time for my start-ups. You will be surprised at the amount of "personalized looking" e-mails received that are actually automated.
- Handwash 12y agoI think I'll just rip open the letter rather than analyzing the writing. Too many details to look at.
- blowski 12y agoAll my letters are either from a robot or my Nan.
- anigbrowl 12y agoIf you need to send out 200 personalized letters to sales leads but haven’t got the time to handwrite them yourself — or if your handwriting is, like mine, grotesque — then Maillift will generate them for you, using teams of genuinely carbon-based people. That's horrible! I don't mind getting a printed letter but if I got a handwritten letter that I later found out was faked I would never, ever do business with that person again. Doing this means the very first step in an attempt to form a business relationship is an act of deception. This is of course a classic submarine story: http://www.paulgraham.com/submarine.html http://www.paulgraham.com/submarine.html Every time I feel like I have come to terms with marketing people as economic actors they manage to plumb some new nadir.
- drzaiusapelord 12y agoDirecTV and credit card companies do this to me all the time. I'll receive a letter that looks like some kind of greeting card or invite with no identifier but an address. The font used on the outside mimicks human handwriting, so it looks authentic if you're not really paying attention. I kinda get excited I'm getting invited to something, I open it up, and its a fucking ad. I don't understand how people do business with businesses that mislead you like this. I mean, if they think of you so little before you're a customer, imagine how badly they will treat you when you are one.
- zvm 12y agoI've noticed the dead give away for those is that they come with a "Pre-sorted Standard" stamp instead of the first class postage that most personal mail uses.
- dmdeller 12y agoI keep getting the same one from a certain car dealership every few months. Apparently handwritten address on envelope, real ordinary first-class postage stamp (even placed at a slight angle, so it doesn't look like a machine did it). Postmarked from a different state than the dealership is in. No return address. Open it up though, and the deception ends immediately. Just your usual tacky, glossy printed brochure.
- _mulder_ 12y agoJudging from the Robot letter in the article, the easiest way to spot a robot-penned letter would be that specific words are all the same. Look at the word 'the' in the picture, or even the 'th' in 'this'. They're all identical. The robot seems to be working from just a small pool of characters. Some sort of randomisation algorithm would work well here, varying the size, weight and slant or jitter of each letter would at least make it appear more random, and harder to spot. Having said that, if you are someone who works on this sort of invention, please take a long, hard look at what you're doing with your life and consider just how this invention is contributing to the advancement of mankind.
- jimiwen 12y agothe amount of mechanical engineering, signal processing etc, involved, they could be working on a bigger, valuable in-need problem? even more artistic would be cool...
- gk1 12y ago> Having said that, if you are someone who works on this sort of invention, please take a long, hard look at what you're doing with your life and consider just how this invention is contributing to the advancement of mankind. This is a silly point that gets repeated far too often. You can make that statement to almost every developer and designer here. Some people are quite satisfied advancing their own lives and that of those who are close to them.
- MereInterest 12y ago>Some people are quite satisfied advancing their own lives and that of those who are close to them. That is quite true, and that is the problem. It is an inherently different philosophy, whether one's work should advance humanity as a whole, the local subset of humanity, or the local subset of humanity at the expense of the whole.
- pavel_lishin 12y agoThey could always be using the money they're making from selling handwriting-robots to fund homeless shelters and college scholarships.
- namuol 12y agoReminds me of the small company the protagonist works for in "Her".
- sesqu 12y agoTo expand on this, the protagonist writes personal letters for other people, not because of penmanship but because of wordsmanship.
- joosha 12y agoAs a kid, when I used to write on white paper, my lines used to slope and I used to throw them in the trash and try again. Over time, underneath the white sheet of paper, I started placing another paper that has lines and a margin, so I can see through the white paper and know where exactly I should write. The result was perfectly straight lines and a perfect margin. I'm not a robot.
- tripzilch 12y ago> I'm not a robot. How do you know?
- krallja 12y ago"The Dots on The 'i's" and "The Rounded Right Margin" can both be fixed by having a human generate the strokes for the original form letter, like an Autopen with RAM. Write once, then make 30,000 copies of your exact handwriting with your handwriting robot.
- Htsthbjig 12y agoWell, you can't. You can buy a wacom tablet with tilt sensors and make the robot replicate the same stroke. You could add randomness to it too. To apply different amount of force with the robot you use a spring and you control the force with the distance to the paper, it is very simple to do. We did exactly that with ABB robots in the University a long time ago. We used wacom drivers for linux and the wacoms were over 200 dollars or so. A robot that uses only 3 axis is not "five figures", it is basically a plotter and thanks to reprap you could make your own for over 300 dollars. Those are probably the ones used by this people, but you can use a robot with more degree axis and you won't be able to differentiate it.
- bhouston 12y agoYeah, fully replicating human hand writing with varying force and slight randomization of letters sounds fairly easy to do. Sounds like a project an intern can handle.
- sp332 12y agohttps://xkcd.com/793/ https://xkcd.com/793/ Just model it as a <simple object>, and then add some secondary terms to account for <complications I just thought of>. Easy, right?
- raverbashing 12y ago3 axis would be x, y and tilt?
- tcas 12y ago3 axis is X, Y, and Z (up / down). 4, 5 and 6 are usually adding rotation to each axis.
- ohquu 12y agoDo you have any links to papers or code that could help get me started on such a project? This sounds like it'd be incredibly fun to build.
- KiwiCoder 12y agoWhen a volunteer signs up at Social Coder I send them a welcome message. Here's my confession: I will probably have sent that exact same message to someone else in the past. At the moment I personally click on the "new message" button, fill out the name, paste in the message, double-check I'm sending it from a socialcoder email address, and then I send it. This "welcome" process would be trivial to automate and yet I hesitate to do so. Robots (and scripts) also have a way of blundering into situations that humans would avoid but this isn't why I'm reluctant to automate. When it comes down to it I don't want to take the human (me) out of the loop. It would feel like I'm duping the recipient who might naturally expect a human connection rather than a recorded message. If the volume was very much higher I might - apologetically - automate the welcome message. It might not make any difference to the volunteers signing up, but it would make a difference to me.
- alphydan 12y agoThis is news? The technology is 249 years old ... :) http://www.chonday.com/Videos/the-writer-automaton http://www.chonday.com/Videos/the-writer-automaton
- leoc 12y agoSimilar machines have been in use for a long time to sign letters https://en.wikipedia.org/wiki/Autopen https://en.wikipedia.org/wiki/Autopen : US presidents (and LDS presidents) have long been fond of them. Presumably extending their use to whole handwritten letters is newer. Then there's something even older: https://www.youtube.com/watch?v=laJX0txJc6M https://www.youtube.com/watch?v=laJX0txJc6M
- ChuckMcM 12y agoIt was an interesting advertisement for Mailift. I find it interesting to see the lengths that junk mail goes to in order to get read. At least at my house opened or not the conversion rate is zero. But clearly that isn't the case elsewhere. Other than the company is getting better at mimicing humans though I didn't get a whole lot out of it.
- kastnerkyle 12y agoI think neural networks (RNNs to be specific) have the potential to do this - coupled with these handwriting bots it would be pretty hard to tell which is which. See the research of Alex Graves http://www.cs.toronto.edu/~graves/handwriting.html http://www.cs.toronto.edu/~graves/handwriting.html This type of research is also pretty amazing for speech synthesis.
- ubasu 12y agoThe best way to tell is to check if the postage says "Pre-sorted Mail" or if they actually spent money on first-class postage to send it. ;-)
- cpwright 12y agoOne of the things that readily annoys me is the "Important Information About your Current Account" letters from a credit card company that are just purchase checks inside. I do tend to open them, just in case; but have never actually used one. I don't think there is necessarily any trickery going on here, but it certainly trains people to ignore mail from them. The mortgage companies are worse, in that they plaster the name of your current (or former) lenders on them; even though they have no actual association. These are usually easy to differentiate from real mail though.
- DoggettCK 12y agoRealtors have been using these lately. Had to let my old house go back to the bank in a deed-in-lieu earlier this year, but within days of the MLS listing expiring with our realtor, we started getting mail forwarded to our new house that looked handwritten. All of them were offers from realtors wanting to re-list our house and try to sell it, and it wasn't until I got two identical letters, in identical handwriting, from two separate realtors, that I realized they were computer-generated.
- eksith 12y agoIf the amount of energy and money spent on this level of sophistication can be devoted to actual customer service, imagine their retention. After all, it's the retention that keeps your business going. If your customers will spread the word about you too, that's far more convincing than "convincing looking" handwriting.
- paulgerhardt 12y agoIs there a Makerbot equivalent for these machines?
- lizavp 12y agoLeft handed with horrible penmanship skills -- this is wonderful!
- tempodox 12y agoNow, that is progress. Manipulating a corporate droid into closing a deal by sending them a hand-written / hand-botted / whatever letter is serious kung fu.