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T-Mobile Turns An Industry On Its Ear
- coin 13y agoT-Mobile's free 200MB/month for tablets is great, especially for text and email on the go. Side note: nytimes's website on mobile is totally annoying. No pinchzoom and double tap mucks with the font size. Just as we had Flash blockers back in the day, I look forward JavaScript blockers.
- gcb0 13y agojust so you cant zoom in the text and not view the ads. IAB pricing model is going over (the technically fallible and worthless) viewable ad instead of ad impression. just another way third parties found to take the advertiser money and not pass it down to the publishers.
- nfoz 13y agoThe no-zooming thing is probably implemented with non-javascript parts of html/css3. Yes, the whole web sucks now. What you need is a user-agent that chooses to carefully not implement some of its stupidity.
- frenchman_in_ny 13y agoI had completely missed the fact that you can get a free 200MB/mo, all you have to do is pay $10 for the SIM. Thanks for the heads up!
- Negitivefrags 13y agoThe firm’s real innovation began last March, though, when it announced its Simple Choice plan This is how the rest of the world already works. I buy an iPhone direct from Apple and then pay ~15USD per month on service with no contract.
- deleted 13y ago[deleted]
- r00fus 13y ago> This is how the rest of the world already works. Look at how large parts of the world already deal with healthcare, and witness all the vitriol and anger against Obamacare which moved the US closer in line with with most other developed nations. The US market has serious issues dealing with progressive change, due to massive corruption and regulatory capture.
- xerophtye 13y agoGlad to see someone else here who is baffled by the state of American telecom industry as I am. So here's what i understand about the industry prior to TMobile's "innovations": - You buy phones from the Cellular service provider, which are bundled with the service (hence apparently higher bills) - Since the phone is bundled with the service, i assume even if you don't use the service you still pay a good amount every month. - You have a contract with the Cellular service which forces you to stick with them till the term of the contract. - So its usually painful to switch carriers (breaking fee etc). (Do you get to keep your old number if you switch?) - Since you are stuck with the cellular service they can pretty much charge you whatever they want during that time. Sure they gotta give you an incentive to renew the contract but as i see it the competition between carriers isn't that much. Now here's how things work in my country: - You buy mobile independently and then pay for the service - You pay the service typically below 3USD for most users. And it depends ENTIRELY on your usage. No usage = zero payment. - No contracts with the carrier. You get to switch at the drop of a hat. - Thing is, cellular services mostly "prepaid" (post-paid is available but few users go for that). So you just pay the service in advance what you think will use and that is credited to your account. This doesn't expire for several months so no worries about over-estimating. - So switching a service = getting a simcard of that service, adding balance to it (which you can from any corner store). - Oh they even let you keep the number provided by the old carrier so virtually no switching costs. - Hence the competition here is unimaginable! "Price war" would be an understatement. They even keep giving incentives to inactive customers to plug in their old sim cards. - Its so freaking affordable people buy multiple-sim cellphones so they can use multiple services at the same time (hence utilizing best of each provider)
- jtchang 13y agoThe author of this article feels that he would be happy to see T-Mobile die trying. I personally have nothing but respect for T-Mobile. It is hard to change fundamental things such as pricing when you are such a large corporation. Doubly hard if your competitors have successfully proven contract pricing works. I hope T-Mobile continues to innovate. The telecom industry is overall a dinosaur. What keeps them alive is their infrastructure and rights of way. If we ever get a wireless alternative that is as fast as fiber (and easily deployable) we'd see the end of traditional telecoms as we know it.
- qq66 13y agoI don't think the author specifically wants to see T-Mobile die trying as much as he enjoys the benefits of T-Mobile's aggression on the entire industry, even if T-Mobile itself is not financially strong enough to survive its attack.
- SiVal 13y agoI think it was worded poorly, but I think the author was hoping T-Mobile would fight as hard as they could, not holding anything back, regardless of the cost to themselves, because of all the good it's doing the rest of us.
- Fuxy 13y agoThey shouldn't be loosing that much. I mean some of their policies like paying the early termination fee for the customers is a bit too aggressive but most make complete economic sense and they shouldn't incur a loss by applying them. If they are they probably need to take a second look at their organizational structure.
- toomuchtodo 13y ago> If we ever get a wireless alternative that is as fast as fiber (and easily deployable) we'd see the end of traditional telecoms as we know it. Like every Google Fiber set top box being a wireless access point accessible to other Google Fiber customers, as well as free to Android users? And Google using their fiber right of ways to deploy 802.11ac or picocells? Only in my dreams sir.
- danielweber 13y agoT-Mobile is great as a company for customer service. There network isn't as good as AT&T's, but it seems to be getting better. I don't often pick up my phone in my house and see zero bars on it any more, but I still do occasionally.
- rayiner 13y agoI really love T-Mobile, but its also a validation of all the ideas that traditional telecom regulation rejects. T-Mobile has focused its capital on urban areas and wealthier areas. My LTE download speeds in downtown Phila or DC are great. Service in the poor part of Wilmington where I live? I'm lucky to get 1-2 megabit on HSPA. People are rightfully excited about T-Mobile, but let's not forget that its success to date validates the method of ignoring rural and poorer areas to maximize service in Tue areas that are both dense enough to build out in a capital efficient way and wealthy enough to afford high speed service to justify the investment.
- GFK_of_xmaspast 13y agoI live in Silicon Valley and my AT&T service is, loosely speaking, "pretty shitty".
- rayiner 13y agohttp://www.fiercewireless.com/tech/story/verizon-sprint-lead-delivering-mobile-data-traffic-over-lte/2014-02-23 http://www.fiercewireless.com/tech/story/verizon-sprint-lead.... ATT covers 280m people with LTE versus T-Mobile's 210m. Note the number of posters here saying they'd switch to TMobile if coverage was better. Anecdotally, on the east coast between Phila and DC, TMobile is good in the major cities and along thebhighway, but useless in many suburbs. Of course, ATT also spends more in a quarter on CapEx as TMobile does in a year.
- AnthonyMouse 13y ago> I really love T-Mobile, but its also a validation of all the ideas that traditional telecom regulation rejects. It's quite possible that traditional telecom regulation is ill conceived. Rural build out requirements are effectively a tax on providing service in urban areas used to subsidize providing service in rural areas. It's government interference in the market -- and maybe that's necessary to get what we want, but we should at least admit what we're doing so we can properly evaluate it. In particular, if we want to have a subsidy for rural build outs, that doesn't automatically mean the money should come from telecommunication customers in urban areas. The premise itself is that telecommunications service is something good that we want to promote and make more affordable, so making it less affordable for urban customers in order to subsidize rural customers is robbing Peter to pay Paul. If we have to rob somebody then we should either rob somebody we don't like (e.g. tax cigarettes or gas guzzlers) or the money should come from everyone equitably via a tax on general sales/income/etc. "Traditional telecom regulation" implies that we can't have gigabit fiber in New York City (population density ~27,500/sq mi) until it is cost effective to also install it in Loving County, Texas (population density ~0.1/sq mi). That seems significantly less desirable than, for example, setting aside a fixed amount of subsidy each year and dividing it between each carrier based on the number of citizens newly served who were not previously served at a given class of service. That way the market works and the most efficient markets are not delayed (i.e. NYC gets gigabit fiber right away) but as the low hanging fruit is picked and the number of new residents offered service per year decreases, the subsidy per each newly served resident increases until the subsidy for installing service to the last unserved resident finally exceeds the cost of installing the service.
- 50MilesToGo 13y agoI decided to go with T-Mobile on my iPad Air - after 3 months I'm sold and will be switching my mobile as soon as possible. Apparently, T-Mobile will pay early termination fees for not only family plans, but also business accounts registered with a Tax ID.
- kabdib 13y agoCertainly walking into my current provider's storefront and mentioning T-Mobile finally broke loose a long-standing warranty issue I had with AT&T. "Fix this, or I'm gonna walk." "Suuurrre you are." "No, really." [go to other end of the mall to the T-Mobile store, talk to sales guy -- who frankly almost got me to switch right then. Walk back to AT&T anyway.] "Hey, do you want me to still be your customer?" [Wave quote]. "You decide. Ten, nine, eight, seven..." "Okay, okay!" I hate dealing with phone sales worse than I hate buying a car.
- lostlogin 13y agoDo people buy online, own their phones outright and hop providers where you live? And if not, why not?
- bjelkeman-again 13y agoSo why didn't you switch?
- kabdib 13y agoI have an absolutely unlimited data plan (long story...) that I'd hate to lose, and T-Mobile would have been a bit more expensive.
- 67726e 13y agoSeveral coworkers had truly unlimited data grandfathered through older contracts, but ultimately decided that voting with their dollars for a decent company/policy was more important for what might have been very little (if any) additional cost per month.
- kabdib 13y agoWithin a hair's breadth of that, believe me.
- coldpie 13y agoThis is what has me switching. Despite an expected increase of about $10/mo, I'm moving to T-Mobile as soon as the weather turns nice (unnecessary transport in Minnesota winters is... undesirable) because I don't want to give my money to a company actively fighting against net neutrality, Verizon. Plus the bonus of influencing the mobile market in a positive manner, as this article describes.
- SiVal 13y agoHow ironic. I'm packing for a brief trip to London, and I'd like to use my iPhone 5 while I'm there. T-Mobile offers terrific deals on sim cards in the UK. For about 15GBP or so, I could easily get a sim card with more talk minutes, texts, and data than I could possibly use during my short trip. It's so simple, I could get it from a vending machine at Heathrow. Perfect. The only bad news is that AT&T won't allow it. I talked to them. My phone is locked until later this year. No, they won't unlock it yet, even briefly. Despite the fact that I'll still be paying the full monthly contract fee I agreed to, the fee that is paying in full for my subsidized phone, any additional service I might want to add must also be purchased from AT&T. "Sir, I'm afraid your only option is to choose one of our Global Plans, beginning at $1.50 per minute...." I obviously need to do more research so that the moment my phone is unshackled, I'll know where to run with it. Of course I'm dreaming of the day when all the lumpiness will smooth out and in most countries you'll just use whatever devices you like to connect to the ubiquitous Internet. Just an international data subscription that you use for everything, everywhere. Talk, text, TV, Web...are all just your favorite apps (plus subscriptions to content from millions of competing producers.) <sigh> While waiting for utopia, I guess I'll have to figure out the wifi situation in downtown London.
- kul 13y agoYou should buy a cheap android, e.g. N5 or the Moto X. If you travel a lot, you'll quickly recoup the money via saved roaming costs. I learned this the hard way.
- fpgeek 13y agoCan't you pay some sort of penalty and switch to one of AT&T's new, cheaper T-Mobile-like value plans? That might not pencil out on its own terms because you're relatively close to the end of your contract, but I think that would take your phone out of subsidy so you can unlock it. The added flexibility while traveling might make the switch worth it.
- SiVal 13y agoI don't know yet, and I'm too busy packing to look into it now---but I will.
- hudibras 13y agoI'm very impressed by the FCC report on the T-Mobile deal (linked in the article). There's a lot more technical rigor, analysis, and just plain skepticism than I would have guessed. The FCC calls out AT&T for making faulty assumptions and mathematical errors in their calculations. They even dedicate an entire appendix to shredding AT&T's economic model for the merger. http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-11-1955A2.pdf http://hraunfoss.fcc.gov/edocs_public/attachmatch/DA-11-1955...
- codereflection 13y agoAs soon as their coverage increases, I'll happily drop AT&T. Kind of crazy but here in Seattle none of the carriers besides AT&T have great coverage. You'd think in a pretty decently sized city the signal problem wouldn't be so prevalent.
- esw 13y agoI love T-Mobile and would switch back in a heartbeat if they had decent coverage in my travel area.
- thisiszen 13y agoPersonal anecdote that shows how customer service laser-focused T-Mobile is: Last week the T-Mobile CMO announced a nationwide campaign in which existing and new customers could turn in any Blackberry and get $200 towards a new phone (it was a response in regards to the CEO of Blackberry blasting them the day before). I had just switched over to T-Mobile a couple of days before (so that I can upgrade phones whenever I want with their Jump program) and gotten $0 for my Blackberry. Usually I don't bother but this time I wanted to carry out an experiment on T-Mobile's customer service and see if I could get them to retroactively honor the Blackberry deal. Long story short, I twitted their CMO (I'm nobody on Twitter) and he got back to me within 30 minutes. The next day I got a call from T-Mobile's corporate that my account had $200 in credit! Now, I'm their number one fan.
- matwood 13y agoI agree. I paid an ETF months ago before tmo announced the deal where they would pay, so I called them and asked if they would honor it. Turns out they wouldn't go back that far, but gave me a $50 credit for calling.
- djur 13y agoTheir customer service is great on the human side. Their website kind of blows, although they're not alone in that. I spent maybe a half hour trying to figure out how to get a different-sized sim card on their website, before giving up and calling. The phone call took maybe two minutes and the new card was in the mail. Someone I knew was in a similar situation but, unlike me, was in a hurry. They _overnighted_ him the sim card for free.
- tutufan 13y agoI was a loyal T-Mobile customer for years, but now I'm their number one enemy. In short, I moved to a new state and my house appears to lie between three misconfigured towers. Multiple phones, multiple models repeatedly dropping calls and texts. Diagnostic app showed phones constantly hunting between towers. T-Mobile customer service abysmal--their motto seems to be FOAD. Finally paid the $800 termination fee to be rid of them. Both StraightTalk (ATT network) and Verizon work perfectly at this location. The moral of the story is not that T-Mobile sucks (though they do). Rather, never, ever enter a multi-month agreement with a cell carrier. They are simply not to be trusted.
- thatthatis 13y agoAm I the only one who read this as "glory be to our overlords for they give us 1 in every 100 days off" The exact same government agencies that are being praised for their pro competition prescience allowed the market to become an oligopoly between 2000 and 2010. http://technologizer.com/2011/03/20/att-buys-t-mobile/ http://technologizer.com/2011/03/20/att-buys-t-mobile/
- superuser 13y agoI was thinking the exact same thing. Too bad they don't feel the same way about the health insurance industry...instead they exempt health insurance companies from antitrust violations!
- djur 13y agoNot the exact same agencies. Led by new appointees, with new directives. Not so different as you or I might like, but still: political changes do affect the regulatory system.
- moultano 13y agoThe free data is such a life saver when I go to India. It's so liberating to be able to tell my Mom I've landed ok, to coordinate transportation, and find my way around with maps from the moment I land.
- moleness 13y agoPaul Gramcracker and his marching boobs.
- slowmotiony 13y agoIn the US maybe, but T-Mobile in Poland is still the most expensive option with crappy phones.
- chrisBob 13y agoT-Mobile is a news story because the MVNO's don't advertise. T-Mobile can't touch Republic Wireless or Ting prices in most cases.
- TheHippo 13y agoAs German these kind of articles confuse me. Here T-Mobile are the bad guys with expansive plans and crappy contracts.
- itsmeduncan 13y agoI was an early adopter when T-Mobile rolled out their $50 unlimited everything plan in NYC. The pros outweigh the cons, but they do sometimes give me pause. I don't have service in 90% of my apartment in the middle of Manhattan. It is a newish(2001) building, but my fiancee has full service from Verizon. Outside of NYC the service is fairly spotty compared to bigger networks. T-Mobile with an unlocked 5S is priceless for travel. I just got back from a trip to Japan, and the Philippines. You don't need a SIM card. The phone joins the network it supports, and T-Mobile texts you your limits. 200mb of 3G data, unlimited text messaging, and cheap phone calls were included in my standard unlimited plan with no configuration. I pay $77.76 a month for unlimited everything, and 2GB of tethering data. I suggest it in a bigger city or if you travel internationally and need to stay connected. I give pause to people in the suburbs. I am sure it will get better though.
- nfoz 13y agoHow high is your apartment? Service seems to scale with height, and I'm curious how different that is between carriers.
- itsmeduncan 13y agoI am on the 10th floor.
- vaadu 13y agoLet's hope the Comcast/TWC merger also gets nixed. Competition is a good thing.
- contingencies 13y agoThis is a billing change. Having integrated in-app payments to both T-Mobile and AT&T, I can tell you that both of them outsource their billing systems on the Israeli company Amdocs, widely accused of being Mossad-affiliated and aiding and abetting intelligence gathering globally. Somehow I don't see this change impacting their insidious reach.