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by
thisiszen
10y ago
By tracking people that converted and then feeding that into Facebook's Lookalike Audience we were able to drop the cost per lead to about a third of the original cost over time (from $78 to $27). It beat everything else (TV, display a
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by
thisiszen
13y ago
Personal anecdote that shows how customer service laser-focused T-Mobile is: Last week the T-Mobile CMO announced a nationwide campaign in which existing and new customers could turn in any Blackberry and get $200 towards a new phone (it wa
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by
thisiszen
13y ago
http://www.perfectaudience.com/