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Small UI Changes = Big Results
- quellhorst 17y agoI don't call a 1.5% change big. A more appropriate title 'Small UI changes, less results'? I have changed the wording on pages before to get 40% better conversions.
- lessallan 17y agoI bow to your awesomeness. The overall improvement between designs was 12% overall. The article is one post in a series where the overall conversion goes from 10.3% to 14%.
- sunir 17y agoYou guys continue to impress. That's a pretty big jump for a small amount of work. Did you check to see if the conversion to paid fluctuated? I would be incredibly surprised if it did more than 0.5% from the start of the trial to the end.
- auston 17y agoAlso depending on the sample size "big" is subjective - because they take paying customers they result could be anywhere from $900-5000 more each month.
- lacker 17y agoOnce there was this project which increased Google's ad revenues by 1.5%....
- DenisM 17y agoThought-provoking. Please share more of the tweaks as you discover them, both what works and what doesn't.
- joel_feather 17y agoThe results are small. 2% change in something that is fluctuating anyways is minor - the numbers are unimportant, a 2% change does not qualify as big results.
- lessallan 17y agoJoel, you need to check out Google Website Optimizer. It tells you when the change is proven. I'd love a 2 minute change to result in a 2%+ in conversion.