4 ms·
I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxur
by Insanity 5mo ago
I’m not really sure why someone would hire Ive to design a car. I don’t know much about him, but to me he’s mostly known for designing Apple products, not luxury vehicles.
Hiring someone because of their name recognition in a role they aren’t suited for would of course backfire.
(Again, maybe he does have some prior work that means he’s suited for the job and I’m just unaware)
- e40 5mo agoAnd a lot of people think he ruined at least some Apple products (too-thin laptops).
- grassfedgeek 5mo agoNot to mention iOS 7. And the iPhone 5c which had toy-like colors and was reminiscent of Fisher-Price products. The 5c case with holes made it even worse.
- gopalv 5mo ago> he ruined at least some Apple products In my small circle of car friends, the new Ferrari is being called the "Magic mouse" of ferraris and posting memes of the car upside down with the cable plugged in at the bottom. I was hoping for an SF90 meets Nevera when they were talking about it originally :( But that is entirely unoriginal and derivative, compared to a designer wanting to make a mark.
- xnx 5mo ago> the "Magic mouse" of ferraris Could be worse. Could be the 1998 iMac mouse of cars. (No way to tell which way it's going.)
- beAbU 5mo agoI posit that a mouse that needs to be on its back to be charged, thus rendering it completely useless during that time, to be much much much worse than a round mouse with no immediate indication which way is forward...
- hyperhello 5mo agoIt takes a half hour to get months of charge back, so it’s not a functional problem. I think you wanted to have a wireless mouse with a port in the back so it feels like a wired mouse when you want it to. That would have been cool but I suspect a standard usb cable wouldn’t be rated for being continually contorted and wouldn’t be as pleasant as a wired mouse wire designed for that, so you’d need a special wire and it was just not going to work.
- SpecialistK 5mo agoEven if it is half an hour, that's half an hour of /no functionality/ - whether that is acceptable to you is a personal decision, but to claim it's not a functional problem is a lie. My Sony wireless headphones have a similar issue. They cannot be used (with Bluetooth / ANC) when charging. My ReDragon USB mouse does not have that issue - it has a standard USB-C port on the front edge and I only need to charge it every few weeks, which is far less often than I charge a phone, so insertion cycles is not a concern.
- badc0ffee 5mo agoI had some Skullcandy bluetooth headphones I liked, and when the foam started to go, I bought the new model of the same product. The new ones instantly disconnect when charging, so you can't listen with them wired to a charger/power bank. Why???
- hyperhello 5mo agoI got a power bank that won’t give power and charge simultaneously either. Hated it.
- dcrazy 5mo agoI wonder if these are safety modifications. Batteries get hot when you charge them, which is uncomfortable in and of itself, but the added source of both thermal and electrical energy while under load might make thermal runaway situations more dangerous.
- redwall_hp 5mo agoIt's the Nissan Leaf 2026 Pro https://www.nissanusa.com/vehicles/electric-cars/leaf.html https://www.nissanusa.com/vehicles/electric-cars/leaf.html
- K0balt 5mo agoWow. The resemblance is uncanny.
- aurareturn 5mo agoJony Ive without a Steve Jobs to keep him grounded doesn't work. From my work experience, you can't give a designer unlimited power because he/she will turn the product into an art project.
- robertnowell 5mo agoimo the exterior looks like a cartoon BYD and should be killed with fire. however while folks are negative on Ive for the car shape, he only designed the interiors not the car body, and the interiors are kinda lovely car interior design: -no touchscreen (dangerous while driving) -clicky, intuitive tactile switches and buttons -thoughtful use of color (display base color changes based on driving mode) I mean even just looking at those air conditioning vents (rotate vent to open/close) is classive Ive: intuitive but sophisticated. I hope more manufacturers copy these new/old patterns on the interiors.
- stonogo 5mo agoIs the giant rectangle in the middle of the dashboard not a touchscreen?
- robertnowell 5mo agofair point, but it is not a tesla-style “giant iPad” primary inputs while driving are buttons and knobs
- laserlight 5mo ago> he only designed the interiors not the car body TopGear reports otherwise [0]: > In a genius move, they hired design agency LoveFrom to handle the exterior and interior execution: that’s headed by former Apple chief design officer, Sir Jonathan Ive. [0] https://www.topgear.com/car-news/electric/its-finally-here-meet-ferrari-luce-maranellos-first-ever-fully-electric-car https://www.topgear.com/car-news/electric/its-finally-here-m...
- robertnowell 5mo agoyou are correct, I amend my claim. the interiors are nice, but overall imo the car is a design failure.
- dui0828 5mo agoThanks for sharing this!
- arthurofbabylon 5mo agoThe hiring brand is Ferrari. Its entire business is predicated on a Paris-Hilton-style effect, whereby it is famous for being famous. Tactics like hiring Jony Ive are a common way to keep this virtuous cycle afloat. It's not really about design, it's about PR/hype/reputation/branding.
- johsole 5mo agoLooking at the Ferrari and it's missing that certain look, styling, and tradition Ferrari's have. This design looks like a nice modern electric car, but doesn't have the wow of a Ferrari.
- biinjo 5mo agoExactly. Looking at it, it could be any generic unknown Chinese EV brand.
- rcleveng 5mo agoIt's really a nissan leaf with a nicer leather interior.
- Markoff 5mo agoit doesnt even look like nice modern electric car, maybe only by tesla 10 years old design standards, it looks way worse than Xiaomi SU7, Zeekr 001 or Porsche Taycan and let's better not mention cool retro Lancia Delta sorry I mean Hyundai Ioniq 5 or Ioniq 6 or that cute Honda e if Ferrari wanted to make car which would look interesting for potential Ferrari owners it should have look something like BYD Yangwang U9 or Aion Hyper SSR now those are cool EV sport cars
- rixed 5mo agoI'm pretty confident that in such a case they just hire the name, and that people doing the actual work will be hired on purpose with the required qualifications.