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My company is doing this too. Our marketing team can use cursor web agents to make coding changes to the marketing website/blog/landing pages. The agents make

My company is doing this too. Our marketing team can use cursor web agents to make coding changes to the marketing website/blog/landing pages. The agents make the code change and make PRs in github where our tech team reviews it before merging. The marketing team is almost entirely non-technical.

ericmcer 5mo ago
Marketing team can vibe out PRs that engineers have to review and then shepherd out to production? Sounds tight I love the direction industry is heading lol.
- abuani 5mo ago
  I'm looking forward to marketing folks doing oncall and support work for the features they're shipping.
  - robocat 5mo ago
    They'll use coloured pencils to design a Cortana avatar. Your support will be provided by an AI bot almost as smart as Clippy because it was trained on the marketer's corpus of emails.
  - Robdel12 5mo ago
    How about a security leak (say.. Vercel) and having to run down all of these non-technical folks and getting them to rotate env vars? Or ask them to not do things on their personal account?
tacker2000 5mo ago
To be fair marketing vibing content pages is different from managers vibing code that powers a trading app for example.
- BLKNSLVR 5mo ago
  I was thinking the same thing. Advertising or the wording and layout of information on a website is a different level of complexity to monetary calculations that have legislated paths and outcomes, for example. As difficult as it is to use CSS to centre a field, the stakes are in a different ball park.
- claytonjy 5mo ago
  Yeah this sounds pretty reasonable really, like instead of using a CMS directly they’re having Claude file PRs to make the same changes. As someone who likes static sites and change control, it actually sounds like an improvement.
  - alt227 5mo ago
    If as a developer all you want your job to be is checking ai generated PRs then this is a great step!
  - toraway 5mo ago
    Despite my own personal preference for static sites, marketing using a CMS under their own control to make content updates seems vastly more reasonable than vibe coding open ended PRs as a codebase they don't understand gradually grows in complexity over time. They could even use one of many headless CMSs combined with a static generator. Claude Code in the hands of non-technical users deploying to prod regularly seems like one of the worst possible ways to do it (except for the "cool" value telling people about it). At my company the internal devs don't even have access to wherever the company site is hosted, it's a WordPress CMS and marketing can make updates safely with a couple clicks and zero day-to-day development oversight required. IT just helps keep the box updated but otherwise it's entirely their own thing.
_boffin_ 5mo ago
How’s this actually going? I’m sure there are issues, but is it actually fruitful?
- mobattah 5mo ago
  Contrary to sentiment in this thread, I am seeing positive effects of designers and PMs using AI. Skilled designers can now own how their components look and feel with guardrails.
  - _boffin_ 5mo ago
    The way i look at it is: those users are going to ask differing questions than engineering that may lead to possibilities not considered, thought of, believed possible, etc.. which can be a good thing, when harnessed correctly*. I'd love to hear more about the positive effects of designers and PMs using AI, especially more on the PM side, if you care to go into more detail
SpicyLemonZest 5mo ago
I'm sure a lot of companies are doing that as described (mine too), but I have never in my life heard someone classify website/blog/landing page changes as "production code".
regexorcist 5mo ago
I'm very much pro-AI but I'd quit your tech team on the spot if I were asked to review those.
suzzer99 5mo ago
You just invented CMS.
matwood 5mo ago
I have non-technical people vibe coding internal tooling that the engineering team simply hasn't had time to get to [1]. It's been a big help internally. Maintenance isn't an issue because the effort to create it was so low, they'd just throw it away and create it again if necessary. [1] Of course permissions are such that the tools can't do anything that would damage any of the systems.

ericmcer 5mo ago

Marketing team can vibe out PRs that engineers have to review and then shepherd out to production? Sounds tight I love the direction industry is heading lol.

abuani 5mo ago
I'm looking forward to marketing folks doing oncall and support work for the features they're shipping.
- robocat 5mo ago
  They'll use coloured pencils to design a Cortana avatar. Your support will be provided by an AI bot almost as smart as Clippy because it was trained on the marketer's corpus of emails.
- Robdel12 5mo ago
  How about a security leak (say.. Vercel) and having to run down all of these non-technical folks and getting them to rotate env vars? Or ask them to not do things on their personal account?

tacker2000 5mo ago

To be fair marketing vibing content pages is different from managers vibing code that powers a trading app for example.

BLKNSLVR 5mo ago
I was thinking the same thing. Advertising or the wording and layout of information on a website is a different level of complexity to monetary calculations that have legislated paths and outcomes, for example. As difficult as it is to use CSS to centre a field, the stakes are in a different ball park.
claytonjy 5mo ago
Yeah this sounds pretty reasonable really, like instead of using a CMS directly they’re having Claude file PRs to make the same changes. As someone who likes static sites and change control, it actually sounds like an improvement.
- alt227 5mo ago
  If as a developer all you want your job to be is checking ai generated PRs then this is a great step!
- toraway 5mo ago
  Despite my own personal preference for static sites, marketing using a CMS under their own control to make content updates seems vastly more reasonable than vibe coding open ended PRs as a codebase they don't understand gradually grows in complexity over time. They could even use one of many headless CMSs combined with a static generator. Claude Code in the hands of non-technical users deploying to prod regularly seems like one of the worst possible ways to do it (except for the "cool" value telling people about it). At my company the internal devs don't even have access to wherever the company site is hosted, it's a WordPress CMS and marketing can make updates safely with a couple clicks and zero day-to-day development oversight required. IT just helps keep the box updated but otherwise it's entirely their own thing.

_boffin_ 5mo ago

How’s this actually going? I’m sure there are issues, but is it actually fruitful?

mobattah 5mo ago
Contrary to sentiment in this thread, I am seeing positive effects of designers and PMs using AI. Skilled designers can now own how their components look and feel with guardrails.
- _boffin_ 5mo ago
  The way i look at it is: those users are going to ask differing questions than engineering that may lead to possibilities not considered, thought of, believed possible, etc.. which can be a good thing, when harnessed correctly*. I'd love to hear more about the positive effects of designers and PMs using AI, especially more on the PM side, if you care to go into more detail

SpicyLemonZest 5mo ago

I'm sure a lot of companies are doing that as described (mine too), but I have never in my life heard someone classify website/blog/landing page changes as "production code".

regexorcist 5mo ago

I'm very much pro-AI but I'd quit your tech team on the spot if I were asked to review those.

suzzer99 5mo ago

You just invented CMS.

matwood 5mo ago

I have non-technical people vibe coding internal tooling that the engineering team simply hasn't had time to get to [1]. It's been a big help internally. Maintenance isn't an issue because the effort to create it was so low, they'd just throw it away and create it again if necessary. [1] Of course permissions are such that the tools can't do anything that would damage any of the systems.