4 ms·
What would be the product they're marketing by this campaign?
by kachnuv_ocasek 6mo ago
What would be the product they're marketing by this campaign?
- ozozozd 6mo agoThe product they launched?
- mholm 6mo agoThis product is explicitly not being released for usage
- 0123456789ABCDE 6mo agojust because _we_ don't have access does not mean anthropic's not getting paid
- prawn 6mo agoThe product is being provided to some of the most influential companies. That can definitely serve to Anthropic's advantage. (Regardless, I suspect the hype is real.)
- timv 6mo agoImagine you were making purchasing decisions about which LLM-based coding tool to use. If one of the possible vendors convinces you that that they have a next gen model that is so powerful it found 20+ year old bugs in a hardened operating system, that would undoubtedly have an influence on your decision even if you are only buying the current model.
- 4ndrewl 6mo agoYou don't market products, you market lifestyles/interests. Sell the sizzle, not the steak etc. For Anthropic it's "we own the big scary models, the AI security space, but it's ok we're responsible" For the partners it's "we're the Big Boys here and will look after your enterprise needs" None of it needs any more than anecdata and some nice, pre-approved, quotes. Every organisation does it.
- danudey 6mo ago[dead]