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599$ serviceable MacBooks, easy to use MDM, Cloud, Email and Calendar and flat-fee AppleCare all baked in? New businesses under 50 employees are going to eat t
by martibravo 6mo ago
599$ serviceable MacBooks, easy to use MDM, Cloud, Email and Calendar and flat-fee AppleCare all baked in?
New businesses under 50 employees are going to eat this up like there's no tomorrow.
I'd be scared if I was certain Redmond corporation who makes their money on 365 and Intune.
- 999900000999 6mo ago*499$ with an EDU discount which definitely means they have margin for business deals. Revenge of the Mac. Theirs simply no reason for any normal person to buy anything else. The year of Linux is deferred yet again.
- martibravo 6mo agoAgreed. I'd love to see what prices companies get for volume purchases. I'm the IT Manager in a small team and if the Neo and this was available last year when we set up MDM/Exchange/SharePoint I would have considered it. Specially on the hardware side, ROI/longevity on an Apple Silicon Macbook is times higher than any given Windows laptop.
- 999900000999 6mo agoLess stuff to go wrong. One point of contact for support. Microsoft isn't going to get it together anytime soon, it's a new dawn.
- RussianCow 6mo ago> Theirs simply no reason for any normal person to buy anything else. My wife currently has an old MacBook with 8GB of memory, and she hits the memory limit somewhat regularly just from web browsing and light productivity work. But whether more breathing room in terms of memory is worth almost double the price...
- alcidesfonseca 6mo agoThe next neo might have the SSDs of the current pros, making swapping less problematic.
- dhosek 6mo agoIntel or Apple Silicon? The latter manages memory much better.
- unvglobal022 6mo ago[dead]
- RussianCow 6mo agoIntel. That's good to know! Do you know why this is? Presumably because of the shared memory pool across CPU/GPU, or are there other factors?
- dangus 6mo agoI keep shouting from the rooftops the fact that the Neo is really not that disruptive or even necessarily that good of a deal. Like, have any of you actually looked at street prices at Micro Center or Best Buy recently? In the price range of the higher model Neo you can get a Yoga 7 with an OLED convertible touch screen, 1TB storage, 16GB of RAM, along with a processor with better multicore and iGPU performance (Ryzen 7 AI 350) in a 2-in-1 convertible package that has better battery life doing office tasks. Yes, the Neo is a cheap machine, with a lot of the exact same cheap machine compromises that are all over the $500-800 laptop market. Not really the best CPU, extremely cut-down battery, missing features, etc. It even loses keyboard backlighting which is such a standard feature that it might be the only laptop on sale without it. Losing the haptic trackpad means that the Acer you can buy at Micro Center for $530 with double the RAM and way better I/O (USB4, USB-A 3.0, microSD, and HDMI) has a pretty similar quality of trackpad experience. Yes, I tried both in store, the MacBook Neo's trackpad is really at the same level of all the PC competition. MacBook Pro/Air Trackpad: 10/10 Best PC haptic trackpads available: 8/10 MacBook Neo trackpad: 7/10 Typical PC mechanical trackpads: 6 or 7/10 Hell, the older generation HP EliteBook 840 G10 that Micro Center sells as a business laptop makes a bunch more sense in a lot of ways. It's also an all-aluminum build thin and light system, comes with more RAM, which is upgradable, has a fingerprint reader, backlit keyboard, etc.
- selectively 6mo agoThe trackpad on the Neo is at the level of a Surface trackpad, which is to say it is worlds better than the typical budget junk you can pick up from Acer.
- dangus 6mo agoI disagree strongly. Again, I tried it in store at the exact same time as trying other laptops. Yes, it's a little bit better than the alternatives, but, critically, not by much. Not by enough to sway a purchase decision. It's not better than diving board mechanical trackpads by enough of a margin for most consumers to notice. Also, macOS over-relies on trackpad gestures. You don't really need them anywhere near as much in Windows or Linux. This is Apple's intention: to try and sell more proprietary trackpads, because they know if their OS was optimized for normal mice consumers would just buy the cheap $20 mice that are better than their $100+ accessories. The PC industry barely has to adapt to compete with the Neo. I think we'll start seeing that in late 2026 and 2027 when competitors arrive on Apple's doorstep.
- selectively 6mo agoMicrosoft is a giant enterprise software company that also publishes Candy Crush and Call of Duty. Intune and Windows are 'nice to have' but are not the business-business. The business is 365 (which runs on Macs and is worlds better than Apple's office suite + Apple's hosted email is god awful) and Azure.
- martibravo 6mo agoA lot of new businesses are going the Notion/Google Drive route for docs, tables and knowledge, plus Canva for presentations and more visual work. It's not the majority, but the market is there.
- martibravo 6mo agoPlus Pages, Numbers and Keynote are free on Macs, minus the new paid features. I think it's a no brainer for new businesses
- pixeldash928 6mo agoUnfortunately, there's a reason people prefer paid office software over Apple's free suite. Apps like Numbers are chaotic in the face of Excel.
- radicaldreamer 6mo agoThat might be true for tech startups, but many businesses (even "new" ones) go with Microsoft 365 as a default, especially outside of the west coast or NYC.
- martibravo 6mo agoI’m talking about the context I know which is Barcelona companies
- selectively 6mo agoExactly. 365 gets you perfect compatibility and the 'real tools that professionals use'. Not Google Docs or some weird Apple thing - the tools that always will read the document.
- bombcar 6mo ago$599 per device? Redmond will make more profit the first year selling a 365 subscription than Apple does on the Neo. The real competition is going to come from companies using the $599 Neo + Google Workgroups or whatever they're calling it - now Microsoft is cut out entirely.
- nolok 6mo ago> The real competition is going to come from companies using the $599 Neo + Google Workgroups or whatever they're calling it - now Microsoft is cut out entirely. The companies doing that are cut in two groups. The one that don't fully plan it and they need to do with complex excel or whatever files here and there and they're still in microsoft's grasp, or those that fully do and move to disposable chromebook.
- rconti 6mo agoThey need to _commit_ to this, and execute, though. This feels very much like yet another half-hearted Apple initiative.
- Henchman21 6mo agoEverything is half-hearted from Apple since Steve died. He was the beating heart. Who has stepped into that role? Like for real? Anyone? I’m just not seeing it
- rogerrogerr 6mo agoDoes it matter? Apple's revenue/profit was $108B/$25B in 2011. It was $416B/$112B in 2025. They're clearly doing something right.
- theonemind 6mo agoI think the average idiot can take a really strong business and weaken the bones for some quarters or years of extra profit, possibly insane profit, before lack of focus on what really made the company strong starts to erode the fundamentals. I think we’re seeing that with Apple personally. It’s just colossal though so there’s a lot of squeezing and a lot of profit before it really catches up. And they don’t even disappear. They just become lumbering monsters like Microsoft, IBM, and HP that people don’t use because they want to. HP was legitimately a great company.
- rogerrogerr 6mo agoBut this isn’t some quarters or years, it’s been _fifteen_ years. I think we’ve seen enough genuine innovation (Apple silicon, to name the major one) that it’s clear Apple isn’t shutting down the innovation pipeline to squeeze margin out of revenue.
- Henchman21 6mo agoApple Silicon started under Steve didn't it? He died in 2011, first A4 was out in 2010 IIRC? That implies to me that Steve had a hand in it -- because he reputedly had a hand in everything. But that's it, thats the innovation. The singular one since he died. I think my point stands tbh: everything is half-hearted since Steve died.
- dangus 6mo agoServiceable != upgradable or long-lasting. So many people are going to get burned by the hypnotism of these Neos. They're going to be gateways into being traded in within 2-3 years to get something with more RAM and storage when their owners find out how much they struggle with basic tasks due to insufficient RAM and storage. If you actually go on Best Buy or Micro Center websites and look at street prices you'll realize that the Neo isn't actually that disruptive. The trackpad is mid. I've tried it. It's mid enough that basically any PC can compete with the trackpad experience. There are multiple $500-800 PCs that are easy recommendations as alternatives, all with 16GB of RAM, all with modular storage. The battery in the Neo is so small that even with the extremely efficient iPhone processor inside, basic Windows laptops can beat the Neo in battery life. Grab a Yoga 7 and you've got double the RAM, 2-in-1 convertible touch screen, and better battery life. Oh yeah, and you get a better OLED panel, too.
- Petersipoi 6mo ago$500 for 2-3 years is great. And it will last much longer than that in reality. It's pretty plain to see that the Neo eats any competitors lunch at that price point. It isn't close.
- dangus 6mo agoThe computer is $600. It’s only $500 on the education store. Many Apple customers will not have access. Anyone who walks into a physical Apple Store will have to prove their eduction status. I am not sure why it’s eating competitors lunch when many very well-regarded competitors are in the price range available at stores. What’s better about a Neo than a Yoga 7? Same price range. https://www.bestbuy.com/product/lenovo-yoga-7-2-in-1-copilot-pc-14-2k-oled-touchscreen-laptop-amd-ryzen-ai-5-340-2025-16gb-memory-512gb-ssd-seashell/JJGSHC5C4F https://www.bestbuy.com/product/lenovo-yoga-7-2-in-1-copilot... This is $40 more than the Neo’s top model and you get double the RAM and an OLED convertible touch screen.
- philistine 6mo agoAside from the pitiful screen resolution for a 14-inch screen and the fact that the Lenovo has a fan, they are indeed similar. But I don't know why you cannot see it as terrible for the PC makers that Apple finally has entered the sub-1000$ market. Since Apple has existed they've been in the high-end of the market, and now they're not. The Lenovo I'm sure is fine, but what it doesn't have is clarity of purpose. The Neo is a laptop and nothing else. Which leads me to question whether that very complicated Lenovo hinge will survive the 7 years my Mac laptops give me.
- butILoveLife 6mo ago[dead]
- p_ing 6mo agoThis ignores that Apple is unable to manufacture enough computers per year to be disruptive. 25m Macs in calendar year 2025. Lenovo manufactured 19m PCs in Q4 2025. Apple simply lacks volume.
- dijit 6mo agoWeird, never had an issue getting my hands on an Apple laptop of any desired configuration, even odd keyboard layouts for the region (UK and Sweden). Had plenty of issues getting specific specification Thinkpads: because they are largely sold through resellers and they don’t stock all SKUs I suppose.
- p_ing 6mo agoNo where did I say you can’t get a hold of one, I said they don’t have the volume. They’re behind Lenovo, HP, and Dell. The x86 market is massive and dwarfs Apple’s Mac manufacturing.
- dijit 6mo agoI don’t buy this reasoning until there is evidence of orders going unfulfilled. I could make 20M units of something and leave my resellers as bagholders who then have to sell years old hardware at a discount- and by the internal consistency of your logic: I would have the volumes.
- mlsu 6mo agoIsn't this an artifact of the demand side and not the supply side? Yes, apple shipped fewer laptops than dell in 2025. That's because Apple laptops started at $1100 in 2025. They won't have a problem securing the chips for Mac Neo's, they're the same SOC as the iPhone. What, Apple is going to have an issue manufacturing a few million motherboards?
- doctorpangloss 6mo agookay dude, how many phones did it manufacture in Q4 2025? 87m https://www.semiconductor-today.com/news_items/2026/mar/terndforce-090326.shtml https://www.semiconductor-today.com/news_items/2026/mar/tern... do you think lenovo would rather manufacture 19m PCs or 87m phones? i don't know, you raise an interesting point that is wrong.
- john_strinlai 6mo ago>I'd be scared if I was certain Redmond corporation who makes their money on 365 and Intune. scared of what? microsoft doesnt need to care about new businesses with under 50 employees at all. they have governments, banks, universities, colleges, and large non-tech enterprises completely locked down. small business with 10-50 devices are a drop in the ocean. >New businesses under 50 employees are going to eat this up like there's no tomorrow. i seriously doubt people outside of the tech or design spheres (i.e. most people) are going to go with apple for their businesses. when you are starting a business, you dont want to also have to teach all of your employees (and possibly yourself) how to use a new operating system. you are going to look up "local IT company" or "local MSP", ask them to set you up, and they will integrate you into their existing microsoft ecosystem and send over some thinkpads, while you focus on your business.
- TheGamerUncle 6mo agoIt really depends on the context and the context within the context. I used to manage a medium sized IT firm in Colombia on a hybrid manner. One of our biggest clients had a sort of high end boutique set of businesses and two bigger businesses that interacted quite more with the regular public. For the high end boutiques he asked us ONLY and ONLY to use mac's both because down there they are synonym of "prestige and class" and because the (very attractive) women that he hired for most roles were only familiar, or preferred mac's and were consumer's exclusively of apple's walled garden. We had a bunch of customers like that, the real issue is that if this were on place I would have made it an option for my clients, eventually some things like security or software may move a significant number of users there, specially after the new mac mini, the neo and the ma air become budget options compared to a lot of what microsoft is offering in latam and some parts of Europe.
- monster_truck 6mo agoThe companies I know of that would be most likely to do this would never buy these because of the integrated webcams, and no "you can disconnect them easily" is not acceptable, as a matter of policy.
- BeetleB 6mo agoI recently switched from a Microsoft heavy company to an Apple heavy company. Since the early 2000's, I've been bad mouthing Outlook, for a whole lot of reasons. Let's just say: I miss Outlook. And it's still terrible.
- x0x0 6mo agoApple would be near the top of my list of companies incapable of building software that will do this. I cannot believe anyone who has tried Mail.app would be interested in using that for their business. I tried it for 3-ish months and had immense trouble reliably threading, seeing responses, with search, etc. There's 0 way they have competent, reliable, working group calendaring.
- givinguflac 6mo agoAre you talking Mac or iOS? I have never had an issue on iPhone’s mail app, though my desktop is Linux so I don’t know? Hence the question. I’ve never experienced any of that. Thanks
- aucisson_masque 6mo agoI have had plenty of issues with outlook, I had to force close it at least once per day. Macos mail app was very good for my business need, it was a small one but had to deal with hundreds of mails everyday. Plus you don't get that proprietary format pst when you backup the mails.