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The Beats brand was a great entrée to an entire market segment that Apple was trying to better access. I'd say it was a masterful acquisition (and integration)
by AdamN 7mo ago
The Beats brand was a great entrée to an entire market segment that Apple was trying to better access. I'd say it was a masterful acquisition (and integration).
- KoolKat23 7mo agoI completely disagree. Beats brand basically disappeared after that or at the least has become "uncool". Apple had iTunes already, they very well could've acqui-hired and improved their service themselves. Apple music slowly died and is only becoming resurgent now, many years later.
- menno-sh 7mo agoBeats (or I guess Apple under the Beats name) still make H1/2 based in-ears that are generally well received.
- cardiffspaceman 7mo agoYep! I own both a pair of AirPods and a pair of Beats. The Beats were designed for a lower price point, without noise cancellation, than the AirPods so I can’t offer a head-head comparison.