3 ms·
Idk im not sure why they bought Beats aside from marketing hype in the first place...
by whaleofatw2022 7mo ago
Idk im not sure why they bought Beats aside from marketing hype in the first place...
- raw_anon_1111 7mo agoFor Apple Music
- JSR_FDED 7mo agoBeats is a $1B+ a year business. Investment-wise it was a no-brainer. Cultural cachet of Beats - note how Apple kept the brand. Jimmy Iovine & Dr Dre showed them how to tap into a new demographic. It helped Apple get up and running with streaming faster, they needed to compete with Spotify.
- AdamN 7mo agoThe Beats brand was a great entrée to an entire market segment that Apple was trying to better access. I'd say it was a masterful acquisition (and integration).
- KoolKat23 7mo agoI completely disagree. Beats brand basically disappeared after that or at the least has become "uncool". Apple had iTunes already, they very well could've acqui-hired and improved their service themselves. Apple music slowly died and is only becoming resurgent now, many years later.
- menno-sh 7mo agoBeats (or I guess Apple under the Beats name) still make H1/2 based in-ears that are generally well received.
- cardiffspaceman 7mo agoYep! I own both a pair of AirPods and a pair of Beats. The Beats were designed for a lower price point, without noise cancellation, than the AirPods so I can’t offer a head-head comparison.