4 ms·

X is likely losing money in the EU at this point, and complying with the rules would also cost them money and/or reputation. Maybe they should consider pulling

by pu_pe 11mo ago

X is likely losing money in the EU at this point, and complying with the rules would also cost them money and/or reputation. Maybe they should consider pulling out.

varjag 11mo ago
Musk wants his agitprop vector in Europe. He will pay the fine and attempt to maliciously comply.
smcl 11mo ago
X is losing money everywhere
- amarcheschi 11mo ago
  Maybe they should consider pulling out (from Earth) then
  - smcl 11mo ago
    Yeah I reckon that's the only way to be sure
- delichon 11mo ago
  It put a cooperative president in power. What's that worth?
  - ben_w 11mo ago
    A "cooperative" president who could be manipulated by everyone, which is why he promoted Tesla cars in front of the White House but also reduced support for them, reduced fleet MPG requirements, thinks clinate change and renewables are scams, etc. And then Musk had his falling out when he left DOGE.
    - delichon 11mo ago
      Currently they are saying lovey dovey things about each other and Musk is having far more success working with regulatory agencies.
- add-sub-mul-div 11mo ago
  Think of it as the opposite of something like public transportation, which doesn't need to be profitable because it's a public good.
  - timeon 11mo ago
    Public evil?
- stronglikedan 11mo ago
  Press X to doubt...
  - smcl 11mo ago
    If you sincerely think X/Twitter is turning anything remotely close to a profit then you are in a tiny minority.
maelito 11mo ago
One of X's aim is to influence elections. So losing money is obviously not important to them.
vkou 11mo ago
Trillionaires don't buy mass media companies to make money, they do it to push propaganda. This one in particular is both personally desperate for approval of his petty, narcissistic bullshit, and for trying to consolidate political power by amplifying and supporting authoritarian candidates (that are expected to quid-pro-quo him back).
perching_aix 11mo ago
> Maybe they should consider pulling out. I leapfrogged this by pulling myself out from Twitter instead a while ago, and I can only recommend. And I don't mean this in the "in favor of Bluesky/Mastadon" sense. There are some types of content that I did lose access to this way, but in retrospect it was worth it. I found that the cost-benefit for it is just not there, not for me at least.
barbazoo 11mo ago
I’m assuming they’re only losing money in the hard sense, not in the “soft” sense considering the unimaginable wealth that comes from manipulating millions of people.
dmix 11mo ago
X as a whole became more profitable than Twitter last year thanks to a huge surge in US Election traffic and reduction in operating costs. > Its 2024 adjusted EBITDA nearly doubled Twitter’s best year Revenue is up 20% in 2025 but profit is lower and revenue in general is still much lower than pre-Musk purchase due to lost advertising but it is still improving slowly. https://www.socialmediatoday.com/news/x-formerly-twitter-saw-lower-ad-sales-q2-2025/760824/ https://www.socialmediatoday.com/news/x-formerly-twitter-saw... In the UK there was a more serious drop in revenue https://www.theguardian.com/technology/2025/apr/15/x-twitter-profits-uk-collapsed-year-after-elon-musk-took-over https://www.theguardian.com/technology/2025/apr/15/x-twitter... Not sure about EU
lossolo 11mo ago
> and complying with the rules would also cost them money and/or reputation. Maybe they should consider pulling out. Like when they "pulled out" of Brazil? When Musk said they were fighting for freedom, democracy, and the rule of law? Then X got blocked in Brazil, and they silently complied with everything that was against "freedom, democracy, and the rule of law" and stopped talking about it.
nonethewiser 10mo ago
Why would they pull out? They can simply not pay the fine. Then the EU could either back down or be the bad guy that blocks X.com and seizes their operations in Europe.
bartekpacia 10mo ago
Please, please. I hope they pull out ASAP!

by pu_pe 11mo ago

X is likely losing money in the EU at this point, and complying with the rules would also cost them money and/or reputation. Maybe they should consider pulling out.

varjag 11mo ago

Musk wants his agitprop vector in Europe. He will pay the fine and attempt to maliciously comply.

smcl 11mo ago

X is losing money everywhere

amarcheschi 11mo ago
Maybe they should consider pulling out (from Earth) then
- smcl 11mo ago
  Yeah I reckon that's the only way to be sure
delichon 11mo ago
It put a cooperative president in power. What's that worth?
- ben_w 11mo ago
  A "cooperative" president who could be manipulated by everyone, which is why he promoted Tesla cars in front of the White House but also reduced support for them, reduced fleet MPG requirements, thinks clinate change and renewables are scams, etc. And then Musk had his falling out when he left DOGE.
  - delichon 11mo ago
    Currently they are saying lovey dovey things about each other and Musk is having far more success working with regulatory agencies.
add-sub-mul-div 11mo ago
Think of it as the opposite of something like public transportation, which doesn't need to be profitable because it's a public good.
- timeon 11mo ago
  Public evil?
stronglikedan 11mo ago
Press X to doubt...
- smcl 11mo ago
  If you sincerely think X/Twitter is turning anything remotely close to a profit then you are in a tiny minority.

maelito 11mo ago

One of X's aim is to influence elections. So losing money is obviously not important to them.

vkou 11mo ago

Trillionaires don't buy mass media companies to make money, they do it to push propaganda. This one in particular is both personally desperate for approval of his petty, narcissistic bullshit, and for trying to consolidate political power by amplifying and supporting authoritarian candidates (that are expected to quid-pro-quo him back).

perching_aix 11mo ago

> Maybe they should consider pulling out. I leapfrogged this by pulling myself out from Twitter instead a while ago, and I can only recommend. And I don't mean this in the "in favor of Bluesky/Mastadon" sense. There are some types of content that I did lose access to this way, but in retrospect it was worth it. I found that the cost-benefit for it is just not there, not for me at least.

barbazoo 11mo ago

I’m assuming they’re only losing money in the hard sense, not in the “soft” sense considering the unimaginable wealth that comes from manipulating millions of people.

dmix 11mo ago

X as a whole became more profitable than Twitter last year thanks to a huge surge in US Election traffic and reduction in operating costs. > Its 2024 adjusted EBITDA nearly doubled Twitter’s best year Revenue is up 20% in 2025 but profit is lower and revenue in general is still much lower than pre-Musk purchase due to lost advertising but it is still improving slowly. https://www.socialmediatoday.com/news/x-formerly-twitter-saw-lower-ad-sales-q2-2025/760824/ https://www.socialmediatoday.com/news/x-formerly-twitter-saw... In the UK there was a more serious drop in revenue https://www.theguardian.com/technology/2025/apr/15/x-twitter-profits-uk-collapsed-year-after-elon-musk-took-over https://www.theguardian.com/technology/2025/apr/15/x-twitter... Not sure about EU

lossolo 11mo ago

> and complying with the rules would also cost them money and/or reputation. Maybe they should consider pulling out. Like when they "pulled out" of Brazil? When Musk said they were fighting for freedom, democracy, and the rule of law? Then X got blocked in Brazil, and they silently complied with everything that was against "freedom, democracy, and the rule of law" and stopped talking about it.

nonethewiser 10mo ago

Why would they pull out? They can simply not pay the fine. Then the EU could either back down or be the bad guy that blocks X.com and seizes their operations in Europe.

bartekpacia 10mo ago

Please, please. I hope they pull out ASAP!